London Fertility

What London Fertility does

London Fertility (operating through London Gynaecology Ltd) is a private women's healthcare provider founded in 2004 by Mrs Pradnya Pisal. The business operates four consultant-led outpatient clinics across London — Harley Street, Moorgate, The Portland Hospital, and Richmond — six days a week, and delivers gynaecology, fertility, early pregnancy care, menopause management, contraception, colposcopy, ultrasound, and robotic surgery services. Revenue is generated on a fee-for-service basis, with initial consultations priced at £275-£325 and packaged procedural offerings (e.g., colposcopy with LLETZ at approximately £1,500), serving both self-pay patients and insured patients covered by ten private medical insurers including Bupa, AXA, Aviva, Vitality, WPA, Cigna, Allianz, Aetna, Healix, and General and Medical.

The practice holds admitting privileges at four leading London private hospitals — The Portland Hospital, Hospital of St John and St Elizabeth, The Harley Street Clinic, and The London Clinic — enabling it to deliver surgical care beyond its outpatient footprint. Technology integration is limited but includes Heidi AI for automated clinical documentation, a recent addition that reduces consultant administrative load. The business has extended its offering beyond consultations into diagnostics-as-product with the Ziwig Endotest for endometriosis and at-home self-test kits. Patient reputation is strong, with a 4.9/5 rating across Trustpilot, Google, and Doctify, and the practice holds the Doctify Outstanding Badge 2025.

Operationally the business transitioned in 2025 with the appointment of Nicola Aspinall as CEO alongside founder Mrs Pradnya Pisal, signalling a shift from founder-led to professionally managed operations. Firmographic data lists 1-10 core employees, which is likely the central management and administrative headcount rather than the broader consultant roster. No external funding rounds, acquisitions, or material restructuring are disclosed in the available data.

Name

London Fertility

Legal name

London Gynaecology Ltd

Website

https://london-fertility.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

London Fertility is a private women's healthcare provider founded in 2004, operating four consultant-led outpatient clinics across London offering gynaecology, fertility, pregnancy, menopause, colposcopy, and surgical services to self-pay and insured patients.

Ownership category

akta.pro rank

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Private gynaecology services
• Women's healthcare clinic
• Fertility assessment
• Early pregnancy care
• Colposcopy services

Headquarters

HQ city

LONDON

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultation Fees: Private consultations with consultant gynaecologists, GPs, and specialists. Initial consultations range from £275-£325 depending on location. Follow-up consultations from £175-£280. Available at Harley Street, Moorgate, Portland Hospital, and Richmond clinics.
2. Diagnostic Procedures and Scans: Revenue from procedures including colposcopy (£675-£1,500 depending on complexity), ultrasound scans (£160 for standalone reassurance scans), fertility scans, fibroid assessments, and various pregnancy care packages.
3. Pregnancy Care Packages: Comprehensive packages including early pregnancy care (£325 consultation + scan), comprehensive early pregnancy care with NIPT (£910), first trimester reassurance scans (£400), and pregnancy nutrition consultations (£150).
4. Health Insurance Billing: Direct billing relationships with major UK insurers including Bupa, AXA, WPA, Aviva, Cigna, Vitality, Allianz, Aetna, Healix Health, and General and Medical. Insured patients are invoiced directly after pre-authorisation.
5. Self-Pay Tests: Self-pay diagnostic tests including the Ziwig Endotest for endometriosis (£self-pay, not covered by insurance) and various blood tests and investigations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

London Fertility is a private women's healthcare practice operating four London clinics that delivers consultant-led gynaecology consultations, advanced ultrasound diagnostics, early pregnancy and fertility assessments, colposcopy, and minimally invasive (including robotic-assisted) surgery. Services are offered to both self-paying and insured patients, with direct billing arrangements with major UK and international health insurers.

Product overview

London Gynaecology operates as a private medical clinic offering a comprehensive suite of women's health services across four London locations (Harley Street, Moorgate, The Portland Hospital, and Richmond). The core offering consists of consultant-led gynaecology consultations, diagnostic ultrasound scanning, and surgical procedures. The service portfolio is structured around general gynaecology, early pregnancy care, fertility services, menopause management, and surgical interventions including robotic-assisted procedures. Key products include colposcopy services for cervical assessment, various ultrasound scan packages (fertility, pelvic pain, fibroid, and pregnancy scans), and tiered pregnancy care packages ranging from standalone reassurance scans (£160) to comprehensive early pregnancy care (£910). Additional modules include the Ziwig Endotest for endometriosis detection, pre-pregnancy health checks, follicle tracking packages, post-natal care, and pregnancy nutrition services. The clinic accepts both self-paying and insured patients, with initial consultations priced from £275-£325 depending on location.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.9/5 overall patient satisfaction rating
• +1 more outcomes

Named customers10 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core.

• The Portland HospitalcoreOthersThe Portland Hospital is a leading London private hospital where London Gynaecology consultants provide comprehensive women's healthcare services, surgery, expert consultations, and specialist treatments. Consultants have admitting rights for procedures requiring inpatient stay or surgical facilities.
• Hospital of St John and St ElizabethcoreOthersLeading London private hospital where London Gynaecology consultants have admitting rights for gynaecological procedures and surgeries requiring hospital facilities.
• The Harley Street CliniccoreOthersLondon private hospital where London Gynaecology consultants have admitting rights for procedures requiring surgical facilities and inpatient care.
• The London CliniccoreOthersLeading London private hospital where London Gynaecology consultants including Mrs Pradnya Pisal perform minor and major gynaecological procedures.
• BupacoreOthersMajor UK health insurance provider. London Gynaecology consultants are approved with Bupa for specialist gynaecology consultations, diagnostic tests, and treatments. Direct billing available for insured patients.
• AXA HealthcoreOthersUK health insurance provider. Consultants approved with AXA for consultations and treatments. Note: AXA does not cover HPV testing and ThinPrep cytology, which must be charged on a self-pay basis.
• AvivacoreOthersUK health insurance provider. London Gynaecology accepts Aviva-insured patients for specialist gynaecology services with direct billing available.
• Vitality HealthcoreOthersUK health insurance provider. Vitality members can access London Gynaecology services with insurance cover for consultations and treatments.
• WPA (WPA)coreOthersUK health insurance provider. WPA members covered for specialist gynaecology consultations and treatments at London Gynaecology.
• Cigna HealthcarecoreOthersInternational private medical insurance provider. Cigna members can access gynaecology consultations, diagnostic investigations, and specialist treatments with approved London Gynaecology consultants.
• AllianzcoreOthersInternational healthcare and medical insurance provider. Allianz members covered for London Gynaecology specialist services.
• AetnacoreOthersGlobal private health insurance provider. Aetna International members with eligible policies can access specialist gynaecology consultations, diagnostic tests, and treatments.
• Healix HealthcoreOthersInternational healthcare and medical insurance provider. Healix Health members covered for specialist gynaecology services at London Gynaecology.
• General and MedicalcoreOthersUK health insurance provider. General and Medical members can access London Gynaecology services through approved consultants.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/london-fertility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Fertility