Los Cien Sonoma County

What Los Cien Sonoma County does

Los Cien Sonoma County is an independent 501(c)(3) nonprofit organization founded in 2009 and headquartered in Santa Rosa, California, operating as the premier Latinx leadership and community engagement organization in Sonoma County. Its mission is to advance belonging, trust, and equity by engaging the Latinx community, facilitating honest dialogue, and elevating Latinx pride and power. The organization delivers a portfolio of programs, signature events, and membership services targeting four primary segments: individual Latinx community members seeking leadership development, emerging Latinx/BIPOC leaders pursuing board and commission appointments, corporate and organizational partners pursuing DEI and community engagement objectives, and youth/students via subsidized event access.

The service portfolio includes three annual signature events — the Puente Y Ganas Awards, the State of the Latino Community Address (SOLCA, attracting 600+ leaders), and Día de Los Cien — plus the BRIDGE Program for nonprofit board/commission preparation, the Access Ticket Program for fee-free event participation, intimate Charlas community conversations with civic leaders, and a Latino Scorecard research report tracking equity indicators across political participation, education, financial stability, neighborhood engagement, and health. The organization runs six to ten DEIB-focused programs annually and has hosted more than 180 events to date. Underlying operations rely on standard nonprofit SaaS — Wild Apricot for membership/donation management, Mailchimp for email to a 3,500+ subscriber base, YouTube for recorded content, and Google Forms for volunteer/program applications — with no proprietary technology platform.

The business model is a hybrid of annual membership dues (nine tiers ranging from $10 student to $20,000+ Game Changer Partner), corporate sponsorships ($1,000–$5,000 for individual programs; higher tiers for signature events), individual donations, BRIDGE Program tuition ($800–$3,250 per participant), and earned media value. Revenue is concentrated heavily in healthcare-sector Premier Partners (Kaiser Permanente, Sutter Health, Petaluma Health Center, Santa Rosa Community Health), with additional Premier tier partners in energy (Sonoma Clean Power), arts (Luther Burbank Center), and conservation (AG Open Space). A seven-person staff led by Executive Director Herman G. Hernández executes operations, supplemented by volunteer committees that drive program development and execution.

Name

Los Cien Sonoma County

Legal name

Los Cien Sonoma County Inc

Website

https://loscien.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Los Cien Sonoma County is a Santa Rosa, California-based 501(c)(3) nonprofit founded in 2009 that serves as the premier Latinx leadership organization in Sonoma County, running signature events, the BRIDGE board-prep program, and membership services for community members, corporate partners, and youth.

Ownership category

akta.pro rank

Product category

Community Advocacy Nonprofit

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)

akta.pro secondary industries

Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD), Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL)

Keywords

• Latinx community advocacy
• Nonprofit leadership programs
• Community events and awards
• Civic engagement initiatives
• Membership-based organization

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees at multiple tiers ranging from $10 for students to $20,000+ for Game Changer Partners. Members receive benefits including event discounts, recognition, and access to networking opportunities.
2. Donations and Fundraising: Individual and organizational donations supporting the Access Ticket Program for youth, signature events, and general operations.
3. Event Sponsorships: Corporate and organizational sponsorships at programs and events with tiered recognition and benefits including logo placement, table reservations, and promotional opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Los Cien Sonoma County is a 501(c)(3) nonprofit that advances Latinx leadership, civic engagement, and equity in Sonoma County through membership tiers, leadership development programs (including the BRIDGE Program), community conversations (Charlas), subsidized cultural access (Access Ticket Program), and signature community events such as the Puente Y Ganas Awards, the State of the Latinx Community Address (SOLCA), and Día de Los Cien.

Product overview

Los Cien Sonoma County operates as a nonprofit membership-driven organization offering a portfolio of community programs, signature events, and membership services. Its core offerings include three annual signature events: the Puente Y Ganas Awards (celebrating Latinx leadership), the State of the Latino Community Address (SOLCA - a major leadership convening), and Día de Los Cien (cultural celebration). The organization provides the BRIDGE Program for leadership development and board preparation, the Access Ticket Program for equitable event access, regular Charlas (community conversations) with leaders, and a membership program with eight tiers. Content from programs is distributed via a YouTube video library. The organization does not offer technology products, APIs, or SaaS platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BRIDGE Program: Building Representation, Inclusion, Diversity, and Governance Excellence - a leadership initiative designed to increase diversity on nonprofit boards and government commissions across Sonoma County.

Products and services

• BRIDGE Program
• Access Ticket Program
• Charlas
• Puente Y Ganas Awards
• State of the Latinx Community Address (SOLCA)
• Día de Los Cien
• Los Cien Membership

Quantifiable outcome

• Hosted over 180 programs and events with nearly 300 attendees per monthly program
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered premier, game changer and core.

• Nexo MediapremierGTM or Marketing PartnerPremier partner responsible for video production and recording of all educational programs and events, which are then uploaded to Los Cien's YouTube channel.
• Wine Country Radiogame changerGTM or Marketing PartnerGame Changer Partner providing media support and promotion within the Wine Country radio community.
• Kaiser PermanentepremierGTM or Marketing PartnerPremier Partner supporting health equity initiatives and community wellness programs.
• Sutter HealthpremierGTM or Marketing PartnerPremier Partner supporting healthcare access and community health initiatives.
• Petaluma Health CenterpremierStrategic or Co-development PartnerPremier Partner and host organization for Los Cien board member Eliot Enriquez (Director of Government and Community Relations).
• Santa Rosa Community HealthpremierStrategic or Co-development PartnerPremier Partner providing healthcare services and community health programming.
• Sonoma Clean PowerpremierGTM or Marketing PartnerPremier Partner supporting clean energy and environmental equity initiatives.
• Luther Burbank Center for the ArtspremierGTM or Marketing PartnerPremier Partner providing venue support and cultural programming collaboration.
• AG Open SpacepremierGTM or Marketing PartnerPremier Partner supporting conservation and open space initiatives.
• Latinos LEADcoreStrategic or Co-development PartnerResearch partner whose study on Latino representation on nonprofit boards informs the BRIDGE Program's mission and objectives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UnidosUS: Largest national Latino civil rights and advocacy organization. Comparable because it pursues the same overarching mission of advancing Latino civic participation, leadership pipelines, and community representation — but at a national scale across policy, education, and economic opportunity rather than a single regional market.
• Hispanics in Philanthropy (HIP): National network mobilizing philanthropic resources for Latinx communities. Comparable to Los Cien in its focus on Latinx leadership, equity, and community investment, but operating as a philanthropic intermediary rather than a direct service/convener.
• Congressional Hispanic Caucus Institute (CHCI): National nonprofit developing next-generation Latino leaders through fellowship, internship, and leadership programs. Comparable to Los Cien in its focus on building a Latinx leadership pipeline and board-readiness programs, though operating nationally with policy/government-sector emphasis.
• Hispanic Federation: National Latino nonprofit service organization providing grantmaking, capacity-building, and advocacy across the U.S. Comparable in mission of strengthening Latino communities through leadership, civic engagement, and partnership-driven programming — though operating at far greater scale and geographic breadth.
• LULAC (League of United Latin American Citizens): Oldest and largest Latino civil rights organization in the U.S. with local councils nationwide. Comparable in mission to advance Latino civic participation, leadership, and representation, with similar signature events and grassroots convenings — though operating nationally with established advocacy infrastructure.

Regional players

• CHIRLA (Coalition for Humane Immigrant Rights): Los Angeles-based immigrant rights and Latino advocacy organization. Comparable in serving the California Latinx community through civic engagement, leadership development, and convenings — but focused primarily on immigration policy rather than broad civic leadership and operating in Southern California rather than the North Bay.

Emerging players

• National Hispanic Media Coalition (NHMC): Latino media advocacy and leadership organization. Partial overlap with Los Cien's equity-and-representation mission, particularly in elevating Latinx voices in public discourse — though focused on media representation rather than broader civic and board leadership.

Direct peers

• Hispanic Association on Corporate Responsibility (HACR): National nonprofit focused on increasing Hispanic representation on corporate boards and in C-suite leadership. Directly comparable to Los Cien's BRIDGE Program mission of preparing Latinx leaders for board service, with a similar corporate-partnership revenue model though operating at a corporate (vs. nonprofit) board level.
• Hispanic Foundation of Silicon Valley: Regional nonprofit advancing Latino leadership, education, and economic opportunity in Silicon Valley. Directly comparable to Los Cien in mission, programming (leadership academies, signature events, research reports like the Latino Scorecard equivalent), and corporate-partnership funding model — but anchored in a different California region.
• Latino Community Foundation (LCF): California-based foundation investing in Latino leaders, organizations, and civic engagement across the state. Comparable to Los Cien in its focus on Latinx leadership development, community-level convening, and a similar mix of programmatic initiatives and donor-driven funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@losciensonomacounty
• Facebookfacebook.com/losciensonomacounty
• LinkedInlinkedin.com/company/los-cien-sonoma-county
• Instagraminstagram.com/losciensonomacounty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Cien Sonoma County