Londe Jewellers

What Londe Jewellers does

Londe Jewellers Gold & Diamonds is a privately held, family-run jewellery retail business founded in 1989 and headquartered in Nagpur, Maharashtra. The company operates four physical showrooms across Nagpur (Sitabuldi flagship, Gokulpeth, Manish Nagar, and Nandanvan), complemented by an e-commerce website and a daily WhatsApp gold-rate community. Its core product lines are BIS-hallmarked gold jewellery in 22K, 24K, and 18K, IGI/GIA-certified natural diamond jewellery set in 18K gold, and 925 sterling silver jewellery sold under a separate sub-brand called Zia Silver Jewellery. The assortment spans earrings, rings, bangles, mangalsutras, necklaces, chains, pendants, bracelets, and bridal sets across women, men, and kids categories, supported by 5,000+ SKUs.

The business model is showroom-first retail with three revenue streams: (1) one-time jewellery sales priced as metal weight at the prevailing IBJA Mumbai bullion rate plus making charges of 8-26% depending on design complexity, (2) a 0%-deduction gold exchange program that credits old 22K and 24K gold at the live rate, and (3) two recurring monthly savings schemes — Golden Tree (11+1 with redemption in BIS-hallmarked gold) and Golden Locker (flexible 22K saving with 0% making at maturity). Corporate gifting of custom coins is a smaller add-on vertical. There is no proprietary technology platform; sales are assisted by in-store consultants, and the digital channels function as top-of-funnel engagement rather than transaction infrastructure. The company employs 19 people and reports serving over 500,000 families in the Nagpur and Vidarbha region across three generations, with a 4.7/5 Google rating from 11,000+ verified reviews.

Name

Londe Jewellers

Legal name

Londe Jewellers Gold & Diamonds

Website

https://londejewellers.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Londe Jewellers is a family-run, four-showroom jewellery retailer in Nagpur, India, selling BIS-hallmarked gold, IGI/GIA-certified natural diamond, and silver jewellery alongside gold savings schemes and exchange services to Nagpur and Vidarbha families.

Ownership category

akta.pro rank

Product category

Jewellery Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Fine Jewelry Wholesale & Trading (CRAKAAAL), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)

Keywords

• Gold jewellery retail
• Diamond jewellery
• Silver jewellery
• Jewellery savings scheme
• Retail jewellery showroom

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Sales: Primary revenue stream from selling gold, diamond, and silver jewellery through 4 physical showrooms and e-commerce website. Revenue is generated through one-time purchases of finished jewellery products. Customers pay for metal weight at prevailing IBJA Mumbai bullion benchmark rates plus making charges. Making charges vary by design complexity: plain 8-12%, designer 12-18%, heavy bridal 18-26%, diamond studded 16-24% plus stone cost.
2. Gold Exchange: Revenue from exchanging customer old gold jewellery for new pieces. Old gold is credited at prevailing market rate with 0% deduction on 22K and 24K gold. The exchange difference (new piece value minus old gold credit) is paid by customer.
3. Monthly Gold Savings Schemes: Golden Tree 11+1 monthly gold scheme where customers pay fixed monthly installments for 11 months and receive a bonus month (equivalent to 1 installment) at maturity. Golden Locker is a flexible 22K gold saving plan. Revenue is realized when customers redeem accumulated savings for jewellery purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Londe Jewellers (Londe Jewellers Gold & Diamonds) is a family-owned jewellery retail business founded in 1989 in Nagpur, Maharashtra, India, operating four retail showrooms. It sells gold, diamond, and silver jewellery to individual consumers and operates structured jewellery savings schemes (Golden Tree 11+1 and Golden Locker) along with a gold exchange program for existing customers.

Product overview

Londe Jewellers Gold & Diamonds operates as a multi-showroom retail jewellery business offering three core product lines: BIS Hallmark certified gold jewellery (22K, 24K, 18K), IGI certified natural diamond jewellery set in 18K gold, and 925 sterling silver jewellery under the Zia brand. The product portfolio spans earrings, rings, bangles, necklaces, chains, pendants, mangalsutras, and bridal sets across all three metal categories. Supporting services include two gold savings schemes (Golden Tree with 11+1 bonus months and Golden Locker with 0% making charges), a lifetime gold exchange program (0% deduction on 22K/24K), and corporate gifting options for gold and silver coins. The company serves women, men, and children across four physical showroom locations in Nagpur.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Tree: 11+1 Monthly Gold Savings Plan - a structured gold saving scheme where customers pay fixed monthly installments for 11 months and receive a bonus month's value at redemption.
• Golden Locker
• Zia Silver Jewellery

Products and services

• Gold Jewellery Hallmarked gold jewellery sold to individual consumers for personal, wedding, festive, and gifting purposes across four Nagpur showrooms.
• Diamond Jewellery Diamond-studded and diamond jewellery pieces offered to retail customers for engagement, wedding, and premium gifting purchases.
• Silver Jewellery Silver jewellery items sold at retail showrooms for everyday wear, gifting, and lighter-budget purchases.
• Golden Tree 11+1 Jewellery Savings Scheme A structured 11+1 month jewellery savings scheme that allows customers to accumulate funds and redeem the value against gold or diamond jewellery purchases at Londe Jewellers' Nagpur showrooms.
• Golden Locker Jewellery Savings Scheme An additional jewellery savings scheme offered to retail customers enabling installment-based accumulation redeemable against jewellery purchases at Londe Jewellers.
• Gold Exchange Program A trade-in service where customers exchange their old gold jewellery for credit toward new jewellery purchases, with valuation handled by the BIS certified valuer at Londe Jewellers.

Quantifiable outcome

• 4.7/5 rating from 11,000+ verified Google reviews
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BlueStone: Digital-first fine jewellery brand offering gold and diamond jewellery online with home try-on. Comparable in product mix (rings, earrings, mangalsutras) and target demo; competes for the same occasion-driven purchases without a physical showroom footprint.
• CaratLane (Titan subsidiary): India's largest online-first fine jewellery brand, now with physical stores. Directly competes with Londe's daily-wear and bridal diamond segments, particularly with younger digital-native buyers. Represents the technology-enabled peer that challenges traditional showroom moats.

Broad incumbents

• Jos Alukkas: South-Indian-origin fine jewellery chain now expanding nationally. Comparable in showrooms-led retail, BIS-hallmarked gold, and certified diamonds. Represents a peer in bridal-led positioning at much larger scale.
• Tanishq (Titan Company): India's largest nationally-branded fine jewellery retailer, part of the Tata group's Titan Company. Operates hundreds of stores across India including tier-2 markets. Directly comparable as a multi-store, BIS-hallmarked gold and certified diamond retailer serving Indian families, though at vastly larger scale.
• Malabar Gold & Diamonds: One of India's largest jewellery retailers with a strong showrooms-first model, BIS-hallmarked gold, and IGI/GIA-certified diamonds. Comparable as a multi-store, transparency-led fine jeweller; actively expanding into Maharashtra tier-2 cities including Nagpur.
• Joyalukkas: Global Indian fine jewellery chain with showrooms across India, Middle East, and beyond. Offers BIS-hallmarked gold and certified diamonds with strong bridal focus. Comparable to Londe in bridal positioning and showrooms-led model; materially larger in scale.
• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian fine jewellery retailer with showrooms across metros and tier-2 cities. Comparable in bridal gold and diamond offerings, BIS compliance, and family-trust positioning; significantly larger and more geographically diversified.

Direct peers

• PNG Jewellers: Maharashtra-based fine jewellery chain with deep presence in Vidarbha and Marathwada. Most direct regional peer to Londe — same BIS-hallmarked gold assortment, bridal focus, and showrooms-led regional model. Closely comparable in customer segment and ticket sizes.
• Waman Hari Pethe Sons: Heritage Mumbai-Maharashtra fine jewellery chain with showrooms across the state. Directly comparable as a regional, trust-led Maharashtrian fine jeweller with bridal depth and BIS-hallmarked gold. Similar multi-generational family brand positioning.

Regional players

• Senco Gold & Diamonds: East-India-anchored fine jewellery chain now expanding nationally. Comparable as a regional heritage jeweller expanding into new geographies; offers BIS-hallmarked gold and certified diamonds with showrooms-led model. Peer in category and operating model, not in direct Nagpur overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/londejewellers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Londe Jewellers