LS GYM

What LS GYM does

LS GYM (legal name LUNE ET SOLEIL GYMNASTIC) is a French autoentreprise (sole proprietorship) that operates an e-commerce storefront at lsgym.com selling customized gymnastics apparel and accessories. Founded in 2015 and headquartered in Lézignan-Corbières, France, the company offers a catalog of original French-designed tank tops, leggings, t-shirts, sweatshirts, jackets, shorts, and bags for both children and adults, with customization options including color changes, glitter effects, and personalized text. Unit prices range from €15 to €68, with €6.50 standard shipping (free over €100).

The business operates on a dual GTM model: direct-to-consumer sales of individual items to gymnasts and parents, and a B2B quote-based channel that supplies customized team apparel, competition packs, leisure packs, and trainer packs to over 30 named French gymnastics clubs (e.g., Bègles CAB, NICE, Bruges, Blanquefort, Montpellier CEP). The product taxonomy is organized by age, gender, and gymnastics discipline (GAF, GAM, GR, TeamGym, Trampoline, Tumbling). The technology stack is a standard WooCommerce storefront with PayPlug payment processing and no public API, no mobile app, and no disclosed AI capabilities.

The company is wholly owner-operated with no external funding, no parent company, and 6 employees. Geographic scope is limited to France, with no disclosed plans for international expansion. The economics of a sole proprietorship with sub-€70 unit prices and no institutional capital imply a sub-€1M revenue operation, with growth driven entirely by organic club account wins and incremental product line additions.

Name

LS GYM

Legal name

LUNE ET SOLEIL GYMNASTIC

Website

https://lsgym.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LS GYM (Lune & Soleil Gymnastic) is a French e-commerce micro-business selling customized gymnastics apparel and accessories to individual gymnasts and over 30 gymnastics clubs across France, operating on a WooCommerce storefront since 2015.

Ownership category

akta.pro rank

Product category

Gymnastics Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Gymnastics apparel
• Personalized sportswear
• Club team wear
• Athletic clothing
• Sports accessories

Headquarters

HQ city

Lézignan-Corbières

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Online direct-to-consumer sales of personalized gymnastics apparel and accessories for adults and children

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LS GYM designs and sells personalized gymnastics apparel and accessories through its online store lsgym.com, including tank tops, leggings, t-shirts, sweatshirts, jackets, shorts, and gymnastics-themed bags for children and adults. The company also produces customized team collections (with logos and pack options) for gymnastics clubs across multiple disciplines (GAF, GAM, rhythmic, acrobatic, TeamGym, trampoline, tumbling). Products feature customization options such as color selection, glitter effects, and personalized text.

Product overview

LS GYM (Lune & Soleil) operates an e-commerce platform selling customized gymnastics apparel and accessories. The product portfolio centers on core apparel categories including tank tops (débardeurs), leggings, tee-shirts, sweatshirts, vests/jackets, and shorts, available across children's (boys/girls) and adult (men/women) demographics. The company also offers B2B club-specific custom collections with personalized logos and pack options, plus specialized apparel for other gymnastics disciplines (rhythmic, acrobatic, TeamGym, trampoline, tumbling). Accessory offerings include backpacks, handbags, and sports bags. Products feature customization options including design color changes, optional glitter effects, and personalized text (up to 30 characters).

Differentiator

Problem solved

Functional benefit

Products and services

• Tank Tops (Débardeurs) Sleeveless gymnastics tops for children (girls) and adult women, available in various original LS GYM designs with customization options including color choices.
• Leggings Women's gymnastics leggings featuring original designs with the ability to change design colors per customization options.
• Tee-Shirts Round-collar t-shirts for gymnastics available across children's boys, children's girls, adult men, and adult women categories with original LS GYM designs.
• Sweatshirts (Sweats) Hooded sweatshirts and pullovers for gymnastics training and leisure (typically 80% cotton / 20% polyester, 280g/m²), with optional glitter effect and personalization options.
• Vests/Jackets (Vestes) Standard hooded zippered jackets for gymnastics training and leisure with features including headphone cable routing and various color options.
• Bi-Material Down Jacket (Veste Bi-Matière) Premium adult bi-material jacket with body in 100% polyamide ripstop and sleeves in 90% polyester / 10% elastane. Features water-repellent treatment, 2 front zip pockets, and contrasted zipper closure.
• Shorts Athletic shorts for gymnastics training, available in women's and men's categories.
• Gymnastics Accessories (Bags) Gymnastics-themed bags including backpacks, handbags (sacs à maniques), and sports bags for women and men.
• Club-Specific Collections Customized apparel collections for specific gymnastics clubs (including Bègles CAB, Blanquefort, Bruges, NICE, and over 30 others) with custom logos, competition packs, leisure packs, and trainer packs ordered via quote request.
• Other Disciplines Apparel Specialized apparel lines for rhythmic gymnastics, acrobatic gymnastics, TeamGym, trampoline, and tumbling disciplines.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Jako: German sportswear company producing teamwear and equipment for clubs across many sports, with European-wide distribution. Comparable B2B custom sports apparel model serving club customers.
• Hummel: Danish sportswear brand with a strong European club teamwear business across multiple sports, including gymnastics adjacent categories. Similar teamwear and club kit model.
• Macron: Italian teamwear manufacturer supplying custom kits and apparel to sports clubs across Europe. Comparable in the custom club teamwear business model, with broader sport coverage than LS GYM's gymnastics focus.
• Errea: Italian sportswear brand specializing in custom teamwear for clubs and federations across multiple disciplines. Comparable custom club apparel model and serves as a benchmark for the teamwear custom business LS GYM pursues.
• Decathlon: French-headquartered global sporting goods giant selling athletic apparel, equipment, and accessories across virtually all sports. The dominant incumbent in the French market where LS GYM competes for gymnastics apparel spend.

Emerging players

• GK Elite: US-based specialist in gymnastics competition apparel, leotards, and team wear with custom design services. Direct comparable in gymnastics-specific apparel, though focused on competition leotards rather than LS GYM's casual/training wear.
• Nikolina Sportswear: European gymnastics and rhythmic gymnastics apparel specialist producing leotards and competition wear with custom design. Comparable niche focus on gymnastics apparel with club and individual customization.

Direct peers

• Owayo: Custom sports apparel maker offering teamwear with personalization for clubs and individuals across multiple sports. Comparable online customization model serving niche sport communities.
• Kiwami: French custom sportswear brand producing teamwear and apparel for martial arts, judo, and team sports with personalization services. Highly comparable to LS GYM's custom gymnastics apparel model, serving French clubs with quote-based bulk orders.
• Tibilo: French e-commerce retailer specializing in custom sportswear and team apparel for clubs across multiple sports. Same model as LS GYM — direct-to-consumer online store plus B2B custom club orders with original designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ls-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LS GYM