LONDON FOOTBALL ACADEMY LIMITED

What LONDON FOOTBALL ACADEMY LIMITED does

London Football Academy Limited is a privately held, founder-owned youth sports coaching business established in 2003 by Martin Egan and headquartered at the Alexandra Park sports ground in north London (N22). The company delivers football coaching and multisport programs to children aged 5–14 through three primary channels: structured soccer schools and multisport camps at its Alexandra Park venue; school-based PE lessons (PPA cover), after school clubs, and lunchtime clubs delivered to local primary schools; and seasonal holiday camps during school breaks. The company reports that its coaches work with over 4,000 children weekly across north London postcodes (N22, N4, N5, N8, N18) and that students from over 25 countries have attended since founding.

The core product set comprises Soccer Schools, Multisport Camps (over 10 sports including archery, basketball, netball, tag-rugby, hockey, dodgeball, cricket, tennis, handball, athletics, softball, and volleyball), After School Clubs, PE Lessons delivered as PPA cover, and Lunchtime Clubs. All coaches are FA qualified, DBS checked, insured, and emergency first-aid trained. The company is Ofsted registered (EY408350), which allows parents to pay using HMRC Tax-Free Childcare vouchers and childcare vouchers. Pricing is publicly disclosed at £190 per child for a full 5-day summer camp week and £165 for a 4-day week, with a free LFA football and shirt included on booking and a 100% no-quibble money-back guarantee.

The business model is direct-to-consumer and service-based, with no external funding, no subsidiaries, no acquisitions, and no public listing. The technology footprint is minimal — a Wix-hosted website with an online booking flow and an Instagram social media presence serve as the primary marketing and distribution channels. Sales are driven by school relationships, word-of-mouth referrals, and seasonal direct bookings. The company operates with a small registered headcount of 6 employees, indicating that the bulk of the coaching workforce is engaged on a part-time or contractor basis. There is no evidence of venture capital, private equity, or M&A activity.

Name

LONDON FOOTBALL ACADEMY LIMITED

Legal name

The London Football Academy

Website

https://londonfootballacademy.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The London Football Academy is a founder-owned, north London youth sports coaching business delivering football and multisport camps, school PE lessons, and after-school clubs to over 4,000 children aged 5–14 weekly through Ofsted-registered, FA-qualified coaches.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth football coaching
• Multisport camps
• Holiday sports camps
• School PE services
• Children's sports training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Summer Soccer School & Multisport Camps: Week-long holiday camps for children aged 5-14 offering football and multisport activities. Priced at £190 per full week (Monday-Friday) or £165 for shorter weeks. Includes free LFA football and shirt.
2. School PE Lessons & After School Clubs: The academy delivers PE lessons, after school clubs, and lunchtime clubs to local schools across north London. Coaches work with over 4,000 children every week through school partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The London Football Academy runs structured football coaching and multisport camps for children aged 5–14 at Alexandra Park in north London, alongside in-school PE lessons, after-school clubs and lunchtime clubs delivered to local primary schools. Programs are led by FA qualified, DBS-checked, first-aid trained coaches and are nationally recognised under the FA learning and assessment programme. The academy also delivers school PE services reaching over 4,000 children weekly across north London.

Product overview

The London Football Academy is a single-location youth sports coaching organization offering a unified portfolio of football and multisport programs for children aged 5-14 years in north London. The core offering comprises Soccer Schools (the flagship football coaching program), Multisport Camps (offering 10+ sports), and school-based services including After School Clubs, PE Lessons, and Lunchtime Clubs. Programs run primarily as holiday camps at Alexandra Park and are delivered to over 4,000 children weekly through FA qualified, DBS checked coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Schools Structured football coaching programs for boys and girls aged 5–14, featuring fun games and practices that improve football skills and fitness levels, aligned to the FA learning and assessment programme and mini-soccer framework. Delivered as core coached content within the academy's camp weeks.
• Multisport Camps Multi-sport day camps for children aged 5–14 offering 10–15 different sports, including archery, basketball, netball, tag-rugby, hockey, dodgeball, cricket, tennis, handball, athletics, softball and volleyball, broadening skills beyond football.
• Summer Soccer School & Multisport Camps Holiday camp weeks running Monday 20th July – Friday 4th September 2026 at the Alexandra Park sports ground, open 8am–6pm daily for boys and girls aged 5–14; each booked child receives a free LFA football and shirt, and the offering is covered by a 100% no-quibble money-back guarantee. Priced at £190 per full week (Mon–Fri) or £165 for a four-day short week (Tue–Fri).
• After School Clubs Sports clubs delivered at local schools after regular school hours, providing children the opportunity to play football before, during and after school as part of the academy's school-services arm.
• PE Lessons (PPA Cover) Professional PE lessons provided to north London primary schools as PPA (Planning, Preparation and Assessment) cover, delivered by FA qualified coaches and supplemented with sports-day planning and inter-school competition support.
• Lunchtime Clubs Midday sports activities delivered at local schools during lunch breaks, supplementing in-school PE and after-school provision as part of the academy's school-services portfolio.

Quantifiable outcome

• Over 4,000 children coached weekly across all programs
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HMRC Tax-Free ChildcarecoreOthersThe London Football Academy is registered with HMRC Tax-Free Childcare scheme, allowing parents to use government-backed childcare payments (up to £2,000 per child per year with 20% government top-up) for course fees.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• J4 Soccer: London-based football coaching company running after-school clubs, Saturday academies, and holiday camps for children. Direct overlap with LFA's after-school club and camp product lines, and a similar north/Middle London catchment.
• Little Kickers: UK-wide franchise providing football and multi-sport coaching for young children (typically 18 months–7 years). Comparable to LFA in targeting parents of young children, delivering structured football coaching via classes and camps, and operating through a national network of coaches.
• We Make Footballers: UK football coaching academy operating classes, holiday camps, and 1-to-1 sessions for children, with a franchise-style national footprint. Closely comparable to LFA on customer age (kids), offering (football coaching + camps), and go-to-market (direct-to-parent bookings and school partnerships).
• Soccer Stars UK: UK provider of children's football coaching, holiday camps, and birthday parties. Comparable to LFA in serving the same age range (5–14), the same London market, and offering a similar mix of weekly classes plus school-holiday camps.
• S4K (Sports for Kids): Multi-sport and football coaching provider for children in the UK running holiday camps, after-school clubs, and PE support. Highly comparable to LFA on product mix (multi-sport camps plus football coaching) and on school partnership model.

Broad incumbents

• Goals Soccer Centres: UK operator of small-sided football centres and kids coaching/camps. Comparable to LFA on youth football coaching and the venue-based delivery model, though with a much larger facility footprint and broader commercial 5-a-side league business.
• Premier Education Group: UK-wide provider of school PPA cover, breakfast/afterschool clubs, and holiday activity camps. Comparable to LFA on the B2B school services side (PE/PPA delivery, after-school clubs, holiday camps), but at much greater national scale and as part of a broader multi-activity portfolio.
• Pro Direct Soccer Schools: Larger football-focused retail and content platform that has operated coaching programs and camps. Comparable to LFA in the kids football camp niche, but operates as part of a much broader sporting-goods and content business rather than a pure-play coaching company.
• PlayFootball: Operates a UK network of football centres offering kids coaching, holiday camps, and adult leagues. Comparable on youth football camps and venue-based coaching, though again with broader commercial league infrastructure around it.
• Chelsea FC Foundation: Official community arm of Chelsea FC delivering school coaching, holiday camps, and outreach programs across London. Competes with LFA for the same London school PPA contracts and family holiday-camp spend, but with much larger brand reach and Premier League backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/londonfootballacademy
• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/london-football-academy-limited
• Instagraminstagram.com/londonfootballacademy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONDON FOOTBALL ACADEMY LIMITED