What Loto OdV does

Loto OdV is an Italian non-profit association (Onlus, fiscal code 91359630372) founded in 2013 and headquartered in Bologna that supports women with gynecological cancers (ovarian, endometrial, cervical, vaginal, and vulvar) and their families. Its operations are organized around three stated pillars: information, prevention, and awareness; patient and family support; and research and clinical infrastructure support. The association runs 8 regional coordination committees co-located within public hospital gynecological oncology departments across Italy (Bologna/Policlinico Sant'Orsola, Parma, Forlì, Rimini, Ancona/Marche, Rome/Gemelli, Palermo, Udine) under a Hub and Spoke model, reaching the cited patient population of approximately 6,000 women diagnosed with ovarian cancer per year in Italy.

Core deliverables include free psychological support, the Loto Care Center offering integrated oncology therapies (acupuncture, massage, reflexology, reiki, Gua Sha, dermo-cosmetic consultations, wig donations, aromatherapy, mindfulness), Open Days free gynecological screening events, the Pet Therapy program, downloadable educational guides covering all five gynecological cancers, and a research portfolio spanning the OLIVIA digital platform (Italian version built with ESGO), the Loto & A.M.A.B. acupuncture study, and participation in the HIPEC HORSE/MITO-18 trial. The Loto Community online portal (lotocommunity.org) and the Loto Card membership (€25/year, two tiers: Amici for supporters, Community for women in treatment) anchor community engagement. There is no proprietary technology product; the technology stack consists of standard nonprofit digital channels (website, blog, newsletter, WhatsApp booking, social media).

The business model is donation-funded: individual one-time and recurring donations, memorial donations, the Italian 5x1000 tax designation, Loto Card subscriptions, seasonal solidarity catalogs (Easter/Christmas), and corporate sponsorships from pharmaceutical partners (GSK, AstraZeneca, MSD Italia) and banking partners (Banca di Bologna). All services to patients are provided free of charge. Revenue figures are not publicly disclosed. The organization holds the World Ovarian Cancer Coalition Impact Award and has been an Engage/ESGO member since 2019.

Name

Loto OdV

Legal name

Loto OdV

Website

https://lotonlus.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Loto OdV is an Italian non-profit association founded in 2013 that supports women with gynecological cancers through patient services, prevention, and research, operating 8 hospital-embedded regional centers across Italy under a Hub and Spoke model.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Cancer Support Services

NAICS

Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Gynecological cancer support
• Patient advocacy services
• Oncology patient assistance
• Cancer awareness campaigns
• Nonprofit health association

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual donations and membership fees: Loto OdV raises funds through individual donations (one-time and recurring), the Loto Card membership program (€25/year), and the sale of solidarity catalogs (Christmas and Easter). Revenue is used to fund patient support services, research projects, and awareness campaigns.
2. 5 per mille (tax designation): Italian taxpayers can designate 0.5% of their IRPEF tax to Loto OdV at no additional cost. This represents a significant passive revenue stream funded by individual tax choices.
3. Corporate sponsorships: Loto OdV receives sponsorship funding from pharmaceutical companies such as GSK, AstraZeneca, and others for specific awareness and prevention campaigns, research projects, and educational events. These are project-specific partnerships with defined deliverables.
4. Donations in memory: The organization accepts donations made in memory of deceased loved ones, with funds directed to specific projects such as psychological support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Loto OdV is a non-profit association that provides free support services to women with gynecological cancers (ovarian, endometrial, cervical, vaginal, vulvar) and their families. Its core offerings include free psychological support, integrated oncology therapies (acupuncture, massage, reflexology, Reiki, Gua Sha, aromatherapy, mindfulness), the Loto Care Center, the Loto Card membership program, regional coordination committees embedded in hospitals, awareness and prevention campaigns, the Open Days screening program, and funding for scientific research projects.

Product overview

Loto OdV is a national Italian nonprofit association founded in 2013 that supports women with gynecological cancers and their families. Its product portfolio is organized as a multi-service ecosystem built around three pillars: information and prevention, patient support, and scientific research. The core offerings include the Loto Community online platform and Loto Card membership program, which provide access to information and community for women in treatment and their supporters. Regional Coordination Committees operate across Italy (Bologna, Parma, Forlì, Rimini, Marche, Lazio, Sicily, Friuli Venezia Giulia) in partnership with hospitals under a Hub and Spoke model. Direct patient support is delivered through the Loto Care Center (integrated therapies), Pet Therapy Program, Open Days of Prevention, and Psychological Support Services. Awareness activities include campaigns, advocacy at national and international levels, and participation in events like ESGO congresses. Fundraising mechanisms include charitable donations, memorial funds, solidary catalogs (Easter/Christmas), and the 5 per mille tax designation. Research is supported through projects such as the Loto & A.M.A.B. acupuncture study, HIPEC clinical trials, and the OLIVIA digital platform (Italian version created in partnership with ESGO). Downloadable guides cover the five main gynecological cancers (ovarian, endometrial, cervical, vaginal, vulvar).

Differentiator

Problem solved

Functional benefit

Brands

• Loto Community: Membership program offering the Loto Card (€25 annual fee) with benefits and discounts for supporters, caregivers, and patients.
• Loto Care Center
• Loto Card

Products and services

• Loto Care Center Free integrated oncology therapy center offering acupuncture, massage, reflexology, Reiki, Gua Sha, wig and headwear donations, makeup and dermo-cosmetic consultations, lanotherapy, aromatherapy, and mindfulness sessions to women undergoing oncological treatment. Located at the IRCCS Policlinico di Sant'Orsola in Bologna and at Policlinico Gemelli in Rome, operated in partnership with hospital oncology departments.
• Loto Card Membership Program Annual membership card available in two tiers: 'Amici' (for caregivers, volunteers, and supporters) and 'Community' (for women in treatment). Valid for one year at a cost of €25, offering discounts and commercial benefits at Loto locations across Italy and access to Loto Community activities and courses.
• Loto Community Platform Online community portal providing information, support, and access to activities reserved for Loto Card members. Hosts exclusive content, courses, and activities for women with gynecological cancers, their caregivers, and supporters.
• Regional Coordination Committees Eight regional committees operating under a Hub-and-Spoke model across Italy (Bologna, Parma, Forlì, Rimini, Marche, Lazio, Sicily, Friuli Venezia Giulia). Each committee coordinates local patient support, clinical pathways, and awareness activities in partnership with regional hospitals within their gynecological oncology departments.
• Open Days of Prevention Free gynecological screening events offering transvaginal ultrasounds to women in conditions of socioeconomic fragility, conducted in partnership with hospitals where Loto has regional committees. Patronized by Fondazione Aiom and Women for Oncology Italy.
• Psychological Support Services Free psychological and psycho-oncological assistance for women undergoing cancer treatment and their families, provided throughout the patient journey by qualified professionals.
• Educational Guides and Brochures Downloadable educational materials covering the five main gynecological cancers (ovarian, endometrial, cervical, vaginal, and vulvar cancer), designed to inform and raise awareness among women.
• Pet Therapy Program Animal-Assisted Education program bringing therapy dogs to the Gynecological Oncology ward of Policlinico di Sant'Orsola in Bologna, providing emotional support and reducing stress for hospitalized patients. Conducted in partnership with Banca di Bologna and Chiaramilla.
• OLIVIA Digital Platform Digital platform providing information and support to ovarian cancer patients and their families throughout the therapeutic journey. Loto curated the Italian version of the platform, launched in collaboration with ESGO (European Society of Gynecological Oncology).
• Scientific Research Projects Research initiatives including the Loto & A.M.A.B. acupuncture study in oncology, participation in multicenter clinical trials (e.g., HIPEC HORSE/MITO-18 study on intraperitoneal chemotherapy), endometriosis-ovarian cancer link research, and support for young researchers and clinical facility upgrades.
• Clinical Care Pathway (PDTA) Development Support Support for the development and implementation of Diagnostic-Therapeutic-Assistance Pathways (PDTA) for ovarian cancer at regional level, working with healthcare authorities to establish standardized, multidisciplinary patient pathways, including the regional PDTA in Emilia-Romagna.
• Charitable Donation Programs Multiple donation mechanisms including free one-time and recurring donations, memorial donations (e.g., 'Raccolta fondi in memoria di Irene'), holiday solidarity catalogs (Easter and Christmas), and 5 per mille tax designation (Tax Code: 91359630372).
• Solidarity Catalogs (Easter and Christmas) Seasonal charitable product catalogs featuring biological, vegan, gluten-free, and fair-trade items, available for purchase via [email protected], with proceeds supporting Loto's mission.
• Awareness and Advocacy Campaigns Ongoing awareness campaigns including World Ovarian Cancer Day (May 8), institutional advocacy (Ovarian Cancer Commitment, policy papers presented at the Italian Senate), and collaborations with international bodies such as ESGO, Engage, World Ovarian Cancer Coalition, and Fondazione IncontraDonna.

Quantifiable outcome

• Loto OdV supports approximately 6,000 women diagnosed with ovarian cancer each year in Italy through its information, support, and advocacy programs.
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• GlaxoSmithKline (GSK)coreStrategic or Co-development Partner · 1 October 2025GSK is the main corporate sponsor of Loto's 2025 gynecological cancer prevention and awareness campaign, which includes free Open Days screenings (gynecological exams and transvaginal ultrasounds for women in socioeconomic fragility) and an educational video on ovarian and endometrial cancer prevention produced in collaboration with Te lo Spiego. The campaign is also reviewed by professors from Policlinico di Sant'Orsola.
• Fondazione AiomsupportingGTM or Marketing Partner · 1 October 2025Fondazione Aiom (Italian Association of Medical Oncology) has provided patronage for Loto's 2025 Open Days prevention campaign across Italian hospitals.
• Women for Oncology ItalysupportingGTM or Marketing Partner · 1 October 2025Women for Oncology Italy has provided patronage for Loto's 2025 Open Days prevention campaign.
• AstraZenecacoreStrategic or Co-development Partner · 1 February 2025AstraZeneca collaborates with Loto on the Ovarian Cancer Commitment, a national institutional awareness project on ovarian cancer, as well as on campaigns regarding hereditary tumors and integrated therapies during oncological treatment. AstraZeneca supports Loto's awareness and advocacy activities with scientific content and funding.
• Banca di BolognacoreGTM or Marketing Partner · 1 February 2025Banca di Bologna provided funding for the Pet Therapy project at the IRCCS Policlinico di Sant'Orsola, which brings animal-assisted therapy to patients in the Gynecological Oncology ward every Tuesday.
• ChiaramillasupportingGTM or Marketing Partner · 1 February 2025Chiaramilla collaborates with Loto and Banca di Bologna on the Pet Therapy project at Policlinico di Sant'Orsola, providing the animal-assisted therapy services.
• Fondazione IncontraDonnasupportingGTM or Marketing Partner · 1 January 2025Loto has subscribed to the Manifesto of Fondazione IncontraDonna, committing to promote women's health and oncological prevention, support cancer screenings, and advocate for improved access to innovative therapies.
• Engage (ESGO Patient Association Network)coreStrategic or Co-development Partner · 1 January 2019Loto has been a member of Engage, the patient association network of the European Society of Gynaecological Oncology (ESGO), since 2019. Engage brings together gynecological cancer patient associations from across Europe.
• World Ovarian Cancer CoalitioncoreStrategic or Co-development PartnerLoto is a member of the World Ovarian Cancer Coalition, participating in global awareness initiatives such as World Ovarian Cancer Day and the Ovarian Cancer Commitment policy initiative.
• FAVO (Federazione Italiana delle Associazioni di Volontariato in Oncologia)coreGTM or Marketing PartnerFAVO serves as the promoting entity for the Servizio Civile Universale program in partnership with Loto, with projects 'Una rete per il malato oncologico' running in Bologna, Parma, and Rome.
• MSD ItaliasupportingGTM or Marketing PartnerMSD Italia co-promotes the national campaign on hereditary tumors together with AstraZeneca, in which Loto participates as a partner association.
• A.M.A.B. (Associazione Medici Agopuntori Bolognesi)supportingStrategic or Co-development PartnerLoto collaborates with A.M.A.B. on a joint research project on acupuncture in oncology, culminating in a scientific conference held in Bologna to present study findings.
• Regione Emilia-RomagnasupportingGTM or Marketing PartnerRegione Emilia-Romagna collaborated with Loto on the development of the PDTA (Percorso Diagnostico Terapeutico Assistenziale) for ovarian cancer patients in the region, establishing Territorial Coordination Centers at hub and spoke hospitals.
• SO.DI.CO.supportingGTM or Marketing PartnerSO.DI.CO., a leader in beauty and personal care products, partnered with Loto in 2016 to support ovarian cancer awareness and fundraising initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fondazione IncontraDonna: Italian foundation focused on women's health and oncological prevention. Loto has subscribed to its Manifesto; comparable as a women's-cancer/oncology advocacy organization operating in Italy with similar prevention and screening policy objectives.
• ACTO Onlus: Italian non-profit dedicated to combating ovarian cancer, founded in 2010. Offers patient support, awareness, and research funding — directly comparable to Loto OdV's mission and Italian geographic focus, though ACTO has historically been more centered in Rome.

Regional players

• Target Ovarian Cancer: UK ovarian cancer charity focused on early diagnosis, research, and support. Comparable to Loto in mission and scale, but operating in the UK.
• Ovacome (UK): UK-based ovarian cancer support charity offering patient information, peer support, and advocacy. Comparable to Loto's mission and service model, but operating in the UK rather than Italy.

Broad incumbents

• AIRC (Associazione Italiana per la Ricerca sul Cancro): Italy's largest cancer research charity, funding investigator-initiated research across all cancer types. Comparable to Loto as a cancer-focused Italian non-profit, but AIRC operates at vastly greater scale and across all cancer types rather than focusing on gynecological cancers.
• Susan G. Komen Italia: Italian affiliate of the global Komen breast cancer organization. Comparable as a high-profile Italian women's cancer non-profit combining patient support, awareness, and research funding — though focused on breast rather than gynecological cancers.

Others

• World Ovarian Cancer Coalition: Global umbrella organization of ovarian cancer patient groups — Loto is a member and Impact Award recipient. Comparable as the global convening body advancing Loto's international advocacy agenda.
• ENGAGe (ESGO Patient Network): European network of gynecological cancer patient associations under ESGO. Loto is a member; comparable as an umbrella organization providing Loto's international policy and best-practice infrastructure.
• Fondazione AIOM: Italian foundation linked to the Italian Association of Medical Oncology, providing patronage for Loto's 2025 Open Days. Comparable as an adjacent Italian oncology ecosystem organization supporting oncological prevention and clinician education.
• FAVO (Federazione Italiana delle Associazioni di Volontariato in Oncologia): Italian federation of volunteer oncology associations — Loto's formal partner for the Servizio Civile Universale program. Comparable as an ecosystem enabler coordinating oncology patient advocacy across Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LotoOdv
• Facebookfacebook.com/LotoOdv
• LinkedInlinkedin.com/company/loto-odv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loto OdV