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Longrain

Full company profile

uuid004t88m

Namestring
Longrain
Websiteurl
longrain.com
Company typeenum
Private
Founded yearint
1999
Short descriptiontext

Longrain is a privately held Australian restaurant group founded in 1999 by Sam Christie, operating dine-in Thai and Japanese restaurants in Melbourne and Tokyo, with the original Sydney location now closed.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMelbourne, Australia
HQ citystring
Melbourne
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Thai restaurant dining, Japanese restaurant dining, Asian cuisine dining, sit-down restaurant service, international restaurant brand
Industry1 code
1Ethnic & Regional Cuisine Restaurants
CodeTHAFACADPrimaryYes
NAICS code1 code
  • Full-Service Restaurants722511
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Asian Restaurant Dining
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Restaurant Dining
TypeTransaction Fee
Description

Longrain generates revenue through dine-in restaurant service at its Melbourne and Tokyo locations, operating as a Thai and Japanese cuisine establishment.

longrain.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Supply Chain, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Longrain operates dine-in Asian restaurants serving Thai cuisine in Melbourne and Japanese cuisine in Tokyo. Founded in 1999 by Sam Christie, the brand provides in-person dining experiences at its physical restaurant locations across Australia and Japan, with the Melbourne and Tokyo locations continuing to operate after the closure of the original Sydney site.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Longrain Melbourne
CategoryRestaurant location
Description

Thai restaurant located on Little Bourke Street in Melbourne, Australia, serving dine-in Thai cuisine. Continues to operate as one of the brand's two active dining establishments for individual diners and small groups.

2Longrain Tokyo
CategoryRestaurant location
Description

Japanese outpost of the Longrain brand located in the Ebisu district of Tokyo, operated in partnership with Transit. Serves dine-in Japanese cuisine to individual consumers and continues to operate.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2017-08-01
Description

Transit is a business partner in the Longrain Tokyo operation. Longrain opened its Japanese outpost in August 2017 in the Ebisu district of Tokyo in partnership with Transit, representing a joint venture for international expansion into the Japanese market.

Peers10 records
1Mr. Wong
TypeRegional player
Description

Upscale Cantonese-leaning restaurant in Sydney operated by Merivale. Comparable to Longrain as a long-running, design-led Asian full-service restaurant in Australia targeting similar premium dining demographics.

2Coda
TypeRegional player
Description

Modern Asian-fusion restaurant in Melbourne run by chef Adam D'Sylva. Comparable to Longrain Melbourne in cuisine category, modern Asian full-service approach, and Melbourne CBD clientele.

TypeRegional player
Description

Iconic Japanese fine-dining restaurant in Sydney. Comparable to Longrain Tokyo on Japanese cuisine, full-service model, and premium positioning, while not directly competing in the same city.

TypeBroad incumbent
Description

Neil Perry's flagship Australian fine-dining steakhouse group. Comparable to Longrain as an established Australian chef-driven full-service dining brand with multi-city presence.

5Cookie
TypeDirect peer
Description

Cookbook-driven Thai-influenced cocktail and dining bar in Melbourne opened by chef Karen Martini (with Martin Boetz). Highly comparable to Longrain Melbourne on Thai leaning menu, Melbourne CBD setting, and full-service bar-restaurant model.

6Transit (im-transit)
TypeEmerging player
Description

Tokyo-based hospitality operator partnering with Longrain to run the Tokyo outpost. Relevant as both a partner and a comparable design-led Tokyo restaurant group targeting a similar international clientele.

TypeRegional player
Description

Highly acclaimed modern Australian restaurant in Melbourne. Comparable to Longrain Melbourne as a long-running, heritage premium dining brand in the same city, though operating in a different cuisine category.

8Long Song
TypeDirect peer
Description

David Thompson's Thai restaurant in Sydney, sharing Longrain's niche of upscale Thai cuisine in Australia. Direct category peer for Thai fine dining in the same home country.

TypeBroad incumbent
Description

Neil Perry's Asian fine dining restaurant group (Rockpool) in Sydney and Melbourne. Comparable to Longrain as a high-end Asian-cuisine full-service brand targeting the same premium dining consumers in Australia.

TypeRegional player
Description

Long-established, high-volume Asian-inspired (Thai/Vietnamese-leaning) full-service restaurant group in Melbourne, founded by the Rockpool Dining Group. Directly comparable to Longrain Melbourne on cuisine category, city, and full-service dining model.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Longrain

Asian Restaurant Dininglongrain.com

Longrain is a privately held Australian restaurant group founded in 1999 by Sam Christie, operating dine-in Thai and Japanese restaurants in Melbourne and Tokyo, with the original Sydney location now closed.

Longrain firmographics

Firmographics
Name
Longrain
Website
https://longrain.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
Longrain is a privately held Australian restaurant group founded in 1999 by Sam Christie, operating dine-in Thai and Japanese restaurants in Melbourne and Tokyo, with the original Sydney location now closed.
Ownership category
akta.pro rank

Longrain industry classification

Industry
Product category
Asian Restaurant Dining
NAICS
Full-Service Restaurants (722511)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

  • Thai restaurant dining
  • Japanese restaurant dining
  • Asian cuisine dining
  • Sit-down restaurant service
  • International restaurant brand

Where Longrain is headquartered

Location

Headquarters

HQ city
Melbourne
HQ country
Australia
HQ region
Oceania

Offices3 records

Markets served

Longrain business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

  1. Restaurant Dining: Longrain generates revenue through dine-in restaurant service at its Melbourne and Tokyo locations, operating as a Thai and Japanese cuisine establishment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Longrain product offering

Product offering

Core offering

Longrain operates dine-in Asian restaurants serving Thai cuisine in Melbourne and Japanese cuisine in Tokyo. Founded in 1999 by Sam Christie, the brand provides in-person dining experiences at its physical restaurant locations across Australia and Japan, with the Melbourne and Tokyo locations continuing to operate after the closure of the original Sydney site.

Differentiator

Problem solved

Functional benefit

Products and services

  • Longrain Melbourne Thai restaurant located on Little Bourke Street in Melbourne, Australia, serving dine-in Thai cuisine. Continues to operate as one of the brand's two active dining establishments for individual diners and small groups.
  • Longrain Tokyo Japanese outpost of the Longrain brand located in the Ebisu district of Tokyo, operated in partnership with Transit. Serves dine-in Japanese cuisine to individual consumers and continues to operate.

Companies that use Longrain

Customer profile

Segments1 record

Ideal customer profiles1 record

Longrain technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Longrain partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • TransitcoreStrategic or Co-development Partner · 1 August 2017Transit is a business partner in the Longrain Tokyo operation. Longrain opened its Japanese outpost in August 2017 in the Ebisu district of Tokyo in partnership with Transit, representing a joint venture for international expansion into the Japanese market.

Scale indicators1 record

Longrain competitors and assessment

Company assessment

Regional players

  • Mr. Wong: Upscale Cantonese-leaning restaurant in Sydney operated by Merivale. Comparable to Longrain as a long-running, design-led Asian full-service restaurant in Australia targeting similar premium dining demographics.
  • Coda: Modern Asian-fusion restaurant in Melbourne run by chef Adam D'Sylva. Comparable to Longrain Melbourne in cuisine category, modern Asian full-service approach, and Melbourne CBD clientele.
  • Tetsuya's: Iconic Japanese fine-dining restaurant in Sydney. Comparable to Longrain Tokyo on Japanese cuisine, full-service model, and premium positioning, while not directly competing in the same city.
  • Attica: Highly acclaimed modern Australian restaurant in Melbourne. Comparable to Longrain Melbourne as a long-running, heritage premium dining brand in the same city, though operating in a different cuisine category.
  • Chin Chin: Long-established, high-volume Asian-inspired (Thai/Vietnamese-leaning) full-service restaurant group in Melbourne, founded by the Rockpool Dining Group. Directly comparable to Longrain Melbourne on cuisine category, city, and full-service dining model.

Broad incumbents

  • Rockpool Bar & Grill: Neil Perry's flagship Australian fine-dining steakhouse group. Comparable to Longrain as an established Australian chef-driven full-service dining brand with multi-city presence.
  • Spice Temple: Neil Perry's Asian fine dining restaurant group (Rockpool) in Sydney and Melbourne. Comparable to Longrain as a high-end Asian-cuisine full-service brand targeting the same premium dining consumers in Australia.

Direct peers

  • Cookie: Cookbook-driven Thai-influenced cocktail and dining bar in Melbourne opened by chef Karen Martini (with Martin Boetz). Highly comparable to Longrain Melbourne on Thai leaning menu, Melbourne CBD setting, and full-service bar-restaurant model.
  • Long Song: David Thompson's Thai restaurant in Sydney, sharing Longrain's niche of upscale Thai cuisine in Australia. Direct category peer for Thai fine dining in the same home country.

Emerging players

  • Transit (im-transit): Tokyo-based hospitality operator partnering with Longrain to run the Tokyo outpost. Relevant as both a partner and a comparable design-led Tokyo restaurant group targeting a similar international clientele.

Market position

Customer concentration

Longrain social profiles

Digital presence

Longrain financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Longrain leadership team

Management profile

Number of profiles

Profiles2 records

Longrain funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Longrain M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longrain

What does Longrain do?

Longrain operates dine-in Asian restaurants serving Thai cuisine in Melbourne and Japanese cuisine in Tokyo. Founded in 1999 by Sam Christie, the brand provides in-person dining experiences at its physical restaurant locations across Australia and Japan, with the Melbourne and Tokyo locations continuing to operate after the closure of the original Sydney site.

Is Longrain a public or private company?

Longrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Longrain founded?

Longrain was founded in 1999. It employs 11 to 50 people.

Where is Longrain based?

Longrain is headquartered in Melbourne, Australia, in the Oceania region.

How does Longrain make money?

One revenue line is on record: restaurant Dining.

Who are Longrain's main competitors?

Regional players on record are Mr. Wong, Coda, Tetsuya's, Attica and Chin Chin. Broad incumbents are Rockpool Bar & Grill and Spice Temple. Direct peers are Cookie and Long Song. Transit (im-transit) is listed as an emerging player.

Does Longrain have an API?

No public API is recorded for Longrain.

What industry is Longrain in?

Longrain's product category is Asian Restaurant Dining. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.

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