Redken Power Network
Redken Power Network is a brand-specific training track within L'Oréal ACCESS, L'Oréal Group's digital education platform serving salon professionals across 103 countries. It delivers certified e-learning, webinars, and in-person training in color, styling, and business skills to hairdressers, salon owners, and apprentices.
- Company typePublic
- Founded-
- HeadquartersClichy, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Redken Power Network does
Redken Power Network is a brand-specific training track within L'Oréal ACCESS, the professional hairdressing education platform operated by L'Oréal Group (Euronext Paris: OR.PA), the publicly listed French multinational beauty company. The platform delivers certified training, e-learning, video tutorials, webinars, and physical academy sessions to salon professionals across 103 countries, covering color and lightening, cutting and styling, scalp care, and salon business management. It serves four primary user types: professional salon employees, salon owners and managers, hairdressing students and apprentices, and freelance hairdressers, with secondary reach to educators and lecturers.
Built on the Docebo learning management system, the platform hosts a unified course catalog across L'Oréal's professional brand portfolio including Redken, L'Oréal Professionnel, Kérastase, Matrix, Pureology, Shu Uemura, Biolage, Pulp Riot Hair, and Mizani. Scale data shows 751 courses on the main regional instance (with regional variants of 117 courses in Thailand and 73 in Singapore) and 5,000+ courses globally, with content delivered in over 30 languages and a reported user base of 1.24 million professionals. Certifications are accredited by external bodies including CPD, ILM, and CMI. Distribution is primarily digital self-serve via web and mobile, supplemented by face-to-face training at L'Oréal academies and partner salon locations such as DKC Academy in the Philippines.
The business model is freemium: most e-learning courses, video tutorials, and product knowledge modules are offered free of charge, while premium certifications (e.g., Global Color Certification at PHP 65,000) and face-to-face training sessions (PHP 3,000–4,000 per program) carry fees, and L'Oréal Business Academy multi-episode learning plans run €150–200. Course enrollment fees, training session fees, and product-integrated privilege content constitute the primary monetization mechanics. Go-to-market is community-led, with professionals self-registering; the platform also functions as a sales enablement and brand-loyalty tool that channels professionals toward L'Oréal product brands rather than operating as a standalone profit center.
Redken Power Network firmographics
Firmographics- Name
- Redken Power Network
- Legal name
- L'Oréal SA
- Website
- https://lorealaccess.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Redken Power Network is a brand-specific training track within L'Oréal ACCESS, L'Oréal Group's digital education platform serving salon professionals across 103 countries. It delivers certified e-learning, webinars, and in-person training in color, styling, and business skills to hairdressers, salon owners, and apprentices.
- Ownership category
- akta.pro rank
Redken Power Network industry classification
Industry- Product category
- Professional Hairdressing Education
- NAICS
- Cosmetology and Barber Schools (611511), Technical and Trade Schools (61151), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Hair Styling & Cutting (EDAOALAB)
- akta.pro secondary industries
- Hair Color & Chemical Services (EDAOALAD), Professional Hair Color (CRABALAA)
Keywords
Where Redken Power Network is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Redken Power Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Enrollment Fees: Professionals pay course fees to enroll in certified training programs. Prices vary by course type - some courses are free while premium certifications like GLOBAL COLOR CERTIFICATION cost PHP 65,000.
- Training Session Fees: Face-to-face training sessions at L'Oréal academies and partner locations. Programs like L'OREAL PRO SCIENCE cost 3000 PHP and SERIE EXPERT + TECHNI ART cost 4000 PHP.
- Product Integration: Training courses incorporate Redken and other L'Oréal brand products, with privilege codes for exclusive content access tied to product purchasing relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free E-Learning Courses |
| Subscription | Multi-year contract | Business Academy Learning Plans |
| One time/ perpetual license | Pay-as-you-go | Global Color Certification |
| One time/ perpetual license | Pay-as-you-go | Face-to-Face Training Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Redken Power Network product offering
Product offeringCore offering
Redken Power Network is the Redken-branded training track within the L'Oréal ACCESS digital learning platform, delivering professional hairdressing education to salon professionals. It offers multi-format learning content — including e-learning courses, video tutorials, webinars, downloadable resources, and physical academy sessions — covering hair color, cutting, styling, scalp care, and salon business management. Course ranges from free foundational modules to premium certifications (e.g., Global Color Certification at PHP 65,000) and paid face-to-face training programs.
Product overview
L'Oréal ACCESS is a comprehensive professional hairdressing education platform that provides training across multiple L'Oréal brands including Redken. The platform offers various learning formats including e-learning courses, video tutorials, webinars, physical sessions, and downloadable resources covering hairdressing techniques, color, cut, style, business, and inspiration. Redken appears as one of the brand-specific training tracks within the platform alongside Kérastase, Matrix, Pureology, L'Oréal Professionnel, and other professional haircare brands.
Differentiator
Problem solved
Functional benefit
Brands
- Kérastase: World's leading luxury professional haircare brand, founded in 1964, known for scientifically advanced hair care products and personalized solutions.
- Matrix
- Redken
- L'Oréal Professionnel Paris
- Pureology
- Shu Uemura
- L'Oréal Business Academy
- Biolage
- Pulp Riot Hair
- Mizani
Products and services
- L'Oréal ACCESS Platform Digital learning management system (LMS) that hosts expert-led hairdressing courses, e-learning modules, videos, webinars, downloadable resources, and physical training session coordination across multiple L'Oréal professional haircare brands for hairdressers and salon owners worldwide.
- L'Oréal Business Academy Business training hub for salon owners, managers, and freelance hairdressers covering customer experience and retail excellence, social and digital visibility, recruitment and team management, finance and growth, and corporate social responsibility and sustainability.
- Global Color Certification Master certification program for advanced hair color practitioners covering L'Oréal Professionnel color techniques, delivered as a comprehensive master certification with hands-on facilitation at partner academy locations such as DKC Academy.
- Face-to-Face Training Programs Full-day in-person technical training programs at L'Oréal academies and partner locations, including L'OREAL PRO SCIENCE and SERIE EXPERT + TECHNI ART, plus Essential Seniors and Essential Juniors programs for color, care, and styling techniques.
- DRIVE TRAFFIC Planning & Automation Learning Plan Multi-episode subscription learning plan from L'Oréal Business Academy focused on salon planning and automation for digital visibility and customer traffic, offered to salon owners as a 9-episode course package.
Quantifiable outcome
- Planning & Automation can help users make decisions 38% faster
- +1 more outcomes
Companies that use Redken Power Network
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Redken Power Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redken Power Network partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered regional and core.
- DKC Academy (Philippines)regionalDKC Academy partners with L'Oréal Professionnel to deliver face-to-face training programs in the Philippines. Programs include Color Fundamental, Lightening Fundamental, Color Keys, and Global Color Certification conducted at DKC Academy Quezon City and Pampanga locations.
- L'Oréal ProfessionnelcoreCore brand within the L'Oréal ACCESS platform. Offers professional hair color, care, and styling products. Provides training content covering INOA, Majifashion, Dia Color, Blond Studio, and Serie Expert product lines.
- KérastasecoreLuxury professional haircare brand providing training on Chronologiste, Genesis, Elixir Ultime, and other premium product lines. Offers certification programs including Essential Journey and Advanced Junior learning paths.
- MatrixcoreProfessional hair color and care brand focused on all hair types. Provides training on Matrix Mega Melt technique and other color services. Positions itself as approachable and accessible for diverse hair needs.
- PureologycoreProfessional hair color brand with 100% vegan formulas. Featured on the platform with training content for colorists.
- Shu Uemura Art of HaircoreLuxury Japanese hair care brand providing artisan-quality products and training on the platform.
- BenchregionalBench Philippines partners with L'Oréal Professionnel for new hire training programs (Bench Batch 1 New Hires) in the Philippines market.
- L'Oréal Business AcademycoreFirst hub of international business expertise within L'Oréal ACCESS. Offers 5 pillars of salon growth: customer experience & retail excellence, social & digital visibility, recruitment & team management, finance & growth, and Corporate Social Responsibility & sustainability.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Redken Power Network competitors and assessment
Company assessmentDirect peers
- Pivot Point International: Pivot Point provides cosmetology school curricula, digital learning platforms, and certification programs for beauty students globally — comparable as a dedicated professional beauty education company serving the same training/credentialing need.
- Sassoon Academy: Iconic hairdressing brand with a global academy network delivering cutting, coloring, and styling education to professional stylists — comparable as a premium brand-anchored training institution with both physical and digital delivery.
- Toni&Guy Academy: Toni&Guy operates a global academy network delivering branded hairdressing education to professional stylists — comparable as an iconic brand-anchored professional training institution with both online and physical academy delivery.
- Paul Mitchell Schools: Paul Mitchell operates a network of cosmetology schools with branded curriculum and advanced education programs for licensed professionals — comparable as a brand-anchored cosmetology training institution offering recognized credentials.
- Milady (Cengage Group): Milady is the leading publisher of cosmetology and barbering educational curricula in North America, offering textbooks, online learning, and certification prep for beauty school students — directly comparable as professional beauty education content provider.
- Wella Education (Wella Company): Wella Company's professional education platform offers hairdressing courses, certifications, and academy programs for stylists — directly comparable to L'Oréal ACCESS as a brand-backed training hub serving the same professional audience with technical and business content.
- Schwarzkopf Professional Academy (Henkel): Henkel's Schwarzkopf Professional runs training academies and digital education for hairdressers globally — operating the same model of brand-anchored professional education that L'Oréal ACCESS uses, covering color, cutting, and business skills.
- Aveda Education (Estée Lauder): Aveda, owned by Estée Lauder Companies, operates Aveda Institutes and digital education for professional hairdressers and salon owners — directly comparable as a competitor-owned brand education platform with technical and sustainability-focused training.
- Davines Education: Italian professional haircare brand Davines operates a global education program including Davines World and academy offerings for professional stylists — comparable as a sustainability-focused professional hair brand with structured training programs.
- Goldwell Academy (Kao Corporation): Kao's Goldwell brand operates a global network of Goldwell Academies and digital learning for professional colorists — directly comparable multi-brand professional education model competing for the same salon professional audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Redken Power Network social profiles
Digital presenceRedken Power Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redken Power Network leadership team
Management profileNumber of profiles
Profiles1 record
Redken Power Network subsidiaries and ownership
Company hierarchySubsidiaries10 records
Redken Power Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redken Power Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redken Power Network
What does Redken Power Network do?
Redken Power Network is the Redken-branded training track within the L'Oréal ACCESS digital learning platform, delivering professional hairdressing education to salon professionals. It offers multi-format learning content — including e-learning courses, video tutorials, webinars, downloadable resources, and physical academy sessions — covering hair color, cutting, styling, scalp care, and salon business management. Course ranges from free foundational modules to premium certifications (e.g., Global Color Certification at PHP 65,000) and paid face-to-face training programs.
Is Redken Power Network a public or private company?
Redken Power Network is a public company. It is classified as public and is currently operating.
When was Redken Power Network founded?
Redken Power Network was founded in -1. It employs 1 to 10 people.
Where is Redken Power Network based?
Redken Power Network is headquartered in Clichy, France, in the Europe region.
How does Redken Power Network make money?
Three revenue lines are on record. Course Enrollment Fees are the primary driver. The others are training Session Fees and product Integration.
Who are Redken Power Network's main competitors?
Direct peers on record are Pivot Point International, Sassoon Academy, Toni&Guy Academy, Paul Mitchell Schools, Milady (Cengage Group), Wella Education (Wella Company), Schwarzkopf Professional Academy (Henkel), Aveda Education (Estée Lauder), Davines Education and Goldwell Academy (Kao Corporation).
Does Redken Power Network have an API?
No public API is recorded for Redken Power Network.
What industry is Redken Power Network in?
Redken Power Network's product category is Professional Hairdressing Education. Its primary akta.pro industry code is EDAOALAB, Hair Styling & Cutting, with a secondary code of EDAOALAD, Hair Color & Chemical Services. Its NAICS code is 611511 and its SIC code is 8200.