What Longhouse Reserve does

LongHouse Reserve is a 501(c)(3) nonprofit public educational organization operating a 16-acre integrated environment in East Hampton, New York, founded in 1975 by internationally renowned textile designer Jack Lenor Larsen (1927-2020). The institution combines a sculpture garden with more than 60 outdoor works, a modernist house designed by Larsen in collaboration with architect Charles Forberg and inspired by the 7th-century Shinto shrine at Ise, Japan, and a designed landscape stewarded on ancestral Montaukett and Shinnecock homelands. Operations run Wednesday through Sunday from April through December, serving approximately 23,000 visitors annually including over 1,000 students from Pre-K through graduate school.

Revenue is generated through a hybrid nonprofit model: transactional admission fees ($20 adult, $10 senior/disabled, $2 Museums for All/SNAP, free for children, students with ID, and military), six annual membership tiers from Friend ($95) to Leader ($2,500), individual and institutional donations with named tiers up to $50,000+, private tour fees ($300 for up to 10 persons), and retail through the on-site and Shopify-powered INstore selling curated books, handmade jewelry, contemporary design objects, and limited-edition collaborations. Operational technology includes the third-party Bloomberg Connects mobile digital guide, Shopify e-commerce, hCaptcha security, and Google Translate accessibility. The organization also delivers free educational tours, scholarships, the MakerMentors K-12 program, summer internships, and the Young Creatives Outdoor Art Adventures.

The 19-person staff is led by Executive Director Lara Sweeney with functional directors covering Operations & Facilities, Collections & Exhibitions, Education & Community Engagement, and Horticulture, supported by a Consulting Curator for Historic Preservation. Governance rests with a volunteer Board of Trustees led by President Louis Bradbury, with committee chairs across Finance & Audit, Development, Garden, House, Arts, Education, and People & Practices. Institutional funding includes Bloomberg Philanthropies, Suffolk County, the New York State Council on the Arts, the Vital Project Fund, Northern Trust, and corporate sponsors including Bartlett Tree Experts and Summerhill Landscapes.

Name

Longhouse Reserve

Legal name

LongHouse Reserve

Website

https://longhouse.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

LongHouse Reserve is a 501(c)(3) nonprofit operating a 16-acre sculpture garden and modernist house in East Hampton, NY, serving ~23,000 annual visitors through admissions, six-tier memberships, donations, private tours, educational programs, and a curated retail shop.

Ownership category

akta.pro rank

Headquarters

HQ city

East Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Fees: Revenue from visitor admissions: $20 for non-member adults, $10 for seniors 65+, $10 for guests with disabilities, $2 for Museums for All (SNAP/EBT) visitors; children under 12, students with ID, veterans, active duty military, and Montauk/Shinnecock members admitted free
2. Memberships: Six membership tiers generating recurring annual revenue: Friend $95, Family $175, Supporter $300, Patron $500, Fellow $1,000, Leader $2,500; includes tax-deductible portions and escalating benefits
3. Retail Sales (INstore): On-site gift shop selling curated merchandise including books about art and Jack Lenor Larsen, handmade jewelry, contemporary design objects, home decor, and gift items; also available online
4. Donations and Contributions: Nonprofit public educational organization (501(c)(3)) supported by individual donors at various levels ($50,000+, $25,000-$49,999, $10,000-$24,999, etc.) and institutional supporters including Bloomberg Philanthropies, Suffolk County, and others
5. Private Tours: $300 fee for private tours for up to 10 persons; additional $30 per extra person ($25 for seniors)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

LongHouse Reserve operates a 16-acre integrated sculpture garden, museum, and educational institution in East Hampton, NY, open to the public Wednesday through Sunday. Core offerings include admission-based visits to the sculpture garden featuring more than 60 outdoor works, rotating and permanent exhibitions of international contemporary art, free educational tours for K-12 and college students, and an on-site and online retail shop (INstore) selling curated design objects, books, jewelry, and home decor.

Product overview

LongHouse Reserve is a 16-acre integrated environment/museum in East Hampton, NY, founded by textile designer and collector Jack Lenor Larsen (1927-2020). The institution operates as a unified offering combining garden visits, rotating and permanent art and sculpture exhibitions, educational programs, and a retail store (INstore). The core visitor experience includes admission to the sculpture garden featuring 60+ outdoor works, docent-led and self-guided tours, and access to exhibitions by international artists. Supplemental offerings include educational programs (free school tours, scholarships, summer internships, MakerMentors K-12), a Bloomberg Connects mobile digital guide, and tiered membership programs offering benefits such as early Member Mornings access, guest passes, and event tickets. INstore retails curated merchandise including books, art objects, jewelry, home decor, and limited-edition items like the Liz Collins x LongHouse silk scarf and the exclusive LongHouse book editions. Private tours are available for a fee. The institution does not operate a software-as-a-product offering; all technology is operational (Shopify e-commerce, Bloomberg Connects app, hCaptcha security, Google Translate accessibility).

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Visit and Admission

Quantifiable outcome

• 23,000 visitors annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Garden ConservancyminorOthersAffiliate member organization; Garden Conservancy founder Frank Cabot wrote afterword for LongHouse book; collaboration on garden preservation and promotion
• Historic Artists' Homes and Studios (National Trust)minorOthersAffiliate member of Historic Artists' Homes and Studios, a program of The National Trust for Historic Preservation; validates LongHouse as significant artist home and studio
• Summerhill LandscapesminorGTM or Marketing PartnerCorporate sponsor providing landscape support; recognized as sponsor on membership page
• Bartlett Tree ExpertsminorGTM or Marketing PartnerCorporate sponsor providing arboricultural expertise; recognized as sponsor on membership page
• Bloomberg ConnectscoreTechnology or IntegrationDigital guide platform partnership enabling free mobile app experience for visitors; LongHouse guide available via Bloomberg Connects app with QR code access

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dia:Beacon: Large-scale contemporary art museum in Beacon, NY presenting site-specific installations of major artists. Comparable model of a single-site arts destination drawing regional and tourist visitation, with memberships, education, and public programming.
• Kykuit (Rockefeller Estate): Historic Rockefeller estate in Pocantico Hills, NY with gardens, an exceptional sculpture collection, and public tours managed by the National Trust. Comparable historic estate with integrated art collection, gardens, and ticketed/public tour experience.
• SculptureCenter: Nonprofit sculpture kunsthalle in Long Island City, NY commissioning and exhibiting contemporary sculpture. Comparable nonprofit model centered on sculpture exhibitions, artist commissions, and public/educational programming.
• Wave Hill: 28-acre public garden and cultural center in the Bronx, NY with an artist-in-residence program and exhibitions. Comparable hybrid garden/cultural site model combining horticulture, sculpture, public programming, and educational tours.
• Storm King Art Center: 500-acre outdoor sculpture park in the Hudson Valley, NY. Closest direct comparable: large-scale sculpture garden open seasonally to the public with admissions, memberships, education programs, and rotating installations of major contemporary artists.
• The Noguchi Museum: Sculpture museum in Long Island City, NY, dedicated to a single artist's work with both indoor galleries and an outdoor sculpture garden. Comparable artist-centric, sculpture-focused museum model with admissions, memberships, and education programming.
• Olana State Historic Site: Persian-inspired historic home and 250-acre designed landscape of painter Frederic Church in the Hudson Valley, NY. Directly comparable as a Historic Artists' Homes and Studios member site combining historic artist estate, designed landscape, and visitor programming.

Others

• Garden Conservancy: National nonprofit dedicated to preserving exceptional American gardens, of which LongHouse is an affiliate member. Comparable nonprofit garden-preservation mission with shared donor base and curatorial collaboration opportunities.

Regional players

• Lyndhurst Mansion: National Trust historic estate in Tarrytown, NY offering house and grounds tours, exhibitions, and education. Comparable historic artist/patron home with garden and curated tour experience serving a New York regional audience.
• The Parrish Art Museum: Art museum in Water Mill, NY on the South Fork of Long Island, serving the Hamptons cultural audience. Comparable East End location, similar local donor base and visitor demographic, with comparable admissions, membership, and education offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LongHouseReserve
• Facebookfacebook.com/LongHouseReserve
• Instagraminstagram.com/longhousereserve
• LinkedInlinkedin.com/company/longhouse-reserve

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhouse Reserve