Loosh Brands

What Loosh Brands does

Loosh Brands is a Toronto-based cannabis contract manufacturer founded in 2019 that produces edibles, gummies, softgels, hard candies, dry powders, hard pressed tablets, and other innovative cannabis delivery formats from a federally licensed Canadian facility. The company operates an integrated service platform consisting of six modules: Contract Manufacturing, Product Formulation, White Label Solutions, Regulatory Support, Brand Launch Support, and Custom Innovation/R&D. Technical capabilities center on rapid prototyping (weeks rather than months), stability testing, dosage and flavor optimization, and Health Canada regulatory compliance, supported by Standard Processing, Natural Health Products, and organic certifications.

The business serves both emerging and established cannabis brands across Canada through a sales-led, enterprise field sales motion. Prospective clients initiate engagement through discovery calls returned within 24-48 hours and progress through a structured Discovery (1 week) to Formulation and Prototyping (2-4 weeks) to Production (2-6 weeks) pipeline. Revenue is generated through project-based transaction fees on contract manufacturing and white label orders, supplemented by professional services fees for formulation, regulatory, and brand launch work. Pricing is quote-based with deliberately low minimum order quantities to lower capital barriers for emerging brands, and the company reports 150+ successful product launches to date across all Canadian provinces where cannabis is legal.

Ownership is founder-led and privately held, with no disclosed external investors, parent company, or subsidiary relationships. Headcount sits in the 11-50 range. The competitive positioning emphasizes speed, low MOQs, full Health Canada compliance, and confidential client partnerships, in contrast to larger incumbents characterized by long lead times, high minimums, and weaker regulatory support.

Name

Loosh Brands

Legal name

Loosh Brands

Website

https://looshbrands.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Loosh Brands is a Toronto-based cannabis contract manufacturer producing gummies, softgels, hard candies, and innovative edibles for emerging and established cannabis brands across Canada, offering formulation, white label, regulatory, and brand launch services.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing: Full-scale production of cannabis edibles, gummies, soft gels, and innovative formats. Revenue generated through production fees based on order quantities, with low MOQs allowing brand-friendly entry points.
2. Product Formulation Services: Custom formulation development from concept to market-ready product. Includes dosing, taste optimization, and shelf stability testing.
3. White Label Solutions: Ready-to-brand cannabis products with pre-approved formulations for quick market entry. Revenue from product sales with custom packaging options.
4. Regulatory Support: Health Canada compliance guidance, product registration, label review, and documentation support services.
5. Brand Launch Support: Market strategy consultation, packaging design guidance, launch timeline planning, and ongoing support from concept to shelf.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Loosh Brands is a Health Canada–licensed cannabis contract manufacturer producing edibles such as gummies, softgels, hard candies, dry powders, and hard pressed tablets at its Toronto facility. It pairs full-scale manufacturing with custom formulation and rapid prototyping, white-label products, Health Canada regulatory support, and brand launch assistance, allowing cannabis brands to move from concept to market-ready product in weeks rather than months. The model is built around low minimum order quantities and confidential client-first partnerships.

Product overview

Loosh Brands operates as a single integrated platform offering cannabis contract manufacturing services. The core offering centers on Contract Manufacturing for edibles, gummies, soft gels, and innovative formats, supported by six related service modules: Product Formulation (custom development and prototyping), White Label Solutions (pre-approved ready-to-brand products), Regulatory Support (Health Canada compliance), Brand Launch Support (go-to-market assistance), and Custom Innovation (R&D for novel products). These services are designed to work together, guiding brands from initial concept through regulatory approval to market launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Manufacturing Full-scale production of cannabis edibles, gummies, softgels, and innovative formats at the Health Canada licensed facility, featuring low MOQs, fast production timelines, quality assurance testing, and regulatory compliance for cannabis brand clients.
• Product Formulation Custom formulation development from concept to market-ready product, including rapid prototyping, stability testing, dosage optimization, and flavor development delivered by an experienced formulation team for cannabis brand clients.
• White Label Solutions Ready-to-brand cannabis products allowing quick market entry with pre-approved formulations, custom packaging options, and flexible quantities for cannabis brands seeking fast private-label launches.
• Regulatory Support Health Canada compliance navigation and guidance, including product registration, label review, and documentation support for cannabis brands and product launches.
• Brand Launch Support Comprehensive support from concept to shelf, including market strategy consultation, packaging design guidance, launch timeline planning, and ongoing support for cannabis brands entering the Canadian market.
• Custom Innovation R&D capabilities for developing cutting-edge cannabis products with novel delivery methods, unique formulations, and patent support to enable market differentiation for cannabis brand clients.

Quantifiable outcome

• 150+ successful product launches completed
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OrganiGram Holdings: One of Canada's largest licensed cannabis producers with in-house manufacturing capabilities across dried flower, pre-rolls, edibles, and vapes, plus third-party contract manufacturing services. Larger incumbent with overlapping product categories (especially edibles) but competing primarily as a brand rather than pure CMO.
• Cronos Group: Canadian-licensed cannabis producer with manufacturing capabilities across multiple product formats including edibles and softgels via subsidiaries. Large incumbent competing for the same Canadian cannabis brand manufacturing demand, though primarily vertically integrated rather than pure-play CMO.
• Tilray Brands: Large multi-jurisdiction cannabis operator with Canadian manufacturing including edibles and infused products. Comparable as a Canadian cannabis manufacturer with scale advantage; potentially a competitor for enterprise brand customers and a possible acquirer of Loosh.

Emerging players

• Avicanna: Canadian cannabis biopharmaceutical company with R&D and manufacturing of cannabinoid-based pharmaceutical and wellness products. Comparable as a cannabis-focused manufacturer with regulatory depth and dosage-form expertise (including softgels and topicals) relevant to Loosh's NHP positioning.
• Radient Technologies: Canadian cannabis extraction and processing company offering contract manufacturing services to producers and brands. Comparable as a B2B cannabis processor serving multiple brand customers, though more focused on extraction upstream of Loosh's edible manufacturing.
• Canntab Therapeutics: Canadian manufacturer of oral dose cannabinoid tablets and hard-pressed pills. Directly comparable as a cannabis dosage-form specialist, particularly relevant to Loosh's hard-pressed tablets product line and pharma-style manufacturing approach.

Direct peers

• The Valens Company: Canadian cannabis processor offering white-label extraction, formulation, and manufacturing services to cannabis brands. Directly comparable CMO model with Health Canada licensing and a focus on derivative product formats similar to Loosh's gummies, softgels, and pressed tablets.
• MediPharm Labs: Canadian cannabis contract manufacturer specializing in extraction and derivative products including softgels, topicals, and edibles. Most directly comparable peer — operates a similar B2B cannabis CMO model with Health Canada licensing and serves multiple brand customers rather than building its own consumer brand.
• Athlos Capital (dba High North) / High North Laboratories: Canadian cannabis contract manufacturer offering white-label and custom formulation services including edibles and concentrates. Closely comparable CMO model targeting emerging and established cannabis brands with Health Canada licensing.

Regional players

• Jushi Holdings: US-based vertically integrated cannabis operator with manufacturing and processing capabilities across multiple states. Comparable as a multi-state cannabis manufacturer with edible product formats, though primarily US-focused and operating under state-level rather than federal licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loosh-brands

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loosh Brands