Longueuil Honda

What Longueuil Honda does

Longueuil Honda is a privately-held, single-location authorized Honda automobile dealership operating since 1975 at 3551 chemin Chambly in Longueuil, Quebec. It was the first Honda franchise established on Montreal's South Shore (Rive-Sud) and has served the Greater Montreal area — including Longueuil, Brossard, and surrounding communities — for over 45 years. The dealership employs 18 staff and operates with a traditional franchise model combining a physical ultramodern showroom, mechanical workshop, body shop, and parts department under one roof.

The business generates revenue across five primary streams: new Honda vehicle sales (cars, SUVs, trucks, minivans, and electrified/hybrid models priced from $31,591 for a Civic Sedan to $63,411 for the Prologue EV), used vehicle sales (60 units in inventory, 38 of which are certified pre-owned), financing and leasing arranged through third-party financial institutions, full-cycle service and maintenance performed by Honda-certified technicians, and sale of genuine Honda parts and accessories. The 2026 lineup spans Civic, Accord, CR-V, HR-V, Pilot, Passport, Odyssey, Ridgeline, Prelude, and Prologue models. Online retailing capabilities include inventory browsing, Canadian Black Book trade-in valuation, financing applications, and $200 refundable deposits processed via Stripe.

The go-to-market combines an enterprise field-sales motion at the dealership with direct-to-consumer digital channels: the website, Facebook, a French-language blog, Google lead generation, and partnerships with AutoAubaine and TireLocator. The dealership holds a CAA Quebec recommended-garage designation and Silver membership in the Green Dealer Recognition Program. All revenue is derived from retail consumer transactions; there is no commercial fleet, B2B, or institutional customer base disclosed.

Name

Longueuil Honda

Legal name

Longueuil Honda

Website

https://longueuilhonda.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Longueuil Honda is a privately-held authorized Honda dealership in Longueuil, Quebec, founded in 1975 as the first Honda franchise on Montreal's South Shore. It sells new and used Honda vehicles, offers financing, certified service, parts, and bodywork, serving retail consumers across the Greater Montreal area.

Ownership category

akta.pro rank

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including cars, SUVs, trucks, and minivans. Revenue generated from markups over manufacturer suggested retail price.
2. Used Vehicle Sales: Sales of pre-owned Honda vehicles and certified pre-owned vehicles. Includes trade-in evaluations and purchases.
3. Financing Services: Auto financing and credit services offered to customers for vehicle purchases. Works with financial institutions to arrange loans.
4. Service and Maintenance: Mechanical workshop providing vehicle maintenance, repairs, and servicing for Honda vehicles. Also includes body shop services.
5. Parts and Accessories: Sale of Honda genuine parts and accessories for vehicle maintenance and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Longueuil Honda is an authorized Honda automobile dealership in Longueuil, Quebec, operating since 1975. It sells new Honda vehicles (sedans, SUVs, trucks, minivans, hybrids, and EVs), certified and general pre-owned vehicles, and offers in-house auto financing and leasing. The dealership also provides a full after-sales ecosystem including mechanical service and repairs, a body shop, genuine Honda parts and accessories, tire sales/installation/storage, vehicle detailing, and trade-in valuation.

Product overview

Longueuil Honda is a Honda automobile dealership operating since 1975 as the first Honda dealership on Montreal's South Shore (Rive-Sud). The business offers a comprehensive automotive retail ecosystem comprising new Honda vehicle sales (cars, SUVs, trucks, minivans, and electrified/hybrid models), certified and general pre-owned vehicle sales, vehicle financing and leasing services, and a full suite of after-sales services including maintenance/repair, genuine parts and accessories, tire services, detailing, and body work. The dealership operates an online sales platform enabling vehicle browsing, trade-in valuation (via Canadian Black Book), financing applications, and online reservations with Stripe payment processing. With over 45 years of experience, the dealership serves customers in Longueuil, Montreal, and Brossard areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sales Sale of new Honda vehicles including sedans (Civic, Accord, Prelude), SUVs (HR-V, CR-V, Passport, Pilot), trucks (Ridgeline), and minivans (Odyssey), plus hybrid and electric models (CR-V Hybrid, Prologue, Accord Hybrid, Civic Hybrid). Targeted at individual consumers and families purchasing personal vehicles.
• Certified Pre-Owned Vehicles Hand-picked and inspected used vehicles backed by Honda's manufacturer certification program, including warranty and roadside assistance. Inventory of 38 certified vehicles, offered to buyers seeking lower-priced Honda vehicles with manufacturer-backed assurance.
• General Pre-Owned Vehicles Used vehicles from various manufacturers including Honda, Acura, Toyota, Nissan, Hyundai, Porsche, and Subaru. Total inventory of 60 used vehicles offered to value-oriented individual buyers.
• Vehicle Financing and Leasing Auto financing and leasing solutions for new and used vehicle purchases arranged through partner financial institutions. Accommodates buyers with varied credit profiles including bankruptcy discharged, repossession, poor credit, divorce, self-employment, and judgments.
• Vehicle Service and Maintenance Full-service Honda maintenance including scheduled maintenance, repairs, and recall services. Performed by certified Honda technicians using genuine Honda parts in a dedicated mechanical workshop operating Monday-Thursday 7am-5pm and Friday 7am-1pm.
• Parts and Accessories Genuine Honda parts and accessories for vehicle maintenance and customization. Available for order through the dealership's parts counter, open Monday-Thursday 7am-5pm and Friday 7am-1pm.
• Tire Services Tire ordering, installation, and seasonal storage services. Customers can order tires online via the TireLocator platform and have them installed at the dealership.
• Vehicle Detailing Automotive aesthetics and detailing services covering exterior and interior cleaning and cosmetic treatments to maintain vehicle appearance.
• Body Work Bodywork and collision repair services delivered in a dedicated body shop space, providing professional collision repair and bodywork for Honda vehicles.
• Trade-In Valuation Vehicle trade-in assessment using Canadian Black Book valuation tools to help customers determine the value of their current vehicle when purchasing a new or used vehicle.
• Online Vehicle Reservations Digital retailing service enabling customers to reserve vehicles online with a fully refundable $200 deposit processed through Stripe, before completing the purchase at the dealership.
• Honda Prologue 2026 (New EV SUV) Honda Prologue 2026 is Honda Canada's first all-electric vehicle, a fully electric SUV sold through authorized Honda dealerships including Longueuil Honda. Targeted at consumers seeking an entry into Honda's EV lineup.
• Honda Prelude 2026 (Hybrid Sports Coupe) Honda Prelude 2026 is a revived two-door hybrid sports car nameplate sold through authorized Honda dealerships including Longueuil Honda, targeted at enthusiasts seeking a Honda-branded sports coupe.
• Honda HR-V 2027 Refreshed 2027 Honda HR-V subcompact SUV sold at the dealership, with updated styling and features targeting entry-level SUV buyers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• Honda CanadacoreStrategic or Co-development PartnerAuthorized Honda dealership operating under manufacturer franchise agreement. Primary brand represented at the dealership. Access to new Honda vehicle inventory, manufacturer warranties, genuine Honda parts, and Honda technical support and training.
• Financial Institutions (Financing Partners)coreChannel Partner/ Reseller/ DistributorBanking and lending institutions that provide auto financing to customers. Partnership enables the dealership to offer financing solutions to buyers with various credit situations including those with bankruptcy discharged, repossession, poor credit, divorce, self-employment, and judgments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoCanada: Largest Canadian publicly-listed automotive dealership group, operating multiple franchised rooftops across Canada including in Quebec. Represents the multi-rooftop, multi-brand scale competitor that single-location dealers like Longueuil Honda are benchmarked against on cost structure and OEM leverage.
• Dilawri Group: One of Canada's largest family-owned automotive dealer groups with multiple franchises including in Quebec. Competes for the same OEM relationships, F&I product partners, and consumer vehicle buyers that Longueuil Honda serves.

Direct peers

• Brossard Honda: Authorized Honda dealership located in Brossard, immediately adjacent to Longueuil on Montreal's South Shore. Direct competitor for the same Honda brand, same customer catchment, and same Greater Montreal market.
• Honda Île-Perrot: Authorized Honda dealership serving the West Island of Greater Montreal. Competes with Longueuil Honda for Honda-brand customers across the broader Montreal CMA, with overlapping new and certified pre-owned inventory.
• John Scotti Automotive: Multi-brand franchised dealer group based in the Greater Montreal area, including pre-owned and new vehicle franchises. Comparable Quebec-market dealer competitor serving the same consumer base.
• Sherbrooke Honda: Authorized Honda franchise dealer in the Quebec market. Competes with Longueuil Honda for Honda brand buyers in Quebec, with similar new/used/service/parts product mix under the same manufacturer franchise structure.

Others

• TireHub / TireLocator Network: TireLocator is the platform Longueuil Honda uses for online tire ordering and installation. Other franchised dealers in the same TireLocator network are indirect peers in the retail tire-installation service line that supplements dealership service revenue.
• CAA Quebec Approved Service Centres (program): CAA Quebec's Recommended Garage program (which Longueuil Honda belongs to) is a network of approved service centres across Quebec. Relevant peer ecosystem because membership-level positioning and customer-trust signals flow through this program.

Emerging players

• Clutch / Canada Drives: Canadian online used-vehicle retailer offering financing and home delivery. Competes with the dealership's used-vehicle and F&I revenue stream for digitally native car buyers in the Greater Montreal / South Shore catchment.
• Holman / Holand Leasing (car subscription alternative): Canadian car-subscription and alternative-ownership platform. Represents an emerging distribution model that could compete with traditional dealer sales for customers who prefer subscription over ownership, particularly relevant as Honda models like the Prologue EV enter the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LongueuilHonda
• LinkedInlinkedin.com/company/longueuil-honda

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longueuil Honda