LOOK UP TV

What LOOK UP TV does

LOOK UP TV is a Kenyan free-to-air commercial television station headquartered in Nairobi that broadcasts nationwide across Star-Times, GoTV, digital TV sets, and SIGNET-distributed decoders, and also streams live via its own website. The company operates a digital platform comprising a categorized news portal (covering politics, sports, business, entertainment, health & lifestyle, masterclass, world, climate, local news, tech, and fashion), an on-demand video library organized in both English and Kiswahili, a live TV stream, and an RSS feed. Its programming slate includes daily branded shows such as The Morning Drift (morning show), Sports 360, Fitness Zone, and news programs (Look Up Taarifa, Taarifa Kuu, Trending News, Daily Drive, Ulingo Wa Spoti), plus weekly niche programming such as Ukulima Ni Mali (agriculture), Shepherd's Voice (faith), and Tujenge Home (community/development).

The underlying technology is a digital broadcasting platform combining free-to-air terrestrial transmission with online streaming; no proprietary AI, automation, or differentiated technical components are disclosed. The business model is advertising-funded: viewers access content at no direct cost, and the station monetizes via advertising placements within programming. Distribution is achieved through channel partnerships with major Kenyan FTA platforms rather than owned infrastructure. The company is private, organized under parent KM Look Up Media (director Ken Kamau), with a leadership team including Operations Director Josiah Musee and HR Manager Liz Kivuva, and an employee base of 66.

Name

LOOK UP TV

Legal name

LOOK UP TV

Website

https://lookuptv.co.ke

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

LOOK UP TV is a Nairobi-based, free-to-air commercial TV station broadcasting nationwide in Kenya via Star-Times, GoTV, and SIGNET, with an English/Kiswahili digital streaming platform, news portal, and advertising-funded revenue model serving a broad Kenyan consumer audience.

Ownership category

akta.pro rank

Product category

Free-to-air Commercial Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Free-to-air television
• Commercial broadcasting
• Digital news platform
• Video streaming
• Advertising-funded media

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Commercial free-to-air TV station generating revenue through advertising placements during programming.

Distribution channels5 records

Marketing channels4 records

Core offering

LOOK UP TV is a Kenyan free-to-air commercial television station that broadcasts nationwide across Star-Times, GoTV, digital TV sets, and SIGNET-distributed decoders. The company operates a digital platform comprising a news portal, bilingual (English and Kiswahili) video streaming, and live TV streaming, delivering programming across news, sports, business, politics, entertainment, health, lifestyle, climate, and educational categories.

Product overview

LOOK UP TV is a Kenyan free-to-air commercial TV station available countrywide on Star-Times, GoTV, digital TV sets, and all other decoders with free-to-air channels through SIGNET. The company operates a digital platform comprising a news portal delivering content across 13 categories (Politics, Sports, Business, Entertainment, Opinion & Blogs, Health & Lifestyle, Masterclass, World, Climate, Local News, Tech, Michezo, Fashion), a video platform with content in both English and Kiswahili, and live TV streaming. The programming portfolio includes daily shows such as The Morning Drift (morning show), Sports 360 (sports), Fitness Zone (health), and weekly programs including Ukulima Ni Mali (agriculture), along with news programs like Look Up Taarifa, Taarifa Kuu, Trending News, Daily Drive, Ulingo Wa Spoti, Shepherd's Voice, and Tujenge Home. The company also offers an RSS feed for content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• LOOK UP TV Free-to-Air Broadcast Channel Kenyan free-to-air commercial TV station available nationwide on Star-Times, GoTV, digital TV sets, and SIGNET-distributed decoders, featuring live broadcast capabilities in English and Kiswahili.
• LOOK UP TV News Portal
• LOOK UP TV Video Platform
• Live TV Streaming Service
• RSS Feed Service

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Star-TimescoreChannel Partner/ Reseller/ DistributorLOOK UP TV is distributed through Star-Times platform, making the channel available to Star-Times subscribers as part of their free-to-air channel lineup.
• GoTVcoreChannel Partner/ Reseller/ DistributorLOOK UP TV is distributed through GoTV platform, providing access to GoTV viewers across Kenya.
• SIGNETcoreChannel Partner/ Reseller/ DistributorLOOK UP TV distributes its free-to-air signal through SIGNET to all compatible decoders with free-to-air TV channels, enabling nationwide reach.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• MultiChoice/DStv Kenya: DStv is the dominant pay-TV operator in Kenya, competing for the same household advertising and audience attention as LOOK UP TV. While pay-TV rather than FTA, it anchors much of the premium content and ad inventory market.
• KBC (Kenya Broadcasting Corporation): KBC is Kenya's national public broadcaster with nationwide FTA reach. It competes broadly with LOOK UP TV for Kenyan audiences and ad revenue while also carrying a public-service mandate and substantially larger historical infrastructure.
• StarTimes Kenya: StarTimes is a major pan-African DTV platform that also operates its own FTA channels. It is both a distribution partner and a competitor to LOOK UP TV, operating at a much larger scale across multiple African markets.

Direct peers

• KTN Home (Standard Group): KTN is a long-established Kenyan FTA broadcaster owned by Standard Group, providing news and entertainment. Directly comparable to LOOK UP TV in business model, content mix, and target audience.
• Inooro TV (Royal Media Services): Inooro TV is a vernacular-language Kenyan FTA broadcaster owned by Royal Media Services. Comparable to LOOK UP TV in targeting local Kenyan audiences with culturally relevant programming, though focused on Kikuyu-language content.
• K24 (Mediamax Network): K24 is a Kenyan FTA news and entertainment broadcaster, similar in scale and ad-supported model to LOOK UP TV. Both target mass Kenyan audiences and rely on advertising revenue across digital and FTA platforms.
• NTV Kenya (Nation Media Group): NTV Kenya is a major Kenyan FTA broadcaster owned by Nation Media Group, offering news, talk shows, and entertainment. Directly competes with LOOK UP TV for advertisers and audiences within Kenya's free-to-air market.
• Citizen TV (Royal Media Services): Citizen TV is Kenya's leading free-to-air broadcaster operating news, entertainment, and lifestyle programming. It is a direct competitor to LOOK UP TV in the Kenyan mass-market FTA advertising space with national distribution.

Emerging players

• Ubongo (Tanzania): Ubongo is an East African edutainment and kids-content broadcaster operating across Tanzania, Kenya, and Rwanda. Comparable as a digital-first African broadcaster with growing FTA and streaming presence in the same regional market.

Regional players

• Africa24: Africa24 is a pan-African news and general-interest channel available on multiple DTV platforms. Comparable to LOOK UP TV in ad-supported FTA news model, but with a continental rather than single-country focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lookuptv
• LinkedInlinkedin.com/company/look-up-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOK UP TV