L-Post
L-Post Média SRL is an independent Belgian French-language digital news outlet founded in 2021, offering subscription-funded journalism across politics, economy, society, culture, and world affairs to readers in Wallonia, Brussels, Flanders, and Europe via web, mobile apps, and video.
- Company typePrivate
- Founded2021
- HeadquartersSeraing, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What L-Post does
L-Post Média SRL is an independent Belgian French-language digital news publisher founded in 2021 and headquartered in Seraing (Liège), Belgium. The company operates a multi-category news platform covering Politique, Économie, Société, Culture, Geek, Indiscrétions, Santé, Belgique, and Monde, complemented by a dedicated youth section (Espace jeunes), an opinion column, and a video product branded LPOST TV. Distribution is omnichannel: a WordPress-based website (lpost.be), native mobile applications for iOS and Android (the Android package id is com.lpost_react_native_app), a YouTube channel, and standard social profiles, with email newsletter as a retention channel. Content is positioned as pluralist and independent, explicitly financed by readers rather than by any large media group.
The business model is consumer subscription-led, with four disclosed price points: a €15/month standard digital plan (no commitment, recurring PayPal or card), a €20/month voluntary/solidarity plan, an annual plan at €149.99 paid upfront (a 22% discount), and a €15/month bank-transfer plan with a 12-month commitment. A separate business/enterprise subscription channel targets enterprises and administrations. The company is privately held, has no disclosed parent, no funding rounds, no partnerships on record, and operates with approximately five employees including an editor-in-chief (Philippe Lawson) and a journalist/editorial secretary (Régine Kerzmann). Its stated geographic footprint is Wallonia, Brussels, Flanders, and broader Europe.
L-Post firmographics
Firmographics- Name
- L-Post
- Legal name
- L-Post Média SRL
- Website
- https://lpost.be
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L-Post Média SRL is an independent Belgian French-language digital news outlet founded in 2021, offering subscription-funded journalism across politics, economy, society, culture, and world affairs to readers in Wallonia, Brussels, Flanders, and Europe via web, mobile apps, and video.
- Ownership category
- akta.pro rank
L-Post industry classification
Industry- Product category
- Independent Digital News Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where L-Post is headquartered
LocationHeadquarters
- HQ city
- Seraing
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
L-Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly digital subscription |
| Subscription | Monthly | Voluntary/supportive subscription at higher price point |
| Subscription | Annual | Annual subscription with introductory discount |
| Subscription | Multi-year contract | Bank transfer subscription with commitment |
Distribution channels5 records
Marketing channels6 records
L-Post product offering
Product offeringCore offering
L-Post is an independent French-language Belgian digital news publisher operating a subscription-based online news platform accessible via website and mobile apps. The company produces original journalism across Politics, Economy, Society, Culture, Health, Belgium and World categories, along with a dedicated youth section (Espace jeunes) and a video offering (L-Post TV). Content access is gated behind paid reader subscriptions priced at €15/month (or €149.99/year with discount), with a €20/month solidarity/solidarity tier and an enterprise/administration subscription option.
Product overview
L-Post is an independent Belgian French-language digital news media company offering a subscription-based news platform. The core offering consists of a digital subscription service with multiple tiers (Flash annual at €149.99, standard monthly at €15, voluntary/solidarity monthly at €20, and bank transfer monthly at €15 with commitment). Content spans categories including Politique, Économie, Société, Culture, Geek, Indiscrétions, Santé, Belgique, and Monde. The platform includes a video section (L-Post TV) and native mobile applications for iOS and Android. L-Post emphasizes its independence from large media groups and financing solely through readers.
Differentiator
Problem solved
Functional benefit
Products and services
- L-Post Digital News Subscription Subscription-based access to independent French-language Belgian news content across categories including Politics, Economy, Society, Culture, Geek, Health, Belgique and Monde, available in monthly (€15 standard, €20 solidarity) and annual (€149.99 with discount) billing options. Serves individual readers in Belgium seeking pluralist journalism outside of large media groups.
- L-Post Mobile Application Native mobile applications for iOS (App Store) and Android (Google Play, package ID com.lpost_react_native_app) providing on-the-go access to L-Post news content, videos, and breaking news updates for readers in Belgium.
- L-Post TV (Video News Content) Dedicated video section and YouTube channel (LPOST TV, channel ID UC_XIk8O-qXt4JlTz9ctIwWQ) featuring news reports, interviews, breaking news coverage, and multimedia journalism complementing written articles. Targets video-consuming Belgian French-speaking audiences.
- L-Post Enterprise & Administration Subscription Subscription offering for enterprises, administrations, and professional organizations requiring access to independent Belgian news content. Sold via direct sales channel and targeted at professional news consumers.
Companies that use L-Post
Customer profileSegments3 records
Ideal customer profiles2 records
L-Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L-Post partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
L-Post competitors and assessment
Company assessmentBroad incumbents
- RTBF: Belgian French-speaking public broadcaster offering free news across web, radio, and TV. The dominant free alternative to L-Post in the same French-speaking Belgian market, including a robust digital newsroom and breaking-news coverage.
- La Libre: Major Belgian French-language newspaper (IPM group) covering politics, economy, culture and world news. Directly overlaps L-Post's content categories and competes for the same Wallonia/Brussels audience, but at much larger scale and with a wider portfolio.
- Le Soir: Belgium's flagship French-language daily newspaper (Rossel group) with a large digital subscriber base. Competes with L-Post for the same French-speaking Belgian audience and represents the entrenched incumbent alternative to a subscription.
- La Dernière Heure / La DH: Belgian French-language daily newspaper (Rossel group) with a strong digital presence. Targets the same mass-market French-speaking readership as L-Post and represents a major free digital alternative to a paid subscription.
Emerging players
- Politico Europe: European politics-focused digital outlet with a hybrid free + subscription model and a strong Brussels base. Comparable to L-Post's political-news vertical and newsletter product, with a much larger scale and a professional/policy-maker reader segment.
Direct peers
- Mediapart: French independent investigative news outlet operating on a strict reader-funded subscription model with no advertising. Direct comparable to L-Post on positioning (plurilateral, ad-free, paywalled) and on target audience (French-language readers willing to pay for independent journalism), with Mediapart at far greater scale.
- Arrêt sur images: French independent subscription-based media outlet focused on media analysis and news literacy. Closely comparable to L-Post in business model (reader-funded subscription, no advertising) and editorial positioning (independent critique of mainstream media).
- Médor: Belgian French-language independent magazine / news outlet operating as a cooperative and funded primarily by subscribers. Closest geographic and linguistic peer to L-Post, with the same independent, reader-funded positioning and a multi-format editorial product.
Regional players
- The Brussels Times: English-language Belgian news outlet covering politics, economy, and society from Brussels. Comparable to L-Post as an independent Belgian digital news brand, but addresses an English-speaking / international audience rather than French-speaking Belgians.
- BX1: Brussels-focused regional TV and digital news outlet covering Belgian politics, society, and culture. Comparable to L-Post on its regional/niche positioning in the French-speaking Belgian market, though primarily broadcast-based rather than paywalled.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
L-Post social profiles
Digital presenceL-Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
L-Post leadership team
Management profileNumber of profiles
Profiles2 records
L-Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L-Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L-Post
What does L-Post do?
L-Post is an independent French-language Belgian digital news publisher operating a subscription-based online news platform accessible via website and mobile apps. The company produces original journalism across Politics, Economy, Society, Culture, Health, Belgium and World categories, along with a dedicated youth section (Espace jeunes) and a video offering (L-Post TV). Content access is gated behind paid reader subscriptions priced at €15/month (or €149.99/year with discount), with a €20/month solidarity/solidarity tier and an enterprise/administration subscription option.
Is L-Post a public or private company?
L-Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L-Post founded?
L-Post was founded in 2021. It employs 1 to 10 people.
Where is L-Post based?
L-Post is headquartered in Seraing, Belgium, in the Europe region.
Who are L-Post's main competitors?
Broad incumbents on record are RTBF, La Libre, Le Soir and La Dernière Heure / La DH. Politico Europe is listed as an emerging player. Direct peers are Mediapart, Arrêt sur images and Médor. Regional players are The Brussels Times and BX1.
Does L-Post have an API?
No public API is recorded for L-Post.
What industry is L-Post in?
L-Post's product category is Independent Digital News Media. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.