Loki Hostel

What Loki Hostel does

Loki Hostel Cusco is a single-property boutique hostel operating since 2005 from a 470-year-old colonial mansion (a declared national monument) on Calle Cuesta Santa Ana in Cusco's historic center, five minutes from Plaza de Armas at 3,400m altitude. The property offers 13 room types — including shared dorms (Value Dorm 8-12 beds, Deluxe Dorm with no bunks, Girls Only Dorm, Small Dorms) and private rooms (Deluxe Matrimonial with City View, Matrimonial, Twin, Single, Triple, Quadruple) — with maximum capacity of 200 guests. Public pricing is highly accessible: dorms from S/25 (~$7) and private rooms from S/80 (~$20) per night. The property combines accommodation with a full bar and restaurant operating 7:30am to 2am, an in-house travel agency (Mago Travel), on-site spa (Ajna Holistic Spa), co-working space, gym, and guest kitchen.

The business is owner-operated and, since approximately 2020, independently held by co-owners Jess and Dror (Chester) following a transition out of the original international Loki franchise. Go-to-market is direct-to-consumer through lokihostel.com (available in English, Spanish, French, Portuguese, and Hebrew), supplemented by strong organic discovery on TripAdvisor and Google Reviews (4.4/5 on 1,847 booking reviews, 9+/10 across 3,000+ reviews). Revenue is generated across three streams: per-night accommodation (the core product), on-site food and beverage including signature Blood Bomb drinks and three daily happy hours, and ancillary services such as tour commissions, massage, towel rental, late check-out fees, VIP celebrations, and group bookings run directly by owner Chester for school trips and tour operators.

The hosting model is event-driven: nightly themed programming (Beer Pong Monday, Bingo Tuesday, Karaoke Wednesday, Pub Quiz Friday, Big Event Saturday, Sunday BBQ) and major annual celebrations (New Year, Halloween, Peruvian Independence Day, 20-year anniversary in 2025) drive social engagement, repeat visits, and word-of-mouth demand from the international backpacker market. Strategic neighborhood partnerships (Mago Travel, SOS Medical Group, Ajna Holistic Spa, Bia Rica, Mundo Antiguo Spanish School, Flora, Tak Thai, Cercanía, Chaina Lab, Vinilos) extend the on- and off-property service ecosystem. The company has no disclosed funding, no institutional investors, no proprietary technology, and operates with a long-tenured staff, including many members serving 18+ years.

Name

Loki Hostel

Legal name

Loki Hostel Cusco

Website

https://lokihostel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Loki Hostel Cusco is a single-property boutique hostel in Cusco, Peru, operating since 2005 inside a 470-year-old national-monument colonial mansion. Owner-operated since ~2020, it serves international backpackers, adventure travelers, and digital nomads with budget accommodation, on-site bar/restaurant, in-house tours, spa, and nightly events.

Ownership category

akta.pro rank

Product category

Budget Travel Accommodation

NAICS

All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Party & Social Hostels (THAGAGAC)

akta.pro secondary industries

Co-Living Hostels (Work+Stay / Digital Nomad) (THAGAGAF), Party & Social Hostels (THAMAIAE), Traditional Dormitory Hostels (THAGAGAA)

Keywords

• Backpacker hostel accommodation
• Budget travel lodging
• Hostel bar restaurant
• Adventure travel services
• Group hostel bookings

Headquarters

HQ city

Cusco

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room/Nightly Accommodation: Primary revenue from dormitory beds (from S/25/~$7 per night) and private rooms (from S/80/~$20 per night). Guests can book shared dorms (Value Dorm 8-12 beds, Deluxe Dorm, Girls Only Dorm, Small Dorms) or private rooms (Deluxe Matrimonial, Matrimonial Private, Twin Private, Single Private, Triple, Quadruple).
2. Food & Beverage: On-site bar and restaurant generating revenue from food sales, alcoholic beverages, and signature drinks like the Blood Bomb. The restaurant serves from 7:30am to 11:30pm with daily happy hours at 3-4pm, 6-7pm, and 9-10pm. Breakfast is available from 6 soles. Bar operates until 2am.
3. Additional Services: Revenue from ancillary services including towel rental (5 soles in dorms), late check-out fees ($5 USD per hour), massage services through Ajna Holistic Spa partner, tour bookings through Mago Travel in-house agency, and merchandise. Free services include luggage storage, WiFi, tea/coffee, and use of guest kitchen.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Loki Hostel Cusco is a single-property backpacker hostel in a 470-year-old colonial mansion offering 13 room types (shared dorms from S/25/night and private rooms from S/80/night) with a maximum capacity of 200 guests. The property operates an integrated on-site bar and restaurant (open 7:30 AM to 2 AM with three daily happy hours), a nightly themed events calendar, and an in-house services ecosystem covering tour bookings, massages, co-working, gym, and a guest kitchen.

Product overview

Loki Hostel Cusco operates as a single-property boutique hostel occupying a 470-year-old colonial mansion in Cusco's historic center. The core offering is accommodation with 13 room types ranging from budget dorms (from S/25/night) to luxury private suites, complemented by an integrated bar and restaurant open 7:30 AM to 2 AM with three daily happy hours and signature Blood Bomb drinks. The hostel provides on-site services including Mago Travel (tour bookings), Ajna Holistic Spa (massages), co-working facilities, gym, and guest kitchen. Social atmosphere is central with nightly events and annual celebrations including New Year, Halloween, and anniversary parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Loki Hostel Accommodation

Quantifiable outcome

• 4.4/5 rating (1,847 booking platform reviews) with 9+/10 across 3,000+ total reviews
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bia Rica – Burgers & BistrocoreStrategic or Co-development PartnerBia Rica is a gourmet burger restaurant located immediately next door to Loki Hostel on Cuesta Santa Ana. Owned by Alan (an Irish friend of the Loki family), it serves smash burgers, sandwiches, fries, and homemade sauces. Loki recommends Bia Rica as a convenient dining option for guests, creating a complementary food service ecosystem.
• Mago TravelcoreStrategic or Co-development PartnerOfficial travel agency located inside Loki Hostel, managed by Luz. Books Machu Picchu tours, Salkantay Trek, Rainbow Mountain, Sacred Valley excursions, ATV adventures, and airport transfers. Located on Cuesta Santa Ana inside the hostel for guest convenience. Contact: +51 935 190 590.
• SOS Medical GroupcoreStrategic or Co-development Partner24/7 private medical clinic on Av. Las Gardenias, Wanchaq. Provides bilingual medical care including home visits to Loki Hostel. Accepts most international travel insurance. Specializes in altitude sickness, travel illnesses, and emergencies. Essential partnership for high-altitude destination healthcare.
• Ajna Holistic SpaminorStrategic or Co-development PartnerProfessional massage and spa services offered inside Loki Hostel, led by Yarit. Perfect for post-trek recovery (Inca Trail, Salkantay, Rainbow Mountain). Offers relaxing, therapeutic, and deep tissue treatments. One of TripAdvisor's highest-rated wellness experiences. Loki guests receive exclusive discounts. Contact: +51 950 774 676.
• Mismo Cafe and Thrift StoreminorStrategic or Co-development PartnerLocated at Loki Hostel in the Santa Ana neighborhood. Combines specialty Peruvian coffee, homemade brunch, fresh pastries, and a curated vintage thrift shop. Great for remote work, coffee breaks, and sustainable shopping.
• Mundo Antiguo Spanish SchoolminorStrategic or Co-development PartnerAward-winning Spanish language school in San Blas neighborhood, 10-minute walk from Loki. Offers small group and private lessons with native speakers. 5-star Google rating with 340+ reviews. TripAdvisor Travellers' Choice Award winner. Free cultural activities including salsa classes and language exchanges. Cuesta San Blas 561. Contact: +51 933 066 788.
• Flora – Brunch & CoffeeminorStrategic or Co-development PartnerSpecialty Peruvian coffee café in San Blas neighborhood, 10-15 minute walk from Loki. Known for V60, Chemex, espresso, and cold brew coffee. Offers healthy brunch, avocado toast, smoothie bowls, and homemade pastries. Rooftop seating with mountain views. Favored by digital nomads and coffee lovers. Warankallki 147, San Blas.
• Chaina LabminorStrategic or Co-development PartnerAsian fusion restaurant in Magisterio neighborhood, 10-15 minutes by taxi from Loki. Famous for handmade dumplings, bao buns, fresh noodles, and Chinese-inspired cuisine. One of Cusco's highest-rated Asian restaurants. Modern atmosphere with excellent vegetarian options. Avenida Fortunato Herrera 204.
• Cercanía Pan y CaféminorStrategic or Co-development PartnerArtisan sourdough bakery and specialty coffee shop one block from Plaza de Armas. Known for naturally fermented bread, croissants, pastries, and brunch. Two locations: Plazoleta Santa Catalina 219 (original café) and near Plaza Santo Domingo (production facility). Highly rated by locals, chefs, and travelers.
• Tak Thai – Fusion CuisineminorStrategic or Co-development PartnerAward-winning Thai-Peruvian fusion restaurant on Hatun Rumiyoc Street, 3-minute walk from Plaza de Armas. Known for Pad Thai, curries, fusion ceviches, and signature cocktails. Excellent vegetarian, vegan, and gluten-free options. Second Floor, C. Hatunrumiyoc 487.
• Vinilos Cusco Record StoreminorStrategic or Co-development PartnerCusco's first dedicated vinyl record store in Urbanización Santa Mónica, Wanchaq. Stocks rock, jazz, funk, electronic, Latin, and indie vinyl. Also sells turntables, speakers, cartridges, and accessories. 10-15 minutes by taxi from Loki. Perfect rainy-day activity for music lovers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Selina: Global hostel/hotel hybrid chain targeting digital nomads and millennial travelers with co-working, wellness, and social programming. Overlaps with Loki on co-living/digital nomad positioning and event-driven experience, though operates at a much larger multi-property scale.
• St Christopher's Inn: Multi-property hostel brand with locations across Europe focused on backpackers, on-site bars, and social events. Comparable in target customer (international backpackers) and social/event-driven programming model.
• Hostel One: Multi-property party hostel brand operating across Europe and Latin America with strong social/event programming. Comparable party hostel positioning and backpacker target market at chain scale versus Loki's single-property focus.
• Generator Hostels: Established European hostel chain with design-led properties, on-site bars, and social spaces. Comparable hostel product offering and social atmosphere, though targeting a slightly older and more design-conscious traveler than Loki's backpacker core.

Direct peers

• Wild Rover Hostel Cusco: Direct competitor party hostel operating in Cusco's historic center, targeting the same backpacker demographic with dorms, private rooms, on-site bar, and themed party nights. Most comparable single-property peer for Loki in the Cusco market.
• Pariwana Hostel Cusco: Established backpacker hostel chain with a Cusco location offering dorms, private rooms, bar, and social events. Directly comparable in product offering, target customer (international backpackers), and social/party positioning.
• The Point Hostel Cusco: Party hostel in Cusco competing for the same backpacker crowd with dorms, bar, and organized events including pub crawls. Comparable size, social atmosphere, and Cusco backpacker focus.
• Loki Mancora: Sister property under the broader Loki brand, located in Mancora, Peru. Same operating playbook, party hostel positioning, and target demographic — provides a direct peer comparison point and demonstrates the brand's expansion capability.

Others

• Booking.com: Major accommodation booking platform with strong hostel inventory. Functions as a distribution partner and competitive benchmark for pricing, reviews (Booking.com rating is referenced in Loki data), and discoverability in the Cusco backpacker market.
• Hostelworld: Leading online booking aggregator for hostels globally. Not a direct competitor but a critical distribution channel for backpacker hostels like Loki, and a key benchmark for backpacker accommodation demand and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@LokiHostelCusco
• Facebookfacebook.com/loki.cusco
• Instagraminstagram.com/lokicusco
• TikToktiktok.com/@lokihostelcusco
• LinkedInlinkedin.com/company/loki-hostel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loki Hostel