Lost Draw
Lost Draw is a Texas-based winery producing 100% Texas-grown wines from 50+ acres of High Plains vineyards, selling through two Hill Country tasting rooms, a three-tier wine club, DTC shipping to 40+ U.S. states, and 87+ Texas retail accounts.
- Company typePrivate
- Founded2012
- HeadquartersJohnson City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lost Draw does
Lost Draw is a Texas-based, independently owned winery founded in 2012, operating tasting rooms in Fredericksburg and Johnson City within the Texas Hill Country AVA and sourcing grapes from vineyards spanning 50+ acres on the Texas High Plains, where founder Andy Timmons planted the original vineyard in the early 2000s. Co-founder Andrew Sides (Timmons' nephew) partnered with his father-in-law Troy Ottmers to launch the first vintage in 2012 and open the Fredericksburg tasting room in 2014; a second tasting room with barrel hall and outdoor courtyard opened in Johnson City in December 2022, following a 7-acre vineyard planting on that site in 2020.
The company's product surface is centered on 100% Texas-grown wines sold through four principal channels: direct-to-consumer tasting room sales, a tiered wine club (Foundation Club with Cellar Select, Cellar Reserve, and Cellar Estate tiers delivering 4-12 bottles per release across 5 annual drops), paid tasting and experience offerings (weekday $30, weekend $40, custom blending at $500/group), and wholesale distribution to 87+ Texas retail accounts including HEB, Costco, Whole Foods, and Total Wine. Direct shipping extends reach to consumers in 40+ U.S. states. Recurring revenue is anchored by the wine club, while event programming (Harvest Dinner, Crawfish Boil, Paella Party, Founder's Dinner) and destination experiences (THCW Summer Pass, custom blending with custom labels) drive both ticket revenue and tasting room traffic.
Lost Draw is bootstrapped with no disclosed institutional investment and operates with a lean team of 12 employees organized across winemaking, wine club, tasting room, and events functions. The business is a member of Texas Wine Growers, emphasizing 100% Texas-grown, terroir-driven positioning, and pursues a direct-to-consumer-first model supplemented by selective Texas retail distribution.
Lost Draw firmographics
Firmographics- Name
- Lost Draw
- Legal name
- Lost Draw Wines
- Website
- https://lostdraw.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lost Draw is a Texas-based winery producing 100% Texas-grown wines from 50+ acres of High Plains vineyards, selling through two Hill Country tasting rooms, a three-tier wine club, DTC shipping to 40+ U.S. states, and 87+ Texas retail accounts.
- Ownership category
- akta.pro rank
Lost Draw industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Lost Draw is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lost Draw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Lost Draw generates primary revenue through direct-to-consumer wine sales at its tasting rooms and via online ordering with shipping to 40+ states. Wines are sold by the bottle and case.
- Wine Club Subscriptions (Lost Draw Foundation): The Lost Draw Foundation wine club offers three membership tiers (Cellar Select 4-bottle, Cellar Reserve 6-bottle, Cellar Estate 12-bottle) with seasonal releases 5 times per year, complimentary tastings, discounts on wine purchases, and exclusive event access. Members receive 5 special releases per year with first option to purchase future releases.
- Wine Experiences and Tastings: Revenue generated from paid tasting experiences including weekday tastings ($30/person), weekend tastings ($40/person), custom blending experiences ($500/group), and glass/bottle service. Member tastings are complimentary.
- Events: Special ticketed events including Harvest Dinner ($135/ticket), release parties, and annual events like Crawfish Boil and Paella Party.
- Retail Distribution: Distribution through 87+ retail locations across Texas including restaurants, wine bars, liquor stores, HEB, Costco, Whole Foods, and Total Wine stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday Tasting Experience - $30/person |
| Unit Pricing | Pay-as-you-go | Weekend Tasting Experience - $40/person |
| Subscription | Multi-year contract | Cellar Select Club - 4 bottles per release |
| Subscription | Multi-year contract | Cellar Reserve Club - 6 bottles per release |
| Subscription | Multi-year contract | Cellar Estate Club - 12 bottles per release |
| Unit Pricing | Pay-as-you-go | Custom Blending Experience - $500/group |
| Unit Pricing | Pay-as-you-go | Harvest Dinner - $135/person |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Lost Draw product offering
Product offeringCore offering
Lost Draw is a Texas estate winery founded in 2012 that produces wines from Texas High Plains and Hill Country grapes. The company sells its wines through tasting rooms in Fredericksburg and Johnson City, a tiered wine club, online shipping to more than 40 U.S. states, and wholesale distribution to over 87 retail locations.
Product overview
Lost Draw is a Texas winery producing quality wines from grapes grown in the Texas High Plains and Hill Country regions. The company operates a tiered wine club system (Foundation Club and Cellar Club) with three membership levels each (Select/Reserve/Estate for both), offering 4-12 bottles per seasonal release along with perks including discounts, complimentary tastings, and event access. In-person wine experiences include Weekday ($30) and Weekend ($40) guided tastings, Member Tastings (complimentary for club members), Glass & Bottle Service, THCW Summer Pass, and Custom Blending Experiences ($500/group). Annual signature events include Harvest Dinner, Crawfish Boil, Paella Party, Blending Party, Bourbon & Bubbles Release, Field Dinner, and Founder's Dinner. Direct-to-consumer shipping is available to 40+ U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Club Membership
- Tasting Experiences
Companies that use Lost Draw
Customer profileSegments3 records
Ideal customer profiles2 records
Lost Draw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lost Draw partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Texas Wine GrowerscoreLost Draw is a proud member of Texas Wine Growers, a 501(c)(6) non-profit organization dedicated to promoting and protecting the integrity of Texas wine. The company believes Texas has the potential to be one of the great wine regions in the world and is committed to helping Texas winemakers achieve their full potential.
- FBG Guest House ServicesminorRecommended accommodations partner for guests visiting Lost Draw in Texas Hill Country. Offers properties like 'Peach on Peach Street' and other guest houses in the Fredericksburg area, providing visitors with lodging options near the winery.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Lost Draw competitors and assessment
Company assessmentDirect peers
- Llano Estacado Winery: One of the largest Texas wineries, sourcing primarily from the Texas High Plains. Comparable vertically integrated production model and Texas terroir focus with broader scale.
- Bending Branch Winery: Texas Hill Country boutique winery with tasting room, wine club, and DTC. Comparable boutique DTC scale and terroir-driven positioning.
- Duchman Family Winery: Texas Hill Country winery sourcing from the High Plains with tasting room and wine club. Comparable DTC positioning and 100% Texas-grown philosophy at boutique scale.
- Becker Vineyards: Texas Hill Country winery operating multiple tasting rooms, a wine club, and DTC distribution with High Plains grape sourcing. Closely comparable on terroir story, channel mix, and Hill Country tourism positioning.
- Kuhlman Cellars: Texas Hill Country winery specializing in estate wines with a tasting room and wine club. Comparable DTC model and Texas terroir focus.
- Fall Creek Vineyards: Texas winery with vineyards on the High Plains and tasting rooms in the Hill Country. Comparable vertically integrated grape-to-bottle model, Texas terroir positioning, and DTC plus retail distribution.
- William Chris Vineyards: Texas Hill Country estate winery focused on 100% Texas-grown wines, with a wine club, tasting room, and DTC shipping. Direct comparable on terroir philosophy, DTC emphasis, and member experience design.
- Grape Creek Vineyards: Texas Hill Country winery with multiple tasting rooms, wine club, and DTC distribution. Comparable scale, channel mix, and Hill Country tourism focus.
- Pedernales Cellars: Texas Hill Country winery sourcing from High Plains vineyards, with tasting rooms, wine club, and DTC. Closely comparable DTC model and Texas terroir positioning.
Broad incumbents
- Messina Hof Winery: One of Texas's oldest and largest wineries with extensive tasting room, restaurant, and hospitality operations. Broader portfolio and scale but overlapping Texas wine, DTC, and tourism business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Lost Draw social profiles
Digital presenceLost Draw compliance and trust
Trust signalCompliance1 record
Lost Draw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lost Draw leadership team
Management profileNumber of profiles
Profiles2 records
Lost Draw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lost Draw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lost Draw
What does Lost Draw do?
Lost Draw is a Texas estate winery founded in 2012 that produces wines from Texas High Plains and Hill Country grapes. The company sells its wines through tasting rooms in Fredericksburg and Johnson City, a tiered wine club, online shipping to more than 40 U.S. states, and wholesale distribution to over 87 retail locations.
Is Lost Draw a public or private company?
Lost Draw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lost Draw founded?
Lost Draw was founded in 2012. It employs 11 to 50 people.
Where is Lost Draw based?
Lost Draw is headquartered in Johnson City, United States, in the North America region.
How does Lost Draw make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions (Lost Draw Foundation), wine Experiences and Tastings, events and retail Distribution.
Who are Lost Draw's main competitors?
Direct peers on record are Llano Estacado Winery, Bending Branch Winery, Duchman Family Winery, Becker Vineyards, Kuhlman Cellars, Fall Creek Vineyards, William Chris Vineyards, Grape Creek Vineyards and Pedernales Cellars. Messina Hof Winery is listed as a broad incumbent.
Does Lost Draw have an API?
No public API is recorded for Lost Draw.
What industry is Lost Draw in?
Lost Draw's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130.