Organização Verdemar

Name

Organização Verdemar

Legal name

Supermercados Online

Website

https://loja.verdemaratevoce.com.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Organização Verdemar is a Brazilian supermarket chain founded in 1993 in Belo Horizonte, Minas Gerais, operating an online grocery platform under the brand Supermercados Online that sells groceries and household products to consumers in Brazil.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Online grocery retail
• Supermarket e-commerce
• Household goods online
• Virtual supermarket store
• Consumer grocery delivery

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Revenue generated from direct-to-consumer sales of grocery and household products through the online supermarket platform. Consumers purchase products at listed prices through the virtual storefront.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Organização Verdemar operates Supermercados Online, a virtual online supermarket storefront under the Verdemar brand. The platform enables individual consumers to browse and purchase grocery and household products directly through the e-commerce website at loja.verdemaratevoce.com.br, with orders fulfilled within Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermercados Online Virtual online supermarket storefront operated by Organização Verdemar, allowing customers to shop for grocery and household products through the website. Targeted at individual consumers in the Brazilian domestic market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Mateus Supermercados: Large Northeastern Brazilian supermarket chain with similar omnichannel ambitions and mid-sized regional positioning; useful comp for unit economics and digital rollout pace outside Verdemar's core geography.
• Sonda Supermercados: São Paulo-based regional supermarket chain with online grocery operations; comparable format mix and customer profile to Verdemar despite operating in a different state.

Broad incumbents

• GPA (Pão de Açúcar / Extra): Major Brazilian multi-format grocery incumbent with supermarkets, premium banners (Pão de Açúcar), and an online grocery operation; comparable omnichannel and assortment strategy to Verdemar.
• Assaí Atacadista: Cash-and-carry and wholesale grocery operator with extensive Minas Gerais footprint; competes on price-sensitive baskets overlapping with Verdemar's value-oriented customer base.
• Carrefour Brasil: Largest grocery retailer in Brazil, operating hypermarkets, supermarkets, and a robust e-grocery platform; competes with Verdemar across Minas Gerais with broader national reach and category mix.
• Atacadão: Carrefour-owned wholesale club with massive national footprint, including Minas Gerais; competes with Verdemar on bulk/basket economics and increasingly on e-grocery delivery.

Emerging players

• iFood Mercado: Online grocery quick-commerce arm of Brazil's leading delivery platform; competes with Verdemar's online channel on speed, assortment, and app UX.
• Hortifruti Natural da Fruta: Specialty fresh-produce grocery chain with strong e-grocery operations; competes with Verdemar for premium and fresh-basket share in overlapping geographies.

Direct peers

• Supermercados BH: Belo Horizonte-based supermarket chain operating in the same Minas Gerais market as Verdemar, with overlapping physical-store and online-grocery formats and a comparable regional middle-class customer base.
• EPA Supermercados: Brazilian supermarket chain with strong presence in Minas Gerais, competing head-to-head with Verdemar on price, assortment, and an emerging online grocery channel.

Market position

Customer concentration

• LinkedInlinkedin.com/company/supermercadoverdemar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organização Verdemar