Los Verdes GC
Los Verdes Golf Course is a public 18-hole William Bell-designed championship course in Rancho Palos Verdes, CA, operated by American Golf Corporation. It serves individual golfers, wedding and private-event clients, corporate tournament groups, and club members, with diversified revenue from green fees, memberships, instruction, retail, and events.
- Company typePrivate
- Founded1964
- HeadquartersRancho Palos Verdes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Los Verdes GC does
Los Verdes Golf Course is a single-location, public 18-hole championship golf facility situated on the Palos Verdes Peninsula in Rancho Palos Verdes, California, operated by American Golf Corporation. Established in 1964 and designed by William Bell, the par-71 course spans 6,605 yards with a slope rating of 125 and a course rating of 72.4, and it is consistently cited as one of the top 10 busiest public courses in the United States. The property includes a 5,000 square-foot clubhouse (Vista Ballroom) that accommodates up to 350 guests, a two-story 40-stall driving range with multiple putting greens and short-game areas, an on-site pro shop carrying premium brands (Titleist, Nike, Callaway, TaylorMade, Adidas, Srixon, Pukka), the Ocean View Grill restaurant, and dedicated ceremony sites for private events.
Revenue is generated through a diversified set of streams: green fees ($21.50–$52.00 across weekday, Friday, weekend, twilight, super-twilight, senior, and back-9 tiers), per-rider cart rentals ($5–$17.50), driving range buckets and prepaid E-Keys ($10–$250), a recurring Players Club membership at $54.98 or $69.98 per month, pro shop retail and club rentals, private events and weddings (up to 350 guests), tournament hosting for groups of 16–160 players, and PGA-led instruction including Nike Junior Golf Camps. Go-to-market combines direct-to-consumer tee-time booking through its own website and TeeItUp, phone reservations, walk-ins, and dedicated enterprise-style sales coverage for events (Director of Event Sales, Event Sales Manager) and tournaments (National Director of Tournament Sales) routed through Tripleseat.
The facility serves five primary customer segments: individual recreational golfers across all skill levels (including seniors and juniors), wedding and milestone-event couples, corporate groups hosting tournaments and outings, members of active Men's, Women's, and Senior golf clubs, and the South Bay Public Links Golf Association community. Marketing leans on its own website, Instagram, third-party review platforms (Yelp, TripAdvisor, GolfPass, WeddingWire), and in-person wedding showcases. The operation employs 36 staff and does not disclose facility-level revenue, as financial reporting is consolidated at the American Golf Corporation parent level.
Los Verdes GC firmographics
Firmographics- Name
- Los Verdes GC
- Legal name
- Los Verdes Golf Course
- Website
- https://losverdesgc.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Los Verdes Golf Course is a public 18-hole William Bell-designed championship course in Rancho Palos Verdes, CA, operated by American Golf Corporation. It serves individual golfers, wedding and private-event clients, corporate tournament groups, and club members, with diversified revenue from green fees, memberships, instruction, retail, and events.
- Ownership category
- akta.pro rank
Los Verdes GC industry classification
Industry- Product category
- Public Golf Course & Event Venue
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Los Verdes GC is headquartered
LocationHeadquarters
- HQ city
- Rancho Palos Verdes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los Verdes GC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Green Fees: Core revenue from 18-hole, twilight, super twilight, back 9, senior, and junior green fee play on weekdays, Fridays, and weekends/holidays. Green fees range from $21.50 (super twilight weekday) to $52.00 (weekend 18-hole). A $10 non-refundable reservation deposit is collected per player per round.
- Cart Rentals: Golf cart rental fees charged per rider per round. Shared 18-hole cart is $17.50/rider; twilight shared is $14.00/rider; 9-hole shared is $11.00/rider. Pull/push carts also available at $8.00 (full) and $5.00 (twilight).
- Driving Range: Practice range revenue from small ($10), medium ($15), and large ($20) buckets. Prepaid E-Keys available at $50 (valued at $60), $100 (valued at $125), and $250 (valued at $350).
- Players Club Membership: Monthly membership subscription at two levels: $54.98/month or $69.98/month. Benefits include discounted cart fees, free daily medium or large range bucket (tier-dependent), monthly exclusive events, and beverage included with round.
- Pro Shop Merchandise: Retail sales of golf equipment and apparel in the on-site pro shop featuring premium brands including Titleist, Nike, Callaway, TaylorMade, Adidas, Srixon, and Pukka. Club rental services also available.
- Private Events & Weddings: Revenue from hosting weddings, corporate events, tournaments, and milestone celebrations in the 5,000 sq. ft. Vista Ballroom (capacity 350), Catalina Terrace, and 10th Tee Box ceremony site. Catering, bar services, and event coordination fees apply.
- Golf Instruction: Revenue from private golf lessons, group clinics, and junior programs taught by three on-staff PGA professionals. Club fitting services and Nike Junior Golf Camps (Full Day 9AM–4PM, Half Day 9AM–Noon) also generate instruction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday 18-Hole Green Fee |
| Unit Pricing | Pay-as-you-go | Friday 18-Hole Green Fee |
| Unit Pricing | Pay-as-you-go | Weekend/Holiday 18-Hole Green Fee |
| Unit Pricing | Pay-as-you-go | Twilight Green Fee |
| Unit Pricing | Pay-as-you-go | Super Twilight Green Fee |
| Unit Pricing | Pay-as-you-go | Senior Green Fee |
| Unit Pricing | Pay-as-you-go | Junior Green Fee |
| Unit Pricing | Pay-as-you-go | Back 9 Green Fee |
| Unit Pricing | Pay-as-you-go | 18-Hole Shared Golf Cart |
| Unit Pricing | Pay-as-you-go | Twilight Shared Cart |
| Unit Pricing | Pay-as-you-go | Pull/Push Cart |
| Unit Pricing | Pay-as-you-go | Driving Range — Small Bucket |
| Unit Pricing | Pay-as-you-go | Driving Range — Medium Bucket |
| Unit Pricing | Pay-as-you-go | Driving Range — Large Bucket |
| Unit Pricing | Pay-as-you-go | Driving Range E-Key — $60 Value |
| Unit Pricing | Pay-as-you-go | Driving Range E-Key — $125 Value |
| Unit Pricing | Pay-as-you-go | Driving Range E-Key — $350 Value |
| Subscription | Annual | LA County Senior Citizen Discount Card |
| Subscription | Monthly | Players Club Membership — Tier 1 |
| Subscription | Monthly | Players Club Membership — Tier 2 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Los Verdes GC product offering
Product offeringCore offering
Los Verdes Golf Course operates an 18-hole, par-71 William Bell-designed championship public golf course (6,605 yards) on the Palos Verdes Peninsula, selling pay-as-you-go green fees, cart rentals, driving range use, pro shop merchandise, club rentals, Players Club monthly memberships, and PGA-led private lessons and junior programs. The facility also hosts private events including weddings, corporate tournaments, and milestone celebrations in its 5,000 sq. ft. Vista Ballroom and outdoor ceremony sites.
Product overview
Los Verdes Golf Course operates as a single-location golf destination offering an 18-hole championship golf course designed by William Bell, paired with complementary services including tee time booking, professional golf instruction, Players Club membership programs, private event and wedding hosting, and tournament services. The facility also includes practice amenities (driving range, putting greens, short game areas), a pro shop with premium golf equipment brands, and an ocean view restaurant. The core offering is the championship golf course experience, with all other products and services supporting the golf and event experience.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Championship Golf Course William Bell-designed 18-hole, par-71 championship golf course spanning 6,605 yards with a slope rating of 125 and course rating of 72.4, offering Pacific Ocean views from most holes. Open to the public on a pay-as-you-go green fee basis for individual golfers, families, and groups.
- Golf Instruction & Programs Private golf lessons, group clinics, junior programs, and Nike Junior Golf Camps (Full Day 9AM–4PM, Half Day 9AM–Noon) taught by three on-staff PGA professionals, plus club fitting services for individual golfers and juniors.
- Players Club Membership Monthly golf membership subscription at two tiers ($54.98/month or $69.98/month) offering individual golfers discounted cart fees, free daily medium or large range bucket (tier-dependent), monthly exclusive events, and a beverage included with each round.
- Private Events & Weddings Event venue hosting up to 350 guests with a 5,000 sq. ft. Vista Ballroom, Catalina Terrace, and 10th Tee Box ceremony site, with full-service catering, bar services, and event coordination for weddings, corporate events, and milestone celebrations.
- Tournament Hosting Corporate tournament and group outing services for 16–160 players, including practice facility access, cart fleet, club rentals, catering options, and awards ceremony coordination.
- Pro Shop On-site retail pro shop featuring premium golf brands including Titleist, Nike, Callaway, TaylorMade, Adidas, Srixon, and Pukka, plus premium club rental services that require ID and credit card.
- Ocean View Grill On-site casual American bar and grill restaurant offering breakfast, lunch, and classic golf course fare with panoramic Pacific Ocean views.
- Golf Club Rentals Premium golf club rental service for golfers who do not bring their own equipment, requiring a valid ID and credit card and with the renter responsible for any damage or loss.
Quantifiable outcome
- One of the top 10 busiest golf courses in the nation
- +5 more outcomes
Companies that use Los Verdes GC
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Los Verdes GC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Los Verdes GC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Los Verdes GC competitors and assessment
Company assessmentDirect peers
- Goat Hill Park Golf Course: Public-access 18-hole course in Oceanside, San Diego County, operated by American Golf Corporation — another AGC-owned SoCal daily-fee course with comparable revenue stream mix (green fees, range, instruction, events, F&B) and shared parent operating playbook.
- Angeles National Golf Club: Public-access championship course in Sunland-Tujunga (LA County) operated by American Golf Corporation — a same-parent (AGC) sibling property making it the closest operating-model comparable for revenue mechanics, AGC systems, and membership/event playbook.
- Monarch Beach Golf Links: Oceanfront public resort course in Dana Point operated alongside the Waldorf Astoria Monarch Beach, offering premium green fees, ocean-view event space, instruction, and high-end F&B — directly comparable coastal Southern California premium public course with similar wedding/event and instruction revenue mix.
- Pelican Hill Golf Club: Premier oceanfront public-access golf facility in Newport Coast, Southern California, offering two championship courses with panoramic Pacific views, full practice amenities, and high-end F&B — the closest direct comparable to Los Verdes in terms of premium coastal public golf positioning, pricing tier, and event-hosting capability.
- Oak Creek Golf Club: Upscale daily-fee public course in Irvine, Orange County, designed by Tom Fazio with strong tournament, membership, and event programming — comparable as a premium-bracket Southern California public course competing for similar golfers, weddings, and corporate outings.
- Industry Hills Golf Club: Public-access 36-hole facility in City of Industry, LA County, with two championship courses, extensive practice facilities, instruction, and event hosting — a high-traffic Southern California public course with comparable revenue mix and metropolitan draw to Los Verdes.
- Brookside Golf Club: Public 36-hole facility in Pasadena operated by the Rose Bowl Operating Company, serving the greater Los Angeles market with high round volume, tournament hosting, instruction, and on-site events — comparable as a high-traffic LA-area public golf complex with a similar mix of daily-fee, tournament, and instruction revenue.
Regional players
- Trump National Golf Club Los Angeles: Private club in Rancho Palos Verdes immediately adjacent to Los Verdes, sharing the Palos Verdes Peninsula — competes for the same demographic of golfers and event clients but as a private members-only venue rather than a public-access course, making it a regional positioning comparable rather than a direct competitor.
- Riviera Country Club: Iconic private club in Pacific Palisades, Los Angeles, with a William Bell-designed course on the same coastal footprint as Los Verdes — relevant comparable for course-architecture lineage and regional prestige, though it does not compete for public-access daily-fee rounds or wedding/event business.
Others
- American Golf Corporation: Parent company and largest U.S. owner-operator of public and private golf courses — included as the corporate parent setting strategy, technology, and capital allocation for Los Verdes, and as a portfolio-level comparable for asset-level economics across multiple golf properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Los Verdes GC social profiles
Digital presenceLos Verdes GC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Verdes GC leadership team
Management profileNumber of profiles
Profiles3 records
Los Verdes GC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Verdes GC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Verdes GC
What does Los Verdes GC do?
Los Verdes Golf Course operates an 18-hole, par-71 William Bell-designed championship public golf course (6,605 yards) on the Palos Verdes Peninsula, selling pay-as-you-go green fees, cart rentals, driving range use, pro shop merchandise, club rentals, Players Club monthly memberships, and PGA-led private lessons and junior programs. The facility also hosts private events including weddings, corporate tournaments, and milestone celebrations in its 5,000 sq. ft. Vista Ballroom and outdoor ceremony sites.
Is Los Verdes GC a public or private company?
Los Verdes GC is a private company. It is classified as corporate owned and is currently operating.
When was Los Verdes GC founded?
Los Verdes GC was founded in 1964. It employs 11 to 50 people.
Where is Los Verdes GC based?
Los Verdes GC is headquartered in Rancho Palos Verdes, United States, in the North America region.
How does Los Verdes GC make money?
Seven revenue lines are on record. Green Fees are the primary driver. The others are cart Rentals, driving Range, players Club Membership, pro Shop Merchandise, private Events & Weddings and golf Instruction.
Who are Los Verdes GC's main competitors?
Direct peers on record are Goat Hill Park Golf Course, Angeles National Golf Club, Monarch Beach Golf Links, Pelican Hill Golf Club, Oak Creek Golf Club, Industry Hills Golf Club and Brookside Golf Club. Regional players are Trump National Golf Club Los Angeles and Riviera Country Club. American Golf Corporation is listed as an others.
Does Los Verdes GC have an API?
No public API is recorded for Los Verdes GC.
What industry is Los Verdes GC in?
Los Verdes GC's product category is Public Golf Course & Event Venue. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7900.