Lo Romero Golf

What Lo Romero Golf does

Lo Romero Golf is a privately-held single-site golf resort operated by Desarrollos y Contratas Golf SL, owned by CEO Victoriano Jiménez, and located in Pilar de la Horadada, Alicante, Spain. Founded in 2008, the company runs one 18-hole par 72 championship course spanning approximately 6 kilometers, with four tee options, 56 bunkers, and water hazards on 13 holes. The course is set in a natural Mediterranean basin surrounded by Aleppo pines, carob trees, and rosemary, and the 18th green is practically surrounded by water — a design feature the company uses as a brand signature, marketing itself as 'La Isla del Golf' of Spain's Levante coast.

The business serves four primary customer segments: international golf tourists (drawn by the region's 300 days of sunshine and 18°C average annual temperature), domestic Spanish golfers, PGA professionals and serious amateurs (the course hosts European Golf Pro Tour events and is endorsed by multiple tour players), and family vacationers combining golf with Costa Blanca beach holidays. Revenue is generated through six streams: green fees (the primary driver, with Early Bird tee times from 7:00 AM and tournament fees of €50–€150), equipment rentals (TaylorMade Qi10 club sets launched April 2024), on-site pro-shop sales (including Callaway-branded apparel), food and beverage at the Tapería terrace bar overlooking the 18th hole, golf academy instruction with PGA professionals, and tournament hosting (charity and corporate events). Distribution is fully direct-to-consumer through the company's own website, the golfmanager.com tee-time booking platform, and the Lo Romero mobile app — no third-party resellers or OTAs were identified.

Operations are differentiated by AENOR ISO 9001 (quality) and ISO 14001 (environmental) certifications and an exclusive recycled-wastewater irrigation system that reduces freshwater dependency. The company has built a distinctive community identity through six consecutive years of charity tournaments (€170,000+ raised cumulatively for causes including the Lola del Pasico Residence, Pilar TEA, and AECC), high-profile endorsement from sports figures including José María Olazábal, Miguel Ángel Jiménez, Colin Montgomerie, Carlos Alcaraz, Rafael Nadal, and Alejandro Valverde, and major financial support from Banco Mediolanum and Fundación Mediolanum for the annual Solidarity Invitational. The company employs approximately 6 core staff plus a 12+ maintenance team overseen by Head Greenkeeper José Luis Calle Martín, who joined in early 2024 from La Manga Club.

Name

Lo Romero Golf

Legal name

Desarrollos y Contratas Golf SL

Website

https://loromerogolf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lo Romero Golf is a privately-held 18-hole par 72 golf resort in Pilar de la Horadada, Alicante, Spain, operating since 2008 under Desarrollos y Contratas Golf SL. It serves international and domestic golfers, PGA professionals, and family vacationers through green fees, equipment rentals, academy instruction, F&B, and charity tournaments.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf course operations
• Golf tourism
• Golf instruction
• Equipment rental
• Tournament hosting

Headquarters

HQ city

Pilar de la Horadada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Primary revenue from green fee bookings for 18-hole rounds, charged per player per round. Prices vary by season and time slot (Early Bird, standard tee times). Green fee bundled with tournament entries at €50–€150 depending on inclusions.
2. Equipment Rentals: Rental of TaylorMade Qi10 club sets, electric carts, and shared buggies to visiting players without equipment.
3. Pro-Shop Sales: On-site retail store selling clubs, bags, apparel (Callaway-branded polo shirts with Lo Romero logo), footwear, accessories, and tournament green fees.
4. Food & Beverage (Terrace/Bar): 'Tapería' terrace bar and restaurant adjacent to 18th hole serving tapas, sandwiches, paella, and local wines. Contributes to dwell time and overall customer experience revenue.
5. Golf Academy: Golf instruction services including individual classes, group clinics, company team-building clinics, and organized field trips taught by PGA pros. One-week programs to obtain handicap.
6. Tournament Hosting & Sponsorship: Hosting charity and anniversary tournaments generates sponsorship revenue from corporate sponsors and collaborating golf clubs. Events feature corporate tee sponsors, prize donors, and branded activations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Lo Romero Golf operates an 18-hole par 72 championship golf course (~6 km, 56 bunkers, water hazards on 13 holes) in Pilar de la Horadada, Alicante, complemented by driving range and practice facilities, a PGA-led golf academy, an on-site pro-shop, TaylorMade Qi10 club rentals, a Tapería terrace bar and restaurant, and tournament hosting services. Tee-time reservations are taken directly through the company's GolfManager-integrated online booking platform and the Lo Romero mobile app, with no third-party resellers.

Product overview

Lo Romero Golf operates as a single-site golf resort offering an 18-hole par 72 championship course as its core product, complemented by practice facilities (driving range, putting greens, chipping area), a golf academy for instruction, and a pro-shop for equipment and apparel. Additional revenue streams include club rental services (TaylorMade Qi10), food and beverage at the Tapería restaurant overlooking the 18th hole, tournament organization, and digital services including online tee time booking via GolfManager and a proprietary mobile app for on-course services. The facility positions itself as 'The Golf Island' of Spain's Costa Blanca, targeting both recreational and competitive golfers seeking a complete golfing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course 18-hole par 72 championship course spanning approximately 6 km, featuring 4 par 5s, 10 par 4s, and 4 par 3s, 56 strategically placed bunkers, and water hazards on 13 holes. Four tee options are offered (White 6,256m, Yellow 6,082m, Blue 5,639m, Red 5,276m). Designed for recreational and competitive golfers with the 18th hole green virtually surrounded by water serving as the signature challenge.
• Driving Range and Practice Facilities Practice facilities including three long-game platforms on natural grass accommodating over 30 players simultaneously, a covered long-game area, practice bunkers, a chipping green area, and two putting greens, with on-site toilets and refreshment machines. Used by golfers for warm-up, instruction, and skill development.
• Golf Academy On-site golf instruction program offering individual classes, swing reviews, company clinics, and organized field trips delivered by experienced PGA professionals using a friendly methodology for beginners and advanced players. One-week programs enable students to obtain their handicap.
• Pro-shop On-site golf equipment and apparel store selling clubs, bags, accessories (tees, markers, balls, covers), apparel (caps, shoes, polo shirts including Callaway-branded Lo Romero logo items), and ancillary services including green fee sales, buggy and cart rental, and tournament information.
• Tapería Restaurant and Terrace Bar and terrace restaurant overlooking the 18th hole offering sandwiches, hamburgers, mixed dishes, salads, tapas, and regional products such as homemade potato omelet and cured ham and cheese selections, accompanied by Spanish wines. Open to both golfers and general public visiting the facility.
• TaylorMade Qi10 Club Rental Golf club rental service featuring TaylorMade Qi10 sets including drivers, irons, wedges, and putters optimized for precision, power, and control across different playing styles. Available to golfers who do not bring their own equipment.
• Golf Tournament Organization Organization of golf tournaments including charity events (Solidarity Tournament for Fundación Dar de Sí), anniversary tournaments (Segregation Anniversary Tournament), Christmas tournaments, and corporate events. Includes tournament coordination, prize provision, catering, and venue management for events ranging from 50 to 110+ participants.
• Online Tee Time Booking Digital booking platform enabling players to reserve tee times online through the GolfManager consumer portal, with Early Bird specials available from 7:00 AM for players who want to combine golf with other daytime activities.
• Webcam and 360° Virtual Tours Real-time webcam streaming and 360-degree interactive virtual tour of the golf course allowing prospective visitors to view course conditions and layout remotely before booking.
• Lo Romero Golf Mobile App Proprietary mobile application allowing players to contact the buggy bar service during their round and access course navigation information. Available for download on Google Play.

Quantifiable outcome

• €73,000 raised for charity in 2025 (up from €40,000 in 2024); total charity raised across 6 years exceeds €170,000
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• TaylorMadecoreTechnology or IntegrationTaylorMade is the equipment partner providing Qi10 model rental club sets for visiting golfers. The sets include drivers, irons, wedges, and putters optimized for distance and accuracy, representing TaylorMade's latest technology. This partnership ensures Lo Romero offers premium equipment to players who do not bring their own clubs, enhancing the visitor experience.
• CallawayminorOthersCallaway supplies golf apparel branded with the Lo Romero logo, sold through the on-site pro-shop. Players can purchase official Lo Romero polo shirts and clothing items made by Callaway.
• Restaurante Rincón de JoaquíncoreStrategic or Co-development PartnerChef Joaquín Madrid's restaurant El Rincón de Joaquín (San Cayetano) provides catering for charity tournaments, serving paella and gourmet dishes to tournament participants. The chef donates his services for charity events, making the events more attractive and generating goodwill.
• Fundación Dar de SícoreStrategic or Co-development PartnerThe foundation organizes the annual Solidarity Golf Tournament at Lo Romero Golf to raise funds for constructing and equipping the Lola del Pasico Residence for people with intellectual disabilities in Torre Pacheco, Murcia. Lo Romero Golf has hosted the event for six consecutive years, providing the course and staff.
• Asociación PrometeocoreStrategic or Co-development PartnerAssociation of parents and relatives of people with intellectual disabilities; partner of Fundación Dar de Sí in operating the Lola del Pasico Residence. Ascensión Méndez is a key figure representing the association. The partnership provides a charitable cause for Lo Romero's annual Solidarity Tournament.
• Rotary Club de Torre-PachecocoreStrategic or Co-development PartnerThe Rotary Club of Torre-Pacheco promotes the annual Dar de Sí charity golf tournament through its foundation. The club has been instrumental in mobilizing entities, institutions, and associations to support the cause over multiple years.
• Pilar TEAcoreStrategic or Co-development PartnerLocal non-profit association in Pilar de la Horadada supporting individuals with Autism Spectrum Disorder (ASD) and their families. Received €7,820 from the 39th Segregation Anniversary Tournament in 2025.
• Asociación Española contra el Cáncer (AECC) — Pilar de la HoradadacoreStrategic or Co-development PartnerSpanish Cancer Association local branch. Received €7,200 donation from the 38th Segregation Anniversary Tournament proceeds in 2024. The tournament is 100% charitable, with all proceeds donated to local non-profit organizations.
• Turisme de la Comunitat ValencianacoreGTM or Marketing PartnerRegional tourism board collaborated with Lo Romero Golf on the program 'Impulso a la competitividad de las empresas y el marketing de producto turístico de la Comunitat Valenciana.' The partnership supports tourism marketing and product competitiveness for the golf course.
• Federación de Golf de la Comunidad ValencianaminorGTM or Marketing PartnerRegional golf federation collaborates with Lo Romero as a tournament sponsor and supporter. Listed among participating federations in charity tournament prize tables.
• Estrella de LevanteminorGTM or Marketing PartnerRegional beer brand sponsors charity tournaments at Lo Romero Golf, providing refreshments and beverages for tournament days. Listed among collaborating companies in tournament prize draws.
• Real Club de Golf Guadalhorce (Málaga)minorGTM or Marketing PartnerParticipating golf club in the 2025 Solidarity Invitational charity tournament, donating prizes and supporting the cause alongside Lo Romero Golf.
• Real Golf de Bendinat (Balearic Islands)minorGTM or Marketing PartnerParticipating golf club in the 2025 Solidarity Invitational charity tournament.
• Las Ramblas Golf (Alicante)minorGTM or Marketing PartnerParticipating golf club in the 2025 Solidarity Invitational charity tournament.
• Faldo Course (Berlin)minorGTM or Marketing PartnerInternational golf venue participating in the 2025 Solidarity Invitational, demonstrating the event's international reach.
• Al Houara Golf Club (Morocco)minorGTM or Marketing PartnerInternational golf club participating in the 2025 Solidarity Invitational charity tournament.
• Golf Santa Ponsa (Balearic Islands)minorGTM or Marketing PartnerGolf club participating in the 2025 Solidarity Invitational charity tournament.
• Villamartín Golf, Las Colinas Golf & Country Club, Roda Golf, Vistabella Golf, Las Ramblas Golf, El Plantío Golf, La Finca Golf, Golf AltorrealminorGTM or Marketing PartnerCosta Blanca golf clubs listed as collaborating courses in charity tournaments, providing green fee prizes for tournament raffles and supporting the solidarity golf circuit.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roda Golf: 18-hole course in Los Alcázares (Murcia) on the Mar Menor coastline. Comparable as a Costa Cálida competitor for golf tourists and is part of Lo Romero's network of collaborating clubs for charity tournament prize pools.
• Las Ramblas Golf: 18-hole course near Orihuela Costa on the Costa Blanca targeting international and domestic premium golfers. Directly comparable in geography, climate, and customer segments and listed as a collaborating course in Lo Romero's charity tournaments.
• La Manga Club Resort: Integrated golf-and-leisure resort in the Costa Cálida region of Murcia with three 18-hole courses, lodging, and F&B. Comparable to Lo Romero as a premium Spanish Mediterranean golf destination serving international golf tourists, but operates at substantially larger scale and with on-site lodging.
• La Finca Golf: 18-hole golf course in Algorfa (Alicante) on the Costa Blanca serving similar golf-tourism and domestic golfer segments. Listed among Lo Romero's collaborating courses for charity tournaments and represents a directly comparable regional competitor.
• Las Colinas Golf & Country Club: Premium golf resort in Orihuela Costa (Alicante) with an 18-hole championship course, branded real estate, and leisure amenities. Directly comparable as a Costa Blanca competitor targeting the same international and domestic premium golfer segment.
• Villamartín Golf: Long-established 18-hole course in Orihuela Costa (Alicante), one of the original Costa Blanca destination courses. Competes directly for international golf-tourism rounds and is a listed collaborating partner with Lo Romero on regional charity circuits.
• Vistabella Golf: 18-hole course in the Vega Baja area of Alicante on the Costa Blanca. Directly comparable regional competitor for international golf tourists and domestic golfers and a listed collaborator on Lo Romero's charity events.
• El Plantío Golf: 18-hole course near Alicante serving both international tourists and domestic golfers in the same Costa Blanca market. Comparable offering, target market, and pricing tier and a registered collaborating course for Lo Romero's tournaments.

Regional players

• Real Golf de Bendinat: Historic 18-hole course in Mallorca (Balearic Islands) serving international golf tourists with a similar premium positioning. Comparable as a Spanish destination golf course but operates in a different geographic catchment (island vs. mainland).
• Real Club de Golf Guadalhorce: Established 18-hole members' course in Málaga (Costa del Sol). Not a direct same-region competitor but a comparable Spanish golf-course operation participating alongside Lo Romero in the 2025 Solidarity Invitational; provides a peer reference point for member-based Spanish golf operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loromerogolf.es
• LinkedInlinkedin.com/company/lo-romero-golf
• Instagraminstagram.com/loromerogolf_oficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lo Romero Golf