Love In Action

What Love In Action does

Love In Action (legally The Master Charities, operating as LIA Foundation) is a Kerala-based non-profit charitable organization founded on June 26, 2000 by Dr. Damien Antony and headquartered in Kochi/Ernakulam. It delivers direct welfare services through multiple program tracks including Operation Education (school kits and educational support), Shelter The Homeless (housing construction), Elderly Support (pensions and widow aid), Cancer Care, Master Children's Village (a 125-capacity orphanage), Medical Camps, and a COVID-19 Response program. Operations span 14 districts in Kerala with 150 partner schools, supported by 100+ volunteers and a 47-person layer of Board of Trustees and field coordinators.

Revenue is raised from four channels: individual donations, corporate CSR partnerships (including Synthite Industries Ltd and CAFS), crowdfunding campaigns, and recurring monthly pension subscriptions. The organization publishes granular donation tiers that function as its product menu: Rs. 750 for a school kit, Rs. 15,000 for higher-education support, Rs. 25,000–100,000 toward home construction (a full home is about INR 4 lakh, roughly $4,800), Rs. 1,000–2,500 to support a widow, Rs. 5,000 for a health gift, and Rs. 3,000–10,000 for cancer medical support. FCRA registration enables cross-border donations, and a Government of Kerala partnership anchors the institutional side.

Cumulative scale since 2012 includes 4,900+ children supported with kits and 20+ homes built since 2015; no audited financials, funding rounds, or technology stack are disclosed. The operating model is volunteer-driven and program-vertical- rather than platform-organized, with each track maintained as a distinct donation SKU.

Name

Love In Action

Legal name

The Master Charities

Website

https://loveinactioncharity.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Love In Action (LIA Foundation) is a Kochi-based non-profit founded in 2000 that delivers education, housing, elderly, cancer, and orphanage programs across 14 districts in Kerala, funded by individual donations, corporate CSR, crowdfunding, and monthly pension subscriptions.

Ownership category

akta.pro rank

Product category

Charitable and Social Welfare Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Charitable foundation services
• Education support programs
• Elderly care services
• Homeless shelter assistance
• Cancer patient support

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Individual Donations: Individual donors contribute through one-time and recurring donations for specific causes such as education kits, elderly support, cancer care, and housing.
2. Corporate CSR Partnerships: Companies partner with LIA Foundation as part of their Corporate Social Responsibility initiatives, providing funding and in-kind contributions for educational and welfare projects.
3. Crowdfunding Campaigns: Online crowdfunding platform enables individuals to raise funds for specific beneficiaries and causes supported by LIA Foundation.
4. Monthly Pension Plans: Recurring donation program where donors contribute monthly pension support for widows and elderly citizens.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Love In Action (legally The Master Charities, DBA LIA Foundation) is a non-profit charitable organization operating four core programs — Operation Education (educational support for children), Shelter The Homeless (housing assistance), Elderly Support (care for the elderly), and Cancer Care (support for cancer patients) — alongside additional initiatives including the Master Children's Village (TMCV), Medical Camps, and a COVID-19 Response program. The foundation relies on individual donations, corporate CSR partnerships, crowdfunding, and monthly pension plans to fund service delivery to underprivileged beneficiaries in Kerala, India.

Product overview

LIA Foundation is a non-profit charity organization operating as a collection of social welfare programs rather than a unified tech product. The organization offers four core programs: Operation Education (providing school kits and educational support to underprivileged children), Shelter The Homeless (constructing homes for low-income families), Elderly Support (offering pension plans and medical care for senior citizens), and Cancer Care (providing medical and mental health support for cancer patients). Additional initiatives include the Master Children's Village residential facility for orphans, medical camps, and COVID-19 emergency response. All programs are accessible through donation-based participation via the organization's website at loveinactioncharity.org.

Differentiator

Problem solved

Functional benefit

Products and services

• Operation Education
• Shelter The Homeless
• Elderly Support
• Cancer Care
• Master Children's Village (TMCV)
• Medical Camps
• COVID-19 Response

Quantifiable outcome

• Over 4,900 needy children supported with educational kits since 2012
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CAFScoreStrategic or Co-development PartnerCAFS (Charity Organization) collaborated with LIA Foundation for successful conduct of Operation Education project. George Dominic, CEO and Managing Director of CAFS, congratulated LIA on the project execution.
• Synthite Industries LtdminorStrategic or Co-development PartnerDr. Viju Jacob, Managing Director of Synthite Industries Ltd, has expressed support for LIA Foundation's work in caring for the poor, conducting medical camps, and providing assistance to elderly.
• Government of KeralacoreStrategic or Co-development PartnerThe Master Children's Village (TMCV) was dedicated to the nation by Prof. K V Thomas, Minister for Tourism, Govt. of Kerala on November 1, 2002. LIA works in partnership with government schemes for elderly support.
• Corporate CSR PartnerscoreGTM or Marketing PartnerVarious private and public sector organisations support LIA Foundation through Corporate Social Responsibility initiatives including funds, in-kind contributions, events, sponsorship, and joint educational solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goonj: Indian non-profit focused on material aid (clothing, essentials) and community development for underprivileged populations. Comparable beneficiary base and community-led execution model to LIA.
• Make-A-Wish Foundation India: Indian affiliate of the global children's wish-granting charity, focused on children with critical illnesses. Comparable in targeting children with cancer/critical illness, similar CSR and individual donor fundraising model.
• HelpAge India: Pan-Indian non-profit focused on elderly care, pension advocacy, and geriatric support. Closely comparable to LIA's Elderly Support program, including monthly pension plans and medical aid for widows and senior citizens.
• Charities Aid Foundation India: Indian non-profit providing fundraising infrastructure and donor advisory. Already a named partner of LIA Foundation (per company data), operating in an adjacent space of enabling charitable giving and CSR execution in India.
• SOS Children's Villages India: Operates residential facilities for orphaned and abandoned children across India. Directly comparable to LIA's The Master Children's Village (TMCV) residential orphanage model.
• Habitat for Humanity India: Builds homes for underprivileged families across India, directly comparable to LIA's Shelter the Homeless program. Both charities operate unit-cost-disclosed housing models for low-income beneficiaries in similar geographies.
• Akshaya Patra Foundation: Mid-day meal and education support program serving underprivileged children across India. Directly comparable to LIA's Operation Education in terms of beneficiary segment, CSR-funding model, and school-based delivery.
• Indian Cancer Society: One of India's oldest cancer-focused NGOs providing medical aid, awareness, and patient support. Directly comparable to LIA's Cancer Care program, especially the below-poverty-line patient assistance component.
• CRY (Child Rights and You): Major Indian child rights and welfare NGO focused on underprivileged children's education and welfare. Comparable to LIA's child-focused programs including Operation Education and TMCV orphanage.

Broad incumbents

• GiveIndia: India's largest donation and fundraising platform aggregating 200+ NGOs. Functions as a broad incumbent/aggregator that LIA could leverage for fundraising but also competes with for donor attention in the Indian giving market.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/love-in-action-charity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love In Action