LSP MPSDM

What LSP MPSDM does

LSP MPSDM is an Indonesian professional certification body specializing in human resources management, founded in 2017/2018 by alumni of Universitas Gadjah Mada's psychology program. The organization operates under a license from BNSP (Badan Nasional Sertifikasi Profesi), Indonesia's national professional certification authority, which authorizes it to issue nationally recognized HR credentials. Its core product is a five-tier certification program covering HR roles from entry-level Staff through General Manager, supplemented by specialized training offerings such as the Human Resources Management System (HRMS) program and the RCC (Re-Certification/Competency) initiative launched with BNSP in 2023.

Since inception, LSP MPSDM has issued more than 700,000 certificates, drawing a customer base that mixes individual HR professionals seeking credentials with enterprise clients including state-owned utility PLN, inspection firm Sucofindo, mining operator Agincourt Resources, and government hospitals. The certification-and-training business model generates revenue from per-candidate certification fees and program enrollment, with the BNSP license enabling participation in national workforce certification schemes. The multi-tier structure allows the organization to serve HR practitioners across all career stages rather than a single cohort.

The company operates with a lean team of approximately 5 employees, suggesting a low fixed-cost base and a model that relies on contracted assessors, partner training institutions, and BNSP infrastructure rather than large in-house headcount. Its revenue mechanics are tied to credential issuance volume and enterprise training contracts, with re-certification cycles providing a recurring component to the otherwise transactional certification revenue.

Name

LSP MPSDM

Legal name

LSP MPSDM (Lembaga Sertifikasi Profesi Manajemen Sumber Daya Manusia)

Website

https://lsp-mpsdm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LSP MPSDM is an Indonesian BNSP-licensed professional certification body issuing HR management certifications across five career levels, serving enterprise clients and individual professionals with over 700,000 certificates issued since 2017.

Ownership category

akta.pro rank

Product category

Professional Certification Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Program & Portfolio Management Certifications (EDAAANAB)

akta.pro secondary industry

Compliance, Certification & Continuing Education LMS (EDAFAAAD)

Keywords

• Professional certification services
• Human resource certification
• Competency assessment services
• BNSP licensed certification
• HR management certification

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Assessment Fees: LSP MPSDM charges participants fees for competency certification assessments. The process involves registration, initial assessment, optional training, certification examination, and final evaluation. Pricing varies by certification type and level (Staff, Supervisor, Head of Department, Manager, General Manager).
2. Training and Preparation Courses: LSP MPSDM offers optional training programs for participants who need preparation for certification exams. Training covers competency units aligned with SKKNI standards for human resource management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LSP MPSDM is a BNSP-licensed professional certification body that conducts competency assessments and issues nationally recognized certificates for human resource management professionals in Indonesia. Its offerings span a five-tier certification structure (Staff, Supervisor, Department Head, Manager, General Manager) covering HR functions including recruitment, training and development, remuneration, industrial relations, and talent management, alongside assessor upgrading programs and HRMS training. Certifications are valid for 2-5 years and are delivered through a network of authorized Testing Centers (TUK) under the SKKNI national competency standards.

Product overview

LSP MPSDM (Lembaga Sertifikasi Profesi Manajemen dan Pengembangan Sumber Daya Manusia) is a BNSP-licensed certification institution offering professional certification services in human resource management. The organization provides a multi-tier certification structure comprising Staff, Supervisor, Kepala Bagian (Department Head), Manager, and General Manager levels. The certification programs cover competency units including recruitment and selection, performance management, training and development, compensation/remuneration, industrial relations, and HR administration. In addition to certification, LSP MPSDM offers HRMS (Human Resource Management System) training and assessor upgrading programs. All certifications are nationally recognized by BNSP (Badan Nasional Sertifikasi Profesi).

Differentiator

Problem solved

Functional benefit

Products and services

• Sertifikasi SDM Level Staf (HR Staff Certification)

Quantifiable outcome

• Over 700,000 professional certificates issued to HR professionals nationwide

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BNSP (Badan Nasional Sertifikasi Profesi)coreOthers · 25 February 2023LSP MPSDM cooperates with BNSP to conduct RCC (Recognition of Current Competencies) programs for competency assessors. RCC programs are designed to extend the validity of assessor certificates and ensure ongoing quality standards. Master assessors Sujiyanto and Dewi Kusuma Wardani conducted the RCC activities.
• BNSP (Badan Nasional Sertifikasi Profesi)coreOthersBNSP is the national regulatory body overseeing professional certification in Indonesia. LSP MPSDM operates as a BNSP-licensed certification body (Lembaga Sertifikasi Profesi) authorized to conduct competency certifications for HR management professionals. All certificates issued by LSP MPSDM carry BNSP recognition and national validity.
• Official Testing Centers (TUK)coreOthersLSP MPSDM works with authorized Testing Centers (Tempat Uji Kompetensi / TUK) across Indonesia to conduct certification assessments. Candidates can register through these TUK locations for competency examinations.
• HIMPSI Surakarta (Himpunan Psikologi Indonesia)minorStrategic or Co-development PartnerHIMPSI Surakarta (Indonesian Psychology Association - Surakarta Chapter) is shown as a partner organization, likely collaborating on professional standards and certification frameworks for psychology and HR-related competencies.
• CWS ConsultingminorImplementation/ SI/ Consulting PartnerCWS Consulting is listed as a partner organization, potentially providing consulting support for certification and HR development programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SHRM (Society for Human Resource Management): The largest global HR professional association and certification body offering SHRM-CP and SHRM-SC credentials. While internationally focused rather than Indonesia-domestic, it represents the most-recognized HR certification competitor and an aspirational benchmark for LSP MPSDM's credentialing model.
• ATD (Association for Talent Development): Global professional association focused on talent development and learning, offering the CPLP certification. Comparable as a professional certification body, though broader in scope than LSP MPSDM's HR-specific focus.
• CIPD (Chartered Institute of Personnel and Development): UK-based professional body for HR and people development offering internationally recognized HR credentials. Represents an alternative HR certification standard that competes for the same multinational and senior HR professional audience that LSP MPSDM targets in Indonesia.
• HRCI (HR Certification Institute): US-based HR certification body offering PHR, SPHR, GPHR credentials. Comparable to LSP MPSDM as an HR-specialist certification provider, though operating globally and not tied to Indonesian BNSP licensing.

Others

• BNSP (Badan Nasional Sertifikasi Profesi): The national regulatory body that licenses LSP MPSDM and other Indonesian certification bodies. Not a competitor but the central ecosystem participant whose licensing framework governs LSP MPSDM's entire operating model.
• HIMPSI (Himpunan Psikologi Indonesia): Indonesian Psychology Association — LSP MPSDM's co-founders are UGM Psychology alumni and the organization already partners with HIMPSI Surakarta. HIMPSI is an adjacent professional society setting competency standards that overlap with LSP MPSDM's HR/people-assessment work.

Direct peers

• LSP Manajemen Konstruksi Indonesia: Another BNSP-licensed Lembaga Sertifikasi Profesi operating in Indonesia, focused on construction management certification. Direct peer in business model — both are BNSP-licensed certification bodies selling competency assessments to Indonesian professionals — though operating in a different vertical.
• LSP Telekomunikasi Indonesia: BNSP-licensed certification body serving Indonesia's telecommunications workforce. Operates the same BNSP-certified competency assessment model as LSP MPSDM and serves enterprise clients in a different specialty vertical.
• LSP Pariwisata Indonesia: BNSP-licensed Lembaga Sertifikasi Profesi focused on tourism and hospitality workforce certification. A direct structural peer — same licensing regime, same revenue model (assessment fees + training), different competency vertical.
• LSP Logistik Indonesia: BNSP-licensed LSP certifying logistics professionals in Indonesia. Shares LSP MPSDM's exact business model (BNSP licensing, multi-tier competency certification, TUK-based assessment delivery) but operates in a different industry vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/awankelana
• Facebookfacebook.com/PTLSPMPSDM
• LinkedInlinkedin.com/company/lsp-mpsdm
• Instagraminstagram.com/lspmpsdm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSP MPSDM