Love Earth

What Love Earth does

Love Earth is an India-based direct-to-consumer clean beauty brand operating exclusively through its own Shopify storefront at loveearth.in, headquartered in New Delhi with approximately 15 employees. The company sells a 251-SKU catalog spanning lip color cosmetics (multiple lipstick and lip gloss formulas, lip crayons, liners, multipots), skincare (serums, toners, moisturizers, sunscreens, masks, body care), eye products (non-transfer kajal-eyeliners), and haircare (oils, shampoos, serums), plus a small set of lifestyle items. All products are positioned as 100% vegan and cruelty-free and formulated with natural ingredients such as Vitamin E, Jojoba Oil, and botanical extracts, with technical claims centered on wear time (12-hour lip, 24-hour kajal), non-transfer/smudge-proof performance, and suitability for Indian skin tones.

The business model is straightforward unit-pricing DTC commerce with no subscription layer. Pricing ranges from Rs. 99 (entry serums) to Rs. 4,257 (premium combo kits), with consistent heavy discounting (often 50–65% off MRP) and a free-shipping threshold at Rs. 650. Payment rails are UPI/Google Pay/PhonePe via Shopify, customer support runs on WhatsApp (Shiprocket integration), and there is no presence on Nykaa, Amazon, or physical retail. The target customer is Indian women seeking affordable, clean-beauty cosmetics, segmented horizontally across lip, face, eye, hair, and skincare use cases.

The company is privately held, has disclosed no funding rounds, no revenue figures, and no leadership or ownership information beyond the brand itself. Marketing is limited to website blog content and email newsletter; no social media or paid acquisition channels are evident. Distribution is single-channel and single-geography (India only), which defines both the current scope and the most obvious expansion vectors.

Name

Love Earth

Legal name

Love Earth

Website

https://loveearth.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Earth is an India-based direct-to-consumer clean beauty brand selling 251 vegan, cruelty-free cosmetics, skincare, haircare, and lifestyle products exclusively through its own Shopify website, targeting Indian women consumers with affordable, Indian-skin-toned formulations.

Ownership category

akta.pro rank

Product category

Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABACAJ

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRABACAA

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRAHAEAF

Natural Personal Care & Clean Beauty Retail (within Health Food Stores)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Clean beauty products
• Vegan cosmetics
• Natural skincare
• Lip makeup line
• Hair care products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of beauty and skincare products through the company's e-commerce website. Products are sold as one-time purchases with no subscription model. Revenue is generated through individual product transactions across multiple categories including lipsticks, skincare, haircare, and combo bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Love Earth is an Indian direct-to-consumer beauty brand that manufactures and sells vegan, cruelty-free cosmetics and skincare products through its own e-commerce website. The company's portfolio spans lip makeup, eye makeup, face makeup, skincare, body care, and hair care categories, with 251+ products formulated using natural ingredients like Vitamin E, Jojoba Oil, and botanical extracts. Products are sold individually and as combo kits at price points ranging from Rs. 99 to Rs. 4,199, with free shipping on orders above Rs. 650.

Product overview

Love Earth is an Indian cosmetics and skincare brand offering a diverse portfolio of clean beauty products. The core product lines include lip products (liquid lipsticks in multiple formulas 1.0/2.0/3.0, lip crayons, lip glosses, lip liners, satin matte lipsticks, and softy tinty lipsticks), eye products (non-transfer kajal-eyeliner), face products (multipot lip & cheek tints, blush palettes, makeup setting spray), and skincare (face serums, toners, moisturizers, sunscreens, face masks, body care). Hair care includes oils, shampoos, and serums. The brand emphasizes natural ingredients like Vitamin E, Jojoba Oil, botanical extracts, and positions products as 100% vegan and cruelty-free. Products are sold individually and as combo kits. The company is headquartered in New Delhi with operations in India.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products provide up to 12 hours of long-lasting wear for lip products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/loveearth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Earth