Longrain
Longrain is a privately held Australian restaurant group founded in 1999 by Sam Christie, operating dine-in Thai and Japanese restaurants in Melbourne and Tokyo, with the original Sydney location now closed.
- Company typePrivate
- Founded1999
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Longrain firmographics
Firmographics- Name
- Longrain
- Website
- https://longrain.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Longrain is a privately held Australian restaurant group founded in 1999 by Sam Christie, operating dine-in Thai and Japanese restaurants in Melbourne and Tokyo, with the original Sydney location now closed.
- Ownership category
- akta.pro rank
Longrain industry classification
Industry- Product category
- Asian Restaurant Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Longrain is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Longrain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Restaurant Dining: Longrain generates revenue through dine-in restaurant service at its Melbourne and Tokyo locations, operating as a Thai and Japanese cuisine establishment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Longrain product offering
Product offeringCore offering
Longrain operates dine-in Asian restaurants serving Thai cuisine in Melbourne and Japanese cuisine in Tokyo. Founded in 1999 by Sam Christie, the brand provides in-person dining experiences at its physical restaurant locations across Australia and Japan, with the Melbourne and Tokyo locations continuing to operate after the closure of the original Sydney site.
Differentiator
Problem solved
Functional benefit
Products and services
- Longrain Melbourne Thai restaurant located on Little Bourke Street in Melbourne, Australia, serving dine-in Thai cuisine. Continues to operate as one of the brand's two active dining establishments for individual diners and small groups.
- Longrain Tokyo Japanese outpost of the Longrain brand located in the Ebisu district of Tokyo, operated in partnership with Transit. Serves dine-in Japanese cuisine to individual consumers and continues to operate.
Companies that use Longrain
Customer profileSegments1 record
Ideal customer profiles1 record
Longrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Longrain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TransitcoreTransit is a business partner in the Longrain Tokyo operation. Longrain opened its Japanese outpost in August 2017 in the Ebisu district of Tokyo in partnership with Transit, representing a joint venture for international expansion into the Japanese market.
Scale indicators1 record
Longrain competitors and assessment
Company assessmentRegional players
- Mr. Wong: Upscale Cantonese-leaning restaurant in Sydney operated by Merivale. Comparable to Longrain as a long-running, design-led Asian full-service restaurant in Australia targeting similar premium dining demographics.
- Coda: Modern Asian-fusion restaurant in Melbourne run by chef Adam D'Sylva. Comparable to Longrain Melbourne in cuisine category, modern Asian full-service approach, and Melbourne CBD clientele.
- Tetsuya's: Iconic Japanese fine-dining restaurant in Sydney. Comparable to Longrain Tokyo on Japanese cuisine, full-service model, and premium positioning, while not directly competing in the same city.
- Attica: Highly acclaimed modern Australian restaurant in Melbourne. Comparable to Longrain Melbourne as a long-running, heritage premium dining brand in the same city, though operating in a different cuisine category.
- Chin Chin: Long-established, high-volume Asian-inspired (Thai/Vietnamese-leaning) full-service restaurant group in Melbourne, founded by the Rockpool Dining Group. Directly comparable to Longrain Melbourne on cuisine category, city, and full-service dining model.
Broad incumbents
- Rockpool Bar & Grill: Neil Perry's flagship Australian fine-dining steakhouse group. Comparable to Longrain as an established Australian chef-driven full-service dining brand with multi-city presence.
- Spice Temple: Neil Perry's Asian fine dining restaurant group (Rockpool) in Sydney and Melbourne. Comparable to Longrain as a high-end Asian-cuisine full-service brand targeting the same premium dining consumers in Australia.
Direct peers
- Cookie: Cookbook-driven Thai-influenced cocktail and dining bar in Melbourne opened by chef Karen Martini (with Martin Boetz). Highly comparable to Longrain Melbourne on Thai leaning menu, Melbourne CBD setting, and full-service bar-restaurant model.
- Long Song: David Thompson's Thai restaurant in Sydney, sharing Longrain's niche of upscale Thai cuisine in Australia. Direct category peer for Thai fine dining in the same home country.
Emerging players
- Transit (im-transit): Tokyo-based hospitality operator partnering with Longrain to run the Tokyo outpost. Relevant as both a partner and a comparable design-led Tokyo restaurant group targeting a similar international clientele.
Market position
Customer concentration
Longrain social profiles
Digital presenceLongrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longrain leadership team
Management profileNumber of profiles
Profiles2 records
Longrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longrain
What does Longrain do?
Longrain operates dine-in Asian restaurants serving Thai cuisine in Melbourne and Japanese cuisine in Tokyo. Founded in 1999 by Sam Christie, the brand provides in-person dining experiences at its physical restaurant locations across Australia and Japan, with the Melbourne and Tokyo locations continuing to operate after the closure of the original Sydney site.
Is Longrain a public or private company?
Longrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longrain founded?
Longrain was founded in 1999. It employs 11 to 50 people.
Where is Longrain based?
Longrain is headquartered in Melbourne, Australia, in the Oceania region.
How does Longrain make money?
One revenue line is on record: restaurant Dining.
Who are Longrain's main competitors?
Regional players on record are Mr. Wong, Coda, Tetsuya's, Attica and Chin Chin. Broad incumbents are Rockpool Bar & Grill and Spice Temple. Direct peers are Cookie and Long Song. Transit (im-transit) is listed as an emerging player.
Does Longrain have an API?
No public API is recorded for Longrain.
What industry is Longrain in?
Longrain's product category is Asian Restaurant Dining. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.