L'Orangeade

What L'Orangeade does

L'Orangeade is a French non-profit association (association loi 1901) founded in 2013 and headquartered in Bordeaux, Nouvelle-Aquitaine, operating as a collective of music professionals. Its core activities center on producing house-music events — most prominently the annual flagship ADRÉNALINE festival, a three-day, four-stage, 30-artist production at Place des Quinconces — alongside a resident DJ collective (L'Orangeade DJs) covering deep, tech, and afro house sub-genres, and professional event-organization services characterized by original scenography. In parallel, the association runs pedagogical music-education workshops delivered in collaboration with local associations and targeted at young people and audiences distant from metropolitan cultural offerings, and it systematically programs emerging local DJs at its events to support artist development.

The business model is a non-profit event-and-community operating model. Revenue is generated primarily through one-time ticket sales for events (managed via external billetterie platforms), with ancillary partnership income channeled through a dedicated partenariats inbox and supplemented by volunteer-driven operational capacity. Procurement is deliberately constrained to local artisans and environmentally-conscious vendors, positioning sustainability as an operating principle rather than a marketing claim. Customer segments comprise general music-event attendees and dancefloor enthusiasts (primary), young and culturally underserved audiences (secondary, via workshops), and emerging/local DJs (secondary, as programming talent).

The go-to-market motion is event-driven and community-led: audience reach comes from physical event attendance at regional venues, supplemented by an organic social presence across Instagram, Facebook, YouTube, and Mixcloud, plus earned media through a dedicated press contact. The organization explicitly seeks partnerships, press coverage, and volunteer support through three role-specific contact channels, indicating a structured approach to ecosystem building around its event programming and educational activities.

Name

L'Orangeade

Legal name

L'Orangeade

Website

https://lorangea.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Orangeade is a French non-profit music collective founded in 2013 in Bordeaux that organizes house-music events including the annual ADRÉNALINE festival, runs a resident DJ collective, and delivers music-education workshops for local youth and underserved audiences.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live music events
• Music festival production
• DJ collective services
• House music events
• Music education workshops

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event ticketing and organization: The collective organizes paid music events such as ADRÉNALINE with multiple stages, featuring ticketed entry (billeterie) for multiple days. Revenue is generated through event ticket sales and potentially artist fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

L'Orangeade is a French non-profit music collective that organizes live house music events and festivals, most prominently the ADRÉNALINE festival (a 3-day, 4-stage, 30-artist event at Place des Quinconces). It also operates a resident DJ collective performing across house sub-genres (deep, tech, afro) and delivers music education workshops for young and culturally underserved audiences in collaboration with local associations. Revenue is generated primarily through paid event ticketing.

Product overview

L'Orangeade is a music collective and event organization that operates as a unified offering combining DJ performances, event production, and music education. The core of their portfolio consists of their resident DJ collective (L'Orangeade DJs) performing house music across sub-genres, their flagship multi-day event ADRÉNALINE featuring multiple stages and artists, and their professional event organization services with original scenography. These are complemented by music education workshops for youth and local communities, creating a complete ecosystem centered on music culture and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• ADRÉNALINE Festival Annual multi-stage music and performance festival featuring house music across deep, tech, and afro sub-genres alongside live performance acts, held over 3 days at Place des Quinconces in Bordeaux. Ticketed via external billetterie platforms, with one day (Sunday) offered as gratuit (free) entry.
• L'Orangeade DJs Resident DJ collective that performs house music across deep, tech, and afro sub-genres at L'Orangeade events. The collective also supports emerging local DJs by systematically programming them at events.
• Music Education Workshops Pedagogical workshops on musical education developed and delivered in collaboration with local associations, targeting young people and audiences distant from metropolitan cultural offerings.
• Event Organization Services Professional event planning and production services featuring original scenography and diverse artistic programming, with a focus on local artisans and environmentally conscious practices. Past events include Pavillon d'été at the Écomusée (2018-2019) and Sacré Boucan (2021).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nuits Sonores: Major Lyon-based electronic music festival and event series producing large-scale multi-venue electronic music events with an emphasis on scenography and emerging artists — directly comparable in format and genre.
• Astropolis: French electronic music festival organizer (Brest/Summer editions) focused on house/techno, multi-stage programming and scenography — a closely analogous touring-festival operator in the same genres.
• Marvellous Island Festival: Electronic music festival near Paris targeting house/techno audiences with a multi-stage format — directly comparable in scale, audience, and scenography approach.
• Sacré Boucan: Bordeaux-based music festival integrating electronic and live performance with scenography, photo-documented in L'Orangeade's own galleries — a directly comparable regional festival peer.
• Peacock Society Festival: Paris-region electronic music festival featuring multi-stage programming, scenography, and house/techno curation — comparable in event format and underground positioning.

Others

• Juicebox: French nightlife and club event operator with a scenography-forward approach — ecosystem-adjacent comparison for nightlife/festival production and community-driven event operations.

Regional players

• I Love Techno: Long-running Montpellier-based electronic music festival with multi-stage production — a regional French electronic festival peer comparable in scale and genre.
• R-One: House/techno event series and club promoter in Bordeaux — a direct regional peer operating in the same catchment as L'Orangeade with overlapping audience.

Emerging players

• La Crème Festival: French electronic music festival with a scenography/community focus on emerging artists — closely aligned with L'Orangeade's emerging-DJ programming philosophy.

Broad incumbents

• Cabaret Vert: Large multi-genre French festival with a strong electronic music programming strand, scenography-driven staging, and regional focus — a broader incumbent with overlapping capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCM1aAEnYc0ex_0zAIma9Jqw
• Facebookfacebook.com/lorangeademusic
• Instagraminstagram.com/lorangeademusic
• LinkedInlinkedin.com/company/l-orangeade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Orangeade