Loudoun Now

What Loudoun Now does

Loudoun Now is a nonprofit community news organization serving Loudoun County, Virginia, with a staff of nine based at its headquarters in Leesburg, VA (15 N. King St., Suite 101). It produces hyperlocal journalism covering the Loudoun County Board of Supervisors, Planning Commission, Loudoun County Public Schools (LCPS), public safety, local politics, business, sports, obituaries, and community events, with sub-brands including Get Out Loudoun (events, venues, dining), Loudoun Now Voice (video interviews), and Loudoun Now TV (video news wrap-ups and sports coverage). The organization also operates an Opinion section, a Public Notices board, and an active local jobs board integration via nowhiringloudoun.com.

The platform is built on the BLOX Content Management System from BLOX Digital and is distributed through loudounnow.com, a mobile app with location-based features, three email newsletters (Daily Update, Weekend Events Preview, and a Marketing/offers newsletter), and a multi-platform social presence across Facebook, Twitter/X, LinkedIn, YouTube, and Instagram. Operational integrations include Google Analytics, Mailchimp for newsletters, and multiple payment processors (Stripe, PayPal, Authorize.net, Square) to handle donations, subscriptions, and advertising billing. The legal entity is Amendment One Loudoun LLC, a Virginia LLC operating as a privately held nonprofit news source.

Loudoun Now monetizes through a mix of digital advertising (display ads, sponsored content, and banner placements), recurring subscriptions, donor contributions, and newsletter sponsorships. Its sole market is Loudoun County, Virginia, and there is no disclosed venture, private equity, or parent-company backing; the organization is funded organically by readers, donors, and local advertisers.

Name

Loudoun Now

Legal name

Amendment One Loudoun LLC

Website

https://loudounnow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Loudoun Now is a nonprofit community news organization that produces hyperlocal journalism and multimedia content covering government, education, public safety, business, and events for residents of Loudoun County, Virginia, monetized through advertising, subscriptions, and donations.

Ownership category

akta.pro rank

Product category

Local Community News

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Community news
• Local journalism
• Digital media
• Nonprofit news
• Hyperlocal coverage

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising: The website generates revenue through display advertisements, sponsored content sections, and banner advertisements. Advertisers can purchase space on the website to reach Loudoun County residents.
2. Subscription Services: The website offers subscription services including a Daily Update newsletter, Weekend Events Preview, and Loudoun Now Marketing newsletters. Users can sign up for premium content and email alert services.

Distribution channels4 records

Marketing channels8 records

Core offering

Loudoun Now is a nonprofit community news organization that publishes a digital news website covering Loudoun County, Virginia. It delivers local journalism across news, business, education, public safety, politics, sports, opinion, and lifestyle sections, supplemented by email newsletters, a mobile app, and video content series.

Product overview

Loudoun Now is a nonprofit community news organization offering a unified digital news platform for Loudoun County, Virginia. The core product is the Loudoun Now news website, which serves as the main portal for local journalism across multiple coverage areas including news, business, politics, education, public safety, and sports. Supporting this core are sub-products including Get Out Loudoun (events and lifestyle), Loudoun Now Voice (video interviews), Loudoun Now TV (video content), an Opinion section with columns and reader polls, and Public Notices. The organization also offers a mobile application with location-based features. All products operate under the unified Loudoun Now brand and are powered by the BLOX Content Management System.

Differentiator

Problem solved

Functional benefit

Brands

• Loudoun Now Voice: Video interview series featuring local community members and leaders
• Get Out Loudoun
• Loudoun Now TV

Products and services

• Loudoun Now News Website Primary community news website for Loudoun County featuring coverage of local government, education, public safety, business, politics, sports, obituaries, and opinion, aimed at Loudoun County residents and stakeholders.
• Loudoun Now Mobile App Mobile software application downloadable on iOS and Android that provides on-the-go access to Loudoun Now news content with location-based services for Loudoun County readers.
• Email Newsletter Subscriptions Subscription-based email newsletters including Daily Update (weekday headlines), Weekend Events Preview (Friday events), and Loudoun Now Marketing (advertiser offers) for Loudoun County readers.
• Loudoun Now Voice Video interview series featuring community profiles, business spotlights, and in-depth conversations with local leaders and residents, distributed on the website and YouTube.
• Loudoun Now TV Video content platform featuring weekly newsroom wrap-up videos, sports coverage, community interviews, and multimedia news reports for Loudoun County audiences.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Washington Post: Major regional/national broadsheet that covers Loudoun County politics, development, and government. A scaled incumbent with overlapping coverage and a substantially larger newsroom, competing for the same readers and advertisers in the DC metro market.
• WTOP: Major regional news radio station serving the DC metro including Loudoun. Overlaps on local-government and public-safety coverage and competes for the same regional ad budgets and audience attention.

Direct peers

• Voice of San Diego: Nonprofit investigative local news organization covering San Diego. Highly comparable nonprofit, donor/subscription/foundation-funded model focused on local government accountability — a structural peer even though geography differs.
• The Connecticut Mirror: Nonprofit statehouse and local news organization. Same nonprofit, donor/subscription-funded journalism model as Loudoun Now; comparable scale and mission even though coverage area is statewide rather than county-level.
• ARLnow: Hyperlocal digital news outlet covering Arlington, Virginia. Operates with the same community-news, multi-channel (web + newsletter + social) playbook as Loudoun Now and competes for the same Northern Virginia regional advertising and donor attention.
• ALXnow: Hyperlocal digital news outlet covering Alexandria, Virginia. Closely comparable model — local-government, public-safety, and lifestyle coverage delivered via website and newsletters — and a direct regional peer competing for the same Northern Virginia audience.
• Inside NoVA: Regional news outlet covering multiple Northern Virginia jurisdictions including Loudoun. Direct competitor for Loudoun County readers and advertisers; broader geographic scope than Loudoun Now but overlapping content categories.
• Block Club Chicago: Nonprofit community news outlet covering Chicago neighborhoods. Directly comparable in mission and operating model — donor-supported, multi-channel hyperlocal news with strong local government and community-event coverage.
• Patch.com: National hyperlocal news network covering thousands of U.S. communities including Loudoun County. Closely comparable product (community-level news, local events, classifieds, public notices) and a direct peer in the hyperlocal-news category.

Emerging players

• DCist: Digital regional news outlet covering Washington DC (owned by WTOP). Similar digital-first, local-newsroom format targeting the same DC metro readership; smaller scope than the Post but overlapping audience with Loudoun Now.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoudounNow
• YouTubeyoutube.com/loudounnow
• Facebookfacebook.com/loudounnow
• LinkedInlinkedin.com/company/loudoun-now
• Instagraminstagram.com/loudounnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loudoun Now