Lubrifiants

What Lubrifiants does

Lubrifiants, operating commercially as Bertrand Combustibles (Ets Bertrand), is a French EURL registered to Frédéric Bertrand and headquartered in Saint-Épain, Indre-et-Loire (department 37). The firm was founded in 1969 and transitioned to its current owner in 2006. It runs a small 12-employee operation delivering fuel products — domestic heating oil (Fioul), Gasoil, and agricultural GNR — directly to customers on a Monday-to-Friday schedule within a single French department.

Alongside fuel delivery, the company distributes a secondary line of storage solutions sourced through a direct factory-distributor relationship with Agri Cuve. These include AdBlue containers, potable and rainwater harvesting tanks, and liquid fertilizer containers, extending the catalog beyond pure fuel into adjacent agricultural and residential hardware. The combined offering targets residential households, farmers, and small local businesses in rural central-western France, with no disclosed digital channel, online ordering, or logistics platform.

The business model is straightforward transactional delivery and resale: per-order fuel delivery charges plus margin on distributed tanks and containers. There are no recurring contracts, subscription pricing, or enterprise anchors visible in the input. The firm carries no funding events, no M&A activity, no patents, and no technology stack beyond a basic web presence, which constrains both scalability and defensibility. Geographic concentration in a single department is the defining structural feature of the operation.

Name

Lubrifiants

Legal name

L'entreprise BERTRAND Frédéric

Website

https://lubrifiants-bertrand.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Bertrand Combustibles is a Saint-Épain-based French EURL founded in 1969 that delivers fuel (Fioul, Gasoil, GNR) and distributes storage containers to residential, agricultural, and small business customers across Indre-et-Loire.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Industrial Storage Supply

NAICS

Fuel Dealers (457210), Fuel Dealers (45721), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC)

Keywords

• Heating fuel delivery
• Agricultural fuel supply
• Liquid storage tanks
• AdBlue distribution
• Combustibles wholesale

Headquarters

HQ city

Saint-Epain

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fuel and Combustibles Sales: Sale of heating fuel (Fioul), gasoil, and GNR (gas-oil non-routier) to residential and agricultural customers. Products are delivered via the company's rapid delivery service.
2. Storage Containers and Tanks: Resale of storage containers and tanks for water, AdBlue, fuel, and liquid fertilizer. Products sourced from Agri Cuve as direct factory distributor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bertrand Combustibles (Ets Bertrand) sells and delivers heating fuel (Fioul), Gasoil, GNR (agricultural gasoil), and AdBlue to residential and agricultural customers in Indre-et-Loire, France, with rapid appointment-based delivery Monday to Friday. In parallel, the company resells storage containers and tanks for water (rainwater and potable), AdBlue, fuel, and liquid fertilizer as a direct factory distributor for Agri Cuve, with capacities from 1,000L to 30,000L. The offering combines a local fuel delivery service with a storage-equipment resale line under one operator.

Product overview

Bertrand Combustibles (Ets Bertrand) is a family-owned fuel and storage solutions provider operating since 1969, specializing in high-performance fuel products (Fuel, Gasoil, GNR) and a comprehensive range of storage containers. The product portfolio includes: dual-purpose Gasoil-AdBlue containers, dedicated AdBlue containers, Fioul (fuel oil) containers, Gasoil reservoirs, liquid fertilizer containers, and rainwater/drinking water storage solutions available in both underground and above-ground configurations with capacities ranging from 1,000L to 30,000L. The company operates as a direct-factory distributor of water storage tanks and provides rapid delivery services across Indre-et-Loire (37) region.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating fuel and GNR delivery (Fioul, Gasoil, GNR) High-performance heating fuel (Fioul), Gasoil, and agricultural GNR (gas-oil non-routier) delivered Monday to Friday on appointment to residential and agricultural customers in Indre-et-Loire, France, with formulations targeting cold-weather protection, installation protection, and environmental compliance.
• AdBlue distribution Supply of AdBlue (diesel exhaust fluid for SCR emissions systems) delivered to diesel vehicle and equipment operators, supporting emissions-compliant agricultural and industrial operations.
• Conteneur Gasoil - AdBlue Dual-purpose storage container for gasoil and AdBlue solutions, designed for industrial and agricultural use and resold from Agri Cuve at factory-direct prices.
• Conteneur Fioul Fuel oil container for heating oil storage, compatible with various residential and commercial installations, resold at factory-direct prices through the Agri Cuve distributor relationship.
• Réservoir Gasoil Gasoil storage reservoir for diesel fuel storage in industrial and agricultural settings, resold at factory-direct prices through the Agri Cuve distributor relationship.
• Conteneur AdBlue Dedicated AdBlue solution storage container for diesel exhaust fluid used in SCR emissions systems, resold at factory-direct prices through the Agri Cuve distributor relationship.
• Conteneur d'engrais liquide Liquid fertilizer storage container designed for agricultural applications and chemical storage, resold at factory-direct prices through the Agri Cuve distributor relationship.
• Récupérateur d'eau de pluie hors sol Above-ground rainwater harvesting tank for collecting and storing precipitation for later use in irrigation or industrial processes, available in capacities from 1,000L to 30,000L and resold at factory-direct prices through the Agri Cuve distributor relationship.
• Récupérateur d'eau de pluie enterré Underground rainwater harvesting tank for subterranean installation, available in 1,000L to 30,000L capacities and resold at factory-direct prices through the Agri Cuve distributor relationship.
• Récupérateur d'eau potable hors sol Above-ground drinking water storage tank for potable water containment and distribution, resold at factory-direct prices through the Agri Cuve distributor relationship.
• Récupérateur d'eau potable enterré Underground drinking water storage reservoir designed for permanent installation beneath ground level, resold at factory-direct prices through the Agri Cuve distributor relationship.

Quantifiable outcome

• Storage capacity range from 1,000L to 30,000L available for water tanks

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agri CuvecoreChannel Partner/ Reseller/ DistributorBertrand Combustibles serves as a distributor of Agri Cuve storage products, offering direct factory prices on tanks and containers. The partnership enables Bertrand to offer a wide range of storage solutions including water tanks, AdBlue containers, fuel tanks, and liquid fertilizer containers through their combined distribution network. Products include underground and above-ground tanks ranging from 1,000L to 30,000L capacity.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lubrifiants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubrifiants