Los Motes de la Magdalena

What Los Motes de la Magdalena does

Los Motes de la Magdalena is a family-owned Ecuadorian restaurant chain headquartered in Quito that operates 6 dine-in locations across the Quito metropolitan area (including the historic Magdalena neighborhood, El Recreo, El Condado, Gaspar de Villaroel, Portal Shopping and the San Luis Shopping center in Sangolquí) and 1 centralized food production plant. The legal entity is ALIMENTOS LA MAGDALENA ALIMAG-EC S.A.S., and the business was originally founded in 1949 by Luz María Ortega Pillajo as a street-vending mote operation before being formalized as 'Picantería Lucita' and rebranded to its current name in 1997 by second-generation owner Ximena Muglisa. The company employs 65 families across its locations and production plant and offers more than 20 traditional Ecuadorian dishes (mote, fritada, hornado, guatita, menudo, caldo de pata, locro, yahuarlocro, ambateño, plus seasonal items like colada morada and fanesca), with proprietary recipes inherited from the founder and Good Manufacturing Practices (BPM/GMP) applied in production, including vacuum packaging of meat products for freshness.

Name

Los Motes de la Magdalena

Legal name

ALIMENTOS LA MAGDALENA ALIMAG-EC S.A.S.

Website

https://losmotesdelamagdalena.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Motes de la Magdalena is a family-owned Ecuadorian restaurant chain headquartered in Quito, operating 6 dine-in locations and a centralized production plant that serve traditional Ecuadorian cuisine to local consumers via dine-in, delivery, website, mobile app and WhatsApp ordering.

Ownership category

akta.pro rank

Product category

Traditional Ecuadorian Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Traditional ecuadorian cuisine
• Restaurant chain operations
• Food delivery services
• Dine-in restaurant
• Meal combo packages

Headquarters

HQ city

Quito , Pichincha

HQ country

Ecuador

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: In-restaurant dining at 6 physical locations across Quito shopping malls and the central Magdalena location, generating revenue from walk-in customers during each location's operating hours.
2. Online Ordering and Delivery: E-commerce sales via the company's WooCommerce website, offering takeaway and home delivery (10:00–16:00) through call center, WhatsApp, and website checkout. Includes credit/debit card, bank transfer, and cash-on-delivery payment options.
3. WhatsApp and Phone Orders: Orders placed via WhatsApp direct messaging and telephone call center (option 1), with delivery logistics handled through their own delivery fleet (motorcycle delivery) or third-party logistics operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Los Motes de la Magdalena is a Quito restaurant chain that prepares and sells traditional Ecuadorian cuisine — 20+ varieties of typical dishes including mote con chicharrón, fritada, hornado, guatita, menudo, caldo de pata, locro, and seasonal items such as colada morada and fanesca. The company operates 6 dine-in locations across Quito shopping malls and the Magdalena neighborhood, with a central production plant, and sells directly to consumers through dine-in service, takeaway, home delivery, online reservations, e-commerce website, mobile apps, and WhatsApp ordering.

Product overview

Los Motes de la Magdalena is an Ecuadorian restaurant chain offering traditional Ecuadorian cuisine. The company operates 6 restaurant locations and 1 production facility in Quito, providing both dine-in and delivery services. The product portfolio centers around signature traditional Ecuadorian dishes including their famous mote with fritada and chicharrón, with approximately 20 varieties of plates including hornado, guatita, menudo, yahuarlocro, ambateño, fritada, caldo de pata, and soups. The company offers a unified ordering ecosystem consisting of a restaurant e-commerce platform for online orders with home delivery, native mobile applications for Android and iOS, and various traditional combo meal options. The signature Magdalenazo combination plate represents their newest product offering, combining multiple traditional dishes in one serving.

Differentiator

Problem solved

Functional benefit

Products and services

• Magdalenazo Signature combination plate featuring guatita, menudo, papa con cuero, arroz, tortilla de papa, caucara, chorizo, fritada and aguacate — a comprehensive traditional Ecuadorian meal.
• Fritada Completa Complete fritada plate with a unique combination of fritada accompanied by exquisite complements.
• Mote con Chicharrón Delicious cooked mote accompanied by soft and crispy chicharrón.
• Fritada Tradicional Traditional fritada plate with typical Ecuadorian ingredients including melloco, haba, choclo mote, papa leona, fritada, queso, encurtido and mapahuira.
• Hornado Completo Complete hornado plate with tortillas de papa, mote cocido, choclo cocido, maduro frito, queso, vegetales frescos, agrio and a delicious empanada de morocho.
• Apanado de Cerdo 170g breaded pork loin fillet served with rice and french fries.
• Apanado de Res Breaded beef loin fillet with rice, french fries, fried maduro and fresh vegetable salad.
• Churrasco de Cerdo Pork churrasco plate.
• Churrasco de Res Beef churrasco with beef loin fillet, rice, french fries, fried maduro, fried eggs and fresh vegetable salad.
• Mote de la Magdalena Signature mote dish with cooked mote, arveja, tostado, maduro frito, papa frita, fritada, chicharrón and picadillo.
• Choclo mote con fritada Delicious fritada and chicharrón accompanied by choclo mote, encurtido and mapahuira.
• Tortillas con fritada Traditional fritada with potato tortillas, tostado, maduro and encurtido.
• Bolón Traditional bolón made with green plantain, accompanied by cheese, chicharrón or mixed.
• Menudo de la Magdalena Traditional Ecuadorian menudo soup.
• Caldo de Pata Traditional Ecuadorian soup made with cow's trotters.
• Locro Tradicional Traditional Ecuadorian locro soup.
• Humita Traditional Ecuadorian humita (steamed corn dough).
• Quimbolito Traditional Ecuadorian tamale-like dish.
• Morocho Solo Traditional Ecuadorian morocho drink/porridge.
• Combo Ideal Value meal combo offering at $8.99.
• Combo Compartir Sharing combo for two people at $12.99.
• Home Delivery and Takeaway Service Direct home delivery service for menu orders, available 10:00–16:00 hours, with own motorcycle fleet and third-party logistics operators. Also offers takeaway orders picked up by customers.
• Online Table Reservations and Private Events Online reservation system for booking tables at the Magdalena flagship restaurant location, including support for private event hosting and celebrations at the restaurant's own dedicated event venue.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NuveicoreTechnology or IntegrationNuvei payment gateway integration enabling credit and debit card processing for online orders, providing secure digital payment infrastructure for the company's e-commerce operations.
• Mr. Chanchito (Proveedor de Chicharrón)coreOthersNamed as a strategic meat supplier providing chicharrón (pork rinds) as a core ingredient for the restaurant's signature dishes, featured in the supplier logos section.
• Isa MarcillocoreOthersStrategic meat supplier providing high-quality meat products, featured in the supplier logos section as a key strategic partner aligned with quality standards.
• ProdececoreOthersStrategic supplier featured in the supplier logos section, aligned with the company's quality standards and continuous improvement philosophy.
• Coca-Cola EcuadorminorOthersBeverage supplier providing Coca-Cola products across all restaurant locations, featured in the supplier logos section.
• Lucía PáezcoreOthersNamed supplier partner featured in the strategic partners section, contributing to the supply chain for raw materials used in food preparation.
• Logistic Operators (Third-Party Delivery)minorOthersThird-party logistics operators used for order delivery when customers place orders through phone, website, or app. Customer address and contact data is shared with these operators for delivery fulfillment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/los-motes-de-la-magdalena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Motes de la Magdalena