Love2Dance Novato

What Love2Dance Novato does

Love2Dance is a single-location, founder-owned dance instruction studio in Novato, California, established in 2002 by Tara-Caprice Broadwater, a former Golden State Warriors dancer. The studio serves a broad age range from toddlers (14 months) through adults, including an adaptive needs class (Shooting Stars), across multiple dance disciplines: jazz, tap, hip hop, contemporary, modern, lyrical, ballet, acrobatics, cheer dance, and technique training. Its core products are organized into three seasonal sessions (Fall, Spring, Summer) of performing and non-performing classes, supplemented by the audition-gated Love2Dance All-Stars competition team, a multi-day summer camp for ages 3-12, and customizable birthday party packages with optional bounce house and craft add-ons.

The studio operates on a session-based subscription model with all-inclusive pricing ($350 for non-performing classes; $489-$509 for performing classes including costumes, performance fees, and photos) and multi-class discounts ranging from $85 to $130 off per session. Summer camp and birthday party bookings are priced per event ($275 and starting at $425 respectively). Go-to-market is direct-to-consumer via The Studio Director online registration platform, with acquisition driven by community involvement, school partnerships, word-of-mouth, and a recognized local brand ("Marin's Best" per Marin Independent Journal; "Best Birthday Parties in Marin").

The business has no proprietary technology, operates from a single physical site at 830 Sweetser Ave., Suite A, Novato, and uses third-party SaaS (The Studio Director) for registration and payment. Revenue is concentrated in three annual session cycles plus ancillary programs. There are no funding rounds, no M&A activity, no expansion to additional locations, and no disclosed financial figures. Instructor depth is a meaningful asset, with multiple former Golden State Warriors dancers, university-trained choreographers, and award-winning competition coaches on staff, but the operation remains small, founder-led, and geographically bounded to Marin County.

Name

Love2Dance Novato

Legal name

Love2Dance

Website

https://love2dance.biz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Love2Dance is a founder-owned, single-location dance instruction studio in Novato, California, offering year-round classes, a competition team, summer camp, and birthday parties for ages 14 months through adult across multiple dance disciplines.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance instruction services
• Children's dance classes
• Dance studio programs
• Recreational dance education
• Competitive dance teams

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Dance Class Sessions: Recurring session-based revenue from dance classes including Fall, Spring, and Summer sessions. Non-performing classes are priced at $350 per session all-inclusive. Performing classes range from $489-$509 per session, including registration, tuition, performance fees, costumes, recital t-shirt, video download, trophy, and photo access. Multiple class discounts are available for individual students (2 classes: $85 off, 3 classes: $100 off, 4 classes: $115 off, 5+ classes: $130 off). Summer session classes are priced at $25-$35 per class or workshop.
2. Summer Camp: Seasonal summer camp program for ages 3-12, priced at $275 for the Monday-Thursday 10:00AM-2:00PM session. Optional add-on care available (Early Care starting at 8:45AM, After Care until 5:00PM).
3. Birthday Party Packages: 90-minute indoor/outdoor dance-themed birthday parties starting at $425. Additional add-ons available including jumpy house (starting at $75), craft activities, and piñata options. The studio was voted Best Birthday Parties in Marin.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Love2Dance is a family-friendly dance studio in Novato, California, providing dance instruction for all ages (14 months through adult) and all skill levels across multiple styles including jazz, tap, hip-hop, contemporary, modern, lyrical, ballet, acrobatics, and cheer dance. The studio supplements core classes with seasonal performances, a competitive All-Stars team, summer camp programs, and customizable birthday party packages.

Product overview

Love2Dance is a dance studio offering a comprehensive portfolio of dance instruction services, including age-specific programs (from toddlers to adults), skill-level classes across multiple dance disciplines, and seasonal offerings. The core portfolio comprises performing and non-performing dance classes spanning jazz, tap, hip-hop, contemporary, modern, lyrical, ballet, acrobatics, and technique training. Specialized sub-products include toddler programs (Tiny Toes, Little Feet I-IV), adaptive dance (Shooting Stars), competitive team (All-Stars), and adult-specific classes. The studio supplements its class offerings with performance opportunities (Winter and Spring recitals), summer camps, and birthday party services, providing a year-round, all-ages dance education experience.

Differentiator

Problem solved

Functional benefit

Brands

• Love2Dance All-Stars: The Love2Dance All-Stars is the studio's competition team that promotes confidence, self-esteem, leadership skills, and encourages personal growth through team dance.

Products and services

• Dance Classes Year-round dance instruction across multiple styles (jazz, tap, hip-hop, contemporary, modern, lyrical, ballet, acrobatics, cheer dance) for students from 14 months through adult and all skill levels. Classes are offered in performing and non-performing tracks, with age-segmented progression from toddler programs (Tiny Toes, Little Feet) through adult classes, using all-inclusive session pricing that bundles registration, tuition, and performance costs.
• Love2Dance All-Stars Competition Team Competitive dance team for students seeking award-winning and nationally ranked competition experience, requiring annual audition for placement. Promotes confidence, self-esteem, leadership skills, community service, and personal growth through team dance.
• Summer Camp Multi-day summer dance camp for children ages 3-12 featuring all styles of dance, arts and crafts, bounce houses, games, and a Thursday family performance. Held Monday-Thursday from 10:00AM-2:00PM, with optional Early Care (from 8:45AM) and After Care (until 5:00PM) add-ons.
• Birthday Parties Customizable 90-minute indoor/outdoor dance-themed birthday parties featuring dance activities, games, crafts, and optional add-ons including a jumpy house (starting at $75). Includes decorations and table cloths; suitable for children of all skill levels.
• Winter and Spring Recitals Professional-level student dance performances held at Marin Civic Center, NHS Center for the Arts, Petaluma Veterans Auditorium, and Novato High School Center for the Arts. Each participating student receives a costume, dance photos, trophy, and recital t-shirt.

Quantifiable outcome

• Founded in 2002, serving the Novato community for over two decades
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Sparkle FoundationminorOthersLove2Dance refers families to The Sparkle Foundation, a local non-profit organization that provides scholarships for children of single mothers with financial needs. The studio directs families to contact The Sparkle Foundation directly for tuition assistance applications or to make donations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• LINES Dance Center: San Francisco dance training center (associated with Alonzo King LINES Ballet) offering year-round classes for youth through adults. Regional peer in the same Bay Area market with similar youth/adult program structure.

Broad incumbents

• ODC Dance: Established San Francisco dance organization operating a dance school with youth and adult programs plus a performing company. Larger incumbent offering overlapping instruction with broader institutional scope.
• Fred Astaire Dance Studios: National franchise of consumer-facing dance studios offering instruction primarily to adults in social/ballroom styles. Comparable consumer dance instruction business model, though with a narrower style focus than Love2Dance.
• Smuin Ballet: SF Bay Area ballet company with associated school and youth performance programming. Overlaps with Love2Dance's ballet curriculum and recital culture but operates as a broader, more institutionally focused organization.
• Alvin Ailey American Dance Theater: Major New York dance institution operating The Ailey School with extensive youth and adult instruction plus a performing company. Larger-scale incumbent providing overlapping dance instruction in modern, ballet, and jazz.

Direct peers

• Steps on Broadway: Iconic NYC open-classes community dance studio offering drop-in and session classes across many styles for all ages and levels. Closely comparable multi-style, multi-level, performance-oriented community studio operating model.
• Marin Dance Theatre: San Rafael-based dance school serving Marin County families with multi-style classes, performances, and competition programs. Most direct geographic and product competitor to Love2Dance given overlapping service area and similar age/style breadth.
• Broadway Dance Center: NYC-based multi-style community dance studio offering classes for children, teens, and adults with performance opportunities. Comparable breadth of styles, age ranges, and session-based community engagement model.
• Peridance Center: Long-running NYC multi-style community dance school offering classes for children through adults across ballet, modern, jazz, hip-hop, and tap. Highly comparable open-enrollment, all-ages studio model with performance opportunities.
• Millennium Dance Complex: Los Angeles-based community dance studio offering multi-style classes for children, teens, and adults with intensive programming. Comparable multi-style, multi-age studio operating model to Love2Dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/love2dancenovato
• Instagraminstagram.com/love2dancenovato
• LinkedInlinkedin.com/company/love2dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love2Dance Novato