The London Coaching Group

What The London Coaching Group does

The London Coaching Group is a not-for-profit Community Interest Company (CIC) incorporated in England, United Kingdom, that has operated for over 20 years (since circa 2003) as a volunteer-run professional community for coaches. It serves both practising professional coaches and aspiring coaches or coaching enthusiasts in the UK and, via virtual events, globally, hosting approximately ten events per year on a monthly cadence. Its core offering is a recurring event programme combining 90-minute virtual workshops on Zoom and in-person sessions at Central London venues near transport hubs (e.g., Senate House, St Andrews Church Waterloo), each attracting 30-50 attendees. Themed workshop series (such as the 'Inner Work, Outer Impact' four-part programme), half-day and full-day in-person workshops, master-coach demonstrations, and business development sessions for coaches round out the portfolio, alongside a monthly e-newsletter, blog, and an annual open Call for Speakers process.

The group operates on a non-proprietary technology stack: Squarespace hosts the website, Zoom delivers virtual events, Eventbrite handles ticketing and recordings, and Google Forms collects speaker proposals. There is no custom software, API, mobile application, or proprietary platform; the organisation's 'product' is the community and the live programming, not a software artefact. The underlying intellectual capital lies in the 20-year accumulated brand, the volunteer-Director governance model, and the curated speaker network rather than in any technology asset.

The business model is cost-recovery ticketing rather than profit generation. Individual workshop tickets are priced at £15 and discounted four-workshop series tickets at £40, with pricing for full-day in-person events varying and occasional expense contributions paid to speakers hosting longer events. There is no external funding, no parent company, no subsidiaries, and no enterprise sales motion; the three Directors (Nicola Tagoe, Jennifer Layburn, Adele Ellis) serve voluntarily, with administrative support from the Synergy Assist virtual assistant team. As a CIC with an asset lock, any surplus must be reinvested into the social mission of advancing the coaching profession, making this an asset-light community organisation rather than a venture-backable enterprise.

Name

The London Coaching Group

Legal name

The London Coaching Group

Website

https://londoncoachinggroup.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The London Coaching Group is a not-for-profit Community Interest Company, founded circa 2003, that runs a volunteer-led monthly events programme of virtual and Central London workshops serving professional and aspiring coaches in the UK coaching community.

Ownership category

akta.pro rank

Product category

Coaching Professional Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Coach Education, Certification & Clinics (HSADAEAO), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Professional coaching events
• Coach community networking
• Coaching professional development
• Coaching workshops London
• Coaching continuing education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: The organization sells tickets for workshops and events to cover operating and administration costs. Ticket prices are set to meet costs as the organization is a not-for-profit community interest company. Individual workshop tickets are priced at £15, with discounted series tickets available at £40 for four workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The London Coaching Group runs a portfolio of monthly professional development events for coaches, blending 90-minute virtual Zoom workshops with face-to-face sessions in Central London. Offerings include themed multi-part series (e.g., "Inner Work, Outer Impact"), master coaching demonstrations, half-day and full-day extended workshops, and business development sessions for coaches.

Product overview

The London Coaching Group is a not-for-profit Community Interest Company that provides a portfolio of professional development services for coaches. The organization operates primarily as an events-based learning community rather than a software product company. Its core offerings include monthly 90-minute online and in-person workshops held in Central London (typically ten events per year on the fourth Tuesday of each month), themed workshop series such as the Inner Work, Outer Impact program, coaching demonstrations featuring Master Certified Coaches, business development workshops, and half-day/full-day extended events. The group also publishes monthly newsletters and maintains a blog with coaching resources. The organization is volunteer-run and focuses on experiential learning, networking, and advancing the coaching profession through knowledge sharing, demonstrations, and collaborative learning opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Online Coaching Events

Quantifiable outcome

• Monthly events attract 30-50 attendees seeking professional development and networking
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• European Mentoring and Coaching Council (EMCC): European professional body for coaching and mentoring that accredits coaches and runs CPD events. Director Nicola Tagoe is EMCC-accredited, and EMCC offers similar community-building and professional development events for coaches in the UK and Europe.
• International Coaching Federation (ICF): Global professional body for coaches that provides credentialing, CPD events, and communities. Comparable as it serves the same coach audience with structured CPD programming and is the largest global reference body, but operates at vastly greater scale and with a paid-staff model.
• Coach U: Long-running international coach training provider offering CPD programs and community for coaches. Comparable in offering structured coach development, though US-based and commercially structured.
• Henley Business School Centre for Coaching: Academic centre within a UK business school providing executive coaching programmes and CPD events. Comparable as a UK institution offering coach development programmes for experienced coaches, though anchored in an academic setting.

Direct peers

• Performance Consultants International: UK coaching firm offering coach training and professional development programmes. Similar in offering coach CPD and master classes that align with LCG's master coaching demonstration events.
• Association for Coaching (AC): UK-based professional coaching body that hosts events, communities, and CPD for coaches. Directly comparable in mission (advancing the coaching profession through community and CPD) and in UK focus, although AC has a paid membership structure.
• The Coaching Academy: UK coaching training school offering coach training plus CPD events and community activities. Direct peer in the UK coach-education space, with overlapping curriculum themes (business development for coaches, coaching methodologies).
• Barefoot Coaching: UK coaching school providing accredited coach training and ongoing CPD for graduates. Comparable as a UK-based coach education provider running continuing education programming for the same coach audience.
• Meyler Campbell: UK executive coaching training provider that runs coach development programmes and events. Comparable because it serves the same UK coaching professional development market and offers experiential learning similar to LCG's master class demonstrations.
• TLS Leadership: Coaching and leadership development firm that runs events and CPD programming for coaches and leaders. Comparable in offering community-style programmes and experiential coach learning in the UK and Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/london-coaching-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The London Coaching Group