LOZ Group
LOZ Group is a privately held Chinese manufacturer of miniature building block construction toys sold exclusively wholesale through Alibaba.com to international distributors and wholesalers across 16+ language markets.
- Company typePrivate
- Founded-
- HeadquartersGuangzhou, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LOZ Group does
LOZ Group, legally Guangdong Zhenfeng Science And Educational Toys Co., Ltd., is a privately held Chinese manufacturer of building block construction toys headquartered in Guangzhou, Guangdong. The company designs and produces ABS plastic miniature building block sets organized across three core product lines: the Diamond Block Series (premium small-particle assembly kits with cultural and nature themes, typically 547-1,070 pieces), the LOZ MINI Block line (mini-sized collectible sets covering Street View, Anime, Car, Super Hero, and Architecture themes), and a broader Building Block Collection (including LOZ CREATIVE, LOZ Junior block, and themed series like Magic Eyes, B/O Robots, and Amusement Park). The portfolio also includes a separate Baby Potty/Bath Seat category. Proprietary technology centers on miniaturized block form factors that enable detailed miniature designs not commonly found in Western building block products.
The company's entire go-to-market operates through a single channel: Alibaba.com, where it has maintained Gold Supplier status for 13 consecutive years. Distribution is exclusively B2B wholesale, targeting international toy distributors, educational institutions, and ultimately end consumers via retail channels. The Alibaba storefront is localized in 16+ languages spanning European (German, French, Spanish, Italian, Dutch, Portuguese), Asian (Korean, Japanese, Thai, Vietnamese, Hindi, Indonesian), and Middle Eastern (Arabic, Hebrew, Turkish) markets, plus Russian. Wholesale unit prices range from $0.50 (entry-level mini blocks, MOQ 48-96 pieces) to $58.40 (premium large-scale construction models, MOQ 8-20 pieces). Operational signals include a 100% inquiry response rate and ≤2-hour response time.
The business model is straightforward hardware wholesale: the company manufactures and ships finished building block toys in bulk to international buyers, who then redistribute through retail channels. No direct-to-consumer e-commerce, retail footprint, app, or digital product layer is evident. The company has no disclosed funding, investors, parent entity, or management team profiles, and operates as an independent private manufacturer reliant entirely on Alibaba's platform infrastructure for global sales visibility.
LOZ Group firmographics
Firmographics- Name
- LOZ Group
- Legal name
- Guangdong Zhenfeng Science And Educational Toys Co., Ltd.
- Website
- https://loz.en.alibaba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LOZ Group is a privately held Chinese manufacturer of miniature building block construction toys sold exclusively wholesale through Alibaba.com to international distributors and wholesalers across 16+ language markets.
- Ownership category
- akta.pro rank
LOZ Group industry classification
Industry- Product category
- Educational Toys & Building Block Manufacturing
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
- akta.pro secondary industries
- Miniatures & Figurines (Display/Collectible) (CRALAKAB), Diorama & Scenery Materials (Terrain, Foliage, Bases) (CRALAKAF), Building Sets & Construction Toys Retail (CRALAFAE)
Keywords
Where LOZ Group is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
LOZ Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Manufacturing: Direct wholesale of building block toys and educational toys to international distributors, retailers, and resellers through Alibaba.com marketplace. Products sold in bulk quantities with minimum order requirements ranging from 8-96 pieces depending on product type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level mini blocks and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range themed building block sets |
| Unit Pricing | Pay-as-you-go | Premium large-scale construction models |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
LOZ Group product offering
Product offeringCore offering
LOZ Group manufactures and wholesale-exports mini-sized building block toys and educational construction sets under its own LOZ brand. The portfolio includes the Diamond Block Series, LOZ MINI Block (Street View, Anime, Car, Super Hero, Architecture, Capsule toy sub-lines), and a general Building Block Collection (LOZ CREATIVE, LOZ Junior, Magic Eyes, B/O Robots, Amusement Park, Fighter, 5in1 City Series). Products are sold in bulk quantities (minimum orders 8–96 pieces) through Alibaba.com to international toy distributors, retailers, and resellers.
Product overview
LOZ Group (Guangdong Zhenfeng Science And Educational Toys Co., Ltd.) is a manufacturer specializing in building block toys and construction sets. The product portfolio is organized into three main sub-brands: Diamond Block Series (premium small-particle diamond assembly toys with cultural and nature themes), LOZ MINI Block (mini-sized collectible building blocks featuring diverse themes including street scenes, vehicles, anime, and architecture), and the general Building Block Collection (featuring LOZ CREATIVE, LOZ Junior block, and various themed series). The company also offers a separate Baby Potty/Bath Seat category. All products are marketed as educational toys suitable for children ages 5 and up, with many sets featuring lighting effects, electronic components, and miniature designs targeting both children and adult collectors. The company operates as a Gold Supplier on Alibaba.com with 13 years of platform membership.
Differentiator
Problem solved
Functional benefit
Brands
- LOZ Mini Block: Mini building block product line featuring street view, anime, car, super hero, and architecture themed sets
- LOZ Creative
- LOZ Junior block
- Diamond Block
Products and services
- Diamond Block Series
Companies that use LOZ Group
Customer profileSegments3 records
Ideal customer profiles2 records
LOZ Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LOZ Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
LOZ Group competitors and assessment
Company assessmentBroad incumbents
- LEGO: LEGO is the global leader in construction/building block toys and the dominant benchmark in the category. LOZ competes in the same product format (ABS plastic bricks) but targets a lower price, mini/collectible niche rather than LEGO's premium branded sets.
- Mattel (Mega): Mattel operates Mega Construx (formerly Mega Bloks) and broader toy portfolios. As a top-3 global toy manufacturer, it sets category pricing, licensing, and distribution expectations relevant to LOZ's wholesale customers.
- Hasbro (Mega Construx): Hasbro's Mega Construx line competes in the construction toy category with major IP licensing (Halo, Pokemon, Transformers). While broader in scale, it shapes the competitive landscape LOZ operates in, particularly for themed/collectible sets.
Emerging players
- Cada (Cada Bricks): Cada is a Chinese building block manufacturer focused on high-detail military, mechanical, and architectural sets with strong adult collector following. Comparable to LOZ's premium tier and Street View/Architecture themes.
- Xingbao (LOZ-like): Xingbao is a Chinese building block manufacturer specializing in miniature architectural, street-scene, and licensed-style sets. Strong overlap with LOZ's Street View and Architecture series, including adult collector orientation.
Direct peers
- BanBao: BanBao is a Chinese building block toy brand (subsidiary/affiliated with advanced educational toy makers) producing themed construction sets for global wholesale distribution. Comparable to LOZ in B2B model, ABS brick format, and theme-led catalog.
- Sluban: Sluban is a Chinese manufacturer of mini building block sets with comparable ABS-plastic construction and similar themed product lines (military, town, robots). It is a direct competitor in LOZ's mini-block, B2B wholesale tier.
- Quan Guan (QG): Quan Guan is a Chinese mini building block manufacturer specializing in street scenes, architecture, and cultural-themed sets. Highly comparable target customer, product format, and price band to LOZ.
- Mould King: Mould King is a Chinese building block manufacturer offering construction toys, robotics, and themed sets sold internationally through B2B and online channels. Highly comparable in product format, target buyer, and price positioning to LOZ.
Regional players
- Oxford (Toymais): Oxford is a Brazilian toy manufacturer known for Toymais construction blocks, sold mainly in Latin America and serving similar educational and collector niches as LOZ. Comparable in product style but operates in a different geographic core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LOZ Group social profiles
Digital presenceLOZ Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOZ Group leadership team
Management profileNumber of profiles
LOZ Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOZ Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOZ Group
What does LOZ Group do?
LOZ Group manufactures and wholesale-exports mini-sized building block toys and educational construction sets under its own LOZ brand. The portfolio includes the Diamond Block Series, LOZ MINI Block (Street View, Anime, Car, Super Hero, Architecture, Capsule toy sub-lines), and a general Building Block Collection (LOZ CREATIVE, LOZ Junior, Magic Eyes, B/O Robots, Amusement Park, Fighter, 5in1 City Series). Products are sold in bulk quantities (minimum orders 8–96 pieces) through Alibaba.com to international toy distributors, retailers, and resellers.
Is LOZ Group a public or private company?
LOZ Group is a private company. It is classified as unknown and is currently operating.
When was LOZ Group founded?
LOZ Group was founded in -1. It employs 11 to 50 people.
Where is LOZ Group based?
LOZ Group is headquartered in Guangzhou, China, in the Asia region.
How does LOZ Group make money?
One revenue line is on record: B2B Wholesale Manufacturing.
Who are LOZ Group's main competitors?
Broad incumbents on record are LEGO, Mattel (Mega) and Hasbro (Mega Construx). Emerging players are Cada (Cada Bricks) and Xingbao (LOZ-like). Direct peers are BanBao, Sluban, Quan Guan (QG) and Mould King. Oxford (Toymais) is listed as a regional player.
Does LOZ Group have an API?
No public API is recorded for LOZ Group.
What industry is LOZ Group in?
LOZ Group's product category is Educational Toys & Building Block Manufacturing. Its primary akta.pro industry code is CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures), with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 33993 and its SIC code is 3944.