Leiden (LOHC) sponsoring

What Leiden (LOHC) sponsoring does

LOHC (Leidsche en Oegstgeester Hockeyclub), branded as 'Leiden', is a Dutch community field-hockey association (vereniging) founded on 18 October 1917 and headquartered at sportcomplex De Krogt, Hofbrouckerlaan 51a in Oegstgeest, Zuid-Holland. The organization operates field and indoor hockey programs across the full age range — from toddlers in Kicks n Sticks (age 2-4) and the Hockeyschool through junior development lines and a Hockey Academie, into senior top, breadth, student, trim, corporate, veterans, and G-hockey (para-hockey) categories — fielding more than 100 teams for over 2,600 members and ranking as the 4th largest hockey club in the Netherlands.

The technology stack is conventional for a Dutch sports association: a third-party LISA member management system (registration, scheduling, communications) integrated with the LOHC mobile app for member-facing fixtures and results, plus the KNHB-mandated Digital Match Form (DWF) for match administration. Operations are supported by KNHB competition infrastructure and exclusive apparel/retail partnerships with The Indian Maharadja and Intersport Twinsport Leiden. Paid leadership consists of a small core (Verenigingsmanager, Technisch Directeur) layered over a broad volunteer base of coaches, managers, referees, committee members, and board members.

The revenue model combines recurring membership subscriptions (€112-€496.50 per season across tiers, with surcharges for top/shadow/training teams and a €1,500 family maximum), one-time new-member registration fees (€115), separate indoor hall-hockey competition fees (€78-€120), tiered corporate sponsorship via the Sponsor Business Club (Club van 100 at €100 up to Golden Friend), and clubhouse/horeca operations including event rentals (Glazen Huis). Member onboarding is self-serve via online registration with team placement by line coordinators, and the go-to-market motion is community-led through reputation, word-of-mouth, tournaments, and the vibrant clubhouse scene in the Leiden/Oegstgeest region.

Name

Leiden (LOHC) sponsoring

Legal name

Leidsche en Oegstgeester Hockeyclub

Website

https://lohc.nl

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

LOHC (Leidsche en Oegstgeester Hockeyclub) is a Dutch non-profit field-hockey association founded in 1917, serving over 2,600 members with 100+ teams across youth, senior, student, para, trim, and corporate segments at its Oegstgeest facilities.

Ownership category

akta.pro rank

Product category

Sports Club / Field Hockey Association

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Field hockey club
• Hockey membership programs
• Youth hockey school
• Indoor hall hockey
• Corporate hockey league

Headquarters

HQ city

Oegstgeest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees collected from over 2600 members across various categories including seniors, juniors, students, trim hockey, and G-hockey. Fees range from €112 to €496.50 per season depending on age category and team level.
2. Sponsorship: Sponsorship revenue through the Sponsor Business Club (SBC) with multiple tiers including Golden Friend, Silver Friend, Bronze Friend, Club Friend, Team Friend, and Club van 100 starting at €100. The club has over 30 named sponsors.
3. Hospitality/Catering (Horeca): Clubhouse operations including bar, food service, and event venue rental (Glazen Huis). The club operates a cashless bar with extended hours during weekends and events.
4. Entry Fees: Registration fee of €115 for new members (with exceptions for students, G-hockeyers, trimmers, and former members).
5. Hall Hockey Fees: Separate indoor hall hockey competition fees ranging from €78 to €120 depending on team category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LOHC is a community field hockey sports association offering organized hockey programs for all ages and skill levels, including youth Hockeyschool (ages 2-8), junior and senior competitive teams, student hockey, corporate (bedrijfs) hockey, trimhockey for adults, parahockey for players with intellectual disabilities, indoor zaalhockey, and a specialized keepersclub. The club operates from sportcomplex De Krogt in Oegstgeest and generates revenue through membership subscriptions, sponsorship tiers, and on-site horeca/catering.

Product overview

LOHC (Leidsche en Oegstgeester Hockeyclub) is a community sports club offering field hockey programs for all ages and skill levels. The club provides Hockeyschool programs for children ages 2-8 (Kicks n Sticks, Funkeys, Benjamins), youth teams (O8-O18) in both top and breedte (recreational) hockey, senior teams, student hockey (Leidse Studs and Quintus student associations), corporate/business hockey, trimhockey for adults 35+, parahockey for players with intellectual disabilities, indoor zaalhockey in winter, and a Keepersclub. The club operates from a facility at Hofbrouckerlaan 51a in Oegstgeest with a clubhouse/horeca. This is not a technology product company but a traditional sports membership organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Hockey Membership Programs Annual membership in senior, junior, student, trim, and G-hockey categories covering field hockey training, competition participation, and team placement at sportcomplex De Krogt. Members pay seasonal fees ranging from €112 to €496.50.
• Hockeyschool Youth Development Age-appropriate hockey introduction and development program for children ages 2-8, including Kicks n Sticks (age 2-4), Funkeys, Funhockey (age 5-6), and Benjamins. Designed as the entry pathway into the junior hockey organization.
• Indoor Zaalhockey (Hall Hockey) Winter indoor hockey competition program using a blow-up hall at the De Krogt facility, with separate competition fees ranging from €78 to €120 per season.
• Parahockey (G-Hockey) Program Specialized hockey program for children and youth from age 8 with intellectual disabilities, supported by professional G-Spirit guidance. Membership fee €112 per season.
• Bedrijfshockey (Corporate Hockey) Corporate hockey league for company teams competing on Monday evenings, providing team building, employee wellness, and business networking opportunities.
• Sponsor Business Club (SBC) Multi-tier sponsorship program with levels including Golden Friend, Silver Friend, Bronze Friend, Club Friend, Team Friend, and Club van 100 (starting at €100). Sponsors receive branding exposure across club facilities, teams, and events, plus networking opportunities. Over 30 named sponsors participate.
• Clubhouse Horeca & Venue Rental (Glazen Huis) On-site bar, food service, and event venue operations at the De Krogt clubhouse, including a cashless bar with extended weekend hours and the Glazen Huis event space rental.
• Keepersclub (Goalkeeper Academy) Specialized goalkeeper training program for LOHC members with focused development for keepers across age groups, contactable via [email protected].
• Hockey Tournaments & Kampen Organized tournaments including the annual Easter Egg Tournament (Eitjestoernooi) for youth teams, plus day camps (dagkampen) and events attracting regional teams.

Quantifiable outcome

• One of the largest hockey clubs in Netherlands with over 2600 members
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Quintus Student AssociationminorStrategic or Co-development Partner · 1 January 2019General Leiden Student Association that has been participating with senior teams in the hockey competition since season 2019/2020. They play in LOHC uniforms.
• G-SpiritcoreStrategic or Co-development Partner · 1 January 2016G-Spirit is a company that organizes, guides, and implements G-sports at various sports clubs. They provide professional guidance for LOHC's para-hockey (G-hockey) program for children and youth with intellectual disabilities.
• Sponsor Business Club SponsorscoreGTM or Marketing PartnerLOHC has a formal Sponsor Business Club (SBC) with multiple tiers: Golden Friend, Silver Friend, Bronze Friend, Club Friend, Team Friend, and Club van 100 (starting at €100). Sponsors receive branding exposure across club facilities, teams, and events. The club organizes regular events for sponsors to network. Notable sponsors include ABN AMRO Bank, Rabobank, Heineken, and over 30 other companies.
• The Indian MaharadjamajorOEM/ Whitelabel/ Licensing PartnerOfficial clothing partner of LOHC. Provides exclusive LOHC branded clothing including shirts, shorts/skirts, socks, and a full clothing line. The use of the LOHC logo is exclusively reserved for The Indian Maharadja and Intersport.
• Intersport Twinsport LeidenmajorChannel Partner/ Reseller/ DistributorExclusive retail partner for LOHC clothing and equipment. Located at Lammenschansweg 130-H, 2321 JX Leiden. Sells the full LOHC clothing line including shirts, shorts/skirts, socks, and other LOHC merchandise.
• Leiden Student Society MinervamajorStrategic or Co-development PartnerThe Leidse Studs is a sub-association of Minerva student society. Since 2013, they form an autonomous student club under LOHC's umbrella. They have nearly 500 members and 22 teams, playing in their own white/pink uniforms.
• KNHB (Royal Dutch Hockey Association)coreOthersNational governing body for hockey in the Netherlands. LOHC participates in KNHB competitions, follows KNHB rules and regulations, and its teams play in KNHB-organized leagues. The club also participates in KNHB arbitration and match management systems.
• Oegstgeest Lawn Tennis Club (OLTC)minorOthersCo-located at sportcomplex De Krogt alongside LOHC. Shared facilities and grounds managed in partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pinoké: Amsterdam-based hockey club with top-flight teams and a broad amateur membership base. Comparable in offering competitive plus breedte hockey, member-run vereniging governance, and sponsorship programs.
• HGC (Hilversumse Mixed Hockey Club): Hilversum hockey club fielding competitive senior and youth teams in KNHB leagues, organized as a vereniging with membership and sponsorship revenue streams. Comparable operating model to LOHC.
• Oranje Zwart (OZ): Eindhoven hockey club with senior, junior, and recreational hockey under the KNHB umbrella. Comparable member-based, multi-segment programming model to LOHC.
• SV Kampong: Large Utrecht-based multi-sport club with a prominent hockey department that competes against LOHC in KNHB leagues. Comparable scale, member-base model, and competition format make Kampong a close functional peer for hockey-specific analysis.
• HC Tilburg: Tilburg-based hockey club operating top-flight and recreational teams under a member-run association structure. Comparable peer across programming breadth and community-driven operations.
• Amsterdamsche Hockey & Bandy Club (Amsterdam H&BC): One of the oldest and largest hockey clubs in the Netherlands, offering similar youth-to-senior programming, member-managed vereniging structure, and KNHB league participation. Directly comparable in operating model to LOHC.
• SCHC (Stichtse Cricket en Hockey Club): Bilthoven-based hockey and cricket club with full junior and senior hockey programming. Similar size tier and member-driven structure; directly comparable peer for amateur hockey operations.
• Laren Hockey Club (MHC Laren): Laren-based hockey club with strong youth academy and senior teams; comparable scale tier and vereniging governance. Direct competitive peer within KNHB competitions.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): National governing body for Dutch hockey. Not a competitor but the umbrella federation under which LOHC operates its competitions, referee training, and match administration (DWF system). Included as ecosystem context, not a peer.
• LISA Hockey: Provider of the LISA member management platform used by LOHC and many other Dutch hockey clubs. Included as a key technology/operational ecosystem dependency rather than a direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leiden-hockey-lohc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leiden (LOHC) sponsoring