LOOK photography, Inc.

What LOOK photography, Inc. does

LOOK photography, Inc. is a privately held, founder-owned commercial photography studio headquartered in Ladera Ranch, Orange County, California, operating with approximately 10 employees under the leadership of owner Eric Hernandez, a Brooks Institute graduate (1997) with 30-plus years of professional photography experience. The studio delivers full-production still and motion photography services for corporate brands, products, and professionals, with in-house capabilities spanning photo retouching, compositing, green screening, and cinemagraph production, supplemented by talent casting, hair/makeup/wardrobe styling, location scouting, and set design through its creative partner network (Thatch Creative, Jordan Manning, Shauna Banks).

The client base is concentrated in enterprise, with named logos spanning activewear and footwear (Nike, Oakley, Patagonia, The North Face, Oboz), hospitality (Hilton Maya, Mandarin Oriental, El Capitan Canyon), home products (Kohler, Thermador, Arizona Tile, BLU Bathworks), real estate development (Pardee Homes, Brookfield, Toll Brothers, Pulte, William Lyon, Irvine Company), beverages (Chateau Diana Winery), and banking (LBS Bank). The studio's brand visibility is reinforced by publication in over 50 magazines worldwide and in major architecture titles including Architectural Digest, Dwell, Elle Decor, Luxe, Traditional Home, Interior Design, and Metropolis.

LOOK operates a direct-sales, project-based commercial model. Engagements are initiated through formal bid requests and each project is discussed, defined, designed, produced, and executed on a per-assignment basis, priced custom to scope and budget. Service offerings are structured into Standard, Premier, Ultra Premier, and A la carte tiers, with architecture projects additionally priced by property square-footage bands. The studio is Southern California-based and accepts assignments nationally and internationally; no external funding, parent company, or institutional ownership has been disclosed.

Name

LOOK photography, Inc.

Legal name

LOOK Photography, Inc.

Website

https://lookphotography.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

LOOK photography, Inc. is a privately held, founder-owned commercial photography studio in Orange County, California, delivering full-production still and motion photography, retouching, compositing, and cinemagraphs for enterprise brands in activewear, hospitality, real estate, home products, and beverages.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial photography services
• Architectural photography
• Brand advertising photography
• Lifestyle photography
• Video production services

Headquarters

HQ city

Orange County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Photography Projects: Project-based commercial photography assignments for brands, architecture, people, and lifestyle shoots. Pricing is custom per project with Standard, Premier, Ultra Premier, and A la carte package options. Square footage considerations for architecture projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

LOOK photography is a full-production still and motion photography studio that delivers commercial and editorial photography, video production, architectural photography, and people/lifestyle imagery for corporate brands, professionals, real estate developers, and hospitality clients. Services span the full creative pipeline from concept and casting through hair/makeup/wardrobe styling, location scouting, shooting, photo retouching and compositing, green screen and cinemagraph production, to final multi-platform deliverables.

Product overview

LOOK Photography is a full production still and motion photography company specializing in commercial advertising photography for corporate brands, professionals, and products. The core offerings include Commercial & Editorial Photography Services and Video Production Services, supported by add-on modules such as Model Casting & Talent Services, Hair & Makeup Styling & Wardrobe, Location Scouting & Set Design, and Redline Photography Packages (Standard, Premier, Ultra Premier, and A la carte tiers). The company serves industries including Brands, People & Lifestyles, Consumer Products, Hotels/Resort/Hospitality, Home Products, Real Estate/Architecture, and Master Plan Developers. Notable client work includes campaigns for Nike, Oakley, Chateau Diana, Hilton Maya, B.O.E., LBS Bank, Arizona Tile, Pardee Homes, Oboz Shoes, and el Capitan Canyon. The company also partners with THATCH CREATIVE for film production and post-process editing.

Differentiator

Problem solved

Functional benefit

Brands

• THATCH CREATIVE: A creative visual branding team of collaborating professionals specializing in commercial video production. Thatch and LOOK often partner together on photo and film projects as well as post process editing, promoting national brands.

Products and services

• Commercial & Editorial Photography Services Full-production still and motion photography for corporate brands, professionals, and products, including photo retouching, compositing, green screening, and cinemagraphs for commercial and editorial campaigns.
• Video Production Services Motion picture and video production services including promotional videos, drone aerial footage, brand videos, destination videos, and profile videos for commercial clients.
• Architectural Photography Specialized photography of exteriors, interiors, details, entryways, kitchens, bathrooms, bedrooms, lounging spaces, and dining rooms for real estate and architecture clients, with package tiers priced by square footage.
• People & Lifestyle Photography People photography covering lifestyle, portraiture, glamour, kids, and brand-focused imagery for commercial campaigns.

Quantifiable outcome

• Published in over 50 magazines worldwide
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Thatch CreativecoreStrategic or Co-development PartnerThatch Creative is a film makers, brand development producers, directors, film editors, 3D animators and creative directors team that specializes in commercial video production. Thatch and LOOK often partner together on photo and film projects as well as post process editing, promoting national brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/look-photography-inc.
• Instagraminstagram.com/lpagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOK photography, Inc.