What Peça Fácil does

Peça Fácil is a single-store, specialty retailer of replacement parts and accessories for white goods (home appliances) and air conditioning systems, headquartered at Av. Azenha 1693 in Porto Alegre, Brazil. Founded around 2007–2008 and operating for nearly 10 years as of the 2017 website copyright, the company sells more than 1,000 SKUs across washing machines, dryers, refrigerators and freezers, dishwashers, microwaves, and split air conditioners, plus a full line of professional installation and repair tools (vacuum pumps, manifold gauges, flangers, blowtorches, pullers, wrenches). It distributes or resells parts from leading Brazilian and global appliance brands including Continental, LG, Samsung, Electrolux, Brastemp, and Consul.

The business operates a primarily physical, advisory-led model: customers visit the showroom, call the listed landlines, or reach the company via WhatsApp to obtain parts and technical guidance from a specialized team. There is no mobile app, no public API, no e-commerce transaction layer beyond a 'Get a Quote' form, and no disclosed digital platform beyond a WordPress-based marketing site. The company serves two core segments — individual homeowners and DIY repair customers, and professional installers and HVAC/appliance repair technicians — with no named enterprise customers, no disclosed pricing, and no investor or capital structure information publicly available.

Revenue mechanics are one-time hardware sales of low-margin parts and accessories, with revenue unstated. The company has 27 employees, no funding history, no subsidiaries, no M&A activity, and no documented leadership or strategic changes. Peça Fácil is privately held, active, and operates standard retail hours (Monday–Friday 8h–18h, Saturday 8h–13h), with ownership and capital structure representing an undisclosed data gap.

Name

Peça Fácil

Legal name

Peça Fácil

Website

https://lojapecafacil.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Peça Fácil is a single-store replacement parts retailer in Porto Alegre, Brazil, selling more than 1,000 SKUs of parts, accessories, and professional tools for white goods and air conditioning systems to homeowners, DIY customers, and HVAC/appliance repair technicians.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Replacement Parts Sales: One-time sales of replacement parts and accessories for home appliances (white goods) including washing machines, dryers, refrigerators, freezers, air conditioners, splits, and dishwashers.

Distribution channels1 record

Marketing channels3 records

Core offering

Peça Fácil is a specialty retailer that sells replacement parts, accessories, and professional tools for home appliances (washing machines, dryers, refrigerators, freezers, dishwashers, microwaves) and split air conditioners. The company carries more than 1,000 items from leading brands including Continental, LG, Samsung, Electrolux, Brastemp, and Consul, and complements its catalog with specialized technical advisory services to help customers select the correct part and complete installation or repair.

Product overview

Peça Fácil is a specialized retailer of replacement parts and accessories for white goods and air conditioning systems. The company operates a single-store model offering over 1,000 items across multiple product categories: washing machine parts (belts, pumps, boards, valves, mechanisms, bearings, hoses, lids), refrigerator/freezer parts (compressors, relays, refrigerant gas, thermostats), air conditioner and split system accessories (supports, Elluma copper tubes, Polipex thermal insulation, cables, remote controls, air filters), dryer parts (chambers, timers, filters, supports, feet), and dishwasher parts. Additionally, the company sells professional installation and repair tools (vacuum pumps, manifold gauges, flangers, blowtorches, pullers, wrenches) and provides specialized technical advisory services. The company carries major appliance brands including Continental, LG, Samsung, Electrolux, Brastemp, and Consul.

Differentiator

Problem solved

Functional benefit

Products and services

• Peças para Máquina de Lavar (Washing Machine Parts) Replacement parts for washing machines including belts, pumps, control boards, valves, mechanisms/gearbox, bearings and seals, hoses, and lids, sold to homeowners and professional repair technicians.
• Peças para Refrigeradores e Freezers (Refrigerator and Freezer Parts) Replacement parts for refrigerators and freezers including compressors, relays, refrigerant gas, and thermostats, intended for homeowners and professional technicians servicing cooling equipment.
• Peças para Ar-Condicionados e Splits (Air Conditioner and Split Parts) Parts and accessories for air conditioners and split systems including external unit supports, Elluma copper tubes, Polipex thermal insulation, cables, remote controls, and air filters, targeted at HVAC installers and homeowners.
• Peças para Secadoras (Dryer Parts) Replacement parts for clothes dryers including chambers/bags, timers, filters, supports, and feet, sold to consumers and repair professionals.
• Peças para Lava-louças (Dishwasher Parts) Replacement parts for residential dishwashers, sold to homeowners and professional installers.
• Ferramentas para Instalação e Conserto (Installation and Repair Tools) Complete line of professional tools for air conditioning installation and repair, including basket pullers, agitator pullers, adjustable wrenches, vacuum pumps, flangers, blowtorches, manifold gauge sets, hole saws, drill bits, pliers, and general wrenches, sold to professional technicians and DIY consumers.
• Assessoria Técnica Especializada (Specialized Technical Advisory) Specialized advisory service provided by the company's expert team to assist customers in selecting the correct replacement part and planning installation or repair of white goods and split air conditioners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Loja do Mecânico: Brazilian retailer of tools, equipment, and maintenance supplies serving both professionals and DIY consumers. Closest direct analog to Peça Fácil's parts-plus-tools-plus-advisory model in the Brazilian market, with overlapping customer segments and SKU categories.

Broad incumbents

• Magazine Luiza: One of Brazil's largest general merchandise and appliance retail chains, selling major appliances including refrigerators, washers, and air conditioners. Comparable as the dominant appliance retail channel in Brazil whose installed base feeds Peça Fácil's replacement-parts demand.
• Casas Bahia (Via Varejo): Major Brazilian appliance and electronics retailer with nationwide footprint. Comparable as a large-scale appliance retailer whose customer base generates ongoing aftermarket demand for the parts Peça Fácil supplies.
• Fast Shop: Brazilian specialty retailer focused on electronics and home appliances. Comparable as an appliance retail channel whose after-sale service and parts demand overlap with Peça Fácil's white-goods parts business.
• Ponto Frio: Brazilian appliance and electronics retail chain. Comparable as a major appliance retailer whose customer base represents downstream demand for the same replacement parts and accessories Peça Fácil stocks.
• Mercado Livre: Dominant e-commerce marketplace in Latin America with a growing appliances, parts, and tools category. Comparable as the primary structural competitor/e-commerce threat to Peça Fácil's single-showroom, no-checkout model.
• Leroy Merlin Brasil: Brazilian home-improvement and DIY retailer carrying tools, installation materials, and some appliance accessories. Comparable as a broad retailer addressing the same DIY-and-installer customer segments that Peça Fácil serves.
• Amazon Brasil: Brazilian e-commerce operation of Amazon with extensive tools, appliance parts, and accessories listings. Comparable as a structural e-commerce threat and reference pricing/availability benchmark for the same SKUs Peça Fácil sells.
• Ricardo Eletro: Brazilian appliance and electronics retailer. Comparable as a mass-market appliance channel whose installed base underwrites aftermarket parts demand, even if currently operating at reduced scale.

Regional players

• C&C Casa & Construção: Brazilian home-improvement and construction materials retailer. Comparable as an adjacent channel selling tools and installation materials to the same installer/professional segment that Peça Fácil targets with its tool and parts offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peça Fácil