What LOKI Coach does

LOKI Coach is a privately held Canadian luxury motorhome converter founded in 2005 and headquartered in Quebec City, minutes from Prevost's workshops. The company specializes in bespoke conversions of Prevost H3-45 VIP and X3-45 VIP Entertainer chassis for ultra-high-net-worth individuals, touring artists, motorsport enthusiasts, and luxury automotive collectors. Core products include the Elite H-Series (double, triple, and quad slide configurations starting at $1.75M), the Launch Edition, the Touring Series for entertainers, and the LOKI Expedition Vehicles subsidiary for 4x4 off-road conversions. The R_EXCLUSIVE interior design program and AAA Prestige 24/7 Support Program with remote diagnostics extend the offering across the ownership lifecycle.

The company's technical differentiation centers on a proprietary energy architecture featuring up to a 96 kWh lithium battery bank, 2,540W solar array, custom 200A alternators generating up to 15,000W, dual 10,000W Victron inverters, and a four-pillar power system enabling up to 36 hours of off-grid autonomy and 80% recharge in under two hours while driving. A fully integrated Garmin vehicle management system with fixed and portable touchscreens provides real-time and remote monitoring of energy, water, climate, and vehicle health. Connectivity options include factory-installed Starlink satellite internet and an integrated EV charger for companion vehicles.

LOKI operates a hybrid go-to-market model combining direct sales from its Quebec headquarters with an exclusive US channel partnership through The Motorcoach Store in Bradenton, Florida (established March 2025). The five-step bespoke design process, build-to-order manufacturing, and constrained 2026-2027 production capacity underpin a low-volume, high-touch revenue model with no recurring revenue layer. Marketing relies on luxury automotive events (ModaMiami, Monticello Invitational, Prevost Plus Extravaganza), motorsport sponsorships, and content partnerships with RV influencers. Pierre-Mathieu Roy serves as Founder and President, and no external venture or private equity ownership has been disclosed.

Name

LOKI Coach

Legal name

LOKI Coach

Website

https://lokicoach.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

LOKI Coach is a Quebec City-based luxury converter of Prevost H3-45 and X3-45 VIP chassis, serving ultra-high-net-worth individuals, touring artists, and motorsport enthusiasts with bespoke $1.75M+ motorhomes featuring proprietary 96 kWh off-grid power systems and Garmin-integrated vehicle management.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Luxury Motorhome Sales: One-time sale of custom-built Prevost motorhome conversions. Pricing starts at $1.75M for double-slide models, with triple and quad-slide configurations priced significantly higher. Each unit is built to order with extensive customization options.
2. Entertainer Bus Conversions: Custom touring buses for artists, bands, and performance artists. Built on Prevost X3-45 VIP chassis with bespoke interiors, entertainment systems, and living quarters
3. LOKI Expedition Vehicles: Custom expedition vehicles for adventurers - a separate venture specializing in 4x4 off-road vehicles with living spaces

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

LOKI Coach designs, engineers, and builds custom luxury Prevost motorhome conversions on H3-45 and X3-45 VIP chassis for ultra-high-net-worth individuals, touring artists, and entertainers. Each coach is built to order with bespoke interiors, proprietary 96 kWh lithium battery energy systems delivering up to 36 hours of off-grid autonomy, integrated Garmin vehicle management with remote monitoring, Starlink connectivity, and residential-grade appliances, with pricing starting at $1.75M.

Product overview

LOKI Coach is a luxury Prevost motorhome converter offering two distinct product lines: (1) Premium Motorhomes built on the Prevost H3-45 VIP chassis in the Elite H-Series and Launch Edition, featuring proprietary energy systems (up to 96 kWh lithium batteries, solar panels, custom alternators), Garmin vehicle management, Starlink connectivity, and bespoke interiors; and (2) the Touring Series, which converts Prevost X3-45 VIP Entertainer chassis into custom tour buses for artists, bands, and performers with entertainment systems, bunk configurations, and commercial-grade amenities. The company also operates LOKI Expedition Vehicles as a separate subsidiary for custom expedition/off-road vehicles. All products share a common thread of advanced power systems, connected technology, and high-end craftsmanship, with sales and service supported through a proprietary AAA Prestige Support Program and exclusive U.S. partnership with The Motorcoach Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite H-Series Motorhome Luxury Prevost motorhome built on the Prevost H3-45 VIP chassis in double, triple, or quad slide configurations, with up to 6 sleeping accommodations, a 96 kWh lithium battery bank, 2,540W solar array, Garmin vehicle management system, Starlink connectivity, Fisher & Paykel appliances, radiant heated floors, and full entertainment systems. Targeted at ultra-high-net-worth individuals seeking residential-grade mobile living with up to 36 hours of off-grid autonomy.
• Launch Edition A refined, more analog take on luxury motorhome living on the Prevost H3-45 VIP chassis that strips away excess technology while maintaining premium craftsmanship, comfort, and yacht-inspired elegance. Designed for purists who appreciate a more hands-on, simplified luxury experience.
• Touring Series (Prevost X3-45 VIP Entertainer) Custom Prevost X3-45 VIP Entertainer tour buses for touring bands, artists, crew members, athletes, and public figures. Equipped with multi-access entertainment systems, sleeping for up to 12, two lounge areas, full bathroom, fully-equipped kitchen, Dometic Penguin II A/C units, lithium battery electrical system, 20kW generator, Victron inverter, Bose surround sound, and Samsung LED screens.
• LOKI Expedition Vehicles A separate LOKI Coach subsidiary specializing in custom expedition vehicles for adventurers and explorers traversing challenging terrains and remote landscapes. Features advanced 4x4 capabilities, robust construction, state-of-the-art navigation and communication technologies, and interiors designed to maximize space with essential amenities for extended off-road travel.
• R_EXCLUSIVE Interior Design LOKI Coach's signature interior design line bringing over 50 years of high-end design expertise to motorhome interiors, offering bespoke finishes, tailored layouts, exclusive materials, and personalized customization that transforms each coach interior into a luxury haven reflecting the owner's individual identity.
• AAA Prestige Support Program Comprehensive 24/7 customer support program covering emergency maintenance, scheduled maintenance, personalized customer service, and remote monitoring for LOKI Coach owners. Includes a nationwide network of trained maintenance partners, remote diagnostics via the Garmin system, and proactive maintenance alerting.

Quantifiable outcome

• 36 hours of off-grid operation without external power
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PrevostcoreStrategic or Co-development Partner · 1 March 2026Strategic partnership with Prevost for chassis supply and co-marketing initiatives. LOKI Coach is the premier luxury converter of Prevost motorhome chassis. Joint presence at events like the CHU de Québec Foundation Ball and Prevost's 100th anniversary celebrations.
• The Motorcoach StorecoreChannel Partner/ Reseller/ Distributor · 1 March 2025Exclusive US partner for sales and service of LOKI Coach luxury motorhomes. Located in Bradenton, Florida. The Motorcoach Store provides sales, service, and customer support for US-based customers, extending LOKI Coach's reach across North America. Founded by Bradley Twait.
• Cécile & RamoneminorOthers · 1 September 2024Catering partner for LOKI Coach's event celebrating Prevost's 100th anniversary. Provided BBQ services for client, supplier, and staff gathering.
• Theetge MotorsportminorGTM or Marketing Partner · 1 March 2024Sponsorship partnership with Theetge Motorsport for the 2024 NASCAR Canada Season. Veteran racer Alex Tagliani at the helm. LOKI Coach branding on the racing team, bringing visibility to the luxury motorhome brand at high-profile motorsport events.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Earthroamer: Luxury expedition vehicle manufacturer (LTi and XV-LTS models) for off-grid adventure travel. Comparable to LOKI Expedition Vehicles subsidiary in targeting ultra-luxury off-grid travelers, though on different platforms (van-based).

Others

• Prevost: Chassis supplier to LOKI and a strategic partner. Prevost also builds its own motorhome shells (Volvo/Prevost joint venture) and acts as both supplier and broader industry reference point. Important ecosystem participant rather than direct competitor.

Broad incumbents

• Foretravel Motorcoach: Established luxury motorhome manufacturer producing high-end Class A motorcoaches with proprietary chassis (unibody construction). Broader incumbent in the luxury motorhome category but uses its own platform rather than Prevost conversions.
• Tiffin Motorhomes: Family-owned luxury Class A motorhome manufacturer producing Allegro Bus, Zephyr, and other premium models. Adjacent incumbent in luxury motorhomes but builds on proprietary platforms at generally lower price tiers than LOKI.
• Newmar: Major luxury Class A motorhome manufacturer (King Aire, Essex, Mountain Aire) owned by Winnebago. Competes in the premium motorhome segment but at lower price points and on proprietary chassis rather than Prevost conversions.

Direct peers

• Liberty Coach: Long-standing luxury Prevost motorcoach converter based in Florida, offering custom Prevost H3-45 conversions with premium interiors, advanced power systems, and bespoke finishes. Closest direct competitor to LOKI in the UHNW segment.
• Marathon Coach: One of the most established luxury Prevost converters in North America, building high-end H3-45 and X3-45 VIP motorcoaches and entertainer coaches for UHNW clients. Directly comparable to LOKI on chassis, customer segment, and custom coachwork approach.
• Featherlite Coaches: Prevost converter building luxury motorcoaches with custom interiors, advanced electrical systems, and H3-45 VIP platforms. Operates in the same niche ultra-luxury segment with comparable price points and customer type.
• Hemphill Brothers Coach Company: Leading entertainer coach builder for touring musicians, bands, and artists on Prevost and MCI platforms. Direct competitor to LOKI's Touring Series/Entertainer Division with comparable customer base of touring professionals.
• Millennium Coaches: Custom Prevost H3-45 luxury motorcoach converter serving UHNW clientele with bespoke layouts, premium power systems, and tailored interiors. Direct competitor in the same chassis-based luxury motorhome category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCewjGqLf-UmL_82l6ufVzmA
• Facebookfacebook.com/lokicoach
• Instagraminstagram.com/lokicoach.co
• TikToktiktok.com/@lokicoach
• LinkedInlinkedin.com/company/lokicoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOKI Coach