Love Matters Most

What Love Matters Most does

Love Matters Most is a 501(c)(3) nonprofit organization operating an orphan prevention program that provides life-saving healthcare to vulnerable adults dying from HIV/AIDS or TB in Kisumu, Kenya, with the goal of preventing their children from becoming orphans. The organization operates through two legal entities: Love Matters Most, Inc. (US, EIN 83-3329252, headquartered in Carmichael, California) and LOMAMO Foundation (Kenya, approved by the Kenya Government on October 19, 2018). Services are delivered through four integrated core programs: Patient Visits (weekly home visits with food and hygiene supplies), Education (medication adherence, Bible distribution in English, Swahili, and Luo, and stigma combat programs), Hospital & Home-Based Healthcare (hospital liaison, rehabilitation, and NHIF premium coverage at approximately $4 per patient per month), and Community Partnerships (collaboration with hospitals, community health workers, and orphan referral organizations).

The organization reports treating over 1,050 patients since inception, preventing over 2,000 children from becoming orphans in its first five years, and achieving a 90% patient recovery rate in 2023. The technology stack is minimal: the organization uses Fundraise Up for online donations and Qgiv for event registration, with no proprietary technology product, mobile application, or digital health platform. Leadership consists of Co-Founders Pamela McClanahan (CEO) and Michael McClanahan (Treasurer, a Certified Physician Assistant), in-country Director Martin Chamah (leading since inception), and a board that includes representation from Kenya, the Netherlands, and the United States.

The business model is entirely donation-funded, with revenue sourced from individual contributions, online donations, event-based fundraising (annual galas, mission trips, community events at Christ Community Church), and mailed donations. Fundraising causes include specific campaign goals such as Medical Aid ($1,500), Ethical Support ($3,457), Urgent Help ($5,000), and a $30,000 matching challenge. There is no pricing model, no fee-for-service revenue, and no institutional investor or grant funding disclosed. The go-to-market motion is event-driven: mission trips to Kenya, California-based galas, virtual mission experiences, and church community outreach. With 9 employees and two office locations, the organization operates at a small scale typical of faith-based healthcare NGOs, with key risk factors including single-geography concentration, narrow mission focus, and reliance on individual donor sentiment rather than diversified institutional funding.

Name

Love Matters Most

Legal name

Love Matters Most, Inc.

Website

https://lovemattersmost.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Matters Most is a 501(c)(3) nonprofit that operates an orphan prevention program providing home- and hospital-based healthcare, food, and spiritual support to vulnerable adults dying from HIV/AIDS or TB in Kisumu, Kenya, to prevent their children from becoming orphans, funded entirely through donations.

Ownership category

akta.pro rank

Product category

HIV/AIDS and TB Patient Care Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAGAAAH

Refugee, IDP & Migration Humanitarian Assistance

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYHLAJAKAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Orphan prevention services
• HIV/AIDS patient care
• Tuberculosis home healthcare
• Community health programs
• Nonprofit medical mission

Headquarters

HQ city

Carmichael

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through individual donations, online donation platforms, event-based fundraising campaigns, and mailed donations. They operate specific fundraising causes with monetary goals for medical aid, urgent help, ethical support, and sustainability programs. The donation platform is Fundraise Up, and there is a $30,000 matching challenge for expanding their life-saving work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Love Matters Most operates an orphan prevention program that delivers direct home and hospital-based healthcare, nutritious food, emotional and spiritual support, and National Health Insurance Fund (NHIF) premium coverage to vulnerable adults dying from HIV/AIDS and tuberculosis in Kisumu, Kenya. The organization also provides patient education, community partnerships with local health workers, and orphan referral services for children left behind when a patient cannot be saved. Services are funded entirely through donations and are provided free of charge to patients.

Product overview

Love Matters Most (LOMAMO Foundation) is an orphan prevention program that provides life-saving care to vulnerable adults and children in Kenya affected by HIV/AIDS. The organization operates through four integrated core service programs: Patient Visits (weekly home visits with food and hygiene supplies), Education (medication adherence training, Bible distribution, and stigma combat programs), Hospital & Home-Based Healthcare (hospital liaison services, rehabilitation support, and NHIF insurance coverage), and Community Partnerships (collaboration with hospitals, health workers, and local organizations). Additionally, the organization runs multiple fundraising causes including Medical Aid, Ethical Support, Urgent Help, and general fundraising campaigns to support operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Visits Weekly personalized home visits to vulnerable HIV/AIDS and TB patients in Kenya, providing continuous care and support including distribution of nutritious food bags and hygiene packs, comprehensive health assessments, and empathetic communication that fosters trust and comfort.
• Education Patient education services focused on medication adherence, nutrition, HIV/AIDS prevention strategies, and spiritual support, including Bible distribution in English, Swahili, and Luo languages and culturally sensitive programs to combat HIV/AIDS stigma.
• Hospital and Home-Based Healthcare Seamless hospital-to-home healthcare transitions for HIV/AIDS and TB patients in Kenya, including expert medical assistance, rehabilitation support, emotional and spiritual care, nutritious food deliveries, and coverage of National Health Insurance Fund (NHIF) premiums at approximately $4 per month per patient.
• Community Partnerships Collaborative healthcare initiatives delivered through partnerships with hospitals, patient support centers, community health workers, and local organizations, including orphan care referrals for children left behind, in-kind food and supply donations, outreach programs, and educational campaigns.

Quantifiable outcome

• Over 90% patient recovery rate in 2023
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LOMAMO FoundationcoreStrategic or Co-development Partner · 19 October 2018LOMAMO Foundation is the Kenya-based partner organization that Love Matters Most Inc. (US) raises funds to support. It was approved by the Kenya Government as a non-profit foundation on October 19, 2018. The foundation coordinates patient visits, hospital liaisons, and community healthcare programs in Kisumu, Kenya.
• Christ's Hope InternationalcoreStrategic or Co-development PartnerOrphan care partnership. When LOMAMO loses a patient, they refer children to Christ's Hope International for care. Tony Madanga, CPA, serves as Board Treasurer and has worked at Christ's Hope International since 2010, becoming Country Director in 2018 and CFO in 2019.
• UntoldminorStrategic or Co-development PartnerOrphan care partnership for when LOMAMO loses a patient and children need to be referred to organizations providing care for left-behind children.
• National Cereal and Produce BoardminorStrategic or Co-development PartnerLocal organization that contributes in-kind donations of food and supplies to bolster LOMAMO's efforts and extend reach into communities.
• KMETminorStrategic or Co-development PartnerLocal organization contributing in-kind donations of food and supplies to support LOMAMO's patient care programs.
• Kibuye MattminorStrategic or Co-development PartnerLocal organization contributing in-kind donations of food and supplies to support LOMAMO's community outreach.
• HEART Lodge (Health Education Africa Resource Team)minorStrategic or Co-development PartnerA ministry in Kenya similar to Love Matters Most with a vision to empower people of Africa to survive and thrive beyond HIV/AIDS by providing nutrition, shelter, medical care, education, psycho-social services, protection and income-generating activities for HIV positive mothers and their children. The Love Matters Most team stays at HEART Lodge during visits to Nairobi.
• Christ Community ChurchcoreStrategic or Co-development PartnerHosts fundraising events for Love Matters Most at their venue (5025 Manzanita Ave Carmichael, CA 95608). The church community supports the organization's mission and hosts events like 'Kenya Comes to Carmichael.'

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• World Bicycle Relief: Nonprofit providing mobility solutions to health workers and vulnerable populations in rural Africa. Thematically adjacent — both are US-based nonprofits operating grassroots health-enabling programs in rural Kenya with a similar scale profile and donor base.

Broad incumbents

• AMPATH (Academic Model Providing Access to Healthcare): Large-scale, multi-institution HIV care and treatment program based in Western Kenya, including the Kisumu/Eldoret region. Highly relevant broad incumbent — operates in the same Kenyan geography with a much larger footprint, providing a benchmark for how LOMAMO's work could scale into the broader public health system.
• Elizabeth Glaser Pediatric AIDS Foundation: Major global nonprofit focused on preventing pediatric HIV and supporting HIV-positive mothers and children. Highly relevant broad incumbent for the child- and family-focused HIV mission, including in Kenya.
• Partners in Health: Global health equity nonprofit delivering comprehensive HIV/TB care to the poor in multiple countries. Comparable on mission (care for the most vulnerable HIV/TB patients) and care model (home-based + hospital-based + social support), though at vastly larger scale.
• ICAP at Columbia University: Global health organization implementing large-scale HIV prevention, care, and treatment programs across sub-Saharan Africa. Comparable mission on HIV care delivery in Kenya and a benchmark for institutional funding pathways.
• HealthRight International: Global health and human rights nonprofit working with marginalized populations, including people living with HIV. Comparable on serving vulnerable populations in low-resource settings with a community health worker model.

Regional players

• Jacaranda Health: East African nonprofit operating in Kenya with focus on maternal and child health. Comparable in geography, nonprofit structure, and mission-adjacent focus on family/child welfare and HIV-affected populations.

Direct peers

• Christ's Hope International: Faith-based organization providing HIV/AIDS care and orphan support in sub-Saharan Africa. Direct comparable — already a Love Matters Most partner for orphan referrals and shares a board member (Tony Madanga), confirming aligned model and population.
• HEART Lodge (Health Education Africa Resource Team): Kenyan faith-based ministry providing nutrition, shelter, medical care, education, and psychosocial services to HIV-positive mothers and children. Direct comparable — Love Matters Most's US team already stays at HEART Lodge during Nairobi visits, confirming operational and mission alignment.
• Living Positive Kenya: Kenyan community-based organization supporting people living with HIV/AIDS through care, treatment literacy, and economic empowerment. Direct comparable in geography, target population, and grassroots service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Love%20Matters%20Most%20Inc
• Facebookfacebook.com/lovemattersmost.org
• Instagraminstagram.com/lomamokenya
• LinkedInlinkedin.com/company/love-matters-most

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Matters Most