Brammer AS
Brammer AS, operating as RUBIX Norge, is a Norwegian industrial MRO distributor serving manufacturers and workshops with a broad catalog of bearings, tools, PPE, and fasteners from leading brands, via e-commerce and a Nyborg storefront.
- Company typePrivate
- Founded1920
- HeadquartersNyborg, Bergen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brammer AS does
Brammer AS is a Norwegian industrial supply distributor operating under the RUBIX Norge brand as part of RUBIX GROUP, a pan-European MRO (Maintenance, Repair, and Operations) distributor headquartered elsewhere in Europe. Founded in 1920 and headquartered in Nyborg, Norway, the company employs 21 people and serves industrial buyers across Norway with a catalog spanning 10 major MRO categories totaling over 100,000 individual SKU references — including bearings and power transmission (42,005 SKUs), PPE and workwear (18,732 SKUs), hand and power tools (14,505 SKUs), fasteners and assembly (12,931 SKUs), and machining tools (9,229 SKUs), among others. The product range is sourced from leading international manufacturers including Gates, 3M, FAG, SKF, Knipex, Norton, Ansell, Bosch, and Loctite, positioning Brammer AS as a multi-brand authorized distributor rather than a proprietary-product manufacturer.
The business operates a direct-to-customer e-commerce model through no.rubix.com/no, supplemented by a mobile application (Rubix app, available on iOS and Google Play) for on-the-go ordering and account management. Pricing is published per unit in Norwegian Krone excluding VAT, with a wide spread from low-cost consumables (e.g., disposable face masks at NOK 62.12) to high-value industrial components (e.g., FAG cylindrical roller bearings at NOK 65,633.84). The model is transactional rather than subscription-based, with customers procuring ad hoc MRO supplies; there is no indication of enterprise contracts, managed-services revenue, or value-added technical services in the disclosed material. A single physical store/department location in Nyborg (postal code 5131) serves as the local fulfillment and contact point.
The go-to-market is B2B, targeting industrial businesses — manufacturing plants, production facilities, workshops, and industrial enterprises requiring continuous MRO supplies. The parent group, RUBIX GROUP, describes itself as Europe's leading MRO distributor serving over 220,000 businesses. Brammer AS is the Norwegian node of this broader European franchise, with no disclosed equity structure, management team, or financial performance. No proprietary technology, AI/ML capabilities, patents, partnerships, or acquisitions are evidenced in the available source material.
Brammer AS firmographics
Firmographics- Name
- Brammer AS
- Website
- https://lonne.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brammer AS, operating as RUBIX Norge, is a Norwegian industrial MRO distributor serving manufacturers and workshops with a broad catalog of bearings, tools, PPE, and fasteners from leading brands, via e-commerce and a Nyborg storefront.
- Ownership category
- akta.pro rank
Brammer AS industry classification
Industry- Product category
- Industrial MRO Distribution
- NAICS
- Industrial Machinery and Equipment Merchant Wholesalers (423830), Industrial Machinery and Equipment Merchant Wholesalers (42383), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where Brammer AS is headquartered
LocationHeadquarters
- HQ city
- Nyborg, Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Brammer AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- MRO Product Sales: Revenue generated through the sale of maintenance, repair, and operations (MRO) products to industrial customers. The company acts as a distributor reselling products from leading brands including Gates, 3M, FAG, SKF, Knipex, Norton, Ansell, Bosch, Loctite, and others across categories such as bearings, motors, tools, safety equipment, and industrial supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at listed prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Brammer AS product offering
Product offeringCore offering
Brammer AS (operating as RUBIX Norge) distributes industrial MRO (Maintenance, Repair, and Operations) supplies to industrial businesses in Norway. The company resells more than 220,000 products across 10 main categories—including bearings, gears, electric motors, pneumatic and hydraulic components, machining tools, hand and power tools, measuring instruments, personal protective equipment, fasteners, and machines—from leading brands such as Gates, 3M, FAG, SKF, Knipex, Norton, Ansell, Bosch, and Loctite. Products are sold primarily through the no.rubix.com/no e-commerce platform, a mobile app, and a physical store/department in Nyborg, Norway.
Product overview
Brammer AS operates as an industrial supply distributor under the Rubix brand, offering a comprehensive MRO (Maintenance, Repair, and Operations) portfolio. The company provides industrial automation products (electric motors, servo motors, frequency converters), mechanical power transmission components (gears, bearings, belts, chains, couplings), machining tools (drills, milling cutters, grinding wheels, threading tools), pneumatics and hydraulics equipment, hand and power tools, measuring instruments, personal protective equipment, fasteners and assembly materials, and industrial machines. The product range spans multiple categories organized around industrial maintenance and operational needs, with offerings from leading brands such as Gates, SKF, FAG, 3M, Bosch, Knipex, Ansell, Norton, and Loctite. The company serves over 220,000 businesses across Europe with a focus on rapid delivery and expert technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Elektromotorer og industriell automasjon (Electric motors and industrial automation) Electric motors and industrial automation products including AC electric motors, two-speed motors, servo motors, frequency converters, and associated accessories and spare parts, for industrial automation applications.
- Gir (Gears) Gear products including worm gears, gearboxes, angular gears, and gear accessories for power transmission applications in industrial machinery.
- Lagerteknologi og transmisjoner (Bearing technology and transmissions) Bearing technology and transmission components including joint bearings, anti-friction bearings, bearing housings, linear technology, belts and chains, couplings, mechanical transmission seals, damping technology, lubrication technology, and transport elements.
- Maskinering, kapp, slip, bor og gjenger (Machining, cutting, grinding, drilling and threading) Machining, cutting, grinding, drilling and threading tools including broaches, milling cutters, countersinking tools, drills, saws, threading tools, stamping, rifling, broaching, rolling, engraving equipment, casting equipment, cutting fluids, half-finished products, machine tool accessories, and electro-erosion equipment.
- Pneumatikk, hydraulikk og prosess (Pneumatics, hydraulics and process) Pneumatics, hydraulics and process equipment including pneumatic components, compressed air preparation, compressors, hydraulic drives, oil monitoring, hydraulic process control, sealing technology, measurement and control technology, hose and pipe technology, filtration and care products.
- Verktøy og måleutstyr (Tools and measuring equipment) Tools and measuring equipment including hand tools, power tools, pneumatic tools, service tools, measurement and monitoring instruments, special tools, and welding equipment.
- Verneutstyr, arbeidstøy, sikkerhet og hygiene (PPE, workwear, safety and hygiene) Personal protective equipment, workwear, safety and hygiene products including head protection, face and eye protection, hearing protection, respiratory protection, gloves, clothing, fall protection, foot protection, disposable clothing, hygiene and cleaning products, and environmental and safety products.
- Vedlikehold og reparasjoner (Maintenance and repair) Maintenance and repair products including chemical products, lubricants, cleaning products, painting equipment, electrical, electronics and lighting products.
- Installasjon, montering og festemateriell (Installation, assembly and fastener materials) Installation, assembly and fastener materials including adhesives and sealants, self-adhesive tapes, fasteners (bolts, nuts, washers, screws, anchors), control elements, locks, fittings and security products.
- Maskiner og utstyr (Machines and equipment) Machines and equipment including machine tools, lifting and tensioning equipment, internal transport, cleaning equipment, climbing equipment, and storage systems.
Companies that use Brammer AS
Customer profileSegments1 record
Ideal customer profiles1 record
Brammer AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brammer AS partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Brammer AS competitors and assessment
Company assessmentDirect peers
- Würth: Global market leader in industrial supplies, fasteners, tools, and MRO distribution with extensive e-commerce and direct-sales operations across Europe. Closely comparable to RUBIX Norge on product mix (fasteners, tools, consumables) and B2B industrial customer base.
- ERIKS: European industrial parts and MRO distributor specializing in seals, bearings, power transmission, and industrial services — historically a sibling brand to Brammer in the European industrial distribution landscape. Highly comparable product categories and customer segments.
- Manutan: European B2B distributor of industrial supplies, MRO products, and workplace equipment with strong e-commerce presence serving industrial and business customers across multiple European markets. Comparable to RUBIX Norge on customer segment, product breadth, and digital distribution model.
- RS Components: Global catalog and e-commerce distributor of industrial and electronic components, tools, and MRO products serving maintenance engineers and industrial buyers. Direct peer to RUBIX Norge on digital-first MRO distribution model and product breadth.
- MSC Industrial: Large North American broad-line MRO industrial distributor with ~2 million SKUs spanning metalworking, bearings, power transmission, tools, fasteners, and PPE. Highly comparable to RUBIX Norge on catalog breadth, e-commerce model, and industrial customer base.
- Motion Industries: North American distributor of industrial bearings, power transmission, fluid power, and MRO supplies — owned by Genuine Parts Company. Direct peer on bearings/transmissions and industrial maintenance product mix that aligns with the largest SKU category (42,005) in the Brammer AS catalog.
- Rubix Group: Parent company of Brammer AS / RUBIX Norge; Europe's leading MRO distributor serving 220,000+ businesses with the same industrial supplies, bearings, power transmission, and tools portfolio. Direct peer because Brammer AS operates as the Norwegian entity of this group's pan-European distribution network.
Broad incumbents
- Grainger: Largest US-based broad-line MRO distributor with ~1.6 million SKUs and a leading industrial e-commerce platform serving maintenance, repair, and operations buyers. A scaled incumbent whose digital playbook RUBIX Norge's online storefront parallels, though Grainger operates across broader categories and geographies.
- Rexel: Global B2B distributor of electrical, lighting, and energy-management products serving industrial and commercial customers across Europe including the Nordics. Broader incumbent peer with overlapping Norwegian industrial customer base but focused on electrical rather than mechanical MRO.
- Sonepar: Global leader in B2B electrical distribution operating in Norway and across Europe with industrial and contractor customer bases. Adjacent peer to RUBIX Norge in that both serve Norwegian industrial buyers with technical products, though Sonepar specializes in electrical while Brammer AS spans mechanical MRO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brammer AS social profiles
Digital presenceBrammer AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brammer AS leadership team
Management profileNumber of profiles
Brammer AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brammer AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brammer AS
What does Brammer AS do?
Brammer AS (operating as RUBIX Norge) distributes industrial MRO (Maintenance, Repair, and Operations) supplies to industrial businesses in Norway. The company resells more than 220,000 products across 10 main categories—including bearings, gears, electric motors, pneumatic and hydraulic components, machining tools, hand and power tools, measuring instruments, personal protective equipment, fasteners, and machines—from leading brands such as Gates, 3M, FAG, SKF, Knipex, Norton, Ansell, Bosch, and Loctite. Products are sold primarily through the no.rubix.com/no e-commerce platform, a mobile app, and a physical store/department in Nyborg, Norway.
Is Brammer AS a public or private company?
Brammer AS is a private company. It is classified as corporate owned and is currently operating.
When was Brammer AS founded?
Brammer AS was founded in 1920. It employs 11 to 50 people.
Where is Brammer AS based?
Brammer AS is headquartered in Nyborg, Bergen, Norway, in the Europe region.
How does Brammer AS make money?
One revenue line is on record: MRO Product Sales.
Who are Brammer AS's main competitors?
Direct peers on record are Würth, ERIKS, Manutan, RS Components, MSC Industrial, Motion Industries and Rubix Group. Broad incumbents are Grainger, Rexel and Sonepar.
Does Brammer AS have an API?
No public API is recorded for Brammer AS.
What industry is Brammer AS in?
Brammer AS's product category is Industrial MRO Distribution. Its primary akta.pro industry code is TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 423830 and its SIC code is 5084.