L'Olifante

What L'Olifante does

L'Olifante is an independent Italian music-focused media and publishing venture founded in 2019 and headquartered in Rome at Viale degli Ammiragli 67. The company operates as a brand under the Elephant Music agency umbrella, producing long-form illustrated music journalism, a video podcast, an artist catalog, branded merchandise, and editorial articles covering Italian and international music trends, artist interviews, and behind-the-scenes industry professions. Its core product is a recurring annual illustrated music book series — Volume 0 'L'Evoluzione', Volume 1 'I Generi', and Volume 2 'Le Contaminazioni' — distributed via Amazon and direct email orders, positioned as a print-first counter-trend to streaming-era brevity.

The company's go-to-market is direct-to-consumer across its own e-commerce-enabled website, Amazon for books, email-based ordering, and festival/event presence through its KeepOn Live partnership. Revenue is generated through three streams: book sales, merchandise sales (mugs, bucket hats, T-shirts), and a video podcast produced with Asilo Republic (likely sponsorship-supported). Target audiences are Italian music enthusiasts and Millennials/Gen Y readers, with secondary audiences of independent artists and music-industry professionals profiled in the Technical Graffiti and interview series. Marketing is organic, centered on the website, social channels (Facebook, YouTube, Instagram, LinkedIn), the podcast, and festival participation.

The operation is lean — seven employees — with no disclosed funding history, no revenue figures, and no public-listing status. The parent relationship with Elephant Music (a music agency) suggests operational and possibly creative overlap, while the broader partner ecosystem (Sound By Side, Astarte Agency, AFO, DIGA, Marchio Zwan, MediaBrand, MEH, Cinology) indicates cross-promotional positioning rather than commercial concentration. No AI/ML, software platform, or proprietary technology components are disclosed; the product surface is fundamentally editorial, print, and media-based.

Name

L'Olifante

Legal name

L'Olifante

Website

https://lolifante.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Olifante is an independent Italian music media and publishing venture founded in 2019 in Rome, producing annual illustrated music books, a video podcast, an artist catalog, and branded merchandise for music enthusiasts, independent artists, and industry professionals in Italy.

Ownership category

akta.pro rank

Product category

Music Publishing

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions) (MPAJAJAM)

akta.pro secondary industry

Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Music journalism
• Illustrated music books
• Music publishing
• Music podcast
• Independent music media

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Published Books (illustrated music books): Annual illustrated music books sold via Amazon and direct email orders, covering music trends, artist interviews, and behind-the-scenes industry topics.
2. Merchandise Sales: Branded merchandise including mugs, bucket hats, and T-shirts sold through the L'Olifante online store.
3. Podcast & Content: A video podcast series produced in collaboration with Asilo Republic, targeting Millennials and Gen Y, covering music culture, nostalgia, and generational themes. Revenue model not explicitly stated but likely through sponsorships or brand partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

L'Olifante is an independent Italian music publishing and media project that produces annual illustrated music books covering music industry trends, artist interviews, and behind-the-scenes professions. The company also produces a video podcast series in collaboration with Asilo Republic, maintains an online artist catalog of Italian independent musicians, and sells branded merchandise (mugs, bucket hats, T-shirts) through its website.

Product overview

L'Olifante is an independent Italian music publishing project that produces illustrated music books, podcasts, and online editorial content. The core offering consists of annual illustrated books (starting from 2019 with L'EVOLUZIONE, followed by I GENERI and LE CONTAMINAZIONI) that analyze music industry trends and feature interviews with artists and professionals. The company also operates a video podcast series, maintains an artist catalog, publishes articles and interviews, and sells branded merchandise. L'Olifante operates in partnership with Elephant Music agency and has established itself as a platform for music journalism focused on Italian and international artists.

Differentiator

Problem solved

Functional benefit

Brands

• L'Evoluzione: Volume 0 - first illustrated music book published by L'Olifante exploring themes of evolution in music and culture.
• I Generi
• Le Contaminazioni
• GEN.Y DEL MALE
• Every Breath You Play
• Technical Graffiti

Products and services

• L'Olifante Illustrated Music Books Annual illustrated music books combining long-form journalism, original illustrations, artist interviews, and behind-the-scenes coverage of music industry professions. Sold via Amazon.it and direct email orders.
• L'Olifante Podcast (GEN.Y DEL MALE) Video podcast series produced in collaboration with Asilo Republic, exploring music culture and generational themes with comedy-tinged content targeted at Millennials and Gen Y. Available on the website and likely on podcast/audio streaming platforms.
• L'Olifante Branded Merchandise Branded merchandise including mugs, bucket hats, and T-shirts sold through the L'Olifante online store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Elephant MusiccoreStrategic or Co-development PartnerElephant Music is the parent company/agency of L'Olifante, as evidenced by the copyright notice '© 2022 L'Olifante by Elephant Music'. Elephant Music is also referenced as a separate entity at elephantmusic.agency. L'Olifante operates as a brand under this umbrella.
• KeepOn LiveminorGTM or Marketing PartnerL'Olifante is a partner of KeepOn Live, a music festival and live events initiative. The partnership provides brand visibility and cross-promotion at KeepOn Live events.
• Asilo RepublicminorStrategic or Co-development PartnerL'Olifante collaborates with Asilo Republic to produce its video podcast series targeting Millennials and Gen Y with comedy-tinged cultural content.
• Sound By SideminorGTM or Marketing PartnerSound By Side is listed as a partner logo on the L'Olifante website, indicating a collaborative relationship in the music production/audio industry space.
• Astarte AgencyminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• AFOminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• DIGAminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• Marchio ZwanminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• MediaBrandminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• MEHminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.
• CinologyminorOthersListed as a partner logo on the L'Olifante website. Nature of partnership not explicitly detailed.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rockol: Rockol is one of Italy's longest-running online music publications, covering Italian and international artists, genres, and industry trends. It is directly comparable to L'Olifante as an Italian music media brand with editorial coverage and artist discovery at its core.
• NME: NME is a long-running music and pop-culture publication known for artist interviews, reviews, and industry coverage. It is comparable to L'Olifante in combining written journalism with multimedia extensions and a focus on cultural commentary.
• Ondarock: Ondarock is an Italian music magazine and review site known for in-depth journalism on rock, alternative, and independent music scenes. It is comparable to L'Olifante in its long-form, editorial-driven coverage of indie artists and industry professionals.
• The Line of Best Fit: The Line of Best Fit is an independent music publication featuring reviews, interviews, and artist premieres across indie genres. It shares L'Olifante's focus on emerging independent artists and long-form editorial content.
• Clash Magazine: Clash is a UK-based music and culture magazine covering indie, alternative, and electronic music with editorial features, reviews, and artist interviews. It mirrors L'Olifante's editorial-first approach to indie music coverage across written and multimedia formats.
• Rolling Stone Italia: Rolling Stone Italia is the Italian edition of the iconic music magazine, covering artists, industry, and culture. It is comparable to L'Olifante as a music journalism brand in Italy, though it operates at substantially larger scale.
• Rumore: Rumore is a long-standing Italian print and digital music magazine covering independent and alternative music. It shares L'Olifante's print-first, editorial approach to covering the Italian indie music scene.

Broad incumbents

• Pitchfork: Pitchfork is a major online music publication covering reviews, interviews, and industry coverage. It is comparable to L'Olifante in editorial focus on indie and alternative music but at much larger scale and digital-first orientation.
• Billboard: Billboard is a leading global music industry trade publication covering charts, business, and artist news. It is broadly comparable to L'Olifante as a music-media brand but operates at vastly larger scale and scope.
• Vice Music: Vice's music vertical covers artists, culture, and industry with editorial features and video content. It overlaps with L'Olifante's editorial-plus-multimedia approach but at a much broader scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lolifante
• YouTubeyoutube.com/channel/UC6jPOX0_qBgdxixIwIjrUpA
• Facebookfacebook.com/lolifante
• LinkedInlinkedin.com/company/l-olifante
• Instagraminstagram.com/l.olifante

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Olifante