What Loola Adventure Resort does

Loola Adventure Resort is a privately-held eco-resort and impact-travel platform founded in 2000 by educators Marc van Loo and Isabelle Lacoste on a 2-hectare site in Bintan, Indonesia, with sales and bookings administered from Singapore. The company operates an all-inclusive adventure and eco-accommodation business (dormitories to 5-star partner hotels and on-site eco-luxury villas), hosting groups of 2–350+ guests for stays of 2–14 nights that combine adventure activities (kayaking, rock climbing, flying fox) with community-impact programs.

Its flagship technology is the Safe Water Garden (SWG), a scalable biological wastewater system developed in collaboration with NUS and other universities from an original UNICEF concept. SWG was adopted into Indonesia's national sanitation standard in January 2020 and exhibited at the 2023 UN Water Conference in New York as one of six scalable WASH innovations globally. The resort runs 40–80% on solar energy with real-time monitoring via Resync.

LooLa monetizes through all-inclusive accommodation packages (SGD 200–650/pax), adventure and eco-activity fees, corporate CSR/teambuilding programs, educational trips for schools and IB programs, and a Virtual Eco-Journey product (EUR 250–9,000 per funded project) that allows remote participants to support and observe SWG construction and mangrove planting via video. The business is supplemented by government, institutional, and Rotary grants (cumulative >USD 400K) for SWG research and deployment, and serves a client base that includes WBCSD, Rabobank, Shell, Accenture, Sinarmas, Dole, NUS, SMU, NTU, INSEAD, and 100+ schools.

Name

Loola Adventure Resort

Legal name

Educational Bookings and Management

Website

https://loola.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Loola Adventure Resort is a privately-held eco-resort in Bintan, Indonesia, offering all-inclusive adventure and impact-travel packages to families, schools, and corporates, anchored by its proprietary Safe Water Garden sanitation system adopted into Indonesia's national standard.

Ownership category

akta.pro rank

Product category

Eco-Resort Hospitality and Adventure Tourism

NAICS

Tour Operators (56152), Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coastal & Island Eco-Resorts (THAAAHAG)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Water Stewardship Solutions (Conservation, Reuse, Wastewater Treatment) (THAAANAG), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Eco resort hospitality
• Adventure tourism services
• Corporate teambuilding programs
• Educational school trips
• Sustainable travel packages

Headquarters

HQ city

Gunung Kijang, Bintan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Eco-Adventure Accommodation Packages: All-inclusive packages combining accommodation, meals, activities, ferry transfers, and Bintan land transfers. Offered across multiple comfort levels from dormitory/camping to 5-star luxury. Packages are door-to-door, hassle-free, fully customizable, all-inclusive, and safety-audited. Pricing ranges from SGD 200-650 per person depending on accommodation tier and group size.
2. Activity Fees: Adventure and eco activities (rock climbing, kayaking, mangrove planting, etc.) are included in packages. Off-site activities carry a small surcharge. Eco activities such as Safe Water Garden construction and mangrove planting are offered as add-ons.
3. Virtual Eco-Journey / E-Travel Programs: Remote participation programs where guests fund sustainability projects (e.g., Safe Water Gardens, mangrove planting, family support) and follow progress via video calls. Pricing from EUR 250-9,000 per project. 'Pay for one, travel with many' model allows groups to join funded journeys.
4. Grants and Donations (Safe Water Garden Program): LooLa receives government and institutional grants for SWG research and deployment, including from Dutch government (EUR 147,000), UN Water Conference recognition, and crowd-financing via Give.Asia. These fund the Safe Water Gardens initiative rather than direct resort operations revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

LooLa Adventure Resort is a 2-hectare eco-resort in Bintan, Indonesia selling all-inclusive adventure and eco-travel packages combining accommodation (dormitory to 5-star villa), meals, ferry transfers, and adventure/eco activities for groups of 2-350+ pax. Beyond physical stays, the company offers a virtual eco-travel program enabling remote participation in sustainability projects (Safe Water Garden construction, mangrove planting, family support) via live smartphone-camera connections, and tailored corporate CSR/teambuilding and school educational programs. The proprietary Safe Water Garden (SWG) biological wastewater treatment system, now part of Indonesia's national sanitation standard, anchors the resort's impact-travel positioning.

Product overview

Loola Adventure Resort operates as a single eco-resort destination in Bintan, Indonesia, offering a comprehensive portfolio of experiences that include physical resort accommodation and activities, as well as virtual eco-travel programs. The core offering centers on the physical LooLa Eco Adventure Resort providing eco-adventure experiences with accommodation ranging from rustic chalets to luxury villas, adventure activities (kayak, rock climbing, flying fox), and eco programs (mangrove planting, Safe Water Gardens). Parallel to this is the Virtual Eco Travel program enabling remote participation in sustainability projects. The Safe Water Garden (SWG) represents a flagship social impact product—a sanitation system developed in partnership with universities that was adopted into Indonesian national standards. Programs are segmented for distinct customer groups: families, schools (with IBO workshop partnerships), corporations (CSR/teambuilding), millennials, and spiritual groups.

Differentiator

Problem solved

Functional benefit

Products and services

• LooLa Eco Adventure Resort (all-inclusive adventure & eco packages) All-inclusive, door-to-door eco-adventure resort package for groups of 2-350+ pax combining accommodation (dormitories, chalets, eco luxury villas, camping, or homestay), meals, ferry and Bintan land transfers, and a portfolio of adventure and eco activities for stays of 2-14 nights. Pricing ranges from SGD 200-650 per person depending on accommodation tier and group size.
• Adventure and Eco Activities Package Bundle of on-site adventure activities (rock climbing, kayaking, flying fox, coconut tree climbing, archery, dragon-kayak, boat and boomnet, cooking workshop, seaflat marine walk, obstacle course, bonfire, basketball, skywalk, futsal, volleyball, petanque, sjoelbak, firefly boat tour, boat expeditions, tie dye, raft design and race, pizza making) included in the resort package. Eco activities include mangrove tree planting and marine surveys (off-site activities carry a small surcharge).
• Accommodation Options Tiered accommodation range from budget to luxury, including Chalets (original rustic classic), Eco Luxury Villas (Isa Villa and Sabine Villa, designed with NUS architecture students), a Luxury Chalet (built 2024), Dormitories (75 beds each), Survivor Island camping, and Homestay with local families.
• Virtual Eco Travel / Virtual Eco-Journey Online eco-journey experience allowing individuals, schools, and companies to remotely connect with Indonesian communities via smartphone cameras and follow sustainability projects in real time, including Safe Water Garden construction, mangrove planting, family support, COVID Aid, and energy audits. Project packages range from EUR 250 to EUR 9,000 with a 'Pay for one, travel with many' group-crowdfunding model and crowdfunding via Give.Asia.
• Safe Water Garden (SWG) Sanitation System Scalable biological wastewater management system developed from an original UNICEF concept in collaboration with NUS Environmental Research Institute. Doubles as a crop garden, is suited for individual households and small community centers such as rural schools, and provides lifelong sanitation to village families. Adopted into Indonesia's national sanitation standard and deployed at scale (over 500 systems built by 2019).
• CSR and Teambuilding Programs Corporate sustainability programs combining team-building with ESG/CSR initiatives that address all 17 UN SDGs, including Safe Water Garden construction, mangrove planting, Trash-to-Cash recycling, renewable energy audits, and gender equality programs. Designed to produce high-quality ESG reporting data for corporate buyers.
• School Educational Programs Educational trips for schools (MOE, international, IB, polytechnics, and universities) offering IBO ESS and Biology workshops, UN SDG-aligned programs, CAS/YEP-GO service learning, mangrove research, marine biology surveys, and Safe Water Garden community service. Over 700 school, youth, and company trips hosted.

Quantifiable outcome

• 500+ Safe Water Gardens built by 2019, making Bintan the world's largest live sanitation research laboratory
• +6 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core, flagship and minor.

• Nanyang Technological University (NTU)coreStrategic or Co-development Partner · 1 January 2020NTU Communication students embarked on a sustainability semester course in 2020 to bring the LooLa story to life and help LooLa develop its communication. NTU Environmental Journalism students created an interactive web page explaining the 7 eco features of LooLa's eco villas.
• Singapore Management University (SMU)coreStrategic or Co-development Partner · 1 January 2019SMU Business students conducted an entire semester course on LooLa in 2019, researching target markets (schools, companies, families, millennials, religious organisations), conducting market surveys, and presenting actionable business strategies. LooLa implemented many of these recommendations in its late 2019 marketing strategies, including the current website.
• National University of Singapore (NUS)coreStrategic or Co-development Partner · 1 January 2016Close partnership since 2016 with Prof Ng How Yong, director of the NUS Environmental Research Institute, on the Safe Water Garden project. NUS Environmental Engineering students improved SWG as part of their study course and implemented the improved solution at LooLa. NUS Architecture students designed Isa Villa. Also worked with NUS student development centre and sports centre. This partnership produced the core SWG technology and villa designs.
• INSEADflagshipStrategic or Co-development PartnerINSEAD, ranked as one of the top three business schools globally, is studying and featuring LooLa as a case study on how an SME can use sustainability as a business strategy to become profitable. This is a flagship academic partnership positioning LooLa as a global sustainability business exemplar.
• Singapore PolytechniccoreStrategic or Co-development PartnerOngoing partnership with Singapore Poly's Student Development department for recurring sustainability trips (5 trips per year). Students help develop and implement sustainability programs including local hospitality development, trash-to-cash project, and women empowerment initiatives.
• Nanyang PolytechniccoreStrategic or Co-development PartnerNanyang Poly health department has visited LooLa for 5 years for general team building with 100-150 students each time. Oral-Health students provide dental check-ups at local orphanages twice a year, a win-win for student experience and orphan welfare.
• Outward Bound Singapore (OBS)coreStrategic or Co-development PartnerOBS runs the final overseas kayak leg of its 21-day challenge programs at LooLa as a kayak-hopping expedition from Tanjung Pinang to LooLa. OBS also partners with LooLa on SWG trips for alumni and aims to build SWGs on Pulau Ubin in partnership with LooLa.
• Resync TechnologiescoreTechnology or IntegrationResync installed solar energy monitoring devices at LooLa. Energy data is publicly visible at loola.resyncportal.com, allowing real-time monitoring of LooLa's renewable energy performance (currently 40-80% solar).
• WBCSD (World Business Council for Sustainable Development)minorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• RabobankminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• Credit SuisseminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• ShellminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• AccentureminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• Great Eastern LifeminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• Musim MasminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• BorougeminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• Wika Middle EastminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• SingtelminorGTM or Marketing PartnerESG partner supporting LooLa's sustainability programs and Safe Water Garden initiative.
• TVWorkshopminorGTM or Marketing PartnerPartner for bringing CSR virtual teambuilding programs to companies.
• EcoFieldTripsminorGTM or Marketing PartnerPartner bringing high-end academic virtual journeys to life for schools.
• Little Planet (Tioman)minorGTM or Marketing PartnerOther ecotourism provider offering experiences that can be brought online alongside LooLa.
• SinarmasminorGTM or Marketing PartnerReceived USD 50,000 grant to train Sinarmas teams to make their own Safe Water Gardens. Active ESG partner.
• UMRAH (Universitas Maritim Raja Ali Haji)minorStrategic or Co-development PartnerLocal university in Bintan that LooLa works with as part of its UN SDG 17 partnerships approach.
• Dole Packaged FoodsminorGTM or Marketing PartnerPresident Pier Luigi Sigismondi took a virtual eco-journey, funding a Safe Water Garden installation for an Indonesian family. Dole publicly committed to continue supporting this initiative as a model for corporate ESG.
• Rotary ClubminorGTM or Marketing PartnerRotary Club raised funds and applied for a Global Grant of USD 45,000 to support SWG installation for ~100 households in the Citarum area (West Java), one of the world's most polluted river shed areas. Succeeded in July 2021.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Soneva: Luxury eco-resort operator (Maldives, Thailand) known for combining high-end hospitality with sustainability programs and carbon-neutral operations. Closest scaled analog to LooLa's "luxury + sustainability + community impact" positioning in Southeast Asia.
• Bawah Reserve: Private island eco-resort in Indonesia offering luxury accommodation, adventure activities, and sustainability programs. Closest comparable to LooLa in terms of remote Indonesian island setting, small scale, eco-luxury positioning, and sustainability-led brand story.
• Six Senses Hotels Resorts Spas: Global luxury eco-resort brand operating in Maldives, Indonesia, Thailand, and beyond. Directly comparable to LooLa on sustainability-led luxury, community programs, and well-being experiences; operates at meaningfully larger scale.
• Sukau Rainforest Lodge: Borneo-based eco-lodge focused on wildlife, community engagement, and sustainability programs. Comparable in small-scale, nature-led, community-positive positioning and reliance on educational/specialist travel segments.
• The Residence Bintan: Adjacent 5-star resort on Bintan Island explicitly referenced in LooLa's accommodation pricing. Competes head-to-head for the premium Singapore weekend and corporate offsite market in the same destination.
• Nikoi Island: Private Indonesian eco-island resort offering all-inclusive accommodation and adventure activities in a sustainable setting. Comparable boutique scale, Indonesian location, eco-luxury positioning, and all-inclusive group packages.
• Banyan Tree Bintan: Adjacent 5-star resort on Bintan Island explicitly named in LooLa's pricing tiers as a competitor. Comparable eco-luxury positioning within the same island destination competing for the same Singapore-originating guest pool.

Emerging players

• Pulau Tiga Resort: Small-scale Sabah-based eco-island resort offering adventure activities and basic accommodation. Comparable on boutique scale and adventure-led eco-tourism, but with a more budget positioning and less developed sustainability program.

Regional players

• The Datai Langkawi: 5-star luxury eco-resort in Malaysia's Langkawi with sustainability programs, rainforest setting, and adventure activities. Comparable on luxury eco-resort positioning and regional Southeast Asian destination competition for affluent Singapore-originating travelers.
• Frangipani Langkawi Resort & Spa: Boutique Malaysian eco-resort combining accommodation with sustainability initiatives. Comparable on boutique scale and eco-positioning, though primarily serves the Malaysian market rather than Singapore-driven Bintan traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LooLaResort
• Instagraminstagram.com/loolaresort
• LinkedInlinkedin.com/company/loola-adventure-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loola Adventure Resort