Longs Farm

What Longs Farm does

Long Family Orchard, Farm & Cider Mill is a privately held, family-owned agricultural business operating continuously since 1876 from a single 150-year-old site at 1540 East Commerce Road in Commerce Township, Michigan. The farm grows and sells seasonal produce — asparagus (Mother's Day through Father's Day), non-GMO bi-color sweet corn (mid-July through Labor Day), garden vegetables, apples (over a dozen varieties, U-pick or pre-picked), and pumpkins — through two on-site stands: a main barn/Cider Mill lot on Commerce Road and a secondary field stand on Bogie Lake Road. Produce is hand-picked same-day and never sold day-old, sold by the pound or in pre-bagged units. Beyond fresh produce, the farm operates a fall Cider Mill (through Thanksgiving Eve) selling cider, donuts, honey, jams, apple butter, and cider slushes, with bulk ordering available with 24-hour advance notice.

The business monetizes its land through a multi-attraction fall Fun Farm (corn maze, hayrides, jumping pillows, bounce house, pedal kart track, petting farm with goats and alpacas, giant slide, and play structures) running September through early November, with admission priced lower online than at the gate. A newer revenue line is fire pit rentals at $80 per 3-hour time slot, booked exclusively online via the Beyonk platform, with optional s'mores add-on packs. The farm is fully cashless, accepting credit/debit cards and digital wallets (Apple Pay, Google Pay, Samsung Pay), and uses an iContact-powered email newsletter and active Facebook, Instagram, and Twitter channels for top-of-funnel customer engagement.

The core team consists of approximately 6 employees, supplemented by seasonal hires paid $13–$23/hour. There is no disclosed external capital, no parent company, and no institutional ownership. Revenue is not publicly disclosed. The business serves individual consumers and families in Southeast Michigan seeking fresh local produce and seasonal agritourism, plus a secondary bulk/wholesale segment for cider, donuts, and feed apples. A TRESCOTT apple sorter is currently listed for sale, indicating active equipment portfolio management.

Name

Longs Farm

Legal name

Long Family Orchard & Farm

Website

https://longsorchard.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Family Orchard, Farm & Cider Mill is a 150-year-old family-owned farm in Commerce Township, Michigan, selling seasonal produce (asparagus, sweet corn, apples, pumpkins), cider mill products, and operating a fall agritourism Fun Farm and fire pit rentals for individual consumers and families in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Farm Produce

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGACAJ

Cider & Orchard Fruit Production (Apples/pears for cider & processing)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFALAI

Cideries & Meadery Tasting Rooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAMADAH

Farm Stays & Agritourism Lodges

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Boutique & Unique Stays (Cabins, Tiny Homes, Treehouses, Yurts)

Keywords

• Fresh farm produce
• U-pick apples
• Agritourism attractions
• Cider mill products
• Family farm

Headquarters

HQ city

Commerce Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Seasonal produce sales including asparagus, sweet corn, garden vegetables, apples, and pumpkins. Products sold by the pound or pre-bagged units. Asparagus sold by the pound; sweet corn sold pre-bagged by 1/2 dozen or full dozen.
2. Agritourism / Fun Farm Admission: Admission tickets to the Fun Farm area including corn maze, hayrides, play structures, petting farm, and other attractions. Tickets available online at discounted rate or at gate. Children under 32 inches tall receive free admission.
3. Fire Pit Rentals: Fire pit area rentals at $80 per 3-hour time slot. Includes picnic table, bench, fire pit, and wood. Optional add-ons include s'mores packs for $20 and additional roasting sticks at $1.50 each. Reservations made online only.
4. Cider Mill Products: Cider, donuts, honey, jams, cider slushes, apple butter, and other homemade treats sold at the Cider Mill. Bulk orders available with 24-hour advance notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Long Family Orchard, Farm & Cider Mill grows and sells seasonal fresh produce (asparagus, non-GMO sweet corn, garden vegetables, apples, pumpkins) at on-site farm stands and a Cider Mill in Commerce Township, Michigan. The farm also operates a fall Fun Farm agritourism area with corn maze, hayrides, petting farm, jumping pillows and similar attractions, plus fire pit rentals and bulk apple/cider sales. The business is fundamentally a direct-to-consumer family farm combining fresh produce retail with seasonal family entertainment and on-premises cider mill products.

Product overview

Long Family Orchard, Farm & Cider Mill is a diversified 150-year-old family farm in Commerce Township, Michigan offering a unified portfolio of agricultural products and seasonal entertainment experiences. The core offerings include fresh produce (asparagus, non-GMO sweet corn, garden vegetables, pumpkins) and U-pick or pre-picked apples sold at farm stands, complemented by a Cider Mill serving fresh cider, donuts, honey, jams, and apple butter. The fall-season Fun Farm Area centers on the Corn Maze and includes diverse attractions (hayrides, jumping pillows, petting farm, pedal kart track, giant slide) with Fire Pit Rentals as a paid add-on. An Apple Sorter equipment sale represents a separate transaction product. The farm operates seasonally with produce stands (July–Labor Day), a Cider Mill (through late November), and the Fun Farm Area (September–early November).

Differentiator

Problem solved

Functional benefit

Products and services

• Asparagus Hand-snapped fresh asparagus sold by the pound at seasonal farm stands in Commerce Township, Michigan; available Mother's Day through Father's Day. Targeted at individual consumers and families seeking fresh, locally-grown spring produce.
• Sweet Corn Non-GMO bi-color sweet corn, hand-picked daily and sold pre-bagged by the half dozen or full dozen at drive-thru farm stands in Commerce Township, Michigan; available mid-July through Labor Day. Targeted at individual consumers and families.
• Garden Vegetables Seasonal locally grown garden vegetables including zucchini, squash, and Brussels sprouts sold at farm stands in Commerce Township, Michigan. Targeted at consumers seeking locally-grown summer produce.
• Apples Michigan apples available for U-pick or pre-picked at the Cider Mill Barn in Commerce Township, Michigan, featuring over a dozen varieties including Honeycrisp, McIntosh, Paula Red, and Evercrisp. Targeted at individual consumers and families during fall season.
• Pumpkins Pumpkins available for picking during the fall season, accessed via hayride to the pumpkin patch at the Commerce Township farm. Targeted at families and individuals seeking a U-pick pumpkin experience.
• Cider Mill Products Fresh cider, donuts, honey, jams, apple butter, and cider slushes available at the Cider Mill Barn in Commerce Township, Michigan, through Thanksgiving Eve. Bulk orders available with 24-hour advance notice. Targeted at individual consumers, families, and bulk buyers.
• Corn Maze and Fun Farm Area Seasonal fall agritourism attraction with admission tickets, featuring a corn maze, hayrides, jumping pillows, bounce house, pedal kart track, petting farm with goats and alpacas, giant slide, and various play structures in Commerce Township, Michigan. Open September through early November. Targeted at families and individuals seeking seasonal entertainment.
• Fire Pit Rentals Reserved fire pit sites with picnic table, bench, and included wood for three-hour time slots at $80 per slot, plus optional s'mores packs ($20) and additional roasting sticks ($1.50 each). Reservations made online only through the Beyonk platform. Targeted at families and groups visiting the Fun Farm area.
• Apple Sorter for Sale Used TRESCOTT apple sorter (50 bushels/hour) equipment listed for sale, including receiving belt, cull eliminator, polisher, inspection rolls, sizers, and three packing tables. Targeted at other apple growers or packing operations seeking used equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Royal Farms: Larger multi-location orchard/cider mill operator with U-pick, bakery, and agritourism across multiple sites — relevant as a scaled incumbents in the same Michigan orchard-and-cider category.

Direct peers

• Blake's Orchard & Cider Mill: Michigan-based family orchard and cider mill with U-pick fruit, a hard cider tasting room, and a fall agritourism program including corn maze, hayrides, and family attractions — directly comparable portfolio to Long Family Orchard.
• Franklin Cider Mill: Historic Michigan cider mill producing fresh cider and donuts in a direct-to-consumer farm market — directly comparable on cider mill heritage, bakery items, and DTC retail.
• Hy's Cider Mill: Michigan cider mill and orchard with direct-to-consumer cider, baked goods, and agritourism experiences — directly comparable as a multi-generational family cider mill.
• Wiard's Orchard: Michigan orchard with cider mill baked goods, U-pick produce, and a large agritourism attraction (Wiard's Haunted Attractions, hayrides, corn maze) — directly comparable in combining farm, cider, and attraction-based entertainment.
• Westview Orchards & Cider Mill: Michigan family orchard with on-site cider mill bakery, farm market produce, and extensive agritourism (U-pick, corn maze, play areas) — near-clone operating model to Long Family Orchard.
• Crane's Pie Orchard: Michigan orchard producing apples, cider, and baked goods, with U-pick and a farm market/café — comparable in boutique orchard + cider mill + on-site retail mix.
• Krupp's Family Farm: Michigan farm with seasonal produce sales and an agritourism component (corn maze, fall activities), comparable in combining farm-stand produce with a paid fall experience layer.
• Erie Orchard & Cider Mill: Michigan farm operating U-pick apples, an on-site cider mill producing cider and donuts, and a substantial fall agritourism attraction (corn maze, bakery, family activities) — closely mirrors Long's produce + cider mill + Fun Farm model.
• Yates Cider Mill: Michigan cider mill pressing its own cider and hosting an on-site bakery and farm market — directly comparable on the cider mill / orchard-DTC axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LongFamilyFarm
• Facebookfacebook.com/LongFamilyFarmOrchard
• Instagraminstagram.com/longfamilyfarm
• LinkedInlinkedin.com/company/longs-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longs Farm