La petite maison
La Petite Maison is a privately held French Mediterranean fine dining restaurant group operating 13 owned locations across London, the Gulf, North America, Europe, and Asia-Pacific, serving affluent diners with à-la-minute cuisine, curated rosés, and signature cocktails.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La petite maison does
La Petite Maison (LPM) is a privately held French Mediterranean fine dining restaurant group operating 13 locations globally across London (Mayfair, behind Claridge's), the Middle East (Dubai, Abu Dhabi, Riyadh, Doha, Kuwait), North America (Miami, Boston), Europe (Limassol, Mykonos), and Asia-Pacific (Hong Kong, Maldives, Bangkok). The core offering is an à-la-minute, French Riviera-inspired cuisine program complemented by a curated wine list emphasizing rosé and smaller vineyards, a sensory cocktail program headlined by the signature Tomatini, and Belle Époque-inspired interiors featuring 20th-century South of France artwork.
The business operates a direct-to-consumer model with table reservations standardized through SevenRooms across all sites and incremental revenue from private dining/group bookings and digital gift vouchers sold via the Giftpro e-commerce platform. LPM's customer base is affluent diners seeking premium Mediterranean dining for celebrations, business dinners, and private events. The legal entity structure comprises Azur Limited (UK, trading as LPM) alongside LPM Club LLC, LPM Club Limited, and LPM Restaurants LLC in other jurisdictions.
Revenue mechanics are purely transactional — food service, beverage service (wine and cocktails), private dining, and gift voucher sales — with no disclosed subscription, licensing, or technology revenue streams. The company has no proprietary technology platform; its competitive differentiation is built on culinary craft, curated wine and cocktail programs, distinctive physical ambience, and brand recognition rather than on software or data assets. No external funding rounds, parent company, or institutional investors are disclosed.
La petite maison firmographics
Firmographics- Name
- La petite maison
- Legal name
- Azur Limited T/A LPM
- Website
- https://lpmlondon.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Petite Maison is a privately held French Mediterranean fine dining restaurant group operating 13 owned locations across London, the Gulf, North America, Europe, and Asia-Pacific, serving affluent diners with à-la-minute cuisine, curated rosés, and signature cocktails.
- Ownership category
- akta.pro rank
La petite maison industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where La petite maison is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
La petite maison business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food Service Revenue: Revenue generated from serving French Riviera-inspired cuisine including seafood, meat dishes, and Mediterranean specialties. Dishes are prepared à-la-minute with fresh, natural ingredients from the Mediterranean region.
- Beverage Service: Revenue from cocktails, wines (particularly rosés), and other beverages. LPM is recognized as a world leader in rosé wines and serves signature cocktails including the legendary Tomatini.
- Private Dining: Revenue from private dining experiences and group bookings, which are highlighted as a key offering across all LPM locations.
- Gift Vouchers: Sale of gift vouchers through their giftpro.co.uk platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fine dining restaurant with premium positioning |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
La petite maison product offering
Product offeringCore offering
La Petite Maison (LPM) is a French Riviera-inspired fine dining restaurant group operating 13 upscale locations globally, serving à-la-minute Mediterranean cuisine including seafood, pasta, and Riviera-inspired dishes. The brand complements its food program with a curated wine list (especially rosés) and a signature cocktail program featuring the Tomatini, alongside private dining and gift voucher offerings.
Product overview
La Petite Maison (LPM) is a French Mediterranean restaurant group operating 13 upscale dining locations globally. The core offering is a unified restaurant and bar concept featuring French Riviera-inspired à-la-minute cuisine, complemented by curated wine selections (particularly rosés) and bespoke cocktails including the signature Tomatini. Additional services include private dining experiences and gift vouchers. All locations share the same philosophy of Mediterranean-inspired fine dining with shared plates concept.
Differentiator
Problem solved
Functional benefit
Products and services
- LPM Restaurant & Bar (Core Dining)
Companies that use La petite maison
Customer profileSegments1 record
Ideal customer profiles2 records
La petite maison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
La petite maison partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
La petite maison competitors and assessment
Company assessmentDirect peers
- Nobu: Global luxury hospitality brand with ~50 hotel and standalone restaurants serving premium Japanese-Peruvian cuisine in major HNW cities (London, Dubai, Miami, NYC). Comparable to LPM in its multi-city luxury positioning, A-list clientele, and integrated bar/cocktail identity.
- Cipriani: Iconic Italian luxury restaurant and event hospitality group operating in London, Dubai, Miami, New York, Abu Dhabi, and other HNW cities. Directly comparable to LPM on multi-city upscale Mediterranean-adjacent cuisine, private events focus, and HNW clientele overlap.
- Scott's Restaurant: Iconic Mayfair luxury seafood restaurant owned by Caprice Holdings, serving affluent London diners with classic European à-la-carte dining. Directly comparable to LPM on Mayfair location, HNW clientele, premium seafood/Mediterranean positioning, and long-standing brand equity.
- Cecconi's: Soho House-operated upscale Italian restaurant with locations in London, Miami, NYC, LA, and Dubai. Comparable to LPM on Mediterranean-adjacent European cuisine, multi-city HNW/luxury positioning, and Soho House's curated member-guest crossover.
- Zuma: London-originated global Japanese fine dining and lounge brand with locations in London, Dubai, Miami, NYC, Hong Kong, Bangkok, and other luxury cities. Comparable to LPM in its contemporary luxury positioning, global multi-site rollout model, and emphasis on cocktails and bar experience.
- Sexy Fish: London Mayfair upscale Asian-inspired fine dining restaurant (and Miami, Dubai, Las Vegas outposts) with strong cocktail identity and HNW clientele. Directly comparable to LPM on Mayfair luxury dining, theatrical interiors, and cocktail-led positioning.
- Amazonico London: Mayfair-based luxury Latin American restaurant and bar with theatrical interiors, premium cocktail program, and HNW Mayfair clientele. Comparable to LPM on Mayfair luxury dining, immersive décor, and cocktail-led brand experience.
- The Wolseley: Grand European all-day restaurant in Mayfair operated by Corbin & King, with classic grand-café interiors and an HNW/local professional clientele. Comparable to LPM on Mayfair fine-dining positioning, Belle Époque-inspired aesthetic, and broader European (non-ethnic-specific) menu approach.
Broad incumbents
- Hakkasan Group: Global luxury Chinese fine dining and nightlife group with Mayfair flagship and locations in NYC, Miami, Dubai, Abu Dhabi, and Shanghai. Comparable to LPM on multi-city luxury dining, integrated bar/lounge model, and HNW customer overlap.
Regional players
- Le Comptoir du Relais: Yannick Alléno's Paris institution for upscale French bistro/fine dining anchored in a luxury hotel. Comparable to LPM on French-Mediterranean culinary philosophy, premium positioning, and destination dining status, though primarily a Paris-regional flagship vs. LPM's multi-city model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
La petite maison social profiles
Digital presenceLa petite maison financial estimates
Financial estimateRevenue estimate
Valuation estimate
La petite maison leadership team
Management profileNumber of profiles
La petite maison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La petite maison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La petite maison
What does La petite maison do?
La Petite Maison (LPM) is a French Riviera-inspired fine dining restaurant group operating 13 upscale locations globally, serving à-la-minute Mediterranean cuisine including seafood, pasta, and Riviera-inspired dishes. The brand complements its food program with a curated wine list (especially rosés) and a signature cocktail program featuring the Tomatini, alongside private dining and gift voucher offerings.
Is La petite maison a public or private company?
La petite maison is a private company. It is classified as unknown and is currently operating.
When was La petite maison founded?
La petite maison was founded in -1. It employs 101 to 250 people.
Where is La petite maison based?
La petite maison is headquartered in London, United Kingdom, in the Europe region.
How does La petite maison make money?
Four revenue lines are on record. Food Service Revenue is the primary driver. The others are beverage Service, private Dining and gift Vouchers.
Who are La petite maison's main competitors?
Direct peers on record are Nobu, Cipriani, Scott's Restaurant, Cecconi's, Zuma, Sexy Fish, Amazonico London and The Wolseley. Hakkasan Group is listed as a broad incumbent. Le Comptoir du Relais is listed as a regional player.
Does La petite maison have an API?
No public API is recorded for La petite maison.
What industry is La petite maison in?
La petite maison's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.