Loose Moose Theatre Company

What Loose Moose Theatre Company does

Loose Moose Theatre Company is a Calgary-based live performance theatre company operating from a single venue at 1235 - 26 Avenue SE. With a headcount of approximately 8, the company delivers live improvised comedy and children's theatre to local audiences in Calgary, Alberta. Its product is fundamentally experiential: every performance is improvised and therefore unique, with no underlying software platform or technology stack beyond standard ticketing and web infrastructure.

The company's revenue is generated through three ticketed streams, all sold via Eventbrite: Saturday evening improvised comedy shows for audiences aged 14 and up; a seasonal Theatre for Kids program featuring adaptations of classic stories (the 2025/26 season includes Ugly Duckling, The 3 Mooseketeers, Cinderella, and The Frog Prince) for children aged 4-10, with weekend matinees and an available season pass; and a Classes program covering improv and performance skills. The Kids shows run on Saturdays at 1 PM and Sundays at 1 PM and 3 PM. The go-to-market motion is direct-to-consumer and event-driven, with audience acquisition occurring through Eventbrite's marketplace listings and a mailing list hosted via eepurl.com.

Loose Moose is a privately held, locally concentrated entertainment operator with no disclosed parent company, institutional investors, funding rounds, or public listing. Customer acquisition is grassroots — driven by event listings, word-of-mouth, and email — and there is no B2B or enterprise component. The competitive position rests on an established local brand, an ensemble capable of delivering live improv, and a physical venue that anchors recurring programming; there is no technology moat, no data asset, and no geographic diversification beyond the Calgary market.

Name

Loose Moose Theatre Company

Legal name

Loose Moose Theatre Company

Website

https://loosemoose.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Loose Moose Theatre Company is a Calgary-based live improvised comedy and children's theatre operator running Saturday evening adult shows and a seasonal Theatre for Kids program from a single local venue, selling tickets through Eventbrite to families and adult audiences in Calgary, Alberta.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Improvisational Theatre (MPAGABAJ)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Improv Comedy Performances (MPAGACAB)

Keywords

• Live theatre performances
• Improvised comedy shows
• Children's theatre productions
• Theatre education classes
• Performing arts venue

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Evening Show Tickets: One-time ticket purchases for Saturday evening improvised comedy shows, recommended for audience members ages 14 and up. Tickets sold through Eventbrite platform.
2. Kids Show Tickets and Season Tickets: Ticket sales for family-friendly theatre productions targeting children ages 4-10. Season tickets available for the 2025/26 Theatre for Kids season. Sold through Eventbrite.
3. Classes: Workshop and class offerings for participants, sold through Eventbrite ticketing platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Loose Moose Theatre Company is a Calgary-based live theatre venue that performs improvised comedy shows every Saturday evening for audiences aged 14 and up, and runs a seasonal Theatre for Kids program (2025/26 season featuring Ugly Duckling, The 3 Mooseketeers, Cinderella, and The Frog Prince) of classic-story adaptations for children aged 4-10 on Saturdays and Sundays. The company also offers improv/performance classes, with all tickets sold online via Eventbrite and performances held at its Calgary venue.

Product overview

Loose Moose Theatre Company operates as a live performance theatre venue offering two primary services: Saturday evening improvised comedy shows for audiences 14+ and a seasonal Theatre for Kids program featuring classic story adaptations for children ages 4-10. The company also offers classes. Tickets for all events are sold through Eventbrite. The 2025/26 Theatre for Kids Season includes four productions: Ugly Duckling (September-October 2025), The 3 Mooseketeers (November 2025), Cinderella (February-March 2026), and The Frog Prince (April-May 2026).

Differentiator

Problem solved

Functional benefit

Products and services

• Evening Shows Live improvised comedy shows performed every Saturday evening at the Loose Moose Theatre venue in Calgary, recommended for audience members aged 14 and up. Tickets purchased individually via the Eventbrite Evening Shows collection.
• Theatre for Kids Seasonal live theatrical performances featuring adaptations of classic stories designed for children ages 4-10 (and entertaining for parents), presented as the 2025/26 Theatre for Kids Season including Ugly Duckling, The 3 Mooseketeers, Cinderella, and The Frog Prince. Tickets and season tickets sold via Eventbrite Theatre for Kids collection.
• Classes Educational theatre classes (improv and performance skills) offered to participants and sold through the Eventbrite Classes ticketing collection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• iO Theater: iO Theater (formerly ImprovOlympic) is a long-running Chicago improv venue known for long-form formats and a training center. Comparable as an established improv venue combining adult shows with an extensive class/training program, though at much larger scale.
• Second City: Second City is the globally recognized improv comedy institution with theatres in Chicago, Toronto, and other cities. It is directly comparable as the dominant established brand in theatrical improv, though operating at significantly larger scale across multiple cities and with a comedy school/training arm analogous to Loose Moose's classes offering.
• Groundlings Theatre & School: The Groundlings is an established improv and sketch comedy theatre in Los Angeles with a renowned training school and long-running shows. Comparable as a venue-driven improv business combining performance and education, though operating at significantly larger scale and brand recognition.
• ATP (Alberta Theatre Projects): Alberta Theatre Projects is a major Calgary professional theatre company producing a season of plays for adult and family audiences. Comparable as a Calgary-based theatre operator with subscription ticketing and family programming, though serving a broader theatrical mandate beyond improv.

Regional players

• Vertigo Theatre: Vertigo Theatre is a Calgary-based professional theatre producing a season of plays, sharing the same city and live theatre ecosystem as Loose Moose. Comparable as a regional theatre operator in the same market addressing overlapping adult audience demand for live performance.
• Calgary International Fringe Festival: Calgary Fringe is a regional performing arts festival operating in the same Calgary market, featuring experimental and theatrical productions including improv-adjacent work. Comparable as a local alternative theatre ecosystem player targeting similar discretionary entertainment audiences.

Direct peers

• Improv Asylum: Improv Asylum operates dedicated improv comedy theatres in Boston and Chicago with both evening adult shows and scripted/long-form formats. It is comparable as a venue-based improv operator with similar product mix (adult comedy + classes) though at larger scale.
• Theatresports Calgary: Theatresports Calgary is a direct local peer running competitive and theatrical improv shows in the same Calgary market. It offers overlapping Saturday-evening style improv performances and shares the same audience pool, making it the most directly comparable competitor.

Emerging players

• Canadian Improv Games: Canadian Improv Games is a national organization that runs improv festivals and competitions across Canada involving youth and emerging performers. Comparable as part of the broader Canadian improv ecosystem that feeds talent and audience interest into local theatres like Loose Moose.
• The Comedy Cowboys: The Comedy Cowboys is a Calgary-based improv and comedy troupe performing in the local market. Comparable as a small-format improv comedy operator in the same city competing for similar adult Saturday-night entertainment dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loose-moose-theatre-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loose Moose Theatre Company