Loud Noise
Loud Noise is a Netherlands-based concert promoter and festival organizer founded in 1998, specializing in heavy metal festivals (Dynamo Metalfest, Into the Grave) and club shows at Dutch venues, serving Dutch metal music fans through ticketing, merchandise, and media partnerships.
- Company typePrivate
- Founded1998
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Loud Noise does
Loud Noise (legally Toxic Waltz BV) is a Netherlands-based concert promoter and festival organizer founded in 1998 in Eindhoven. The company specializes in heavy metal music events and operates a portfolio of approximately eight recurring festivals including Dynamo Metalfest (Eindhoven, ~10,000 visitors), Into the Grave (Leeuwarden, 5,000-10,000 visitors), Into the Void, Hellmond Open Air, Pirate Metal Party, Welcome to Hell, and Prognosis, alongside a year-round club show calendar booking international acts (Queensrÿche, Deicide, Ghostkid, Sanguisugabogg, Misery Index, Unearth) and national bands at Dutch venues ranging from small clubs (Cafe The Jack, Little Devil) to mid-tier halls (013 Tilburg, Doornroosje Nijmegen, De Helling Utrecht, Neushoorn Leeuwarden, Baroeg Rotterdam).
The business began as a European booking agency representing acts such as Metal Church, Cephalic Carnage, and Don Airey (Deep Purple), but pivoted in early 2020 to focus exclusively on concert and festival promotion within the Netherlands. Core technology is non-proprietary: ticketing is handled through Paylogic (with QR-code personalization to deter scalping) and TicketSwap (authorized resale one week pre-event), while venue-level ticketing runs on Stager. Marketing uses Mailchimp for press lists, TicketWorks for newsletter automation, Google Analytics for web traffic, and MetalFan.nl integration for editorial reach. The firm is GDPR-compliant and holds no patents.
Revenue is generated through one-time ticket purchases at disclosed prices ranging from €20.00 to €32.50 for club shows (festival pricing not disclosed), merchandise sales via the MetalMerch platform, and sponsorship arrangements (e.g., Grolsch). The company employs approximately 8 people, is co-owned by founders Tjerk Maas (Founder, Owner, Booker) and Rob van der Donk (Owner, Promoter), and operates with no disclosed institutional investment or parent company.
Loud Noise firmographics
Firmographics- Name
- Loud Noise
- Legal name
- Toxic Waltz BV
- Website
- https://loudnoise.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loud Noise is a Netherlands-based concert promoter and festival organizer founded in 1998, specializing in heavy metal festivals (Dynamo Metalfest, Into the Grave) and club shows at Dutch venues, serving Dutch metal music fans through ticketing, merchandise, and media partnerships.
- Ownership category
- akta.pro rank
Loud Noise industry classification
Industry- Product category
- Live Music Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where Loud Noise is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Loud Noise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Festival Ticket Sales: Revenue from selling tickets to outdoor festivals including Dynamo Metalfest, Into the Grave, Into the Void, Hellmond Open Air, Pirate Metal Party, and Welcome to Hell. These festivals draw between 5000-10000 visitors each.
- Club Show Ticket Sales: Revenue from selling tickets to club shows featuring (inter)national metal bands in various Dutch venues including 013 Tilburg, Doornroosje Nijmegen, De Helling Utrecht, and others.
- Merchandise: Sale of merchandise through MetalMerch platform linked on the Loud Noise website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vanaheim club show at De Helling Utrecht |
| One time/ perpetual license | Pay-as-you-go | Ghostkid club show at Doornroosje Nijmegen |
| One time/ perpetual license | Pay-as-you-go | Misery Index at Musicon Den Haag |
| One time/ perpetual license | Pay-as-you-go | Deicide at Neushoorn Leeuwarden |
| One time/ perpetual license | Pay-as-you-go | Unearth at Hall of Fame Tilburg |
| One time/ perpetual license | Pay-as-you-go | Vindicta at Little Devil Tilburg |
| One time/ perpetual license | Pay-as-you-go | Sanguisugabogg at Baroeg Rotterdam |
| One time/ perpetual license | Pay-as-you-go | DMF Pre-Party at Dynamo Eindhoven |
| One time/ perpetual license | Pay-as-you-go | 200 Stab Wounds at dBs Utrecht |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Loud Noise product offering
Product offeringCore offering
Loud Noise is a Dutch concert promoter and metal festival organizer that plans, books, and produces live heavy metal events in the Netherlands. It sells tickets for a portfolio of branded outdoor and indoor metal festivals (Dynamo Metalfest, Into the Grave, Into the Void, Hellmond Open Air, Pirate Metal Party, Welcome to Hell, Prognosis) and for an ongoing schedule of club shows featuring international and national metal bands at Dutch venues, supplemented by merchandise sales through Metalmerch.
Product overview
Loud Noise is a concert promoter and festival organizer based in Eindhoven, Netherlands, founded in 1998. The company operates a portfolio of outdoor metal festivals (Dynamo Metalfest, Into the Grave, Into the Void, Prognosis, Das Oktober Metalfest, Hellmond Open Air, Pirate Metal Party, Welcome to Hell) alongside a club show promotion service that books international and national metal bands at Dutch venues. The company also runs Metalmerch for merchandise sales and organizes pre-festival events like the DMF Pre-Party. Loud Noise transitioned from a European booking agency for bands like Metal Church and Cephalic Carnage to focusing exclusively on concert and festival promotion in the Netherlands since early 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamo Metalfest
Companies that use Loud Noise
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Loud Noise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Loud Noise partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PaylogiccoreOfficial ticketing partner for Loud Noise events. Handles ticket personalization and QR code validation. Provides customer service for ticket-related inquiries. Part of Loud Noise's policy to combat black market ticket sales.
- TicketSwapminorOfficial ticket exchange platform partner. Resale of tickets only permitted via PayLogic or TicketSwap when released one week before the event.
- Dynamo EindhovencoreHome venue for Dynamo Metalfest festival. Dynamo is the IJssportcentrum venue in Eindhoven where the annual metal festival takes place.
- Eindhoven (Municipality)coreCity government partnership. Loud Noise is based in Eindhoven and organizes Dynamo Metalfest in partnership with the city.
- FKP ScorpiominorEuropean concert and festival promoter partner, one of Loud Noise's trusted partners in the European metal scene.
- Friendly FireminorConcert promoter partner. Listed as one of Loud Noise's trusted partners.
- MetalFan.nlcoreDutch metal music news platform. Provides news feed and editorial coverage for Loud Noise events. MetalFan.nl is integrated into the Loud Noise website for music news and band updates.
- Kink DistortionminorRadio station partner with metal-focused programming. Listed as one of Loud Noise's trusted partners.
- Willy RadiominorRadio partner. Listed as one of Loud Noise's trusted partners for event promotion.
- GrolschminorBrewery sponsor. Listed as one of Loud Noise's trusted partners.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Loud Noise competitors and assessment
Company assessmentDirect peers
- Hellfest: Major French metal and rock festival drawing 180,000+ attendees. Directly comparable multi-stage outdoor metal festival with similar lineup curation, ticket pricing model, and target heavy music audience.
- FKP Scorpio: Major European concert and festival promoter explicitly named as a trusted partner of Loud Noise. Operates large-scale festivals and concert tours across Europe, including metal and rock lineups, with overlapping target audiences and similar promoter business model.
- Graspop Metal Meeting: Belgian multi-day metal festival and one of Europe's flagship metal events. Directly comparable metal-only festival operating in a Benelux-adjacent geography with overlapping headliner ecosystem and similar operational model.
- Bloodstock Open Air: UK's largest dedicated metal festival. Comparable metal-only multi-stage event with similar lineup structure, ticket pricing model, and target audience, though operating in a different national market.
- Modest! Management: Finnish artist management and booking agency with deep roots in the European metal scene. Comparable as a specialized metal/rock booking and touring company with overlapping artist relationships and European touring circuit exposure.
- Alcatraz Hard Rock & Metal Festival: Belgian dedicated hard rock and metal festival, smaller in scale but highly comparable as a metal-only festival targeting the same Benelux metal fanbase. Comparable curation model and event-only revenue structure.
- Friendly Fire: Dutch concert promoter listed as a Loud Noise trusted partner. Books and promotes concerts and festivals in the Netherlands with comparable artist rosters and venue relationships, making it a directly comparable Dutch market peer.
- Wacken Open Air: One of the world's largest dedicated heavy metal festivals held annually in Germany. Directly comparable as a metal-only multi-day outdoor festival with similar target audience and promoter-driven business model, though at much larger scale.
Broad incumbents
- Live Nation Netherlands: Global concert and festival promoter with Dutch operations. Overlaps with Loud Noise on club shows and festival promotion in the Netherlands, but operates at vastly larger scale across all music genres as part of a broader portfolio.
- Stage Entertainment Netherlands: Major Dutch live entertainment producer focused on musical theater and large-scale productions. Operates in the same Dutch live events market and uses comparable venue and ticketing infrastructure, but targets family/theater audiences rather than metal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Loud Noise social profiles
Digital presenceLoud Noise compliance and trust
Trust signalCompliance1 record
Loud Noise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loud Noise leadership team
Management profileNumber of profiles
Profiles6 records
Loud Noise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loud Noise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loud Noise
What does Loud Noise do?
Loud Noise is a Dutch concert promoter and metal festival organizer that plans, books, and produces live heavy metal events in the Netherlands. It sells tickets for a portfolio of branded outdoor and indoor metal festivals (Dynamo Metalfest, Into the Grave, Into the Void, Hellmond Open Air, Pirate Metal Party, Welcome to Hell, Prognosis) and for an ongoing schedule of club shows featuring international and national metal bands at Dutch venues, supplemented by merchandise sales through Metalmerch.
Is Loud Noise a public or private company?
Loud Noise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loud Noise founded?
Loud Noise was founded in 1998. It employs 1 to 10 people.
Where is Loud Noise based?
Loud Noise is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Loud Noise make money?
Three revenue lines are on record. Festival Ticket Sales are the primary driver. The others are club Show Ticket Sales and merchandise.
Who are Loud Noise's main competitors?
Direct peers on record are Hellfest, FKP Scorpio, Graspop Metal Meeting, Bloodstock Open Air, Modest! Management, Alcatraz Hard Rock & Metal Festival, Friendly Fire and Wacken Open Air. Broad incumbents are Live Nation Netherlands and Stage Entertainment Netherlands.
Does Loud Noise have an API?
No public API is recorded for Loud Noise.
What industry is Loud Noise in?
Loud Noise's product category is Live Music Event Promotion. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71131.