Lords of tram

What Lords of tram does

Lords of Tram is a French event-management company that organizes and operates the annual Lords of Tram GKA Big Air World Cup Stop, an international kitesurfing competition held in Le Barcarès, France. Founded in 2020 by Tristan René Hattu, the company is structured as a SASU (Société par Actions Simplifiées Unipersonnelle) with €100 of share capital, registered in Mauguio under SIREN 908 676 679 and APE code 9319Z (other sports-related activities). The event has been staged annually since 2022 and is sanctioned by the Global Kitesports Association (GKA) as an official World Cup Stop on the Big Air World Tour, attracting the top 24 men and top 12 women riders with additional pre-selected and video-selected wild cards.

The company's core offering is the competition itself, supported by a small set of sub-products: a YouTube-based live streaming and replay service with separate English and French streams plus three camera angles, an online rider list, and an event information portal. There is no proprietary technology stack — the public-facing website is a WordPress site developed internally by Valentin Marcoux, using Google Site Kit for analytics, WP Fastest Cache for performance, and OVH for hosting. Distribution is hybrid: physical attendance at PARC DES DOSSES in Le Barcarès plus global digital reach via YouTube, Instagram, Facebook, and a WhatsApp community created in 2025.

Lords of Tram's revenue model is sponsorship- and partnership-driven rather than transactional. The website explicitly states it does not facilitate registrations or financial transactions, and no ticketing is disclosed. Revenue streams derive from event partnerships (Duotone, ION, Soulshake, DH), institutional and federation sponsors (GKA, FFV, SNSM, Port Barcarès, Special Event), and a catering partnership with SUNSET restaurant. The team is small — approximately five to six core members including the founder, a marketing strategist, a race leader, an IT/website manager, a volunteer lead, and a volunteer-manager/physiotherapist — and the company is bootstrapped, founder-controlled, and has no disclosed institutional investors.

Name

Lords of tram

Legal name

LORDS OF TRAM

Website

https://lordsoftram.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lords of Tram is a French event-management company that organizes the annual GKA Big Air World Cup Stop kitesurfing competition in Le Barcarès, France, serving elite athletes, sponsors, and global kitesurfing fans through live streaming and on-site attendance.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Extreme Sports Event Operators & Competition Experiences (THAAAMAK)

akta.pro secondary industry

Extreme Sports Experiences (Skydiving, Bungee Jumping) (THAAAAAM)

Keywords

• Kitesurfing competition event
• Big air world tour
• Sports event management
• Watersports competition
• GKA world cup stop

Headquarters

HQ city

Mauguio

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Operations: Lords of Tram organizes and operates the Lords of Tram GKA World Cup Stop kitesurfing competition in Barcares, France. The event generates revenue through event partnerships, institutional sponsorships, and catering services (SUNSET restaurant partnership). The website explicitly states it does not facilitate registrations or financial transactions directly.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lords of Tram organizes and operates the annual Lords of Tram GKA Big Air World Cup Stop kitesurfing competition in Barcarès, France. The event features the top 24 men and top 12 women competing across pre-selected and video-selected categories, with a YouTube-based live streaming and replay service providing English and French commentary with three camera angles. The company operates the event through institutional sponsorships, brand partnerships, and volunteer-driven event management, including safety partnerships with SNSM.

Product overview

Lords of Tram is a kitesurfing competition event company organizing the annual Lords of Tram GKA Big Air World Cup Stop in Barcarès, France. The offering consists of the core competition event itself (featuring elite male and female kitesurfers across multiple selection categories), supplemented by a live streaming and replay service (YouTube-based with dual-language streams), an online rider list portal, and an event information hub. The company does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lords of Tram Competition Annual international kitesurfing Big Air competition event and GKA World Cup Stop held in Barcarès, France. Features elite male and female riders competing across pre-selected and video-selected categories, with official GKA world-ranking implications for participating athletes.
• Live Streaming and Replay Service YouTube-based live and on-demand video streaming of the Lords of Tram kitesurfing competition, with separate English and French language streams and multi-camera coverage for global viewers.

Quantifiable outcome

• First-ever Lords of Tram victory for Alessa Sophia Mensch (2026 women's champion)
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• GKA (Global Kiteboarding Association)coreStrategic or Co-development PartnerGKA is the governing body that sanctions Lords of Tram as an official GKA World Cup Stop on the Big Air World Tour. This partnership establishes the event as an elite international kitesurfing competition with world-ranking implications for participating athletes.
• Port BarcarescoreStrategic or Co-development PartnerMunicipal port authority and institutional partner providing the event venue at Le Barcarès. The partnership includes official event branding and municipal decree supporting event operations.
• FFV (Fédération Française de Voile)coreStrategic or Co-development PartnerFrench Sailing Federation institutional partnership supporting the kitesurfing competition as part of the national sports federation framework.
• DuotonemajorGTM or Marketing PartnerKitesurfing equipment brand partner with event branding presence in the event partner section.
• IONmajorGTM or Marketing PartnerKitesurfing equipment brand partner with event branding presence in the partner section.
• SoulshakemajorGTM or Marketing PartnerKitesurfing/watersports brand partner with event branding presence in the partner section.
• Special EventminorGTM or Marketing PartnerEvent services partner with branding presence in the institutional partners section.
• SNSM (Société Nationale de Sauvetage en Mer)coreStrategic or Co-development PartnerFrench National Sea Rescue Society partnership ensuring safety and rescue services during the kitesurfing competition, critical for athlete safety at the water-based event.
• SUNSET RestaurantminorStrategic or Co-development PartnerCatering partner providing food and beverages at the event venue, operating in a natural setting by the water's edge during the competition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• World Sailing: World Sailing is the international federation governing sailing sports including Formula Kite, the Olympic kiteboarding class. It operates high-profile international championships comparable to the sanctioning tier at which GKA operates Lords of Tram.
• World Surf League (WSL): WSL runs a global championship tour for professional surfing with elite athlete fields, big-brand sponsorships, and live broadcast production. Its scale and tour-format structure serve as the upper bound of where an action-water-sports tour operator can reach.
• Global Kitesports Association (GKA): GKA is the international federation that sanctions Lords of Tram as a Big Air World Cup Stop. It operates the broader Kite World Tour across multiple disciplines and geographies, making it the closest structural peer in the action-sports event-organizing space.
• Red Bull: Red Bull produces premier extreme-sports events such as Red Bull King of the Air (Big Air kitesurfing) and operates as a sponsor and content owner across the action-sports category, comparable in audience profile and broadcast ambition to Lords of Tram.

Direct peers

• Professional Windsurfers Association (PWA): PWA organizes world-tour windsurfing competitions with elite athlete fields, sponsor ecosystems, and live streaming — highly comparable to Lords of Tram in format, target audience, and water/wind-sport event operating model.

Regional players

• Fédération Française de Voile (FFV): FFV is the French Sailing Federation and an institutional partner of Lords of Tram. It sanctions and supports French-level sailing and kiteboarding events, representing the national-federation counterpart in the same competitive ecosystem.

Emerging players

• Cabrinha: Cabrinha is a major kitesurfing equipment brand that supports and activates competition events globally. Like Lords of Tram's partners Duotone and ION, Cabrinha sits at the intersection of equipment sponsorship and event production in the Big Air space.
• North Kiteboarding: North Kiteboarding is a kitesurfing brand that sponsors and co-produces competition events. Its dual role as gear manufacturer and event activator mirrors the brand-partner ecosystem Lords of Tram has assembled.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lordsoftram
• Facebookfacebook.com/lords.of.tram
• Instagraminstagram.com/lordsoftram
• LinkedInlinkedin.com/company/lords-of-tram

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lords of tram