La petite maison

What La petite maison does

La Petite Maison (LPM) is a privately held French Mediterranean fine dining restaurant group operating 13 locations globally across London (Mayfair, behind Claridge's), the Middle East (Dubai, Abu Dhabi, Riyadh, Doha, Kuwait), North America (Miami, Boston), Europe (Limassol, Mykonos), and Asia-Pacific (Hong Kong, Maldives, Bangkok). The core offering is an à-la-minute, French Riviera-inspired cuisine program complemented by a curated wine list emphasizing rosé and smaller vineyards, a sensory cocktail program headlined by the signature Tomatini, and Belle Époque-inspired interiors featuring 20th-century South of France artwork.

The business operates a direct-to-consumer model with table reservations standardized through SevenRooms across all sites and incremental revenue from private dining/group bookings and digital gift vouchers sold via the Giftpro e-commerce platform. LPM's customer base is affluent diners seeking premium Mediterranean dining for celebrations, business dinners, and private events. The legal entity structure comprises Azur Limited (UK, trading as LPM) alongside LPM Club LLC, LPM Club Limited, and LPM Restaurants LLC in other jurisdictions.

Revenue mechanics are purely transactional — food service, beverage service (wine and cocktails), private dining, and gift voucher sales — with no disclosed subscription, licensing, or technology revenue streams. The company has no proprietary technology platform; its competitive differentiation is built on culinary craft, curated wine and cocktail programs, distinctive physical ambience, and brand recognition rather than on software or data assets. No external funding rounds, parent company, or institutional investors are disclosed.

Name

La petite maison

Legal name

Azur Limited T/A LPM

Website

https://lpmlondon.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

La Petite Maison is a privately held French Mediterranean fine dining restaurant group operating 13 owned locations across London, the Gulf, North America, Europe, and Asia-Pacific, serving affluent diners with à-la-minute cuisine, curated rosés, and signature cocktails.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• French Mediterranean cuisine
• Fine dining restaurant
• Private dining experiences
• Cocktail bar services
• Curated wine selection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service Revenue: Revenue generated from serving French Riviera-inspired cuisine including seafood, meat dishes, and Mediterranean specialties. Dishes are prepared à-la-minute with fresh, natural ingredients from the Mediterranean region.
2. Beverage Service: Revenue from cocktails, wines (particularly rosés), and other beverages. LPM is recognized as a world leader in rosé wines and serves signature cocktails including the legendary Tomatini.
3. Private Dining: Revenue from private dining experiences and group bookings, which are highlighted as a key offering across all LPM locations.
4. Gift Vouchers: Sale of gift vouchers through their giftpro.co.uk platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La Petite Maison (LPM) is a French Riviera-inspired fine dining restaurant group operating 13 upscale locations globally, serving à-la-minute Mediterranean cuisine including seafood, pasta, and Riviera-inspired dishes. The brand complements its food program with a curated wine list (especially rosés) and a signature cocktail program featuring the Tomatini, alongside private dining and gift voucher offerings.

Product overview

La Petite Maison (LPM) is a French Mediterranean restaurant group operating 13 upscale dining locations globally. The core offering is a unified restaurant and bar concept featuring French Riviera-inspired à-la-minute cuisine, complemented by curated wine selections (particularly rosés) and bespoke cocktails including the signature Tomatini. Additional services include private dining experiences and gift vouchers. All locations share the same philosophy of Mediterranean-inspired fine dining with shared plates concept.

Differentiator

Problem solved

Functional benefit

Products and services

• LPM Restaurant & Bar (Core Dining)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nobu: Global luxury hospitality brand with ~50 hotel and standalone restaurants serving premium Japanese-Peruvian cuisine in major HNW cities (London, Dubai, Miami, NYC). Comparable to LPM in its multi-city luxury positioning, A-list clientele, and integrated bar/cocktail identity.
• Cipriani: Iconic Italian luxury restaurant and event hospitality group operating in London, Dubai, Miami, New York, Abu Dhabi, and other HNW cities. Directly comparable to LPM on multi-city upscale Mediterranean-adjacent cuisine, private events focus, and HNW clientele overlap.
• Scott's Restaurant: Iconic Mayfair luxury seafood restaurant owned by Caprice Holdings, serving affluent London diners with classic European à-la-carte dining. Directly comparable to LPM on Mayfair location, HNW clientele, premium seafood/Mediterranean positioning, and long-standing brand equity.
• Cecconi's: Soho House-operated upscale Italian restaurant with locations in London, Miami, NYC, LA, and Dubai. Comparable to LPM on Mediterranean-adjacent European cuisine, multi-city HNW/luxury positioning, and Soho House's curated member-guest crossover.
• Zuma: London-originated global Japanese fine dining and lounge brand with locations in London, Dubai, Miami, NYC, Hong Kong, Bangkok, and other luxury cities. Comparable to LPM in its contemporary luxury positioning, global multi-site rollout model, and emphasis on cocktails and bar experience.
• Sexy Fish: London Mayfair upscale Asian-inspired fine dining restaurant (and Miami, Dubai, Las Vegas outposts) with strong cocktail identity and HNW clientele. Directly comparable to LPM on Mayfair luxury dining, theatrical interiors, and cocktail-led positioning.
• Amazonico London: Mayfair-based luxury Latin American restaurant and bar with theatrical interiors, premium cocktail program, and HNW Mayfair clientele. Comparable to LPM on Mayfair luxury dining, immersive décor, and cocktail-led brand experience.
• The Wolseley: Grand European all-day restaurant in Mayfair operated by Corbin & King, with classic grand-café interiors and an HNW/local professional clientele. Comparable to LPM on Mayfair fine-dining positioning, Belle Époque-inspired aesthetic, and broader European (non-ethnic-specific) menu approach.

Broad incumbents

• Hakkasan Group: Global luxury Chinese fine dining and nightlife group with Mayfair flagship and locations in NYC, Miami, Dubai, Abu Dhabi, and Shanghai. Comparable to LPM on multi-city luxury dining, integrated bar/lounge model, and HNW customer overlap.

Regional players

• Le Comptoir du Relais: Yannick Alléno's Paris institution for upscale French bistro/fine dining anchored in a luxury hotel. Comparable to LPM on French-Mediterranean culinary philosophy, premium positioning, and destination dining status, though primarily a Paris-regional flagship vs. LPM's multi-city model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lpmrestaurantandbar
• LinkedInlinkedin.com/company/la-petite-maison
• Instagraminstagram.com/lpmrestaurants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La petite maison