Love of Music LLC

What Love of Music LLC does

Love of Music LLC, operating commercially as 'DJ Chris Johnston' and 'Love of Music,' is an owner-operated luxury wedding and private-event DJ service founded as a New York limited liability company. The business is led by Chris Johnston, an award-winning DJ whose stated background is in high-end nightlife and private events, and who personally delivers live, on-the-fly mixing at each engagement. The firm serves couples hosting premium weddings and private celebrations, primarily across the Capital District Region of New York — covering Albany, Saratoga Springs, and Lake George — and lists relationships with multiple upscale venues including Carriage House Lake George, Canfield Casino Saratoga Springs, Browns Rev Hall Troy, Inn at Erlowest, Crowne Plaza (The Desmond) Albany, and State Room Albany.

The core product is a per-event DJ service bundle that combines premium sound equipment, live mixing, and curated music spanning multiple genres and generations. The offering is extended with optional add-on enhancements — a photo booth, a video screen booth featuring personalized photos and quotes from the couple, and cold sparks effects — which are positioned as upsell layers rather than separate products. The underlying technology stack is non-software: professional DJ hardware, premium sound systems, and physical event-effect equipment. The firm's competitive differentiation rests on the performer's ability to read crowds and blend tracks live, rather than on any algorithmic or platform-based capability.

The business operates a direct-to-consumer, event-driven revenue model: each wedding is a one-time service engagement priced individually, with discovery driven by The Knot marketplace listing, organic social media (Facebook, Instagram, YouTube, Spotify), and word-of-mouth referrals from prior clients. Pricing is not publicly disclosed, and the firm runs no subscription, licensing, or franchise layer. There are no institutional investors, no funding rounds, no subsidiaries, and no disclosed revenue figure. The company is privately held and founder-owned, functioning as a regional lifestyle business rather than a venture-scale enterprise.

Name

Love of Music LLC

Legal name

DJ Chris Johnston LLC

Website

https://loveofmusicdj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Love of Music LLC, operating as DJ Chris Johnston, is an owner-operated luxury wedding DJ service delivering live on-the-fly mixing, photo booth, and cold sparks enhancements for couples hosting premium weddings across the Capital District Region of New York.

Ownership category

akta.pro rank

Product category

Wedding Entertainment Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Wedding dj services
• Event entertainment
• Live dj mixing
• Wedding music curation
• Luxury event entertainment

Headquarters

HQ city

Capital District Region

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding DJ Services: One-time service fees for luxury wedding and event DJ performances. Services include premium sound equipment, live mixing, music curation across multiple genres, and optional enhancements like photo booths and cold sparks effects. Revenue is generated per event with consultation and planning included in the service package.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Love of Music LLC (DBA DJ Chris Johnston) is a professional luxury wedding and private event DJ service based in the Capital District Region of New York. The company provides live on-the-fly DJ mixing, multi-generational music curation across cultural and generational spectrums, custom song edits, and event enhancements such as photo booths, video screen booths, and cold sparks effects for weddings and luxury celebrations at venues across Albany, Saratoga Springs, and Lake George.

Product overview

Love of Music LLC operates as a professional DJ service business offering luxury wedding entertainment. The core offering is wedding DJ services featuring live mixing, curated music selection, and event management. The company also provides enhancement services including photo booth, video screen booth, and cold sparks effects as add-on offerings to complement the primary DJ services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding DJ Services Professional luxury wedding DJ services featuring live on-the-fly mixing, curated playlists spanning musical genres, and elevated entertainment for weddings and private events in the Capital District Region of New York. Includes consultation, planning, and on-site performance for the wedding couple.
• Event Enhancements (Photo Booth, Video Screen Booth, Cold Sparks Effects)

Quantifiable outcome

• Packed dance floors throughout entire wedding receptions with guests stating they could not leave the dance floor
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The KnotcoreChannel Partner/ Reseller/ DistributorFeatured vendor listing on The Knot wedding marketplace platform, which serves as a primary discovery channel for couples seeking wedding vendors. The listing includes customer reviews and ratings that build credibility and trust with prospective clients.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Scratch Weddings: Luxury wedding DJ company in the NYC metro area offering high-end entertainment for upscale weddings. Directly comparable to Love of Music in target customer (luxury wedding couples), premium positioning, and live-mixing service model.
• Bounce Entertainment: Tri-State area wedding and event DJ company offering premium entertainment with multi-operator capacity. Directly comparable business model and customer segment to Love of Music, though operating at larger scale.
• Beat Train Productions: NYC and Tri-State area event and wedding DJ collective with a premium positioning similar to Love of Music. Comparable in target market, luxury event focus, and multi-DJ service delivery model.
• Jordan Kahn Music Company: Luxury wedding musician and DJ service operating in the NYC metro area, focused on high-end ceremonies and receptions. Comparable in premium positioning and serving affluent wedding couples with curated musical experiences.
• Here Comes the Band: NYC-area wedding and event entertainment company offering DJ and live band services to upscale clients. Comparable in targeting luxury weddings and private events in the Northeastern US.
• 74Events: New York-based premium event and wedding entertainment company offering DJ and live music services. Comparable in serving affluent couples in the broader New York region with elevated entertainment experiences.

Broad incumbents

• The Knot Worldwide: Dominant online wedding vendor marketplace and media platform. Functions both as Love of Music's primary customer acquisition channel and as an incumbent platform whose wedding vendor listings and reviews shape the competitive landscape.
• WeddingWire: Major wedding vendor marketplace with extensive DJ and entertainment listings. Comparable as a discovery channel competing for the same engaged-couple audience that Love of Music targets.
• Thumbtack: Broad local services marketplace that includes wedding DJs and entertainers. Comparable as a top-of-funnel lead-generation channel competing with The Knot for vendor discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7bNPUB2s0SaiGTl8QbPguw
• Facebookfacebook.com/djchrisjohnston.ny
• Instagraminstagram.com/djchrisjohnston
• LinkedInlinkedin.com/company/love-of-music-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love of Music LLC