Life Saving Society of India

What Life Saving Society of India does

Life Saving Society of India (LSSI) is a Kolkata-based Public Charitable Trust registered under Section 12AA of the Income Tax Act, operating as India's recognised national body for training and certification in life saving, aquatic disaster management, first aid, CPR, and related safety disciplines. It is the Indian member of the International Life Saving Federation (since 2018) and a Corporate Member of the National Safety Council, and functions as the mandated training body in aquatic disaster management for the National Disaster Response Force (NDRF) and various central and state disaster management forces. Its core products are structured certification courses - including First Aid & CPR, Pool and Beach Lifeguarding, Aquatic Disaster Response Course (ADRC), Flood Relief & Rescue Management, Rescue Diving, SCUBA, Fitness Trainer (NSDC-certified), Swift Water SAR, and drone-based aquatic disaster response training - delivered through four physical training centres in the Kolkata and Howrah region and on-site at client locations.

LSSI's customer base spans two primary groups. The first is government and quasi-government entities, including NDRF, 11 state police forces, the Army Engineering Corps, the Indian Air Force, central armed forces (CRPF, CISF, ITBP, BSF), Fire Brigade, Civil Defence, and power utilities (WBSEDCL, WBPDCL). The second is private-sector clients across hospitality (Taj Bengal, Oberoi Grand, Peerless, Holiday Inn Express, Lemon Tree), industrial (ONGC, Tata Global Beverages, ACC, Shapoorji Pallonji, Tide Water), and educational institutions (BHU, LNIPE, Visva-Bharati). Its revenue is generated through course fees for certification and recertification programs plus recurring corporate training contracts for First Aid, CPR, AED, fire safety, and electrical safety; pricing is quote-based and not publicly disclosed.

The organisation operates with a very small paid headcount (7 listed employees) and supplements this with volunteer instructors and examiners; it runs four training centres in and around Kolkata and publishes the West Bengal Pool Safety Guidelines produced in collaboration with the Kolkata Municipal Corporation. Job placement services connect certified personnel with employers in India, Saudi Arabia, and Malaysia, and NSDC affiliations with the Power Sector Skill Council and Sports Sector Skill Council extend the recognition footprint of its certifications nationally.

Name

Life Saving Society of India

Legal name

Life Saving Society of India

Website

https://lssi.in

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Saving Society of India is a Kolkata-based Public Charitable Trust and India's mandated national body for life-saving, aquatic disaster management, and safety training and certification, serving government forces (NDRF, state police, central armed forces), hospitality chains, power utilities, and educational institutions across India.

Ownership category

akta.pro rank

Product category

Safety Training and Certification

NAICS

Technical and Trade Schools (6115), Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Firefighter & Fire Service Training (EDAOAMAB), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Life saving training
• Aquatic safety certification
• Disaster response training
• First aid certification
• Lifeguard certification

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training and Certification Services: LSSI conducts training programs in First Aid, CPR, Pool & Beach Lifeguarding, Fitness, Sports Coaching, Snorkelling, Scuba diving, and Disaster Management. Revenue is generated through course fees for certification and recertification programs.
2. Corporate Training Contracts: Training programs for government organisations, corporate houses and industrial clients including First Aid, CPR, A.E.D., Fire Safety, and Electrical Safety training on a regular contractual basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LSSI provides certified training programs in First Aid, CPR, Pool & Beach Lifeguarding, Aquatic Disaster Management, SCUBA and Rescue Diving, Fitness Training, and Sports Coaching through its training centres across India. The organization serves as the mandated training body for the National Disaster Response Force (NDRF), 11 state police forces, SDRF, Fire Brigade, Civil Defence and Homeguard. Corporate and on-site training contracts are delivered to hotels, power sector companies, universities, and industrial clients.

Product overview

Life Saving Society of India (LSSI) offers a comprehensive portfolio of training and certification programs focused on life saving, aquatic safety, and disaster response. The organization provides both core training programs (First Aid & CPR, Pool/Beach Lifeguarding, BLS Training, Aquatic Disaster Response Courses) and specialized offerings (Rescue Diving, SCUBA, Swift Water SAR, Rope Rescue, Drone Training). Programs range from basic swim survival for children (Swim and Survive Programme) to advanced professional certifications like Fitness Trainer (NSDC certified) and Adventure Sports Management. Training is delivered through multiple training centers across India, with certifications issued in partnership with National Skill Development Corporation (NSDC), Sports Sector Skill Council, and Power Sector Skill Council. The organization serves both government entities (NDRF, SDRF, state police forces) and private sector clients (hotels, clubs, corporations).

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid & CPR Course Certification training program teaching First Aid and Cardiopulmonary Resuscitation (CPR) techniques. Code: FACA, Age 16+, Class VIII eligibility, 20 hours/5 days duration. For individuals and professionals seeking first aid certification.
• Pool Lifeguard Training
• Surf / Beach Life Saving Course
• Beach Lifeguard Service Management Programme
• Swim and Survive Programme
• Aquatic Disaster Response Course (ADRC) Comprehensive aquatic disaster management training for emergency response teams. Code: ADRC, Age 18+, Class XII with swimming, 160 hours/28 days, LSSI certified with national accreditation. For NDRF, SDRF, police, civil defence and other disaster response personnel.
• Aquatic Disaster Response Course Level-II (ADRC-II)
• Flood Relief & Rescue Management Course
• Swift Water SAR Course
• Rescue Diving Training
• Open Water Diving
• SCUBA Certification
• IRB/IRHB/FRP Operators Course
• Sea Scooter / Jet Ski Driver Course
• Boatman Safety Programme
• Fitness Trainer Programme
• Adventure Sports Instructors Course
• Adventure Sports Management Course
• Snake Awareness, Orientation & Handling Course
• BLS Training
• Sea Scooter/Jet Ski, Rope Rescue, OBM Repair and Drone Training
• Pool Safety Seminar Educational seminar on pool safety guidelines conducted in partnership with Kolkata Municipal Corporation for pool operators and managers. For pool operators, managers, and municipal authorities.
• Corporate Safety Training Contracts

Quantifiable outcome

• Training provided to 11 State Police Forces, DMG Groups, SDRF, Fire Brigade, Civil Defence & Homeguard
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• International Life Saving Federation (ILS)coreStrategic or Co-development Partner · 1 January 2018LSSI is the Indian Member of the International Life Saving Federation. As an Associate Member since 2018, LSSI participates in the global network of national aquatic lifesaving organisations.
• National Safety Council (NSC)coreStrategic or Co-development PartnerLSSI is a Corporate Member of the National Safety Council, India's premier safety organization.
• National Disaster Response Force (NDRF)coreStrategic or Co-development PartnerLSSI is the mandated training body in Aquatic Disaster for NDRF. They also provide training to 11 State Police Forces, DMG Groups, SDRF, Fire Brigade, Civil Defence & Homeguard.
• Power Sector Skill CouncilcoreStrategic or Co-development PartnerLSSI is an Affiliated National Training Partner of Power Sector Skill Council, offering NSDC certified programs.
• Sports Sector Skill CouncilcoreStrategic or Co-development PartnerLSSI is an Affiliated National Training Partner of Sports Sector Skill Council, offering NSDC certified programs for Pool Lifeguard and other sports-related courses.
• Kolkata Municipal Corporation (KMC)flagshipStrategic or Co-development PartnerConducted the first Pool Safety Seminar & Workshop for West Bengal on 3rd February 2017 at Uttam Mancha, Kolkata. Published Pool Safety Guidelines Manual. KMC, under the guidance of Hon'ble Mayor Sri Sovan Chatterjee and Member Mayor-In-Council Sri Debasish Kumar, organized this unique event with LSSI.
• Central Armed Police ForcescoreStrategic or Co-development PartnerLSSI provides training to CRPF, CISF, ITBP, BSF, Civil Defence, State Police Forces, Army Engineering Core, and Indian Air Force.
• West Bengal State Electricity Distribution Company Limited (WBSEDCL)coreStrategic or Co-development PartnerLSSI provides Safety Training in Electric Distribution and Disaster Mitigation in Hydro Electric Power Stations. Training provided at Purulia Pumped Storage Project (first 900MW pumped storage project in India) and Jaldhaka Hydel Power Project.
• West Bengal Power Development Corporation Limited (WBPDCL)coreStrategic or Co-development PartnerLSSI provides training in Safety Management, Operation & Maintenance for contractor's workers, and disaster mitigation programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PADI (Professional Association of Diving Instructors): Global SCUBA certification body whose dive certifications overlap with LSSI's SCUBA and Open Water Diving programs. Comparable on the diving certification side though LSSI's offering is oriented to rescue rather than recreational diving.
• Royal Life Saving Society UK (RLSS UK): Long-established UK national lifesaving organisation providing lifeguard, first aid, and water safety training. Comparable to LSSI as the original model for national ILS-member bodies delivering certified lifeguard and resuscitation training.
• National Safety Council of India: India's premier safety organisation of which LSSI is a Corporate Member. NSC conducts safety training and audits across industries — a parent-like ecosystem peer in the same Indian safety training market.
• American Red Cross: Leading US provider of First Aid, CPR, AED, BLS, and lifeguard training certifications. Comparable to LSSI for the breadth of resuscitation and lifeguarding curriculum and the credential portability of its certifications.
• Surf Life Saving Australia (SLSA): Australia's national coastal lifesaving and lifeguard training body and ILS member. Comparable to LSSI for its blend of beach lifeguard, surf rescue, and first aid training delivered at scale across a large geography.
• Lifesaving Society Canada: Canadian national ILS-member organisation providing lifeguard, swim, and first aid certification. Closest international functional equivalent to LSSI in terms of national-body status, certification standardisation, and curriculum depth.
• Indian Red Cross Society: National humanitarian body offering First Aid, disaster response, and rescue training across India. Comparable to LSSI for its broad portfolio of first aid and disaster preparedness courses targeting similar Indian government and educational institution clients.

Emerging players

• Fire and Safety Institute of India: Indian training provider focused on industrial fire and electrical safety programs. Competes with LSSI's corporate safety training (Fire Safety, Electrical Safety) for the same manufacturing, power, and construction clients.

Direct peers

• St. John Ambulance India: Indian arm of a global humanitarian organisation delivering First Aid, CPR, BLS, and emergency response training. Directly competes with LSSI's First Aid/CPR/BLS courses for the same government, corporate, and educational clients in India.

Regional players

• Rescue 1122 (Punjab Emergency Service): Pakistan's provincial emergency response service that has built its own training infrastructure for disaster response. Comparable to LSSI's mandated disaster training role but operating in a different South Asian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lifesavingsocietyofindia808
• Facebookfacebook.com/LSSI2022
• Instagraminstagram.com/lifesavingsocietyofindia
• LinkedInlinkedin.com/company/life-saving-society-of-india

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Saving Society of India