LOVE, NILS
LOVE, NILS was a Singapore-registered charity (2017–2024) that delivered psychosocial, emotional, and community support programs to children with cancer and their caregivers across three Singapore hospitals, funded entirely by donations and corporate sponsorships.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LOVE, NILS does
LOVE, NILS was a Singapore-registered charity founded in 2017 by Lesli Berggren following the death of her son Nils from cancer complications. The organization provided psychosocial, emotional, and community support to children with cancer and their caregivers, addressing the non-clinical gap that hospitals could not fully deliver. Operating across three major Singapore hospitals — National University Hospital (NUH), KK Women's and Children's Hospital (KKH), and Mount Alvernia — the charity ran nine support programs including toy drops, monthly art kits, licensed art therapy, back-to-school tutoring, Calendar of Hope events, and a hospital-embedded Care Coordinator role formalized via MOU with NUH.
The charity was funded entirely through donations with no venture backing and no proprietary technology stack. Revenue streams included individual donations via PayNow, credit card, GIRO, and cheques; tiered corporate sponsorships (Diamond S$30,000, Gold S$20,000, Silver S$10,000); annual gala dinners at Shangri-La Singapore; charity golf events; recurring monthly giving from S$1/day; and legacy/bequest donations via CPF nominations and wills. Program-specific donation levels (S$78–S$368) were tied to specific program outcomes. The organization held Institution of Public Character (IPC) status enabling 2.5x tax deductions for Singapore donors and operated a US donation address for 501(c)(3) tax-deductible giving.
At peak the organization operated with 7 staff, supported by a volunteer network spanning high-school students to professionals, and reached hundreds of families, delivering 5,000+ toys annually and 200 art kits monthly. A chatbot named 'Claire' (named after Nils' twin sister) was featured on Netflix's The Apprentice: ONE Championship (Episode 11, 2021) but was developed by show contestants rather than as a core internal capability. In 2023, founder Lesli Berggren relocated back to the United States, and in 2024 the charity concluded operations, gifting all remaining financial assets to NUH to sustain the Care Coordinator role.
LOVE, NILS firmographics
Firmographics- Name
- LOVE, NILS
- Legal name
- LOVE, NILS Ltd.
- Website
- https://lovenils.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- LOVE, NILS was a Singapore-registered charity (2017–2024) that delivered psychosocial, emotional, and community support programs to children with cancer and their caregivers across three Singapore hospitals, funded entirely by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
LOVE, NILS industry classification
Industry- Product category
- Pediatric Cancer Support Services
- NAICS
- Child and Youth Services (624110), Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
- akta.pro secondary industries
- Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where LOVE, NILS is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
LOVE, NILS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Charitable Donations: Individual donations via PayNow, credit card, bank transfer, cheque, and GIRO. Tax-deductible donations for Singapore citizens/PR with 2.5x tax deduction for donations of $50 and above.
- Corporate Sponsorships: Corporate partners sponsored programs at tiered levels: Diamond ($30,000), Gold ($20,000), Silver ($10,000). Employee giving and matching gift programs.
- Event Fundraising: Annual gala dinners, charity golf events, and community fundraising campaigns including Shine A Light campaign.
- Month on Month Giving Programme: Recurring monthly donations starting from $1/day through GIRO or online registration.
- Legacy/Bequest Donations: CPF nominations, insurance policies, and wills allowing supporters to leave legacy gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Calendar of Hope & Special Character Hospital Visits - S$78 |
| Other | Monthly | Art Kits Programme - S$108 |
| Other | Annual | Hospital Care-Coordinator - S$238 |
| Other | Annual | Back To School Education Support - S$288 |
| Other | Annual | Hospital Art Therapy & Community Art Sessions - S$368 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
LOVE, NILS product offering
Product offeringCore offering
LOVE, NILS is a Singapore-registered charity that delivered psychosocial, emotional, and community support programs to children with cancer and their families. The organization operated hospital-based programs including bedside art therapy, toy drops, art kits, caregiver support, a co-funded pediatric oncology Care Coordinator role, and community art sessions. The charity concluded operations in 2024 and gifted remaining assets to NUH to sustain the Care Coordinator role.
Product overview
LOVE, NILS was a Singapore-registered charity that provided emotional, social, and community support to children with cancer and their caregivers. The organization operated support programs including Toy Drop, Art Kits, Art Therapy, Care Coordinator support at hospitals, Back to School Education Support, Calendar of Hope events, and a chatbot feature named Claire. The charity has now concluded its operations and gifted remaining assets to NUH.
Differentiator
Problem solved
Functional benefit
Products and services
- Pediatric Oncology Care Coordinator Program
- Hospital Art Therapy Program
Quantifiable outcome
- Created and funded the first pediatric oncology Care Coordinator role at NUH, which will continue after charity closure
- +3 more outcomes
Companies that use LOVE, NILS
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LOVE, NILS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LOVE, NILS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and moderate.
- Swiss Re FoundationminorCorporate partner that sponsored a family day out with beneficiaries at Bird Paradise, providing recreational activities for children with cancer and their families.
- National University Hospital (NUH)corePrimary hospital partner where LOVE, NILS created and funded the first pediatric oncology Care Coordinator role through a formal MOU. The Care Coordinator provides patient navigation support, guidance through the healthcare system, and post-hospital welfare for children. Upon charity closure, all remaining assets were gifted to NUH to sustain this position.
- KK Women's and Children's Hospital (KKH)coreHospital partner for delivering art therapy, toy donations, and community programs. LOVE, NILS provided bedside art therapy for inpatients and day clinic patients, and delivered toys monthly to the pediatric cancer ward.
- Mount Alvernia HospitalminorHospital partner where LOVE, NILS was welcomed to support patients. Less prominent in communications than NUH and KKH partnerships.
- Local and International Schools in SingaporemoderateSchool partnerships where students host events, created the Pen Pal Programme, donate handmade pillowcases, cancer care kits, welcome packages, and raise awareness. Students range from young children writing pen pal letters to those leading science camps.
- Agora Co-Learning @ Harbourfront CentreminorVenue partner for weekly community art sessions held every Saturday from 10am-1pm for children recovering from cancer.
- VIVA Foundation for Children with CancermoderateFounder Lesli Berggren worked at the VIVA Foundation, which supports pediatric cancer treatment and research in Singapore.
- iFly SingaporeminorProvided flying experiences for cancer survivors as special event activities.
Scale indicators6 records
Recent moves7 records
LOVE, NILS competitors and assessment
Company assessmentDirect peers
- St. Baldrick's Foundation: US-based childhood cancer charity funding research and supporting families; uses event-driven fundraising model comparable to LOVE, NILS's gala and golf tournaments.
- Children's Cancer Foundation (Singapore): Singapore-based nonprofit providing psychosocial, emotional, and financial support to children with cancer and their families. Directly comparable to LOVE, NILS in mission, geography, and beneficiary population.
- Starlight Children's Foundation: Nonprofit delivering entertainment, play, and distraction programs to hospitalized children including pediatric cancer patients. Comparable in-hospital program delivery model and toy/donation distribution.
- Alex's Lemonade Stand Foundation: US-based childhood cancer nonprofit funding research and family support programs. Directly comparable in pediatric cancer focus and combination of fundraising events with family-facing programs.
- Children's Cancer Association (CCA): US-based nonprofit providing music, art, and nature-based programs to seriously ill children including those with cancer. Closely comparable in art therapy and joy-focused pediatric cancer support.
- National Pediatric Cancer Foundation: US nonprofit focused on pediatric cancer research funding and family support. Comparable in pediatric cancer-specific focus and reliance on donations and corporate partnerships.
- VIVA Foundation for Children with Cancer: Singapore nonprofit supporting pediatric cancer treatment and research; founder Lesli Berggren previously worked there. Directly comparable mission and operating geography to LOVE, NILS.
Broad incumbents
- Make-A-Wish Foundation: Global nonprofit granting wishes to children with critical illnesses including cancer. Operates at significantly larger scale than LOVE, NILS and overlaps in fulfilling emotional/joy-based support for pediatric cancer patients.
- Ronald McDonald House Charities: Global nonprofit supporting families of sick children through housing, meals, and psychosocial programs near pediatric hospitals. Comparable in family-centered support model around pediatric medical care.
Others
- Children's Oncology Group: World's largest pediatric cancer research organization. Adjacent rather than direct — comparable beneficiary population but operates as a clinical research consortium rather than family-facing support charity.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LOVE, NILS social profiles
Digital presenceLOVE, NILS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOVE, NILS leadership team
Management profileNumber of profiles
LOVE, NILS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOVE, NILS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOVE, NILS
What does LOVE, NILS do?
LOVE, NILS is a Singapore-registered charity that delivered psychosocial, emotional, and community support programs to children with cancer and their families. The organization operated hospital-based programs including bedside art therapy, toy drops, art kits, caregiver support, a co-funded pediatric oncology Care Coordinator role, and community art sessions. The charity concluded operations in 2024 and gifted remaining assets to NUH to sustain the Care Coordinator role.
Is LOVE, NILS a public or private company?
LOVE, NILS is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was LOVE, NILS founded?
LOVE, NILS was founded in 2017. It employs 1 to 10 people.
Where is LOVE, NILS based?
LOVE, NILS is headquartered in Singapore, Singapore, in the Asia region.
How does LOVE, NILS make money?
Five revenue lines are on record. Charitable Donations are the primary driver. The others are corporate Sponsorships, event Fundraising, month on Month Giving Programme and legacy/Bequest Donations.
Who are LOVE, NILS's main competitors?
Direct peers on record are St. Baldrick's Foundation, Children's Cancer Foundation (Singapore), Starlight Children's Foundation, Alex's Lemonade Stand Foundation, Children's Cancer Association (CCA), National Pediatric Cancer Foundation and VIVA Foundation for Children with Cancer. Broad incumbents are Make-A-Wish Foundation and Ronald McDonald House Charities. Children's Oncology Group is listed as an others.
Does LOVE, NILS have an API?
No public API is recorded for LOVE, NILS.
What industry is LOVE, NILS in?
LOVE, NILS's product category is Pediatric Cancer Support Services. Its primary akta.pro industry code is BPAGACAK, Palliative Care, Hospice & Serious Illness Support, with a secondary code of HSABAFAJ, Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management. Its NAICS code is 624110 and its SIC code is 8300.