LRMC

What LRMC does

MCT FORMATIONS, formerly operating as LRMC, is a private French vocational training center founded in 2008 and headquartered in Toussieu (Auvergne-Rhône-Alpes). The company positions itself as the first continuing education training center in France dedicated to automotive aesthetic preparation and ecological (waterless and steam-based) car washing. Its curriculum comprises 12 training themes delivered as workshop modules (Ateliers 1–13), ranging from half-day to two-day formats, plus a comprehensive 6-day combined program. Coverage spans waterless/steam washing, bodywork polishing and renovation, headlight optic restoration, aluminum wheel renovation, ceramic paint protection, upholstery and leather repair, windshield chip repair, glass polishing, tinted film installation, and vinyl covering. The stated core technology is instructor-led training in waterless washing and steam cleaning techniques; no software or AI products are part of the offering.

The business monetizes through professional training services, charging course fees to individuals and companies. Pricing is not publicly disclosed and is handled via a contact form for catalog and quote requests. Go-to-market is direct-to-consumer via a single physical training facility in Toussieu, supported by a website (mct-formations.fr / lrmc-formation.fr), a Facebook page, and a YouTube channel. Target segments are aspiring entrepreneurs planning to launch or acquire an automotive aesthetic preparation or detailing business (primary), corporate clients training staff, and individual learners/hobbyists. Customer satisfaction was reported at 97.28% for 2024 with 100% training completion.

Operationally the company is small, with 16 total employees and a trainer team of 3 delivering the entire curriculum. It is privately held with no disclosed investors, funding rounds, partnerships, patents, or M&A activity. The company rebranded from LRMC to MCT FORMATIONS in 2023 and continues to operate from the same single site in France.

Name

LRMC

Legal name

MCT FORMATIONS

Website

https://lrmc-formation.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MCT FORMATIONS (formerly LRMC) is a French vocational training center founded in 2008 in Toussieu, delivering in-person workshops in waterless car washing, polishing, ceramic protection, and related automotive aesthetic preparation techniques to aspiring entrepreneurs, corporate clients, and individual learners.

Ownership category

akta.pro rank

Headquarters

HQ city

Toussieu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Services: Professional training programs in automotive aesthetic preparation, including waterless washing, polishing, ceramic protection, smart repair, and related services. Revenue generated from course fees for individuals and companies seeking skill development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LRMC (now MCT FORMATIONS) is the first continuing-education training centre in France dedicated to automotive aesthetic preparation and waterless washing. It delivers in-person professional workshops — ranging from half-day modules to a comprehensive 6-day bundled program — covering waterless/steam washing, bodywork polishing, headlight and alloy wheel renovation, ceramic protection, upholstery and leather repair, windshield repair, glass polishing, tinted film installation, and vehicle wrapping, targeting entrepreneurs, professionals, and corporate staff.

Product overview

MCT FORMATIONS (formerly LRMC) is the first continuing education training center created in France for automotive aesthetic preparation and waterless washing. The company offers a portfolio of 12 training themes delivered as individual workshop modules (Ateliers 1-13) covering waterless washing, steam cleaning, bodywork polishing, headlight renovation, aluminum wheel restoration, ceramic protection, fabric/leather repair, windshield repair, glass polishing, tinted film installation, and vinyl wrapping. The offerings include standalone workshops ranging from 0.5 to 2 days, as well as a comprehensive 6-day program combining 5 workshops for complete automotive detailing certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecological Waterless and Steam Car Washing – Atelier 1 A 2-day in-person workshop training on waterless and steam-based ecological car washing techniques, targeting individuals and professionals preparing to offer automotive aesthetic preparation services.
• Bodywork Polishing and Renovation – Atelier 2 A 2-day in-person workshop on bodywork polishing and renovation techniques for restoring automotive paint surfaces.
• Polycarbonate Headlight Optics Renovation – Atelier 3 A workshop training on renovation of polycarbonate headlight optics to restore cloudy or damaged automotive headlight lenses.
• Aluminium Wheel Renovation – Atelier 4 A workshop training on aluminum wheel renovation and restoration techniques for damaged or weathered alloy wheels.
• Ceramic Paint Protection Application – Atelier 9 A 1-day workshop training on application of ceramic coatings for long-lasting paint protection on automotive surfaces.
• Fabric and Velvet Upholstery Repair – Atelier 5 A 1-day workshop training on fabric and velvet upholstery repair for automotive interiors, including cigarette-burn repairs.
• Windshield Impact and Chip Repair – Atelier 7 A half-day workshop training on repairing stone-chip impacts and small damage on automotive windshields.
• Leather, Plastic and Vinyl Interior Repair – Atelier 6 A 1-day workshop training on repair of leather, plastic trim, and vinyl components such as dashboards, seats, armrests, and interior garnishes.
• Glass Polishing and Scratch Removal – Atelier 13 A workshop training on polishing and scratch removal from vehicle glass surfaces.
• 6-Day Comprehensive Automotive Aesthetic Preparation Program (5 Workshops) A comprehensive 6-day bundled course combining 5 individual workshops, designed for end-to-end training in automotive detailing and aesthetic preparation.
• Tinted Window Film Installation – Atelier 10+11 A training workshop on the installation of tinted films on automotive windows.
• Vehicle Vinyl Wrapping and Adhesive Film Application – Atelier 12 (Covering) A training workshop on vinyl wrapping and adhesive film application for vehicle customization.

Quantifiable outcome

• 97.28% customer satisfaction rate for 2024 with 100% of trainees completing their training program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• GRETA: French national network of public adult education centers providing vocational training across industries. Comparable to MCT FORMATIONS as both deliver continuing education in France, though GRETA operates across many trades rather than specializing in auto detailing.
• AFPA: France's national agency for adult vocational training, offering programs across many trades including automotive. Comparable to MCT FORMATIONS as both provide professional training and continuing education in technical fields, though AFPA operates far more broadly across all trades.
• AFTRAL: Major French training organization specializing in transport, logistics, and driving. Comparable to MCT FORMATIONS as both provide professional skills training in the automotive/transport sector in France, though AFTRAL focuses on driving and logistics rather than aesthetic preparation.

Direct peers

• DetailXPerts: US-based auto-detailing franchise that trains and certifies franchisees in detailing techniques. Comparable to MCT FORMATIONS as both teach automotive aesthetic preparation skills to aspiring detailers, though DetailXPerts pairs training with a franchise model.
• Detail King: US auto-detailing training company offering in-person and online courses for detailers at all skill levels. Comparable to MCT FORMATIONS as both specialize in training individuals in professional auto detailing and aesthetic preparation techniques.

Others

• Meguiar's: US detailing brand with training and certification programs for professional detailers globally. Comparable to MCT FORMATIONS as both train detailers in proper product application and techniques, though Meguiar's primary business is product manufacturing.
• Gyeon: Korean detailing brand with certified detailer training programs covering ceramic coatings and paint protection. Comparable to MCT FORMATIONS as both train detailers in advanced surface protection techniques, though Gyeon's primary business is product manufacturing.
• Sonax: German detailing brand offering training programs for professionals in car care and detailing techniques. Comparable to MCT FORMATIONS as both train automotive professionals, though Sonax is primarily a product manufacturer and training supports product sales.
• Koch-Chemie: German manufacturer of professional detailing chemicals with a training academy for detailers. Comparable to MCT FORMATIONS as both train detailers in proper product application and techniques, though Koch-Chemie's primary business is chemical manufacturing and training is a customer-acquisition channel.
• Angelwax: UK-based detailing brand with an academy that trains detailers in product application and detailing techniques. Comparable to MCT FORMATIONS as both deliver hands-on detailing training, though Angelwax's primary business is product manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/starc69720?feature=watch
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lrmc-formation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LRMC