Look Good Feel Better UK

What Look Good Feel Better UK does

Look Good Feel Better UK is a registered charity (Charity No: 1031728) and a programme of the Cosmetic, Toiletry & Perfumery Foundation, established in 1994 to deliver wellbeing workshops for people living with cancer. Its core service is a portfolio of free in-person and virtual workshops covering skincare and makeup for women, barbering-led grooming for men, age-appropriate sessions for young adults, head-covering support (HeadWrappers), Chair Yoga and Body Confidence classes, delivered by industry-trained specialists and beauty-professional volunteers. Distribution is hybrid: physical workshops run at 115+ locations across the UK (including NHS hospitals, Maggie's Centres, Macmillan venues, and partner hotels) and virtual workshops are delivered via Zoom with website-based booking.

In 2024, the charity supported 14,595 people through 1,552 workshops, taking its three-decade cumulative reach beyond 200,000 beneficiaries. The underlying technology stack is intentionally lightweight — Zoom for live delivery, a website for booking/donations/volunteer recruitment, an online shop (including the Empowered Beauty Edit beauty box), and a dedicated lottery microsite — with no disclosed AI, data platform, or proprietary software product. The business model is non-commercial: all services are free to beneficiaries and the charity is funded through a mix of individual donations, community fundraising, corporate partnerships with beauty brands (Revlon, Benefit Cosmetics, The Perfume Shop, Latest in Beauty), Cause Related Marketing campaigns, a weekly £1 lottery launched in 2024, and shop sales.

Operationally, the charity is governed by a Board of Trustees that includes senior beauty-industry executives (Benefit Cosmetics UK & Ireland GM Sarah Harbon; The Perfume Shop MD Gill Smith), employs around 102 staff from its Epsom headquarters, and works with a network of 30+ partner charities and hundreds of volunteer beauty professionals. Strategic emphasis in 2024 has been on diversifying income (lottery, new corporate partners), strengthening safeguarding governance, and broadening the service mix beyond traditional appearance-focused workshops into wellness and body-confidence programming.

Name

Look Good Feel Better UK

Legal name

Cosmetic, Toiletry & Perfumery Foundation

Website

https://lookgoodfeelbetter.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Look Good Feel Better UK is a 30-year-old cancer support charity that runs free skincare, grooming, and wellness workshops — both in-person at 115+ UK locations and virtually via Zoom — for people living with cancer, funded through donations, corporate beauty-brand partnerships, and a 2024-launched lottery.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Makeup Lessons & Coaching (HSALAHAH)

akta.pro secondary industries

Mobile/On-Location Makeup Services (HSALAHAJ), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Cancer support services
• Patient wellbeing workshops
• Appearance support charity
• Beauty therapy programs
• Cancer care community

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations, regular giving, and community fundraising activities. Supporters raise funds through events, challenges, and personal appeals.
2. Corporate Partnerships: Beauty brands donate products for workshops, run promotional campaigns donating per sale, and provide financial support throughCause Related Marketing.
3. Lottery: Weekly lottery with £1 entry per week, jackpots up to £25,000. New initiative launched in 2024.
4. Shop Sales: Online shop selling beauty products, merchandise, and limited edition collaboration boxes. 10% of Empowered Beauty Box sales go directly to LGFB.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Look Good Feel Better is a UK-wide specialist cancer support charity that delivers free wellbeing workshops and classes to people living with cancer, both in-person at over 115 locations and virtually. Workshops cover skincare, makeup, men's grooming, head-covering techniques for hair loss, young adults' sessions, chair yoga, and body confidence, all hosted by industry-trained beauty professionals and provided at no cost to beneficiaries.

Product overview

Look Good Feel Better is a UK-wide specialist cancer support charity providing wellbeing workshops and classes for people living with cancer. The service portfolio is organized as a single integrated program delivered both in-person at over 115 locations across the UK and virtually. Core offerings include Skincare & Makeup Workshops for women, Men's Skincare & Grooming Workshops, HeadWrappers for hair loss support, and Young Adults Workshops. The charity has expanded to offer complementary services including Chair Yoga Workshops (via Zoom) and Body Confidence Workshops. Workshops are hosted by industry-trained specialists and volunteers. The charity also operates consumer products including the Empowered Beauty Edit (beauty box in partnership with Latest in Beauty), the LGFB Lottery for fundraising, and runs events such as the annual Feel Better Fest. The charity was established in 1994 and has helped over 200,000 people living with cancer over three decades.

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare & Makeup Workshops (Women) Two-hour free online workshops for women living with cancer, delivered in small groups by industry-trained specialists. Sessions cover skincare techniques, makeup application, and addressing appearance-related side effects of treatment such as eyebrow filling and eyeliner application.
• Men's Skincare & Grooming Workshops Sessions hosted by barbering experts covering issues related to shaving, uncomfortable skin, scarring, and other challenges men face during cancer treatment.
• HeadWrappers Specialised head-covering advice and support workshops for people who have lost their hair due to cancer treatment, providing advice on scarves, hats, and styling options.
• Young Adults Workshops Relaxed, fun sessions teaching skincare and makeup techniques from an expert, covering topics such as brows, lashes, and skin-related challenges specific to young adults undergoing cancer treatment.
• Chair Yoga Workshops Monthly workshops available via Zoom in collaboration with Abi Mills Yoga, covering breathing techniques, gentle stretching, and mindfulness for those recovering from cancer treatment or surgery.
• Body Confidence Workshops Online workshops covering body shape understanding, colour analysis, style identity, and wardrobe guidance. Currently available to women only, with groups limited to up to 10 participants.
• Virtual Workshops Online confidence-boosting workshops accessible from the comfort of home, complementing in-person workshops running in local communities across the UK.
• Empowered Beauty Edit Limited-edition beauty box partnership with Latest in Beauty featuring brands celebrating women, including NAILKIND, Rodial, EVOLUTION_18, Studio 10, ZOEVA, THE BEAUTY CROP, NIP+FAB, JustBe Botanicals, Balance Me, and Floral Street fragrances. 10% of each sale goes to LGFB.
• LGFB Weekly Lottery Weekly lottery with £1 entry per week and jackpots up to £25,000, launched in 2024 as a fundraising initiative supporting people living with cancer.

Quantifiable outcome

• 14,595 people supported in 2024 alone
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered major, core, supporting and strategic.

• RevlonmajorGTM or Marketing Partner · 1 July 2024Long-term corporate partner donating £2 from every new Revlon ColorStay Limitless Matte Liquid Lipstick sold in Boots during July campaign. Ongoing beauty brand partnership supporting workshop product donations.
• England NetballcoreGTM or Marketing Partner · 17 March 2024Annual charity netball tournament partnership. 2024 event at three-court venue brought together 240+ netball players, raising over £32,000. England Roses superstars Ama Agbeze MBE, Millie Sanders, and Ashleigh Dekker participated as MC and hosts.
• Latest in BeautymajorGTM or Marketing Partner · 1 January 2021Empowered Beauty Edit collaboration featuring brands including NAILKIND, Rodial, EVOLUTION_18, Studio 10, ZOEVA, THE BEAUTY CROP, NIP+FAB, JustBe Botanicals, Balance Me, and Floral Street fragrances. Beauty box priced at £33 with 10% of each sale going to LGFB.
• St Austell SoroptimistssupportingGTM or Marketing Partner · 1 January 2017Community group that has raised over £10,500 since 2017 supporting LGFB workshops across Cornwall. Annual Autumn Fayre fundraiser held each October in Charlestown Church Hall. 58 members strong.
• Maggie'scoreStrategic or Co-development PartnerLong-standing partnership with Maggie's cancer support centres. LGFB workshops are delivered at Maggie's centres including the Royal Marsden Hospital location. Her Royal Highness The Duchess of Cornwall, Maggie's President, has visited Maggie's centres and observed LGFB workshops. Dame Laura Lee, DBE, Chief Executive of Maggie's, stated the partnership adds invaluable support services that Maggie's could not otherwise provide.
• Benefit CosmeticscoreStrategic or Co-development PartnerSarah Harbon, General Manager of Benefit Cosmetics UK & Ireland, appointed to Board of Trustees. Brings extensive expertise from the beauty industry to governance.
• The Perfume ShopmajorGTM or Marketing PartnerLong-standing partnership with Managing Director Gill Smith joining LGFB Board. Raised over £100,000 in 2023, a 200% increase on 2022. Major fundraising partner.
• The Beauty ShowstrategicGTM or Marketing PartnerNew partnership announced with The Beauty Show to enhance awareness for LGFB's cancer support services. Leverages beauty industry event for visibility.
• The Roseate Hotels & Resorts, ReadingsupportingStrategic or Co-development PartnerFive-star luxury boutique hotel offering its meeting and event room to host regular LGFB workshops. First-time partnership providing premium workshop venue.
• Cosmetic, Toiletry and Perfumery Foundation (CTPF)coreOthersLGFB is a programme of the Cosmetic, Toiletry and Perfumery Foundation (CTPF), a charity registered in England and Wales (1031728) and registered company (02850925). CTPF is the parent legal entity and funding body for LGFB UK.
• Macmillan Cancer SupportcoreStrategic or Co-development PartnerNational cancer charity partner. LGFB workshops delivered at Macmillan-supported venues including MacMillans in Belfast.
• CLIC Sargent (Young Lives vs Cancer)coreStrategic or Co-development PartnerCharity for children and young people with cancer. Partnership provides support services for young adult beneficiaries.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CLIC Sargent (Young Lives vs Cancer): UK charity supporting children and young people with cancer; named LGFB partner. Directly comparable in mission around cancer-related wellbeing support and young-adult beneficiary focus.
• Willow Foundation: UK charity providing special days and wellbeing support for seriously ill adults, including cancer patients. Comparable in offering free, non-clinical emotional support services to a cancer-affected adult population.
• Macmillan Cancer Support: UK's largest cancer support charity, directly partnering with LGFB and offering complementary wellbeing services to cancer patients. Comparable in mission, beneficiary base, and UK-wide operational footprint.
• Maggie's: UK cancer support charity operating centres where LGFB workshops are hosted. Comparable in providing free, in-person emotional and practical support to people affected by cancer, with overlapping beneficiary segments.
• Teenage Cancer Trust: UK charity providing specialist support to young people with cancer. Overlaps with LGFB's Young Adults workshops segment in both beneficiary profile and wellbeing-focused service model.
• Penny Brohn UK: UK charity offering free integrative care (nutrition, wellbeing, mind-body support) to people affected by cancer. Comparable in providing free complementary wellbeing services that overlap with LGFB's Chair Yoga and Body Confidence offerings.
• Look Good Feel Better (US): US counterpart of the same international LGFB programme under the Personal Care Products Council Foundation. Identical service model (beauty workshops for cancer patients) with geographic complementarity.

Broad incumbents

• Breast Cancer Now: Major UK breast cancer charity providing support and research. A significant share of LGFB's named beneficiaries are breast cancer patients, making this a partially overlapping and competing organization for donations and CSR support.
• Cancer Research UK: The UK's largest cancer-focused charity. While primarily research-driven, it competes for the same donor pound and corporate partnerships as LGFB and overlaps in supporting people living with cancer.

Emerging players

• Hair To Ware (formerly My New Hair): UK charity training hairdressers to support people with medical hair loss. Closely comparable niche focus on appearance-related cancer support, particularly overlapping with LGFB's HeadWrappers service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lookgoodfeelbetteruk
• Instagraminstagram.com/lookgoodfeelbetteruk
• LinkedInlinkedin.com/company/lookgoodfeelbetteruk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Look Good Feel Better UK