LOVELL INTERNATIONAL CAMPS AG

What LOVELL INTERNATIONAL CAMPS AG does

Lovell International Camps AG is a privately held, family-owned Swiss operator of premium seasonal youth camps and academic programs headquartered in Saanen in the Bernese Oberland. The company was established as a standalone legal entity in 2011 when the Lovell family separated it from the John F. Kennedy International School, with origins dating to 1973. Bryce and Victoria Lovell, both Swiss-Canadians, are co-owners and serve as operational leads. The company runs a portfolio of programs in the Gstaad/Saanenland region: a Summer Camp for ages 5-17 (up to 200 children annually), a Winter Camp with ski/snowboard instruction for ages 5-16, the Lovell Academy (an 11-week residential academic program combined with professional ski instruction for ages 4-12), a Kids Club Montessori-style English day care for ages 2-5, customized Group Camps for international schools, Mountain Lodge rental for corporate and private events, and private ski/snowboard instruction.

The company monetizes through one-time session fees denominated in Swiss Francs, with summer boarder sessions priced at CHF 6,500 for a 3-week program and day camper sessions at CHF 4,100. Winter camp sessions run CHF 2,500 per week for boarders and private lessons at CHF 90-450 per session. Distribution is primarily direct-to-consumer through the company website and a third-party application platform called CampInTouch, supplemented by international school partnerships (notably International School Basel since 2011), a CheckYetti booking integration for private lessons, and a six-language marketing presence aimed at international high-net-worth families. Mountain Lodge in Schönried is the primary campus, accommodating up to 60 boarders during camp seasons and up to 80 for lodge rental events.

Revenue is not publicly disclosed and the company has no institutional investors, no funding rounds, and no subsidiaries. The technology stack is commodity: a standard WordPress website with no proprietary platform, no mobile app, no AI/ML capabilities, and no API surface. The business is fundamentally a service-intensive hospitality operation whose competitive position rests on brand legacy (50+ years), a difficult-to-replicate premium alpine location, family-owner operational continuity, and qualified instructional staff.

Name

LOVELL INTERNATIONAL CAMPS AG

Legal name

Lovell International Camps AG

Website

https://lovellcamps.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lovell International Camps AG operates premium seasonal youth camps and the Lovell Academy in the Gstaad/Saanenland region of Switzerland, serving international families with children ages 2-17 through summer, winter, and academic-ski programs. The company is privately held by the Lovell family.

Ownership category

akta.pro rank

Product category

Youth Camps and Educational Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• International summer camps
• Winter ski camps
• Youth boarding programs
• Alpine education programs
• Private ski instruction

Headquarters

HQ city

Schönried

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Summer Camp Sessions: Seasonal overnight and day camp programs for children ages 5-17. Revenue generated from session fees covering accommodation, meals, activities, excursions, and instruction. Three-week sessions are the primary offering with one-week options available.
2. Winter Camp Sessions: Ski and snowboard camps running from mid-December through March. Includes daily ski/snowboard instruction, accommodation, meals, activities, and language lessons. Sessions range from one week to multiple weeks.
3. Lovell Academy: 11-week winter academic program combining schooling with professional ski instruction for children ages 4-12. Premium pricing for the extended residential academic experience.
4. Kids Club: Montessori-style English language day care for children ages 2-5. Available during winter (December-March at Le Grand Bellevue in Gstaad) and summer (July-August at Mountain Lodge). Offers half-day and full-day options with optional ski lessons.
5. Private Ski Lessons: Private and group ski/snowboard instruction for all levels and ages. Offered through CheckYetti booking platform and directly through the camp. Hourly, half-day, and full-day rates available.
6. Lodge/Facility Rental: Mountain Lodge available for self-catering group rentals between September to mid-December and mid-March until June. Options include single room rentals, self-catering, bed and breakfast, half board, and full board. Capacity up to 80 people. Suitable for yoga retreats, writing conferences, nature weekends, family reunions, weddings, leadership retreats.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Lovell International Camps AG runs seasonal residential and day camps for international children in the Swiss Alps near Gstaad. Its offerings include Summer Camp, Winter Camp, the 11-week Lovell Academy (academics plus ski instruction), Kids Club day care for ages 2-5, customized Group Camps for schools, Mountain Lodge rental for events, and private ski/snowboard lessons. All programs combine sports, language immersion, and outdoor activities in a supervised alpine setting.

Product overview

Lovell International Camps AG operates a portfolio of seasonal youth camps and educational programs based in the Gstaad/Saanenland region of Switzerland. The core offerings include Summer Camp (boarding and day programs with age-specific divisions for ages 2-17), Winter Camp (ski/snowboard instruction with enrichment activities), and Lovell Academy (an 11-week winter academic program combined with professional ski instruction for ages 4-12). Supporting programs include Kids Club (Montessori-style day care for ages 2-5), Group Camps for schools and youth organizations, Mountain Lodge rental for events, and private ski/snowboard instruction. All programs emphasize language learning (English, French, German), outdoor adventure, and character development in a Swiss Alpine setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp International residential and day summer camp for children ages 5-17 in Saanen-Gstaad, Switzerland, with age-specific divisions (Junior Camp Marmots & Foxes for 5-10; Senior Camp Ibex & Lynx for 11-15; Leadership Training for 16-17), combining sports, language lessons, excursions, and character-building activities.
• Winter Camp International residential and day winter ski/snowboard camp operating mid-December through March in Gstaad for children ages 5-16, with daily professional instruction (up to 25 hours/week, max 1:7 instructor ratio) plus après-ski activities, language lessons, and weekly excursions.
• Lovell Academy 11-week residential winter academic program (January-March) combining individualized schooling (often London curriculum) with professional ski and snowboard instruction for children ages 4-12, based at Mountain Lodge in Schönried. Cohort size is 15-20 students for personalized attention.
• Kids Club Montessori-style English language day care for children ages 2-5, with half-day and full-day options. Winter sessions are held at Le Grand Bellevue Hotel in Gstaad (December-March); summer sessions at Mountain Lodge in Schönried (July-August). Includes language activities, cooking, arts and crafts, and optional ski lessons.
• Group Camps (School & Youth Group Programs) Customized group programs for international schools and youth organizations. Winter ski trips include professional instruction, supervision, and evening activities (80-100 participants per week); autumn and spring camps focus on education, adventure sports, and culture, with packages tailored to group needs and budgets.
• Mountain Lodge Rental Facility rental of Mountain Lodge in Schönried accommodating up to 80 guests, with rooms sleeping 2-6 guests, classrooms, conference facilities, dining area, and outdoor spaces. Available September to mid-December and mid-March to June with self-catering, B&B, half-board, or full-board options; suited to corporate retreats, weddings, family reunions, and conferences.
• Private Ski & Snowboard Instruction Private and group ski and snowboard lessons for all ages and levels, including racing, freestyle, free-ride, and telemark disciplines. Pricing is hourly (CHF 90), half-day CHF 230 (2.5 hours), or full-day CHF 450 (5 hours), bookable through the CheckYetti platform or directly through the camp.

Quantifiable outcome

• Serves up to 200 children from 20+ nationalities per summer season
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• International School BaselcoreStrategic or Co-development Partner · 1 January 2011Long-standing partnership with International School Basel for school ski trips since 2011. Hosted multiple year groups with 80-100 participants per week during winter seasons. Partnership expanded over the years as the school brings different year groups for customized ski camp experiences aligned with their curriculum.
• Le Grand Bellevue Hotel (Gstaad)coreStrategic or Co-development PartnerWinter Kids Club operated from Le Grand Bellevue Hotel in Gstaad during December-March season. Hotel provides venue space, pool facilities, and childcare services for children ages 2-5 years. Partnership enables the camp to offer winter childcare services in a premium hotel setting.
• CheckYettiminorChannel Partner/ Reseller/ DistributorCheckYetti is a ski lesson booking platform through which Lovell Camps offers private ski and snowboard lessons. The platform provides online booking, reviews, and provider listings, extending Lovell Camps' reach to customers searching for ski instruction in the Gstaad region.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mark Warner (TUI): UK-based family ski and beach holiday operator running adult-accompanied family ski weeks in Alpine resorts; competes for the same affluent international family budget with a different delivery model.
• Aiglon College Summer Programmes: Swiss boarding school in Villars running international summer programs with outdoor adventure and language components; comparable boarding-school-plus-Alpine-adventure positioning for international teens.
• Powder Byrne: UK specialist in luxury family ski holidays and ski instruction in Swiss and French resorts; comparable premium clientele and ski-instruction emphasis, though it does not run unaccompanied children's camps.
• Le Rosey Summer Programmes: Switzerland's most prestigious boarding school (Rolle/Gstaad campus) running elite summer programs for international students; competes for the same ultra-high-net-worth family segment at the top end of pricing.
• Swiss Snowsports (Swiss Ski School): National umbrella for certified Swiss ski and snowboard schools offering group and private instruction across resorts including Gstaad; competes with Lovell's private lessons line but is a broader, non-residential provider.

Direct peers

• Les Elfes International: Verbier-based international summer and winter camp operator serving children and teens with multi-activity and ski programs in the Swiss Alps; directly comparable in target market, pricing tier, and product mix.
• Camp Suisse: Leysin-based international summer and winter camp offering multi-activity, language and adventure programs to international children; overlapping customer base and Swiss Alps positioning make it a close substitute.
• École d'Humanité: Swiss boarding school in the Bernese Oberland running summer and holiday programs for international children with outdoor and academic components; similar Alpine location and family-run character.
• Surval Mont-Fleuri Summer Camps: Swiss girls' boarding school running summer language and activity camps in Montreux for international students aged 9-19; comparable model combining academic continuity, language immersion and Alpine activities.
• Brillantmont International School Summer Camp: Lausanne-based boarding school operating summer programs for international students combining academics, French/English language and excursions; closely comparable summer boarding product targeting similar families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lovellcamps
• LinkedInlinkedin.com/company/lovell-international-camps-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOVELL INTERNATIONAL CAMPS AG