What LUBEMASTER does

Lubemaster (legal name: Lubemaster Egypt) is a privately held B2B industrial lubricants distributor founded in 2011 and headquartered in New Maadi, Cairo. The company distributes a multi-brand portfolio of industrial specialty lubricants and process fluids sourced from three global manufacturers: Chevron Corporation, Quaker Houghton, and Brugarolas S.A. Its product range spans hydraulic oils, turbine oils, gear oils, industrial greases, diesel and natural gas engine oils, coolants and antifreezes, metal working fluids, specialty greases, and compressor and chain oils, with sub-products organized under each brand. Lubemaster does not develop proprietary lubricant chemistry; its technical differentiation lies in distribution breadth and value-added service execution across Egypt's industrial economy.

The company complements its product distribution with the S.T.A.R. technical support program, which bundles flushing and filtration services, customer training, the LubeWatch used-oil analysis service (24-hour turnaround), and a Respond on-site diagnostic offering backed by an internal LUBE-LAB capability. Lubemaster reaches customers through a direct field sales organization, a dedicated technical affairs department led by an in-house chemist, industry exhibitions (AGRENA for food-grade/agriculture, MACTECH for metalworking), and co-branded training seminars with brand partners such as Chevron. The company employs 38 people, operates only within Egypt, and has no disclosed parent company, funding rounds, or public revenue figures.

Commercially, Lubemaster's revenue model is primarily one-time product distribution to B2B industrial customers under quote-based pricing, supplemented by professional services revenue from flushing/filtration, oil analysis, and technical training. Its customer base spans general industrial manufacturing, food and agriculture (poultry, livestock, fish), metalworking and fabrication, and power generation segments in Egypt. The firm is privately held with no institutional investment indicated in available sources, and ownership and founder information are not publicly disclosed.

Name

LUBEMASTER

Legal name

Lubemaster Egypt

Website

https://lubemaster-eg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubemaster is a Cairo-based B2B industrial lubricants distributor founded in 2011, distributing Chevron, Quaker Houghton, and Brugarolas products across Egypt's manufacturing, metalworking, food processing, and power generation sectors with integrated technical services.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

akta.pro secondary industry

Gear Oils & Transmission Fluids (IMAEAMAE)

Keywords

• Industrial lubricants distribution
• Metalworking fluids supply
• Hydraulic oil distribution
• Lubrication technical services
• Industrial grease supply

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Industrial Lubricants Distribution: Lubemaster distributes a comprehensive range of industrial lubricants including hydraulic oils, turbine oils, gear oils, industrial greases, diesel engine oils, coolants, metal working fluids, and specialty lubricants from brand partners Chevron, Quaker Houghton, and Brugarolas.
2. Technical Support Services (S.T.A.R.): The company offers technical services including flushing and filtration, oil analysis, technical training, and rapid on-site response services. These support services help customers optimize lubrication programs and reduce total cost of ownership.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lubemaster Egypt distributes a comprehensive portfolio of industrial specialty lubricants from global brands Chevron, Quaker Houghton, and Brugarolas S.A. — including hydraulic oils, turbine oils, gear oils, industrial greases, diesel engine oils, coolants, metalworking fluids, and specialty greases — to industrial customers across Egypt. The company complements product distribution with S.T.A.R. technical support services: Service (flushing and filtration), Training (lubrication training programs), Analysis (LubeWatch used-oil analysis), and Respond (rapid on-site technical response).

Product overview

LUBEMASTER is an Egyptian lubricant distribution company offering a diversified portfolio of industrial lubricant products from three major global brands: Chevron Corporation, Quaker Houghton, and Brugarolas S.A. The product portfolio includes hydraulic oils (Chevron Clarity, Rando HDZ/HD, Hydraulic Oil AW, Chevron 1000 THF), turbine oils (GST Oil), gear oils (Meropa, Meropa Synthetic EP), industrial greases (Ulti-Plex, Black Pearl, Multifak EP, Chevron SRI Grease), diesel and natural gas engine oils (Delo Gold Ultra, Delo Silver, HDAX 7200), gear lubricants (Delo Gear GL-4/GL5), coolants (Delo XLC), metalworking fluids from Quaker Houghton (soluble cutting fluids, neat cutting oils, forming products, heat treatment, metal protection, fire-resistant fluids, degreasing-cleaning), and specialty greases and compressor oils from Brugarolas. Complementing the product portfolio are S.T.A.R. support services including flushing and filtration, technical training, LubeWatch oil analysis, and Respond on-site analysis services. The company serves industrial sectors including manufacturing, automotive, steel, food-grade applications, and agricultural operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevron Industrial Lubricants Portfolio Complete Chevron Corporation industrial lubricant line sold to Egyptian manufacturing, automotive, and heavy industry customers for hydraulic, turbine, gear, grease, engine, and cooling system applications.
• Quaker Houghton Metalworking Fluids Portfolio Quaker Houghton industrial process fluids sold to metalworking and manufacturing customers for cutting, forming, heat treatment, metal protection, and degreasing operations.
• Brugarolas Specialty Lubricants Portfolio Brugarolas S.A. specialty lubricants including Beslux greases, compressor oils, and guide/chain oils, including food-grade variants, sold to industrial customers in Egypt.
• S.T.A.R. Technical Support Services Integrated lubrication reliability service program offering flushing and filtration, technical training, used-oil analysis, and rapid on-site response for industrial customers to optimize lubrication programs and reduce unplanned downtime.

Quantifiable outcome

• Extended service protection reducing number of PM required per year and reducing annual total lubricant usage while maintaining component service life
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Chevron CorporationcoreStrategic or Co-development Partner · 4 October 2018Chevron is described as Lubemaster's 'strategic partner' for lubricants. Lubemaster distributes Chevron's full range of industrial lubricants including hydraulic oils, turbine oils, gear oils, industrial greases, diesel engine oils, gear lubricants, and coolants/antifreezes. The partnership includes joint training seminars for industrial customers.
• Quaker HoughtoncoreStrategic or Co-development Partner · 4 October 2018Quaker Houghton (Houghton International) is described as Lubemaster's 'strategic partner' and 'the world-wide leader in MWF (metal working fluids)'. The partnership focuses on developing Lubemaster's metal working fluids business. Products include soluble cutting fluids, neat cutting oils, metal protection, fire resistant fluids, forming products, heat treatment oils, and degreasing/cleaning products.
• Brugarolas S.A.supportingChannel Partner/ Reseller/ DistributorBrugarolas S.A. is a Spanish lubricant manufacturer founded in 1885, specializing in special lubricants including the BESLUX greases line. Lubemaster distributes Brugarolas products including Beslux greases, oils for compressors, and oils for guides and chains in the Egyptian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ExxonMobil Egypt (Mobil): Egyptian lubricants operations of ExxonMobil, marketing Mobil-branded industrial lubricants that directly overlap with Lubemaster's industrial product portfolio and target similar manufacturing and heavy-equipment customers.
• TotalEnergies Marketing Egypt: Egyptian arm of TotalEnergies' lubricants and specialties business, offering a broad industrial and automotive lubricant portfolio that competes directly with Lubemaster's distributed brands across general industrial and metalworking accounts.
• Shell Egypt Lubricants: Local lubricants business of Shell, selling industrial oils and greases that overlap with Lubemaster's Chevron-sourced product portfolio, and providing technical services to Egyptian industrial customers.
• ADNOC Distribution: UAE-based fuel and lubricant distributor with extensive regional retail and industrial lubricant operations, representing a much larger broad incumbent competing for industrial lubricant accounts across MENA.
• Castrol Egypt (BP): BP's lubricants brand with established presence in Egypt, offering industrial oils, greases, and metalworking fluids that compete head-to-head with Lubemaster's industrial and MWF offerings.

Regional players

• Petromin: Saudi Arabia-based lubricant marketer and distributor with a MENA footprint offering industrial and automotive lubricants, comparable in business model to Lubemaster as a regional specialty lubricant distributor.
• Gulf Oil Middle East: International lubricant brand with established Middle East distribution operations offering industrial oils, greases, and metalworking fluids — overlapping with Lubemaster's product and customer mix in MENA.
• Waha Oil: UAE-based lubricant marketing and distribution company serving MENA markets with industrial and marine lubricants, structurally similar to Lubemaster as a regional specialty lubricant player.
• Kanoo Lubricants (Yusuf Bin Ahmed Kanoo): MENA industrial products distributor with a lubricants division serving Saudi Arabia, Bahrain, and the wider region, comparable to Lubemaster as a multi-brand industrial lubricant distributor in MENA.

Direct peers

• Misr Petroleum: Egyptian state-owned petroleum marketer with a domestic lubricant and petroleum products distribution network that competes with Lubemaster across the Egyptian industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/lubemaster-equipment-protection

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUBEMASTER